PFSweb, Inc.

PFSweb, Inc.

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PFSweb, Inc. (PFSW) Q3 2016 Earnings Call Transcript

Published at 2016-11-09 22:57:16
Executives
Mike Willoughby - CEO Thomas J. Madden - CFO and Chief Accounting Officer
Analysts
George Sutton - Craig-Hallum Capital Group Mark Argento - Lake Street Capital Markets Kevin Kopelman - Cowen and Company Austin Moldow - Canaccord Genuity Tim Klasell - Northland Securities
Operator
Good afternoon, everyone, and thank you for participating in today's conference call to discuss PFSweb's financial results for the third quarter ended September 30, 2016. Joining us today are PFSweb's CEO, Mike Willoughby, and the Company's CFO, Mr. Tom Madden. Following their remarks, we'll open the call for your questions. Before we go further, I would like to make the following remarks concerning forward-looking statements. All statements in this conference call other than historical facts are forward-looking statements. The words, anticipate, believe, estimate, expect, intend, will, guidance, confidence, target, project, and other similar expressions typically are used to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and may involve and are subject to risks, uncertainties and other factors that may affect PFSweb's business, financial condition and operating results, which include, but are not limited to, the risk factors and other qualifications contained in PFSweb's annual report on Form 10-K, quarterly reports on Form 10-Q and other reports filed by PFSweb with the Securities and Exchange Commission, to which your attention is directed. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. PFSweb expressly disclaims any intent or obligation to update these forward-looking statements. During the call, we will also present certain non-GAAP financial measures such as EBITDA, adjusted EBITDA, non-GAAP net income, service fee equivalent revenue, merchandise sales, and certain ratios that use these measures. In our press release with the financial tables issued earlier today, to which your attention is directed on our Web-site at pfsweb.com, you can find our definition of these non-GAAP financial measures, a reconciliation of these non-GAAP financial measures with the closest GAAP measures and a discussion about why we think these non-GAAP measures are relevant. These financial measures are included for the benefit of investors and should be considered in addition to and not instead of GAAP measures. I would like to remind everyone that this call will be available for replay through November 23, 2016, starting at 8 o'clock PM Eastern Time this evening. A Webcast replay will also be available via the link provided in today's press release as well as available on the Company's Web-site at www.pfsweb.com. Any redistribution, retransmission or rebroadcast of this call in any way without the expressed written consent of PFSweb, Inc. is strictly prohibited. Now I would like to turn the call over to Chief Executive Officer of PFSweb, Mr. Mike Willoughby. Sir, please go ahead.
Mike Willoughby
Thank you, Tracy, and good afternoon everyone. As you may have seen earlier this afternoon, we issued a press release announcing our results for the third quarter ended September 30, 2016. Let me spend a minute providing you with a quick summary of the quarter, and then Tom and I will spend some more time going through the details later in the call, followed by a question-and-answer session. As described in our October 2016 preannouncement release, our third quarter results were impacted by an operational challenge with a newly launched fulfillment customer. This client's unique business model led to unanticipated operational requirements, including incremental labor and operational costs to support their seasonal peak volumes in late Q3 and early Q4. Despite the operating challenges, we were able to scale the operation by a factor of about 8x the typical non-seasonal order volume across the busiest days of this client's peak period. And aside from this operational client setback, we had another strong quarter of revenue growth driven organically and from the benefit of our acquisition. Additionally, we had another strong quarter in terms of winning new business. In Q3, we added $11 million of project bookings and $20 million in lifetime contract value from recurring revenue engagements. More details about how we define project bookings, recurring revenue engagements, lifetime contract value and service fee equivalent revenue, can all be found in prior earnings call transcripts. But before commenting further, I'd like to turn over the call to Tom to discuss our financial results. And then following Tom's remarks, I'll return to provide some additional highlights and comments, and then we'll open up the call for your questions. Tom? Thomas J. Madden: Thank you, Mike, and good afternoon everyone. As Mike indicated, I'll spend some time providing additional color on the third quarter as well as our outlook for the remainder of 2016 and our initial guidance for 2017. Total revenues in the third quarter of 2016 increased 12% to $79.9 million compared to $71.2 million in the same period of 2015. Our third quarter service fee equivalent revenue increased 18% to $54.5 million. This increase was driven by both new and expanded client relationships, as well as approximately $2.7 million of incremental service fees generated in the third quarter of 2016 by our acquired entities, CrossView and Conexus, which were