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SAP SE (SAPGF) Q4 2020 Earnings Call Transcript

Published at 2021-01-29 11:33:05
Operator
Good day and welcome to the SAP Fourth Quarter and Full-Year Earnings 2020 Conference Call. Today's conference is being recorded. And at this time, I'd like to turn the conference over to Mr. Stefan Gruber, Head of Investor Relations. Please go ahead, sir.
Stefan Gruber
Thank you. Good morning or good afternoon. This is Stefan Gruber. Thanks for joining us for today's earnings call to discuss our fourth quarter and full-year 2020 results. I'm joined by our CEO, Christian Klein, and our CFO, Luka Mucic, who will make opening remarks on the call today. Also joining us today for Q&A from Singapore is Scott Russell, who will join the Executive Board member and lead the Customer Success organization as of February 1. Before we get started, I would like to say a few words about forward-looking statements and our use of non-IFRS financial measures. Any statements made during this call that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. Words such as anticipate, believe, estimate, expect, forecast, intend, may, plan, project, predict, should, outlook and will and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the US Securities and Exchange Commission, the SEC, including SAP's annual report on Form 20-F for 2019 filed with the SEC on February 27, 2020. Participants of this call are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. On the SAP Investor Relations website, you can find a slide deck intended to supplement today's call available for download. For those of you following the webcast, the slides will be shown as we proceed through the prepared remarks. Unless otherwise noted, all financial numbers referred to on this conference call are non-IFRS and growth rates and percentage point changes are non-IFRS at constant currencies year-over-year year. The non-IFRS financial measures we provide should not be considered as a substitute for, or superior to, the measures of financial performance compared in accordance with IFRS. And finally, before I hand over to Christian, I would like to announce that we will hold an event for financial analysts and investors in the coming month and we plan to do this in conjunction with our user conference SAPPPHIRE NOW. More details to follow. With that, I'd like to turn things over to our CEO, Christian Klein.
Christian Klein
Yeah. Thank you, Stefan. And welcome everyone to our earnings call. Now, if I had to find a headline for the last couple of months, I would say this – SAP is on the move. We have defined our new strategy and we are in full execution. We have listened closely to our customers and launched RISE with SAP this week, a milestone offering for holistic business transformation as a service. As part of the new offering, we are unlocking the business process intelligence layer with the planned acquisition of Signavio. Only SAP can help customers to reimagine business models and processes end to end to deliver the best business outcomes. We also have expanded the relationships with our hyperscale partners, collaborating more closely than ever, including our Microsoft Teams integration. We have very successfully completed the IPO of Qualtrics. We have as well transformed the SAP organization to make it more least simple, lean, and customer focused. We have tremendously improved the integration of our acquired cloud applications. We doubled down on innovation. We are co-innovating with our customers across 25 industries to turn them into more resilient, productive and sustainable enterprises. We have announced three additions to the ASAP executive board, all of them with a strong cloud mindset. And our board now truly represents all global regions, Americas, EMEA and APJ. I guess it's now fair to say, not sure about you, Luka and Scott, but our Board from now on never sleeps. But most importantly, we have put our customers first, and we already see strong results. Customer satisfaction is up 10 points and we closed a very strong Q4. So, let's get started. Lots of ground to cover today. Luka will talk about our Q4 results in a minute. So, let me focus on total year performance. First off, we beat all top line parameters after revised outlook and hit the upper end of our profit. This is highly important for us. 2020 was a very successful year for SAP with a very strong order entry in Q4, which provides us a strong tailwind leading into 2021, and that's clearly visible in our total year performance. Overall, cloud revenue was up 18%. Our SaaS/PaaS revenue grew by 27%, outside our intelligent spend and travel and expense business. Concur was especially affected by the crisis, obviously. The good news here is that this headwind turns into tailwind once travel comes back. And then, Concur will be ready as the clear market leader in travel and expense. This year also showcased our ability to work remotely. We delivered stronger than ever. We added more than 25,000 net new customers. Also together with our partners, we delivered more than 35,000 go-lives. In Q4 specifically, we added almost 1,000 additional S/4HANA customers, around 40% were net new. That takes us to a total of around 16,000 customers, up 16% over last year. We are clearly gaining market share with S/4HANA. We also saw a massive number of highly important customer wins this quarter, someof them again competitive replacements. In the ERP space alone, we had more than 200 wins against Oracle [ph]. So, let me highlight just a few wins and go-lives. Gilead has chosen S/4HANA to help increase data standards and transparency, simplify and automate processes and mitigate operational risks. Unilever continued their strategic partnership with us by converting to S/4HANA as the future-ready ERP system. Shell selected S/4HANA to support its upstream business, and we are also collaborating on an ambition we share to become net zero emission businesses. CureVac has chosen S/4HANA to support the development of their COVID-19 vaccine. In procurement, General Motors selected SAP to transform the spend management processes. At the same time, we posted almost 4 billion [ph] of spend in our network. For human experience management, we added many net new customers this quarter, and we are the only vendor running HR across 100 countries. Google has further expanded use of our cloud solutions, including Qualtrics. We're also exploring, in partnership with Google Cloud, around artificial intelligence to enhance customer value, and of course, by also expanding our strategic relationship. In customer experience, we had the biggest quarter ever with regard to cloud order entry. For commerce, we doubled our cloud revenue as only SAP can offer a seamless consumer experience from the online shop, next day delivery and flexible payment options. Finally, in supply chain, we extended further our number one market positions. And we are further expanding our Industry 4.0 capabilities to offer the autonomous factory. Now, we are fully focused on the opportunities ahead of us. That direction is clear and we are executing our strategy to reinvent how businesses run. Let me take you through the most important updates. I'm extremely proud that we increased the customer satisfaction score by 10 points. Two factors are driving this. We are focusing the entire company on our customer success, and strongly drive integration and innovation across our business applications and platform. Also, if there was an opportunity to improve people's lives, it is now. We are honored to support the global fight against COVID. Germany with Deutsche Telekom, we are providing the corona contact tracing app. Since launch, the Corona Warn app was downloaded more than 25 million times. About 2,000 views users shared their positive test results per day to break the chain of infection. For vaccine production, 17 of the top 20 global vaccine producers run