UFP Industries, Inc.

UFP Industries, Inc.

$135.26
-2.27 (-1.65%)
NASDAQ Global Select
USD, US
Paper, Lumber & Forest Products

UFP Industries, Inc. (UFPI) Q4 2023 Earnings Call Transcript

Published at 2024-02-20 13:13:07
Operator
Good day, and welcome to the Q4 2023 UFP Industries Inc. Earnings Conference Call and Webcast. After the speaker presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker, Mr. Dick Gauthier, Vice President of Investor Relations. The floor is yours, sir.
Dick Gauthier
Welcome to the fourth quarter 2023 conference call for UFP Industries. Hosting the call today are CEO, Matt Missad; and CFO, Mike Cole. Matt and Mike will offer prepared remarks, and then the call will be open for questions. This conference call is available simultaneously in its entirety to all interested investors and news media through our webcast at ufpi.com. Replay will also be available at that website. Before I turn the call over to Matt Missad, let me remind you that today's press release and presentation include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties that could cause actual results to differ materially from the company's expectations and projections. These risks and uncertainties include, but are not limited to, those factors identified in the press release and in the filings with the Securities and Exchange Commission. I will now turn the call over to Matt Missad.
Matt Missad
Thank you, Dick, and good morning, everyone. Thank you for joining our fourth quarter and year-end 2023 earnings call. Like George Costanza, we stopped short of our goal for the year, but thanks to the efforts of our team, we posted the third best sales and profit year in our 69-year history. As we have described before, the best way to analyze our performance without the abnormal lumber market, supply constraints and outsized demand from Q3 of 2020 through 2022 is to go back to 2019 and measure our progress. For 2019, we reported sales of $4.4 billion, and EBITDA of $317.3 million, or a 7.2% EBITDA margin. We just completed 2023 with sales of $7.2 billion, and EBITDA of $810 million, and an 11.2% EBITDA margin. We began our new structure in 2020, and if we had predicted then that we would improve EBITDA by 255%, EBITDA margins by 156%, and that we grow sales by 164% in four years, we would have said those were lofty goals, but that's exactly what our team achieved. Like the Detroit Lions, who performed well, but we're disappointed at the end. We had a good year, and we know there are better years ahead. Our forecast for 2024 are based on data which is inconsistent and not well aligned, which makes forecasting difficult. Nonetheless, our view for the year is as follows. We plan on a relatively flat demand environment overall with an expected range of aggregate unit sales from slightly down to slightly up. We plan for new home construction to be slightly up to slightly down in 2024. The overall market mix between single family and multifamily is expected to be approximately two third single family. January 2024 housing starts were an annualized $1.33 million and below expectations, with weather being a commonly cited factor. We saw repair and remodel trend down over the fourth quarter of 2023, but it is expected to be up slightly to down slightly in 2024. In January 2024, we saw a decline in units from expected, with weather again cited as a factor. The Purchasing Managers Index trended down during Q4 of 2023, and is expected to be down from 1% to 3% in 2024. January 2024, however, saw an uptick in the index, bringing it closer to neutral. Interest rates are projected to move down in 2024, and the current expectation is three rate cuts at some point during the year. The federal deficit is expected to be $1.6 trillion in 2024, which will likely have an impact on capital markets. We can only acknowledge these economic forecasts and incorporate them into our plans and budgets for the next five years. While we are mindful of these macro factors, our focus remains on areas we can control. Regardless of market conditions, our attitude is to keep moving forward, to keep succeeding despite factors out of our control. Our goal in 2024 is to take the lessons from prior years, and as expressed in our internal theme, make it better. We had underperforming operations in 2023 that will improve or be exited. We have opportunities to reduce costs or improve efficiencies in each area of our business. From purchasing and manufacturing to sales, marketing, transportation, we will pursue actions that drive better bottom line performance. As always, our goal is to create a stronger, more resilient company and build a strong team, which can excel for many years to come. Providing long-term shareholder value is a requirement, and our teammates who are also shareholders are completely aligned in the mission. Of course, growth is central to our strategy. Whether through M&A or organic growth, we will aggressively pursue our runways. Acquisitions remain a key component, and we had several acquisition opportunities during 2023. Our international group completed an acquisition in Spain, but we were unable to close others, primarily due to valuation challenges based on the target's hockey stick view of anticipated future performance versus our more muted and realistic view. On the organic growth side, we invested in several opportunities in 2023, and have several new projects planned for 2024 in new targeted geographic markets. The strong operations performance over the last three years has allowed us to build capital for growth. And if we are unable to acquire reasonably priced acquisition targets in line with our model, we will grow organically. Return on investment is the key to this decision. For example, our request for capital from our business units for 2024 totaled well over $350 million, which includes automation, technology, marketing, and new product capacity as well as investments in markets where we have been unable to acquire targets at a fair ROI. We will stay operationally aggressive and fiscally conservative using our balance sheet to support our growth and value creation. Now let's review segment performance and outlook. We'll start with UFP Retail Solutions. As a value-added manufacturer, seller and self-distributor, our products provide solutions for the DIY consumer as well as professional contractor. Our President of Retail Solutions, Will Schwartz, has worked well with his team to build on the success of the segment and outperform 