acquired in 2015 and 2016 respectively. Excluding the year-over-year impact of acquisitions, our service fee equivalent revenue still grew organically at a rate of approximately 13% over the prior year. As expected and previously discussed, our product revenue declined to $11.7 million compared to $14.4 million in the same period of 2015, due to ongoing restructuring activities by our last remaining client in this segment. Service fee gross margin in the third quarter was 31.4% compared to 33.7% in the same period of last year. The decrease was primarily due to incremental facility, labor and other costs incurred to support the setup and launch of certain new large fulfillment clients won during the year, most notably for the client that Mike referred to earlier. The impact of these higher labor and operating costs was partially offset by the benefit of higher margin project activity, including our agency and technology services. SG&A expenses during the third quarter were reduced to $17.6 million, compared to $18.8 million in the year ago quarter. If we exclude acquisition related restructuring in other income/cost from both periods, the comparative SG&A expense was $18.1 million in Q3 of 2016 versus $16.2 million in the year ago quarter. The increase was primarily a result of; one, SG&A costs applicable to our Conexus business which was acquired in June 2016 and therefore not in last year's numbers; secondly, we had increases in personnel related expenses applicable to our professional services business. We also had incremental sales and marketing costs and increased facility expenses, with all these partially offset by a reduction in stock-based compensation. Regarding acquisition related restructuring in other income/cost, we realized a net benefit of $0.5 million in the third quarter of 2016, compared to an expense of $2.6 million in the year ago period. The benefit recorded this quarter included a $1.0 million reduction in our estimate of certain performance based contingent payments applicable to our prior acquisitions, partially offset by $0.5 million of integration related restructuring costs. The prior year expense amount of $2.6 million primarily included costs incurred related to the CrossView acquisition. For the third quarter, adjusted EBITDA came in at $3.6 million compared to $5.4 million last year. As a percentage of service fee equivalent revenue, adjusted EBITDA was 6.6% compared to 11.8%. The decline in adjusted EBITDA margin was primarily driven by the aforementioned incremental labor and operating costs associated with servicing certain new clients as well as the expected increase in sales and marketing and infrastructure resources, partially offset by the impact of higher-margin professional services activity. Now turning to the balance sheet, at September 30, 2016, cash and cash equivalents totaled $15.9 million including restricted cash, compared to $16.9 million at June 30, 2016. Total debt was $60.4 million compared to $55.0 million at the end of June. As such, our net debt position was approximately $44.5 million as of September 30, 2016 compared to $38.1 million at June 30, 2016. The increase in our net debt position since June was primarily related to capital expenditures related to the buildout of facilities as well as to support some near term working capital requirements applicable to our growth. Now let's review our 2016 outlook. As disclosed in the earnings release this afternoon and our preannouncement in October, we've tightened the range of our service fee equivalent revenue outlook to between $222 million and $228 million, which was previously $220 million to $230 million. The revised outlook reflects growth of 20% to 23% from 2015. We continue to target annual service fee gross margins of 27% to 32%, dependent on revenue mix. Note that as a result of a higher percentage of activity in our fourth quarter being driven from lower gross margin omni-channel operation services, including the impact from our new large client fulfillment activities, we currently expect our fourth quarter service fee gross margins to be toward the lower end of this range. As per our prior announcement, we expect 2016 adjusted EBITDA to range between $18 million and $20 million. Now let's discuss next year. For 2017, we currently expect strong growth in service fee equivalent revenue and adjusted EBITDA as we realize a full year of contribution from the new client wins in 2016 and drive towards continuing generating new and expanded client relationships across all of our offerings. At this time, we are targeting 2017 service fee equivalent revenue to range between $245 million and $260 million, with adjusted EBITDA ranging between $23 million and $26 million. Using the midpoints of these ranges as compared to the midpoints of our 2016 guidance, service fee equivalent revenue would be up approximately 12% over 2016 and adjusted EBITDA would be up 29%. Also note that this adjusted EBITDA target for 2017 include some additional infrastructure expenditures to support our future growth strategies as well as expected costs in early 2017 associated with the continued remediation of the new fulfillment client implementation previously discussed. Also note that our 2017 guidance does not include potential future acquisitions. This concludes my prepared remarks. Now I'll turn the call back over to Mike for some further comments on the recently completed quarter as well as an overview of business development highlights and closing remarks. Mike?