SAP. In the US, Moderna runs SAP S/4HANA in supply chain management to support the distribution of the COVID vaccine. And in Germany, CureVac selected SAP in Q4 to scale their production of the vaccine. For vaccine distribution, Deutsches Rotes Kreuz, the Red Cross in Germany and many others run on SAP. I'm very proud of SAP's relevance in the global value chains and our responsibility to help the world run better. On to strategy. Two days ago, we launched RISE with SAP. This is a milestone offering. Together with our ecosystem, we launched this game changing offering to ensure a holistic business transformation for our customers. A business transformation requires more than just a technical migration to the cloud, and only SAP can do this. But let me briefly go into a bit of detail here. It's important to understand. First, RISE with SAP is for all customers, no matter the starting point of or complexity whether it is smaller companies with simpler processes or multinationals with a complex customized on premise landscape. We are moving our customers mission-critical ERP processes to the cloud along a tailored path that reflects the individual customer situation. We make sure customers truly transform their business instead of just replicating their on-premise landscape on some public cloud infrastructure as the destination is always to become an intelligent enterprise. RISE with SAP is the journey to get there based on three steps – business process redesign and intelligence. With the experience of 400,000 customers, we redesigned business processes end to end. I'll come to Signavio in a second. Technical migration to a standard and modular solution landscape with fast time to value. And finally, we are building the intelligent enterprise with S/4HANA cloud for tightly integrated, highly intelligent and automated business processes. The business technology platform as the foundation, providing our customers with integration, data to value and extensibility based on one data model and many other world class application services. And of course, we provide choice on the cloud infrastructure, be it SAP or hyperscalar, and we include the access to the world's largest business network. The offering is not only delivering our customers a superior business outcome and a return on investment. It is a very simple commercial offering on a single contract, all without high upfront investments and up to 20% lower TCO. From SAP's financial perspective, as we embark on this journey, we shift existing customers out of the upfront software and support model and into the ratable cloud subscription model. And while this leads to some short term pressure on revenue and profit, we will significantly increase customer lifetime value by delivering more services to customers. So, we are increasing our share of wallet and make life easier for our customers at the same time, as they now can turn to SAP as the responsible one. That's why we expect to turn €1 of support revenue into roughly €2 of cloud revenue over time. But most importantly, it will help us accelerate our upselling of applications as well as technology, and especially drive the platform adoption. Let me now drill into the business process intelligence layer as it provides context for the Signavio acquisition. Business process intelligence will span over time across all of our applications to continuously reinvent our business process as one, and to infuse intelligence by analyzing benchmarking and configuring business processes based on the insights and best practices from our 400,000 customers across 25 industries. With Signavio, we are not only becoming right away a leading player in the business process intelligence market, but we will also accelerate the business transformation of our customers, and with that, the move to S/4HANA cloud. And that's the kind of innovation close to our core we are driving. As part of our strategy, we're also forming close strong partnerships, providing great business outcomes for our customers, and reinvent how enterprises run. In this context, we have expanded our existing partnership with Microsoft. With Microsoft Teams and SAP coming together, we combine the leading business application suite with the leading business communication platform. With this partnership, we will create a frictionless enterprise and determine the future of work. We will deliver numerous collaborations scenarios for procurement, for HR, for finance, which will increase the productivity of millions of users worldwide. The first use cases will be already launched in Q2, starting with S/4HANA and customer experience. Let's talk about Qualtrics. This is a fantastic success story for both Qualtrics and SAP and it resulted in yesterday's successful IPO of Qualtrics. Let me be clear. Ryan Smith and myself are fully committed to experience management and the Qualtrics XM platform as a key element of SAP's intelligent enterprise. And we absolutely intend to keep up the pace of innovation, expanding our joint solutions quarter after quarter. SAP will of course remain Qualtrics' most important go-to-market and innovation partner in order to drive growth within SAP's customer base. But we are now providing Qualtrics with the opportunity to extend its business and serve customers also beyond the SAP universe. So, for Qualtrics, the future couldn't be brighter. But let's also remember, we acquired Qualtrics two years ago for around $8 billion. Last year, it contributed more than €0.5 billion of cloud revenue, twice of what they used to do when we acquired them. So, at yesterday's IPO, Qualtrics achieved an implied valuation of close to $18 billion, more than double the acquisition price. And at that end, the first day of trading, the stock increased by about 50%, increasing the implied valuation to about $27 billion. Congratulations, Ryan and team, on a great, great job as part of the SAP family. Now, before handing over to Luka, 2021 will be an exciting year, full of opportunities. And I'm happy to end this important year with very strong leadership team, underscoring our clear focus on customer success and cloud growth. First, I would like to thank Adair, who will depart SAP. We wish her all the best for her future endeavors. At the same time, I could not be happier to announce the addition of two exceptional leaders to our executive board. Scott Russell succeeds Adair in heading our Customer Success organization. Under Scott's leadership, as president for APJ, the region has become one of the fastest growing cloud markets for SAP, always putting the success of our customers at the center. We are happy to have him join us for Q&A in a minute. Julia White joins us from Microsoft, where she led Product Marketing for Microsoft Office during its cloud transition to 365 and for Azure over the past five years. Julia will take on a new executive board role as SAP's Chief Marketing and Solutions Officer. Julia brings a cloud-first mindset to SAP that will tremendously support our own transformation. And Julia perfectly knows how to bridge technology into clear business value for our customers. At SAP, Julia will focus on demonstrating the differentiating innovations and capabilities of our solutions to our customers by strengthening our product, industry and digital marketing capabilities. So, I'd like to extend a warm welcome to Julia and Scott. And once again, also to Sabine Bendiek, who joined our executive board on January 1 as our Chief People Officer. Sabine was the driving force behind Microsoft Cloud transformation in Germany. And as we all know, transformations are driving by winning people and changing culture. It's all about the right talent, the right leadership, the right attitudes, and also the right processes. And so, I couldn't be happier and more confident to hand over her the Chief Operating Officer role later this year. And with that, let me wrap it up here and hand it over to you, Luka.