2022 results. This is our largest segment by sales volume, and it has significant opportunities for creating synergies and scaling new and existing products. Our Deckorators product line continues to gain recognition and trust in the marketplace. We are investing to grow capacity and to add additional manufacturing in the Northeast. In addition to expanded marketing efforts, Deckorators has sub-branded its mineral-based composite product offerings as Surestone to highlight the unique advantages of the patented technology. Expect some exciting new marketing efforts behind this technology and product line. Recently added plus planned future capacity in Surestone manufacturing will allow us to launch additional products to. The Surestone technology is quickly becoming a favorite among installers and homeowners for its aesthetics, durability and sustainability. The number of Deckorators certified professional installers has grown to over 900, and they continue to be great advocates for the products. While we grow our Surestone technology, we also expect some consolidation in the wood plastic composite space. Moving to ProWood and Sunbelt those units are creating more synergies with treating efficiencies and preservative utilization and development. Our ProWood FR fire retardant treated lumber sales continue to grow. The PFS chemical development company is moving into our innovation group to drive more external sales as well as to accelerate the development of new formulations to preserve, protect and strengthen wood products. UFP Edge siding, pattern and trim products struggled in 2023, as demand waned for the category overall and as we continue to transition to more value-added products from basic commodity-type products. We have restructured management of this business unit and expect substantially better performance in 2024 and beyond. We also believe there are opportunities to deploy our Surestone technology in this product category. Our e-commerce platform continues to grow and serve our customers with direct fulfillment of many of our manufactured items. We recorded online sales of more than $400 million in 2024, and we'll continue to grow out this capacity. Our Retail Solutions strategy is simple, provide innovative new products and solutions; find, expand and harness opportunities; select and build the right brands; and to utilize our national reach, purchasing expertise and distribution network to provide the best customer value. The outlook for retail in 2024 ranges from up slightly to down slightly for the year. A rebound is expected in 2025 and 2026. The big box retailers expect to gain market share as they focus more on small professional contractors. In January, our Retail Solutions performance was down versus a year ago due in part to tougher weather conditions in many parts of the country. Moving on to the Construction segment, led by Patrick Benton, the site-built business unit remained resilient, with a good mix of single-family and multifamily projects. While starts in 2024 are projected to be slightly up to slightly down from the $1.413 million actual starts in 2023, there is optimism for rate cuts later this year and a rebound in '25 and '26. Our balanced approach serving multifamily as well as single-family helps position us well in the markets we serve, which tend to be the more resilient markets in the country and that continue to benefit from in-migration. We are well positioned to meet anticipated market needs, and we'll continue to adjust to the actual market conditions going forward. We also note that the build to rent market is growing and when multifamily units are included, over 40% of all new construction is in rental units. We expect that higher interest rates, coupled with the forecasted decline in rates in six to nine months may cause some multifamily developers to wait until later in the year to begin construction on their new projects. Moving to Factory Built. The business unit is expecting a trend line similar to Site Build. We remain bullish on Factory Built housing over the long term as it remains the most affordable housing option. Recreational vehicles have been very slow, but have worked through inventory in their dealer network and are expecting to see a modest upswing later this year. While our view is a small portion of our business, we have several products in our recreate or recreate pipeline to help us gain share and grow within the market as industry recovers. We saw considerable improvement in Commercial Construction in 2023, and we are forecasting a better bottom line result in 2024. This group has continued to balance manufacturing capacity and has consolidated manufacturing into four main locations domestically and one overseas. And in the concrete forming space, we added new locations in 2023 to serve new markets that have stronger growth prospects or to expand our capabilities in existing markets. The results were impacted by the ramp-up of these new operations. But in 2024, we expect significant improvement in bottom line results, more growth towards value-added products and less focus on distribution of sticks and panels. Overall, our expectation for construction in 2024 is slightly up to slightly down. January housing starts were lower than forecast so a back half of the year catch-up will be important to hitting our annual target. In the Packaging segment, led by Scott Worthington, we have seen the biggest headwinds. Many of our customers have seen lower market demand, which means less demand for packaging. These customers are also evaluating costs in all areas and looking for concessions as the economy is more difficult. While we believe our value proposition is strong, we are not immune to these challenges and continue to seek less expensive yet still value-added solutions for our customers. The Packaging team is evaluating its internal costs as well and consolidating production in certain hubs, eliminating excess capacity, and focusing on manufacturing efficiencies with a lower level of overall production. Longer term, we have a diverse end-customer markets to pursue, including appliances, light and heavy equipment, agriculture, moving and storage, automotive, furnishings, horticulture and glass. The Packaging industry remains very fragmented, and our modest market share leaves tremendous opportunity for growth. Increasing our design, engineering, testing and analytical capabilities has helped create more opportunities to bring solutions to customers who