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GM and Barclays Announce Long-Term Credit Card Partnership

General Motors and Barclays have signed a long-term credit card partnership, allowing customers to earn rewards on GM vehicles. Barclays will be the exclusive issuer of GM credit cards in the U.S.

General Motors (GM) and Barclays have announced a significant long-term credit card partnership that will see Barclays become the exclusive issuer of GM Rewards Mastercard and GM Business Mastercard in the United States starting next summer. This strategic collaboration allows GM customers to earn and redeem reward points on new vehicles, including Buicks, Cadillacs, and electric models, enhancing customer loyalty and engagement.

The partnership is a strategic move for Barclays, expanding its credit card footprint in the U.S. market. Barclays will acquire the card program's receivables from the current issuer next year, further solidifying its presence in the American financial landscape. This agreement builds on Barclays' strategy to partner with leading brands, adding to its existing relationships with companies like American Airlines and Gap.

The GM credit card program will continue to be issued under the Mastercard brand, offering a range of benefits to cardholders. This partnership not only strengthens the ties between the automotive and financial sectors but also highlights the growing trend of brand-specific credit card offerings that provide tailored rewards and benefits to consumers.

Industry experts view this partnership as a strategic alignment that leverages the strengths of both companies in a competitive market, aiming to enhance customer offerings and streamline operations. The collaboration is expected to drive growth for both GM and Barclays, as they capitalize on the synergies between their respective industries.

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