Luka Mucic
Yeah. Thank you very much. Christian. Also from my side, warm welcome, everyone. Well, in my 25 years with SAP, I certainly never had a dull moment, but 2020 was unprecedented across all dimensions. Therefore, let me start by saying that I'm likewise proud of how we ultimately navigated through this challenging environment. We had a strong finish to the year, with a better-than-anticipated top line, strong operating profit and margin performance, and a record cash flow. So, let me cover our results in some more detail, starting with the top line. In 2020, we exceeded all revised 2020 revenue targets and hit the high end of our operating profit outlook even as the COVID-19 crisis persisted and lockdowns were reintroduced in many regions. In fact, except for cloud revenue due to the impact of Concur, we managed to ultimately reach the guidance we gave in April. In Q4, our current cloud backlog expanded by 14% and reached €7.2 billion. Cloud revenue was up 13% in the quarter, but for the full year it grew by 18% to more than €8.2 billion, exceeding our revised 2020 outlook. Lower transactional revenue, mainly Concur business travel related, negatively impacted our cloud growth rate for the full year by 4 percentage points. However, continued high demand for our cloud assets like e-commerce, business technology platform and Qualtrics, along with several competitive wins, particularly for success factors, human experience management, produced a strong finish to the year for our cloud business. In fact, we grew our SaaS/PaaS revenue outside of our intelligent spend business by 27% for the full year. We also saw strong early uptake of our new holistic business transformation offering, RISE with SAP among pilot customers. This contributed to the cloud performance in the quarter. Cloud revenue is now more than two times larger than our software licenses revenue. This cloud revenue growth, in combination with our steady software support revenue stream, testifies once again the resilience of our business model. Our more predictable revenue expanded by approximately 5 percentage points and reached 72% for the full year. In Q4, software license revenue saw significant sequential improvement, down only 11%, reflecting strong demand for SAP's digital supply chain solutions in particular, as well as significant competitive wins in ERP, as Christian already mentioned. Our cloud on software revenue grew by 1% in Q4, and was up a solid 3% for the full year. Our services revenue in turn was down 8% for the full year, reflecting the increased scrutiny around larger projects earlier in the year. While the vast majority of consulting projects continue to be efficiently delivered remotely, and SAP's premium services remain in high demand, SAP's training business was impacted due to delays in reopening of global training centers. Despite these ongoing COVID-19 impacts, our total revenue increased by 1 percentage point to €27.9 billion, also exceeding our revised 2020 outlook, demonstrating the increasing resilience of our business model in a uniquely challenging environment. Now, let me quickly cover our regional results. From a regional perspective, we had a solid year in all regions. In the EMEA region, cloud and software revenue increased 3%. Cloud revenue increased 25%, with Germany, Switzerland and France being highlights. Saudi Arabia and Sweden had a strong year in software licenses revenue. In the Americas region, cloud and software revenue increased by 3% as well. Cloud revenue increased 13%, with Canada being a highlight, while the United States and Mexico had a robust performance. For software licenses revenue, the US, Brazil and Mexico held up well. In the APJ region, Scott's home turf, cloud and software revenue was up 2%. Cloud revenue increased 21%, with Japan, South Korea and Singapore being highlights. In addition, Japan, as well as Australia and India, had a robust performance in software licenses revenue. Now, moving on to the bottom line, where the gross margins of all of our cloud business models were up in Q4 and for the full year 2020 again. Despite the negative top line impacts from the COVID-19 crisis, in particular, the lower transactional revenues, our overall cloud gross margin was up 1.3 percentage points to 70% for the full year. Again, all cloud business models contributed to this trend. Our SaaS/PaaS margin grew by 2 percentage points to 71%. Our intelligent spend margin, despite the top line headwinds, grew by another 1 percentage point to 79%. And our infrastructure as a service margin grew by 5 percentage points to 34%. Our software and support gross margin ended the year at a very healthy 88%, increasing by 30 basis points. As a result, overall, our cloud and software gross margin decreased only modestly by 20 basis points to 81% for the full year, even with the negative revenue mix shift effect. Our services gross margin increased by 2 percentage points to 27% in 2020. That's certainly a benchmark margin for services business across the industry. This was mainly driven by a larger share of high margin premium engagement business, which has proven to be very effective in this virtual environment. Also, an increase in remote delivery led to a reduction in travel spend. For the full year, our operating profit increased by 4% to €8.5 billion, hitting the high end of our revised operating profit outlook. This reflected the resilient top line performance, further improvement of our cloud gross margin and a disciplined approach to hiring and discretionary spend, while capturing natural savings from lower travel facility related costs and virtual events, for example. As a result, our operating margin expanded by 80 basis points to 30.5% in 2020. This is the highest level seen since 2015. On an IFRS basis, our operating profit and operating margin were positively impacted