value that level of expertise and creativity. Our new steel packaging facility has added excellent alternatives for packaging heavy items and reusable applications. And we continue to expand our mixed material offerings and specialty products, such as Strip Pak, to new geographies, both domestically and internationally. PalletOne saw a decline in volume in 2023. As large pallet pool operators right size their inventories, they are relying more on used pallets. However, we expect to return to a more normalized environment later this year. As a result, the second half of 2024 is projected to be stronger than the first half. This business unit is expanding its national footprint and is poised for strong growth in 2025 and 2026. While there will be economic challenges, the long-term outlook for UFP Packaging remains strong. We will continue to invest in automation, innovation and acquisition to advance our goal of becoming a global packaging solutions provider. And we will be combining our research, development and state-of-the-art testing capabilities into a central location in 2024. Overall, we expect unit sales to be down slightly in 2024 and to rebound in 2025 and 2026. On the international front, our team is focused heavily on extending our packaging solutions to multinational customers. The corrugated capabilities in India and Australia, our Strip Pak branded products in Asia and other markets, and pallets and structural packaging in Mexico, Europe and elsewhere, enhance our total product offerings. Our international sourcing and sales efforts create worldwide capabilities for both our domestic and foreign customers, which we will be enhancing with new technology, much like the timber-based product that was launched earlier this year. Clearly, the overall economic outlook is mixed. While it certainly does inspire unbridled optimism, like the Odysseus landers rocket ride to the moon, we aren't discouraged. We've been here before, and there's no team better prepared to create success. We can hear Jeff Lynn singing, Don't Bring Me Down, and we might add a twist, you can't bring me down. Some other items of interest in our focus areas and departments are, first of all, new products. New product sales for the fourth quarter were $142 million, and for the year, were $716 million. Both numbers were below our targets for the year due in part to lower lumber market prices. For 2024, we have raised the bar on the definition of new products as we drive focus on more value-added products and services. For new products, we have increased the return on investment target. We've placed more emphasis on innovation and eliminated many products that were new to UFP, but do not have a competitive or sustainable advantage. With the higher standard, we are lowering the forecast for new product sales to $510 million for 2024. We will still be marketing and selling the products which no longer qualify as new, and estimate those items could sell up to $300 million in 2024. Our investments in the innovation accelerator assist speed to market for new product ideas by rapid iteration and faster scale and synergy. We have seen several new products developed in 2023 and tested, which we expect we will bring to market during 2024. Our Innov8 Fund has completed 4 investments in either late-stage development or early-stage commercialization projects. The team has several other opportunities in the pipeline as we fulfill our 2021 commitment of $100 million of investments for these types of projects over the next few years. Purchasing. In 2024, the lumber market is expected to remain within the trading range, more in line with historical levels. The mills are bringing on additional capacity of more than 1 billion board feet in 2024. We expect that mills will manage the supply side by taking production offline at less efficient mills to match market demand or their margins. We note that in January, the lumber market has declined steadily. Transportation. During 2023, we invested in improved technology, and work to centralize our transportation functions to gain efficiency and reduce our overall costs. As with most major changes, the rollout of technology has come with some challenges, which are being addressed, and we have also uncovered areas, which will be improved by our new model. We expect to have the core systems fully implemented in 2024. On the human capital front, we note that the current U-6 unemployment rate at the end of January was 8%, up from 7% at the end of December 2023. We note that many of the jobs being created are in non-profit health care and government. These factors help explain the current lack of growth in the manufacturing space. Our facilities are consistently evaluating staffing levels and production schedules to optimize our teams. We also balance our workforce among segments to ensure easy transfers from areas seeking a slowdown to those that remain strong. We make sure that we keep our strong performers on our team while deemphasizing the need for temporary workers. We also continue to train, recruit and hire to keep growing our skills and talent. We have a long history of promoting from within, and we augment this practice by hiring outside expertise and talent to help us improve. The UFP Business School continues to add unique opportunities for current and prospective employees to enhance their skills and knowledge and move up in the organization. And in our quest to be the employer of choice in the communities we serve, we are honored to share bonuses and extra compensation with our hourly employees. These bonuses totaled over $53 million in 2023 as we continue to share performance rewards with all of our full-time teammates. In the marketing space, as we continue to grow our value-added product categories, we recognize the need to refine, enhance and measure the effectiveness and efficiency of marketing spend to ensure that we are driving sales in the most efficient manner possible. We are creating a small central marketing team to provide a more robust process to provide data-driven and timely results to our leadership teams and to better leverage costs with the marketing teams and our business units and segments. We have developed a five-year strategic plan, which sets targets for sales of over $10 billion, not including material acquisitions. It also charts a path to higher EBITDA margins, with a stretch goal of 12.5% EBITDA margin. Now I'd like to turn it over to Mike Cole to review the financial information.