Mike Willoughby
Thanks Tom. We commented last quarter about the expansion of our distribution facilities footprint in the Memphis area by about 475,000 square feet. This expansion was driven by the signing of three new large fulfillment clients, one of which went live in Q2. I'm pleased to announce that the remaining two brands went live over the past 60 days and are fully operational. As I commented on our last call, the launch of these three clients provides a partial year benefit to our revenue in 2016, but we have experienced and expect to continue to have an impact to our SG&A and overall gross margin during 2016 from the facility opening costs and startup of these new clients. As we've consistently said about launching clients into our fulfillment solution, including these three large new fulfillment clients, we anticipate these engagements will operate below expected gross margins for the initial 90 to 120 days of operation while we complete the transition and become more familiar with the specifics of each client operation. I expect this phenomenon to be true with the two most recently launched clients, even as we work hard within the time of transition to be prepared for their seasonal peaks this holiday. That said, the full-year expected revenue and profit contribution from these engagements enhances the visibility of our revenue and growth objectives in 2017. I'd like to provide some additional color on the client engagement that I referred to in my opening remarks, where we have experienced the operational difficulties. Our client's product assortment is primarily made up of ready-to-wear event fashion and accessories as well as event supplies. This fashion and accessories business has some seasonal variation during the year, but the biggest volume requirements are in anticipation of their early Q4 seasonal peak. Their fashion and accessories business accounts for most of the incremental labor cost, along with other operational costs that resulted in the negative impact to our adjusted EBITDA performance in Q3 and Q4. Having supported the business through their peak season, we expect now the business to return to non-seasonal volumes, which do not require the intensive labor support. We expect to build on the remediation efforts that we've already deployed, we're going to conduct a thorough operational review, and in collaboration with our client redesign and redeploy the solution in order to operate the account at expected gross profit levels. We have included an allowance for a remediation project continuing into early 2017 and we have reflected that allowance in our initial 2017 guidance. We're also making changes to our solution process to ensure that we appropriately recognize and respond to unique business requirements in the future. Moving on, I want to comment briefly on a few of our new solutions that went live recently. Hopefully, you saw our press release last week announcing our new relationship with fashion brand Charlotte Russe. If you missed it, we launched a new solution for them in September to provide U.S. order fulfillment and call center services. We are happy to be able to share this fast fashion brand name with you after announcing our new contract with them on our last call. I'm very excited to welcome Charlotte Russe to our world-class family of brands. Moving into bookings for the quarter, as a reminder we are now only reporting bookings for the discrete quarter for which we are reporting. In this case, we will report bookings from Q3, which is July 1 to September 30. With that said, in the third quarter we booked 59 new agency and technology projects worth approximately $11 million, bringing the total project bookings for the first three quarters of calendar year 2016 to approximately $35 million. We also booked nine new recurring revenue service engagements worth over $20 million in lifetime contract value, bringing the total recurring revenue bookings for the first three quarters to approximately $129 million. These lifetime contract bookings include the signing of six new clients and three current client expansions. One of these engagements is with a large jewelry and fashion accessories retailer to provide U.S. order fulfillment services. This solution is scheduled to go live in the second quarter of 2017 and is the largest engagement signed this past quarter, a three-year contract estimated to be worth over $13 million in lifetime contract value. Another notable engagement is with a major European adult beverage brand to provide order fulfillment and call center services throughout Europe. Touching on our three expanded client relationships, first, we have expanded our relationship with Anastasia Beverly Hills. We are now operating a complete end-to-end solution for this beauty brand in the U.S. and in Europe. This expanded relationship demonstrates the confidence and trust that we have gained from this brand over the last year and I think validates our 'land-and-expand' strategy. Next, we signed an engagement to expand a jewelry brand into the Canadian market. We currently operate an end-to-end solution for this client in the U.S. and Europe, and this contract expands that end-to-end solution into Canada. Lastly, we signed a contract to implement an omni-channel solution for one of our global apparel clients. Ship