by significantly lower restructuring charges as well as lower share-based compensation expenses compared to 2019. IFRS operating profit grew by 48% and IFRS operating margin by 8 percentage points to 24.2%. Let me now turn to EPS and taxes. IFRS EPS increased by 56%, non-IFRS EPS by 6%. This was mainly driven by a stellar contribution from Sapphire Ventures, which had a significant positive impact on our finance income. For the full year 2020, the IFRS effective tax rate increased by 20 basis points to 26.9%, while the non-IFRS effective tax rate increased by 30 basis points to 26.5%. We came in at the low end of our non-IFRS tax rate guidance. With this, let me turn to cash flow, a true highlight in this year. In a uniquely challenging environment, 2020 was a record year for cash flow in every single quarter as well as the full year. Operating cash flow benefited from lower tax and restructuring payments and a very successful working capital management. As a result, operating cash flow for the full year reached €7.2 billion, approximately doubling year-over-year and significantly above the raised outlook of around €6 billion. Likewise, our free cash flow in 2020 reached €6 billion, more than doubling year-over-year and significantly above the raised outlook of about €4.5 billion. Looking forward to 2021, we expect operating cash flow of approximately €6 billion, primarily reflecting moderately lower profit, adverse currency movements, in particular for the US dollar, and higher income tax payments, while free cash flow is expected about €4.5 billion, also impacted by a modest increase in CapEx. Now, our detailed 2021 outlook is available in the quarterly statement published earlier today. It assumes the COVID-19 crisis will begin to recede as vaccine programs roll out globally, leading to a gradually improving demand environment in the second half of 2021. Our strong finish to the year, the launch of our new holistic business transformation offering, RISE with SAP, and the other key strategic initiative outlined by Christiane position us well to meet our new outlook targets. Note that our outlook is provided at constant currencies and we expect reported figures to experience continued FX headwinds as laid out in the quarterly statement. In 2021, we also expect to incur between €150 million and €200 million of restructuring expenses, the big majority of which is a non-cash impairment of obsolete assets related to the modernization of our cloud infrastructure. As usual, these restructuring expenses will be fully recognized upfront in the first quarter of 2021. Let me now turn to our non-financial highlights. In 2020, we saw a strong performance of our non-financial indicators. Christiaan already spoke about our strong increase in customer Net Promoter Score. Our employee engagement index increased by 3 percentage points to a record 86%. Our measures to decrease greenhouse gas emissions were bolstered by continued reduced travel due to the COVID-19 pandemic. As a result, in 2020, our greenhouse gas emissions were only 135 kilotons, a decrease of 165 kilotons. Looking beyond the numbers, 2020 featured some great developments on the sustainability front. You will recognize by a number of ratings and rankings for our achievements, including making it to CDP's A list of climate leaders, inclusion in FTSE4Good Index, among others, and remaining for the 14th year in a row the number one software company in the Dow Jones Sustainability Index. In 2020, we launched initiatives such as Climate 21 and Circular Economy to enable our customers to make this transition and contribute to a sustainable future. And finally, I would like to update you on the Value Balancing Alliance where we have actively executed our first pilot ending in November 2020. Details of our findings will be shared in our integrated report, which will be published on March 4, 2021, and which I recommend for your reading. So, before closing, let me briefly talk about the Qualtrics IPO. As Christian just discussed, we are delighted with the outcomes of the IPO this week, which represents a more than doubling in value since our acquisition two years ago. Importantly, the IPO maximizes Qualtrics' opportunity to expand their business and build the best talent, while SAP continues to reap the benefits of majority ownership. To conclude, in 2020, SAP responded quickly to the crisis and demonstrated its agility. In an extremely tough environment, we grew the top line while expanding operating profit and margin and delivering record cash flow. We are now fully executing on our strategy to drive long-term sustainable growth, while significantly increasing the resiliency and predictability of our business. The launch of RISE with SAP is accelerating customers' move to the cloud and their business transformation. We are receiving very positive feedback and already see strong early take up. This gives us all the confidence in the world to reach our €22 billion cloud ambition by 2025. With that, let's open up for questions, Stefan.
Stefan Gruber
Thank you, Luka. And we can now start the Q&A session, operator.
Operator
[Operator Instructions]. We'll now take the first question from James Goodman at Barclays.
James Goodman
It's clear you've been working closely with customers and partners ahead of the launch of RISE on Wednesday. You mentioned that pilot customers are already contributing to the quarter. Just wondering if you could talk a little bit more about the rate of adoption you're expecting over the coming quarters, and perhaps, specifically, whether you're expecting to see this more as a sort of migration of licensed potential customers to the new offering or you're really focusing on existing movement to maintenance customers and how you are going to help us track the progression of RISE from a KPI or disclosure perspective. Thank you.