Mike Cole
Thank you, Matt. Our consolidated results this quarter include a 20% drop in sales to $1.5 billion consisting of a 10% reduction in selling prices and a 10% decrease in units sold. The decline in selling prices, as a result of the drop in lumber -- is a result of the drop in lumber and more competitive pricing in certain business units. The biggest factor impacting our drop in unit sales is our calendar. It's important to note that in the fourth quarter of 2022, we operate with one extra week of activity due to the way our fiscal year-end works. One less week resulted in a 6% unit decline in the fourth quarter of 2023. Next, while adjusted EBITDA dropped 22% to $166 million, adjusted EBITDA margin remained well above historical levels at 10.9%. We believe our team's commitment to grow our portfolio of value-added products and our market-focused management structure continued to contribute to the structural improvement in our margins. Return on invested capital finished the year at almost 24%, more than two times our weighted average cost of capital. Operating cash flow improved by $128 million to $960 million for the year as lower volumes and lumber prices reduced our investment in net working capital. And finally, our balance sheet continues to gain strength, with a net cash surplus of $842 million this year compared to $281 million last year, providing us with flexibility to pursue financial and strategic objectives. Moving on to our segments. Sales in our Retail segment dropped 27% to $506 million, consisting of a 9% decline in selling prices and an 18% decline in unit sales. This unit decline was comprised of a 14% decline in volume with big box customers, and a 23% decline in volume with independent retailers. We experienced our greatest unit declines in our Edge business unit, which Matt discussed, and the Outdoor Essentials and Building Products categories of our ProWood business unit. Despite of lower demand and sales volumes, we're pleased to report a $2 million increase in our gross profit for the quarter, which was driven by our ProWood and Deckorators units as a result of pricing and operational improvements. Higher SG&A expenses contributed to a $4 million decrease in Retail's operating profits for the quarter. The increase in SG&A was primarily comprised of an increase in incentive compensation expenses. Moving on to Packaging. Sales in this segment dropped 21% to $414 million, consisting of a 10% decline in selling prices and an 11% decrease in units. As we mentioned last quarter, customer demand continues to be soft, and that's contributed to more competitive pricing. As a result of these factors, gross profits dropped by almost $49 million. The decline in gross profit was offset by a $10 million decrease in SG&A due to a decline in incentive compensation expenses. Operating profits in the Packaging segment declined more than $38 million to $43 million in total. Turning to Construction. Sales in this segment dropped 16% to $511 million, consisting of a 13% decline in selling prices and a 3% decrease in units. The unit decline was primarily due to our commercial and concrete forming business units. The decline in selling prices was primarily experienced in our Site Built and Concrete Forming business units, and resulted in an $18 million decrease in our overall gross profits and operating profits in the segment for the quarter. As we manage through this cycle, each segment continues to focus on executing our strategies to grow our portfolio of value-added products. And we're pleased to report an improvement in our annual ratio of value-added sales to total sales to 68% this year from 63% last year. Similarly, our annual ratio of new product sales to total sales improved to 9.7% this year from 7.7% last year. We're confident these factors will not only help us maintain the structural improvements in margins we've realized today, but enable further improvements on our EBITDA margins overtime. We're also mindful of our cost structure in this environment as we ensure the company is appropriately sized relative to demand while still providing resources needed to execute long-term strategies that enhance our ability to offer value-added solutions and drive innovation. Our SG&A expenses came in unplanned for the quarter, and were $17 million lower than last year, driven primarily by lower bonus and sales incentives for the quarter. Lower incentive expenses were also the primary reason SG&A expenses dropped $67 million for the year. Before we move on to the income statement, we think it's important to assess the impact of our strategies and structure on our overall profitability by looking at our performance in 2019 compared to 2023. The metrics we focused on are gross profit margin, SG&A as a percentage of gross profit, adjusted EBITDA margin and adjusted EBITDA growth to unit sales growth. Gross profit margin improved from 15.5% in 2019 to 19.7% in 2023. SG&A as a percentage of gross profit improved from 64% to 54% in 2023. Adjusted EBITDA margin improved from 7.2% to 11.2%. And our adjusted EBITDA growth was 4.5 times greater than our unit sales growth since 2019. This track record gives us confidence our strategies are working and that continued execution of them will help us reach the long-term goals we highlighted in the press release, and that I'll touch on at the end of my prepared remarks. Moving on to our cash flow statement. Our