Scott Donnelly
Let me start. And then, Luka and Scott, feel free to build on top. Look, James, first of all, when we started to design the new offering, as I also said, we listened very carefully to our customers. And to many chief information officers I'm talking to. The main issue with their digital transformation is not the fact that the technology is not there, the solutions are not there. They are all there. The point is around how can you use this technology and connect it to the business processes. When you are migrating an IT landscape to a new cloud infrastructure, no single business process will change in HR and procurement and sales. And with the new offering, and it's really the sum of its parts, we are taking the business process intelligence layer and Signavio is therefore such a great, great fit. We are taking that, use our experience, use the best practices we see in the market from over 400,000 customers, and we can tell exactly the customer how do we design the business processes, which business models works best, should the customer switch from product to selling services, should they switch from upfront license models to subscription and pay-as-you-go as we do, for example, and then we can go from there. Because S/4HANA cloud can do it all. And again, the artificial intelligence, the RPA, when it also then comes to Leonardo, it's not like that this is a side element. It needs to be part of one. And this is how it comes together. And yes, we started pilots. I didn't want to push this offer just out there to the market. We actually started with 20 pilots, we ended up with 130, we actually had to calm the field a little bit down, Scott. I guess that's fair to say. Because we still are in a pilot phase. And now we are, of course, public and now we go. And of course, for smaller, for midsize customers, we will for sure see shortened sales cycles. For some others, it will take a bit, but for sure, it will drive the acceleration of S/4HANA cloud and both as you also have heard, in migration with the installed base with very healthy conversion rates, and second, with a 40% net new customer share. I don't know what to say more. We are also clearly winning market share. And Luka, maybe you can talk about the KPIs.
Luka Mucic
Yeah, absolutely. And first of all, on this maintenance conversion versus new license topic, just to give you an idea of what we roughly are looking forward to, you will know that our cloud ambitions until 2025 call between 2021 and 2025 for a CAGR of around about 25%. And obviously, RISE with SAP is a material contributor. And if we break down what we expect in terms of contribution from it, then we see around about 2 to 3 percentage point contribution, both from the conversion of established maintenance, as well as from the conversion of new software licenses to cloud subscriptions, leaving basically high teens in terms of growth CAGR for the rest of the portfolio outside of RISE. Obviously, we also recognize that it's very important for the capital markets to be able to transparently track the progress that we are making. And we, therefore, intend to begin enhanced disclosures as of Q1 2021, both in terms of the customer pickup that you're interested, but also financial metrics that gives you a view of the size of the core business that we are moving to the cloud, as well as the new customer success that we have from a financial perspective. So, stay tuned for that. But as always, SAP is committed towards transparency and you will get it starting this quarter.
Operator
We'll now take the next question from Charlie Brennan at Credit Suisse.
Charles Brennan
I'm going to do two if that's okay. Firstly, for you, Luka, I understand the concept of you taking ownership of a holistic contract that includes both some infrastructure and services elements. And that's going to enable you to capture greater share of the wallet. Can you just help me understand how those services and infrastructure elements are going to flow through your numbers? Do those revenue pieces flow through the cloud line in the future? And I'm assuming that, because you're using partners to help deliver those services, it's not going to be an 80% gross margin. Can you just help us understand how you get the overall division to 80% gross margin? And then, can I just, as a follow-up, lift eyes to your to midterm targets. I know that free cash flow wasn't explicitly part of your formal target, but I think on the previous call, you were happy to imply that €8 billion of free cash flow seemed reasonable. In light of the 2021 guidance at €4.5 billion, I was just wondering if that still seems achievable. Thank you.
Christian Klein
Let me cover the last one quickly because that's easy. Yes, what we are expecting is that as also our profitability targets have been pushed out by two years to 2025, so will the free cash flow target. So, we still see this as our achievable target for 2025. That was probably the quicker one. On the infrastructure and services side, here now we need to be precise. So, first of all, we are bundling with RISE, of course, the public cloud infrastructure and also certain automated productized services. For example, we provide code analysis tools that allow our customers to inspect their modifications and also help our services partners then to do the migrations swiftly. Business process intelligence is another example where the base functionality that we're bundling with RISE will allow our customers to quickly get a view of how they stack up against benchmark, so to say, in terms of their own process, existing process capabilities and what they can achieve in terms of additional automation and efficiency as they move to S/4HANA. All of those elements, as well as the public cloud infrastructure, will be recognized as cloud revenue as part of the overall bundle. Irrespective of this, we are also offering our sales, but also our service partners, our SI partners, of course, migration services in order to set up the systems. Those would be recognized as services revenue separately. That's at a high level on how this distinguishes. And in terms of the margin, actually, we believe that we can gain significant efficiencies through an industrialized migration approach. We have a cloud native reference architecture that we apply that as part of the migration actually simplifies the ERP loads and standardizes them. We use the business technology platform, in particular, to move modifications over to run on the platform, rather than infecting, so to say, the ERP cross sell [ph]. And with this structure, we can actually run quite efficient cloud infrastructure operations. And so, while the individual margin levels that we can achieve across the entire customer base will depend on the complexity of the individual customer situation and where their starting point is and how long it will take to move them to way more streamlined operations, in aggregate, I can only assure you that those impacts are, of course, factored into our long range margin guidance that calls for us to land in the neighborhood of 80% by 2025.
Operator
We'll now take the next question from Stefan Slowinski at Exane BNP Paribas.
Stefan Slowinski
And I guess just to follow-up on the last question, I understand the infrastructure related offering will be going through your cloud revenue line. Will you also be, I guess, passing through the services revenue from some of the partners or all of the partners through your services line? Just to confirm, is that what you just said?
Christian Klein
No. As far as services, the migration are going to be offered by partners that will go down separately on their paper, but we will take the holistic ownership of running the solution itself all the way from the software as a service layer to the infrastructure as a service layer.
Stefan Slowinski
Just a follow-up to that. I guess, Christian, just on the integration work that you've been doing across your cloud applications, I know it's, I guess, part of RISE to start to cross sell more of that. But can you just help us quantify where you are in that process? And maybe if you look at your 400,000 customers, do you have any data in terms of how many of those customers have at least two SAP cloud apps and what the pipeline looks like for cross selling those applications? Thank you.
Christian Klein
I come to the last question first. There is immense cross sell opportunity. We still have thousands of on-premise customers wanting HCM [indiscernible] left for procurement. And by the way, now that the integration work is almost done, we are also going to offer a bundle this year with S/4HANA, including SuccessFactors Employee Central and Ariba as this now really comes as one. We are almost done with the integration work and data models in sync and user experience in sync. We are pushing out now in the analytics layer for integrated planning, for integrated reporting and we will also share a more detailed announcement in the next weeks where we also have some customer references in. The customer in APJ, Scott, you know them well. They are running actually eight cloud solutions from SAP. And they now can cut the custom inequation already by 80%. And we have much more of that. So, customer is now feeling tangible outcomes. And as I said, we are almost done and we will finish the rest also then during half year one this year. And yeah, I already mentioned the cross sell potential. And again, we also going now to offer the bundle. So, in case the customer wants to go more portal [ph], he can have the bundle. And then, in case they want to go LOB by LOB, they can of course also consume it on a modular basis.
Operator
We'll now take the next question from Phil Winslow from Wells Fargo.
Philipp Winslow
And congrats on the strong close to the year. Christian, a question for you from what you're hearing from customers. Obviously, there are lots of different flows and dynamics affecting potentially the shape of this year. Obviously, hopefully, you have a sort of post vaccine world and economic recoveries sort of like what we saw in 2010 and the return of SAP projects. But then also you have a lot of technology, as you just mentioned, with RISE with SAP that you're delivering with customers that maybe needed a kick to the tires on it, et cetera, maybe even expand usage of SAP. What are you hearing from customers on, I guess, the flow of these impacting the year-end projects.
Christian Klein
Scott is with us. Scott, I can start and you then can just comment on what you see across the globe. Look, what we also have seen in Q4, very positive is how relevant we are in the value chains of our customers. Others talk about how they have to deliver the vaccine. We are running the supply chains, we are running the productions. We are now in this time really are more closer than ever to these enterprises, to help them scale their production, to put them into the cloud, to connect them to the business network, so that they get the ingredients for the vaccine from Asia Pacific to the US, to the factory in the US despite the country lockdowns. These are real business scenarios. This is what we are doing. And this also then gives us the confidence to be very positive about 2021. Obviously, yes, we acquired a travel and expense solution, but also there, I have to say –this is by far market leading solution. So we're, of course, eagerly waiting until we can all travel again. But they will come back. They will come back strong. And actually, I'm still surprised that we are still doing business with this solution these days. And when you have heard Luka now also talking about a 27% growth rate for SaaS/PaaS and you look at the valuation of Qualtrics, you know that we have many, many other assets in our portfolio who are actually growing like Qualtrics. So, you see, our portfolio is relevant, our portfolio is strong. And maybe, Scott, you can give some sentiment on what is actually – what you are seeing across the globe.
Scott Russell
Look, based on the discussions with the customers, more and more of our customers are very comfortable not only in the cloud for the technology, but for their mission-critical applications. Because they know that to transform and to serve their customers now and, in the future, they need to differentiate not just at the technology layer, but at the business process and innovation layer. And that's why they're coming more to SAP. Combine that with the business transformation as a service, ensuring that they don't have an upfront CapEx investment and in fact pay over multiple years as they realize the business value, so that holistic subscription offering through RISE with SAP, but all of our SaaS portfolio is giving a really strong confidence that the customers around the world are not only positive, but they're actively working on their digital transformation programs with us. So, the outlook is strong.
Operator
We will now take the next question from Julian Serafini at Jefferies.
Julian Serafini
I have two questions. I think one for Christian. I think you'd mentioned that S/4HANA Cloud, was that roughly 80% of the features of the regular full featured S/4HANA? Is that an impediment for the adoption of RISE? And I guess, how do you plan to close that gap to the regular full-feature S/4HANA? And then second question for Luka. Just in terms of capital allocation, obviously, SAP is generating a lot of free cash flow this year and in coming years. Should shareholders be expecting some kind of incremental return? I know you talked back in 2019, I believe, about doing annual step by step returns. I'd be curious to get an update on what the plan is here.
Christian Klein
I start and then, Luka, you can build on top. Julian, the first point, the time of RISE with SAP is now. And to tell you why, things are now coming together. And when you look at S/4HANA Cloud, we have put the data model on our platform. So, yes, we have 80% of the capabilities now available in the cloud, probably in some parts, we will not exactly also develop the same kind of capabilities as we did in on-prem because business models are changing. And you will also find customers who put another circle around the business process, which is really very individual to this customer. And that's why it's so important that the platform is not there. And by the way, the platform is also not there for SuccessFactors, for Ariba, the platform is now part of every deal to build the extensions for our customers. And we also invite our partners, our ecosystem to the party because now everything is there on this platform to just build seamlessly the extensions. In past times, why should you go to an SAP cloud platform when we don't have the same services like our applications here. Now, it's there. This is why we are now launching the offering RISE with SAP. And this is why we are so confident. And again, you have seen in my keynote, a customer like Siemens, obviously, it will take time to transfer them completely over. You have seen the number of ERPs, but they will now start. They will start and we migrate them step by step. And on every step, we will look at one business process after another, and we will deliver them tangible business benefits.