cash flow from operations was $960 million, a $928 million improvement over last year as lower volumes in lumber prices reduced our investment in net working capital. Our cash cycle for the year decreased to 63 days this year from 64 days last year due to an improvement in our receivable cycle, and our receivables remain healthy at 91% current. Our investing activities included $180 million in capital expenditures. Our expansionary investments, which totaled about $70 million, are primarily focused on four key areas: expanding our capacity to manufacture new and value-added products, primarily in our structural packaging, protective packaging and Deckorators business units; geographic expansion in core higher-margin businesses; achieving efficiencies through automation and increasing our transportation capacity. We also spent $52 million to acquire Palets Suller, a leading manufacturer of machine-built pallets in Spain that gives us an active runway for growth geographically and in new verticals they don't currently serve. Finally, our financing activities included returning capital to our shareholders through almost $68 million of dividends and more than $82 million of share repurchases. Turning to our capital structure and resources. We continue to have a strong balance sheet, with $842 million in surplus cash in excess of debt compared to $281 million last year. Our total liquidity was $2.4 billion, which includes cash of $1.1 billion and $1.3 billion in availability under certain long-term lending agreements we have in place. The strength of our cash flow generation, conservative approach to managing our capital structure and prudent return-driven approach to capital allocation continues to provide us with an abundance of capital to grow our business and also return to shareholders through different cycles. We plan to continue to pursue a balanced and return-driven approach between dividends, share buybacks, capital investments and M&A, specifically. Our board approved a quarterly dividend of $0.33 a share to be paid in March, which represents a 10% increase from the most recent quarterly rate, and a 32% increase from the rate paid last March. We currently plan to continue to increase our dividend rate -- annually at a rate that is aligned with our targeted long-term growth rate in earnings and cash flow. The share repurchase program our board approved in July provides us with authorization to repurchase up to 200 million worth of shares until the end of July 2024. Since the approval, we've repurchased more than 274,000 shares at an average price of $97.22, resulting in 173 million in remaining authorization. As a result of the growth and margin improvement opportunities we see, we plan to increase our total capital expenditures to an estimated range of $250 million to $300 million in 2024. Expansionary capital investments are expected to comprise $150 million to $200 million of this total. We plan to continue to invest at this elevated level in the future to capitalize on the higher margin growth opportunities we see in each of our segments. Finally, our strong balance sheet continues to allow us to continue to pursue a pipeline of M&A opportunities. We'll continue to target companies that are a strong, strategic fit and enhance our capabilities and competitive position while providing higher margin return and growth potential. I'll finish up with comments about our outlook for the year and our long-term goals. Looking into 2024, we believe the soft demand and more competitive pricing we're currently experiencing will continue into the first half of the year. But we're optimistic, we'll see improvements in the back half of the year based on the current economic forecast, including the trajectory of interest rates. On a long-term basis, we'll continue to focus on executing our strategies to take advantage of the opportunities identified in our business units. Generally, those opportunities consist of growing our portfolio of sales of new and value-added products and investing in our brands, expanding geographically in our higher-margin core businesses, investing in automation and process improvements to expand capacity and enhance productivity, vertically integrating in certain businesses, and gaining market share with large customers through more strategic sales efforts and our unique capabilities and geographic footprint. As we effectively execute our strategies, we believe we can achieve our new five-year financial goals of a 7% to 10% compounded annual growth rate in unit sales, a 12.5% adjusted EBITDA margin, and a return on invested capital exceeding our hurdle rate on new investments while maintaining a conservative capital structure. That's all I have in the financials, Matt.
Matt Missad
Thank you, Mike. Now I'd like to open it up for any questions that you may have.
Operator
Thank you. [Operator Instructions] Our first question will come from the line of Ketan Mamtora with BMO. Your line is open.
Ketan Mamtora
Thank you. Good morning, Matt, Mike. First question, coming back to the retail side. It sounds like UFP-Edge and forward is kind of where there is some weakness right now. As you kind of see your current trends, are you seeing signs of stabilization? Or are those kind of volumes still under pressure? I know you kind of talked about recovery in the back half. But I'm just curious if activity is kind of stabilizing at these levels?