Luka Mucic
And perhaps on the use of capital, look, our philosophy is unchanged from what I had shared with all of you at our Capital Markets Day in late – I think it was in November 2019, if I'm not mistaken. Indeed, we had a very strong free cash flow, and obviously, have realized now additional proceeds from the Qualtrics IPO. But the logic is always the same. First of all, we want to fund our organic investment needs. And in particular now, for this year and next year that involves and includes also the harmonization and modernization of our cloud infrastructure, which will result in some additional CapEx requirements. Then we want to continue to deliver return, pay back outstanding debt when it is due. This year, we'll actually have a rather big chunk of debt returns that we have to still make. One, we have still €1.25 billion of the Qualtrics term loan outstanding that we want to repay in 2020 and another €1.4 billion of regular Euro bond repayments. Second, beyond that, of course, we wanted to pay an attractive and increasing dividend and we had a very strong net profit, which is the baseline for the dividend payout in 2020. So, while the final decision on the dividend is going to be taken by our supervisory board in late February, as always, it is safe to assume that based on this and our policy to pay out more than 40% of net profit in IFRS terms, you will see an increased dividend payout from SAP. Last, but not least, we obviously also want to continue to consider value accretive tuck-in acquisitions if they make sense. In the last two quarters, you have seen that we have acquired Emarsys in the customer experience base as well as now lately Signavio. Those smaller acquisitions are, obviously, ones which we can pay back from our strong cash flow and we will do so. And then, the remaining excess cash, if we have it, something that we, of course, will consider for incremental capital returns. But on that one, we will follow the process that we have outlined. This will be evaluated in the context of our final year end results by the supervisory board. And if there are any additional measures that we will decide to take, we would communicate them afterwards as we have done in 2020. So, same procedure as in the past, I would say.
Operator
We'll now take the next question from Mohammed Moawalla from Goldman Sachs.
Mohammed Moawalla
I had two questions. First, Luka, can you just help us bridge the gap and provide an updated cloud backlog disclosure? That metric has seen a deceleration in growth. But you also talked about the 27% growth in the cloud business ex transactions. Should we therefore anticipate over the next several quarters that that sort of momentum may potentially slow? And then as that sort of booking reaccelerates based on the environment, we should then see that certainly accelerate that. And then related to that, I know you sort of, Christian, alluded to the sort of the broader portfolio. I think, Luka, you indicated just an €800 million revenue run rate for S/4HANA Cloud. Can you remind us again of the kind of big pieces of the kind of assets you have as we think about that sort of cloud growth rate moving forward and the pipeline [technical difficulty]? Thank you.
Luka Mucic
Yeah, let me start and then, please, also, Christiaan, feel free to complement here. First of all, it's important to note, when I talk about the growth rate of our software as a service platform as a service business, this is excluding the entire intelligent spend group, not only transactional revenues. In the intelligent spend group, both Concur as well as Ariba. And Fieldglass also have a fixed committed subscription business. And that, obviously, is part of this revenue line as well, not only the transactional revenues. In terms of the growth profile, first of all, we are extremely pleased with the strong order entry performance that we had in Q4 in our cloud business. It was by far the best one that we had seen in the entire year. So, based on that strong performance, as you know, it always takes a bit for this to find its way into the P&L due to the delayed nature of revenue recognition in the cloud subscription business. And therefore, I believe that you will see and we will see the trough in our growth rate in cloud in the first quarter of 2021. And from there on, we should see a reacceleration based on both the strong performance in Q4, but also the confidence that we have now with programs like RISE, our new solutions that we are bringing to the market, as well as the starting momentum that we see in the rest of the portfolio. We will actually be able to reaccelerate and grow the business at higher rates for the remainder of the year. In terms of the businesses that we have in this SaaS/PaaS chunk outside of intelligent spend, it's a variety. You have solutions like SuccessFactors on the human experience management solution in there. You have solutions in there like S/4HANA Cloud, which is growing very fast on the business technology platform assets, as well as analytics in the cloud. You have our CX customer experience portfolio with commerce, with the CRM cloud solutions. And finally, you also have Qualtrics in that space, as it is also a SaaS/PaaS solution. That gives you a view. And of course, those assets are of varying size and varying growth levers. But the ones that I cited before, like commerce, like platform, like S/4HANA Cloud are all at a similar scale and grow also very, very fast, typically in the mid double-digits.
Operator
We'll take the next question from Michael Briest at UBS.
Michael Briest
Just two from me. Luka, you gave an interesting insight into the ecosystem yesterday or Wednesday on your RISE presentation. I think you said that the infrastructure as a service opportunity underneath SAP is about €10 billion a year. How much of that are you expecting to be under your paper, if you like, by 2025? And then also, Luka, you talked about the investments in cloud harmonization a converged infrastructure and also indicated, I think, in October that there might be a slower margin progression in the cloud for the next couple of years. Can you maybe just give us a feel for – should we be expecting overall cloud margins to be flattish this year? Should they increase a little bit? Some insights there, please?
Christian Klein
First on the cloud margins, because there I have an answer for you. So, our expectation is that despite the investments that we are taking over the course of the next two years, we should still see a modest increase in the cloud margins in 2021 and in 2022, but then a significant step up as of 2023 when we have concluded that work very much in line with what you saw, actually, in the past. While we were going through the harmonization of the database layer, you might have – you might remember that we had slower progress for a while. And then after SuccessFactors also last year, Ariba was starting, you saw, again, a step up. And that would be a similar trajectory that we expecting also for the cloud infrastructure harmonization work. And on the infrastructure as a service share, I really can't give you such a share because we're not breaking out the public cloud infrastructure piece. Actually, we are offering our customers choice, as we have said. They can actually select the public cloud infrastructure or they can elect to go with SAP's own converged cloud. So, we obviously have an overarching revenue ambition for our RISE with SAP that fuels, as I said, the ambition to reach the €22 billion in cloud revenue by 2025. But within that, I really cannot give you a breakdown between public cloud and converged cloud infrastructure.