Matt Missad
Yeah. I think, Ketan, it's kind of tough based on just January results. As I looked at January, kind of gives you a little bit of a [Indiscernible] in the sense that the weather -- there's some weather issues and that's what we're hearing from the customer base. I'd like to think that it's stabilized, but it's always difficult to predict at this point.
Ketan Mamtora
Fair enough. And then looking at more sort of longer-term targets, you've kind of based both on the unit growth and also on the EBITDA margin. Can you sort of talk about where you see the most opportunity within your three business lines, both on the top line and on the bottom line with margins and sort of revenue growth?
Matt Missad
Yeah. What I could tell you is I think, each of the segments has good opportunities. I would say, they're not uniform across all areas. As you look at -- the growth on Deckorators, for example, is something we're excited about. We think a rebound in Edge is going to have a really good impact for us. If we move to Packaging, I think there's going to be parts of that, that are going to be challenged, as Mike mentioned, simply because of the amount of manufacturing that's either not happening now or has -- needs to recover in the back half of the year. If you look at the protective packaging materials, we expect that to remain strong and to continue to grow. So kind of a mixture there. And then if you move along into the construction space, I would tell you that we've outlined what we expect for Site Built to either slightly up, slightly down on housing, and that's really going to help define what we're able to do there. The Factory Built we walked through, again, I think that's kind of aligned with the housing market itself. And then the potential areas for growth, Commercial and Concrete Forming, they both have room to improve. So we would look to see that being better in '24 there.
Mike Cole
Maybe adding on to that, there's one area that spans really all the segments, and that's investing in automation and driving efficiencies in that. I think the capital aspect in that area was nearly $100 million for next year.
Ketan Mamtora
Got it. Now that’s helpful. I'll jump back in the queue. Good luck.
Matt Missad
Thanks, Ketan.
Operator
Thank you. One moment for our next question, and that will come from the line of Kurt Yinger with D.A. Davidson. Your line is open.
Kurt Yinger
Great, thanks. And good morning, everyone.
Matt Missad
Hey, Kurt.
Kurt Yinger
Good morning. It looked like kind of the first sub-20% gross margin in Packaging since early '21, I'm curious how you would kind of describe the pricing environment between pallets and maybe more structural packaging offerings? And how does that impact your view on potentially getting back to 20% plus gross margins over the next couple of quarters?
Matt Missad
Yeah. I think that's a really good question, Kurt. What I would tell you is I think, what we're seeing in the marketplace is just a lot of pricing pressure, as we alluded to it from the standpoint of when companies aren't as busy, they tend to take a look at their purchasing and try to drive a little more value there. We still think long term, we can exceed that range. And as we predicted, the first half of the year is going to be a little bit more of a struggle, and the second half will be more of a rebound. So if that tends true, then obviously, that will help us and everyone else in that space. So that's kind of hinging on what happens with the economy.
Kurt Yinger
Got it. Okay. And then in Construction, I mean, the total starts have been, I guess, a little bit mixed, but single-family has been pretty strong. And I guess I'm curious if you've kind of seen that in your order flow in some of your Site Built facilities? And then as we look at kind of the sequential tick down in gross margins, is that primarily seasonal factors or perhaps some normalization in Site Built coming off the capacity constrained periods of '21 and '22?
Matt Missad
Yeah. I'm going to say, it's probably more of a cyclical as opposed to a seasonal effect. As you look at it and just to use January as kind of a data point where the market was a little slower that it drives those numbers differently. A year ago, the selling prices were significantly higher. So I think you're going to just kind of see that trend through again, going back to the first half of the year being somewhat sluggish and then picking up in the second half.
Kurt Yinger
Got it. Okay. And then you talked about some consolidation in the wood plastic composite space. I was hoping maybe you could, I guess, talk a little bit more about that comment and how that impacts your overall view of the growth opportunity in Deckorators kind of balancing out wood plastic composite versus the opportunities in Surestone going forward?
Matt Missad
Yeah, that's a really good question. I think what -- the way we look at it is we have the Surestone technology, which we're very, very high on, and we see that as having a bright future. Wood plastic composite certainly has its place in the marketplace. And the comment that I'm making has more do with the amount of capacity that all the wood plastic composite manufacturers have added over the years, and there's a number of smaller participants in the market that I think will have to make some decisions. And we obviously look at the whole marketplace and try to figure out what makes the most sense. We're comfortable with our position. It was just more of a market observation that I think there's probably too many people in the mix on the WPC side. So that -- we expect that to change.
Kurt Yinger
Okay, thanks, Matt. Appreciate the color. I’ll turn it over.
Matt Missad
Thank you, Kurt.
Operator
Thank you. One moment for our next question, that will come from the line of Stephen Giom [ph] with Sidoti. Your line is open.
Unidentified Analyst
Hi. Good morning, Mike. Good morning, everybody. My first question is, in the Construction segment, could you provide insight into the pricing trends across the four business units? Are there any deviations within these units indicating like a divergent price movement compared to the orders?
Matt Missad
Yeah. I would tell you, I don't think there's anything that jumps off the page at us to say that there's a difference or a divergence, at least at this point. It just seems to be general market conditions.
Unidentified Analyst
Okay. You recently announced the launch of TimberBase. How should we think about it coming online and what it could mean for growth for UFPI?
Matt Missad
So the TimberBase, Mike can probably talk about the TimberBase product and what are you seeing so far?
Mike Cole
Yeah. TimberBase, for those of you that haven't heard of it, it's our online trading software. We bought that last year. The team has been working on upgrading the software and enhancing the functionality of it last year, our outside sales, I think, in that trading group. So the external customers and not our domestic plans was about 60 million. Over the next five years, our plan is to grow that platform by 100 million. So to about 160 million in sales. So we have pretty robust growth opportunities we feel like there, and the software is pretty key for getting us there.
Unidentified Analyst
Okay. Thank you so much for the color. I’ll jump back in the queue. Thank you.
Operator
Thank you. One moment for our next question, and that will come from the line of Stanley Elliott with Stifel. Your line is open.
Stanley Elliott
Hey, good morning, everybody. Thank you very much. Could you talk about -- it sounds like most of the markets are kind of flattish, up or down a little bit, and it kind of seemed to imply maybe a little bit of a pickup in the second half with some of the residential markets improving. Is there anything you could share, like from a seasonality perspective, first half, second half, anything along those lines as we're trying to think about how 24 will unfold?
Mike Cole
Yeah, for sure. We see the first half of the year being more difficult. You've seen us -- I think at the end of Q3, we talked about things softening up, pricing becoming more competitive. We saw that into Q4 like we said. And we, at the time, we said we saw that continuing on into the early part of 2024. We still feel that way. So we think, first half of the year is going to be a tougher comparisons with last year. But we're optimistic that with rate reductions, et cetera, the back half of the year could be easier comparisons and we perform a little better.
Stanley Elliott
And then in terms of kind of the Surestone in the mineral [ph] base, you've added some capacity here. It sounds like you're taking the technologies and putting into newer products. How are you all right now sitting in terms of the capacity for that product category? Will we need to end up adding some additional capacity here in the very near future, just given how it sounds like the ramp of the product has been going?
Matt Missad
Yeah. That's a great question, Stanley. So what we're looking at, we previously completed some capacity expansions in 2023 that we had announced prior. We're actually accelerating some investments. We mentioned a facility in the Northeast, and we're going to be doing that this year as opposed to it was originally a '25-'26 kind of opportunity. We were pulling it forward because we have seen it ramp quicker, which is terrific. And so we're going to -- when we have the capital, we're going to deploy it, and we expect to have that facility up and running by early 2025.
Stanley Elliott
And then lastly for me, just in terms of kind of lumber prices. You mentioned kind of range-bound here. In that sort of environment, do you all get much pricing for the individual businesses? Or is that kind of more flattish in line with how the end markets might end up performing?
Matt Missad
Yeah. I think we tend to look at it more as a pass-through, Stanley. So whether it's low or higher, we're more concerned with how quickly it moves one direction or the other as opposed to the absolute level of it. So I think what the message -- the takeaway message ought to be is if the market remains low, that probably the sales dollar line is going to be lower.
Mike Cole
Actually, finally, in the lumber prices. I'm sorry, I was going to add on to that. I find more interest in the lumber prices in terms of what it's telling us about demand. And so I think the prices, having dropped as far as they have and continue to drop in January, just indicates an overall soft demand environment.
Stanley Elliott
Thank you very much, guys. Appreciate it. Best of luck.
Mike Cole
Thank you.
Operator
Thank you. One moment for our next question, and that will come from the line of Jay McCanless with Wedbush. Your line is open.
Jay McCanless
Hey, good morning, guys. Thanks for taking my questions.
Matt Missad
Good morning.
Jay McCanless
Good morning. So the first question I had, just to -- and thank you for the expanded disclosure and the new targets that you talked. At least, just a benchmark going forward, where do you think your cost of capital is now? And maybe since you're wanting us to look back at 2019, maybe what was your cost of capital back then?
Mike Cole
Yeah. Good question. We take a look at that every year, and I would have said back in 2019, it was probably 9% to 9.5%, with interest rates being what they were back in those days we were definitely sub-10%. Now I'd say that we're like 10.5% to 11.5% cost of capital, again, based more on what interest rates have done.