Christian Klein
And Michael, maybe just to build on that from a business perspective, because I also saw comments around why should actually also the customers decide to go with that bundle. From a business perspective, when we think about what kind of workloads do we want, so here we talk about production, here we talk about finance, here we talk about logistics. And when this is down, all wet lights are on. And in this case, you don't want to go to three different parties and ask, okay, what is now actually the root cause. You want to go to one accountable party, ideally the one who sits on top and figuring out the root cause with monitoring tools across the stack. And this is something what we should never forget when we talk about why is that there are clearly also some reasons why business-wise for and chief information officer, this could make sense to really go via SAP, while you can still have the best of the best.
Operator
We'll now take the next question from Adam Wood at Morgan Stanley.
Adam Wood
First of all, from me, can I just follow up on that last comment, Christian, around – I think many of us will see the value of the bundle and the ability to deal with one vendor. But to the extent you're going to be able to protect margins on the bundle at the gross profit level, and therefore, markup some of those services, what's the risk that that bundle just becomes too expensive for customers versus independently contracting, and they see the value of where it is, but because you're marking up to get the margins you want to be at, it's just too expensive for them to go to? And then secondly, just thinking about distribution, there's been a lot of change in the leadership of the sales organization over the last few years. Could you maybe just give us a little update on the team there, how you see things progressing and then maybe particularly where they are with readiness to sell RISE, which is, given it's a bundle, again, quite a different sale maybe from going and just selling a simple S/4HANA upgrade to a customer? Thank you.
Christian Klein
Good questions, Adam. First of all, when it comes to the margin, you can rest assured Luka is watching us. And then second – no, but seriously spoken, we are talking here about billions of consumption, billions of workloads. And with that, we are, of course, also getting pretty attractive cost weights. And so, we, of course, also, calculated it through – across the stack. And let's not forget, for an installed base customer, there's still also a conversion weight, so that you really need to see this off as a holistic offer, as well you're also coming on top of the commodity, coming with the platform, coming with S/4HANA. And with regard to the changes, Adam, looking at Julia now joining us from Microsoft, I guess she will be a great, great asset to the team. She will help us tremendously to bridge the product marketing to the innovations we are going to deliver. And then, obviously, Scott, feel free to comment on the sales side, but especially in Q4, we have seen a huge uptick in North America, actually the region of the quarter. We have strong, strong sales representatives there with DJ, but of course also with Paula Hansen and others. So, I'm really feeling confident that we have the right team together. But, Scott, please chime in.
Scott Russell
I guess a couple of comments to give a bit of color on this. The first is, the sales organization and in fact the Customer Success organization, as Christian mentioned, is actually very stable. Leadership that's been in place for a number of years that understands the markets, understands the needs of the customers, and is able to navigate that change. Secondly, also as Christian mentioned, as we were launching our pilot in Q4, we were also enabling our organization of 40,000 women and men in the Customer Success organization about RISE, the offering, and as we were refining that offering, we were also being ready. And in fact, just this last two weeks, we've launched the largest Customer Success summit. We brought all of our Customer Success organization, 40,000 people, plus over 10,000 partners, in not only a kickoff, but in enablement and preparation. So, we're ready to go. And what is great is the customers are ready to engage. So, we're looking forward to a fast start.
Operator
We'll now take the next question from Knut Woller at Baader Bank.
Knut Woller
It's actually one. Christian, you spend a lot of your efforts on the integration of the products, probably something that has not been in focus of SAP under previous leadership. So, can you give us a feeling about – you mentioned the increasing customer satisfaction. How that impacts your expectations regarding the whole migration cycle to S/4HANA? And which percentage of your customer base are you expecting to have migrated until 2027 when the standard maintenance scheme of extended maintenance runs out?
Christian Klein
I guess it always helps when you have been yourself in the shoes of a chief operating officer and when you had IT now under your leadership because then you really feel the need for having really an integrated solution landscape. And as I said early on, we're almost done. Our core applications now speak the same language. So, they are not only transferring data technically from left to wide. And with that, of course, what comes with it, the cross sell opportunities. It was mentioned before. Still thousands of customers wanting line of business solutions on-prem. And with that, now, we, of course, also will bundle our – we can bundle our solutions much better. But compared to on-prem, the customers have choice. They can go into a modular landscape, highly standardized, and build the extensions next to our core applications on our cloud platform. And this is for me, of course, something what we have factored into the plan. But of course, it's a huge benefit for our customer that this is what SAP does for many, many years. We are back and we are now, of course, also innovating. Let's also not forget, we talk so much about integration. Sometimes, I also feel 15% of our development capacity is actually focused on integration. So, there's 85% left. Yes, we are doing localization, we are going to support our customers, no matter if there's a Brexit out there. We do that as well. But I guess, there's also a lot of capacity left for building new innovations every day and this is what we are going to do. And I'm really looking forward to also highlight everything what we do around there because this is a lot.
Stefan Gruber
Okay, thanks a lot. This concludes our Q4 2020 earnings call. Thanks a lot for participating and we'll say goodbye.
Luka Mucic
Thank you.
Christian Klein
Thanks a lot. Take care. Bye-bye.