Jay McCanless
And so when I think about the timing of increasing the targets in terms of unit volume and the EBITDA versus what looks like a soft first half of the year, I guess, what was the motivation of the impetus to increase those targets now versus maybe waiting until later in the year when you had a better sense of where '24 was going to go?
Matt Missad
That's a really fair question, Jay. What I would tell you is it kind of goes with our philosophy. There's going to be certain economic challenges over the next five years, and I certainly am not smart enough to predict when those are going to happen. So we look out ahead and we say five years from now where do we want to be, and we believe that those are very realistic goals for us. There may be bumps on the road getting there over the next five years, and I think the first six months of this year is part of it, but that's not going to deter us from the goal of getting to these targets.
Jay McCanless
Okay. Thank you, Matt. And then, Mike, last question. For me, it sounds like the customer health is still pretty good. It sounds like DSOs were improving. Anything you're seeing on late pays or delinquencies, just given some of the softer demand out there that we should be mindful of?
Mike Cole
Yeah. I mean, anytime you come into a slower cycle like this, it's always something to be concerned about. I think our teams do a really outstanding job of staying on top of the receivables. So when I look at our aging, while there's always going to be something that's out there that can surprise you, I think with the diligence we have on it in the current state of how they look, we're in really good shape, and I don't see anything material in there.
Jay McCanless
Okay, thanks, guys. Appreciate it.
Mike Cole
Hey, thanks, Jay.
Operator
Thank you. One moment for our next question, and that comes from the line of Kurt Yinger with D.A. Davidson. Your line is open.
Kurt Yinger
Great. Thanks for taking my follow ups. You talked a little bit about consolidated manufacturing in certain business units. And I guess, I'm curious how you're thinking about balancing that versus the expectations for a rebound in some of your markets over, call it, the second half of the year and into 2025? Looking back at '21 and '22, getting the labor was a challenge. I think in certain parts, you were challenged from a capacity standpoint in packaging. So just curious if you could talk about kind of the mindset of operating efficiently and making sure you're managing costs and what's a challenging, at least, first part of the year versus those growth expectations and some of the challenges we've seen over the last couple of years?
Matt Missad
Yeah, that's a really good connection, Kurt. And I think the way I would look at it is our teams have done a great job by bringing together automation, increasing the capacity at existing facilities and in the packaging space, in particular, utilizing more of a hub-and-spoke model where they're able to process a lot more product in the same footprint. And that's due to a lot of different factors, but not the least of which has been the investment in automation and technology. So what we've actually done is increase the capacity over what it was in '21-'22 without increasing the footprint. So we think we can do just as much volume in a smaller footprint and do it more efficiently. So that's why we feel good about being able to say, hey, we're going to take some things off-line because we don't need them and we'll consolidate them. And that's still part of an ongoing process, almost regardless of what the economy is doing. We have to keep doing that with that technology and innovation spend, and that will continue to help us be a low-cost producer.
Kurt Yinger
Got it. Okay. And then, I guess, just specifically on the Site Built business, if we do see lower rates stimulate additional new construction activity. How are you thinking about potential expansions in that business? I mean, we've seen quite a bit of consolidation in recent years. It seems like there's been a structural improvement in the margin profile. I guess, I would just love to hear your overall thoughts on organically expanding your presence there?
Matt Missad
Yeah. Our Site Built team has a pretty aggressive expansion plan. So we're going to, again, look to the markets where we in-migration or we see growth as opposed to those areas where people are moving out of. So the Mountain West area is an area that we're focusing on. Again, there's more areas in the Southeast. If you kind of follow the map of housing starts and where they're growing the most, that's where the team is looking at expanding our presence. So we expect to see more of that in '24 and beyond.
Kurt Yinger
Got it. All right, great. Well good luck here in Q1, guys. Thank you.
Matt Missad
Thank you, Kurt.
Operator
Thank you. I'm showing no further questions in the queue at this time. I would now like to turn the call back over to Matt Missad for any closing remarks.
Matt Missad
Thank you again for spending the time with us today. In 2024, we know we're going to have to work smarter and harder to be successful. We will continue to allocate capital wisely, mixing current return to shareholders with growing longer-term value. Whenever we have challenges, I rely on our experienced leaders who have been through many economic cycles. And like the late Toby Keith, I'd like to think that, although I am not as good as I once was, I am as good once as I ever was. Fortunately, I'm surrounded by our great team of leaders and teammates who with their incredible talent will continue to drive success and make it better in 2024. Thanks, and have a great day.
Operator
This concludes today's program. Thank you all for participating. You may now disconnect.