to store functionality will be the first phase of this project and will go live very soon. The remainder of the Q3 recurring revenue bookings are from smaller engagements, including technology services retainers and managed services contracts. Now moving on to the 59 project bookings, similar to last quarter, these projects were a mix of technology and agency services for new and existing clients. Included in these are a variety of services such as new Web-site builds, define and design consulting engagements, managed services, digital marketing and creative design services. Overall, I'm very pleased with the performance of our sales and marketing management teams this past quarter. Over the past several calls, I've spoken about the seasonality of our sales cycle and the expectation that bookings might slow in the last two calendar quarters of the year as consumer brands and retailers focus on executing during the holiday season. Our project bookings number this quarter was relatively consistent with the previous two quarters, which I believe indicate strong sales momentum as we look forward to 2017 and perhaps trend away from the Q3 and Q4 drop-off in leads and bookings we've experienced in the past. The engagement I just mentioned with a large jewelry and fashion accessories retailer is particularly good news as the timing of the win provides us with a less compressed implementation window and an expected launch comfortably before the 2017 holiday. I believe our continued strong sales performance validates our decision to increase our investment in sales and marketing over the past 18 months and I expect our investments will continue to pay dividends with strong project work and multiyear contractual engagements, contributing to new revenue in 2017 and beyond. As a reminder, we refer to our global portfolio as engagements which can be defined as a single eCommerce operation for a single brand with a recurring revenue stream from anyone of our services engagement. We currently maintain about 170 active client engagements to provide services from our agency, technology and/or operations business segments. With regard to recent industry acquisitions, I want to take a moment to comment on our partnership involvements. We spoke on our last call about the acquisition of Demandware by Salesforce and the strength of our position to take advantage of the integration of these two strategic PFS partners. Since then, Demandware has officially rebranded as Salesforce Commerce Cloud and we had good representation at their annual Dreamforce Conference in San Francisco. We've already begun discussions on how our partnership will shape the future of each company and we're actively working with Salesforce to form a strong offering. We plan to share more as we can in the coming months, but I'm very pleased with the progress we've made in such a short period of time and I look forward to the revenue opportunities it should bring. These changes are indicative of the very dynamic industry we're a part of and I believe we have a unique opportunity to increase market share in each segment of our business. I believe our sales and marketing investments are paying off, as evidenced by the record year-to-date bookings and especially the large recurring revenue deals we are implementing into new facilities this year, as well as our strong pipeline of opportunities. While our investment has increased in the back half of the year, we expect to realize the growth benefit in 2017. Thus far, 2016 has been a very active year for the Company. I'm very proud of what we've accomplished so far as we are seeing the revenue benefits from our investments in sales and marketing during the back half of this year and as we move into 2017. We've seen such a demand for our service offering over the past 12 months that we found ourselves in a situation where we were onboarding three meaningful operations engagements nearly all at once, which is a significant undertaking. I am disappointed that one of those engagements has had an unexpected negative impact on our financials this year and we will work diligently to get this program back to our expected levels of profitability as soon as we can. We are hopeful that we can apply these lessons learned to all of our new and prospective engagements and we're optimistic that any suboptimal financial results from these initial ramps will not persist past the early part of next year. Tom and I look forward to continue engaging with all of our investors to answer questions and communicate our exciting and admittedly somewhat complex story. I think we'll have many opportunities to meet with you at various conferences over the next quarter and we're happy to make ourselves available by phone, and Tracy will now open the call up for Q&A.
Operator
[Operator Instructions] We'll go first to George Sutton with Craig-Hallum. Please proceed.
George Sutton
Mike, I wondered if you could walk through or just give us a sense relative to this client with the operational challenges this quarter, what the go forward plan is to the extent you can talk about it or aware of it, are you going forward with that next year or does the remediation allowance sort of take care of that?
Mike Willoughby
Right. So it's a three-year contract we have with this client, which operationally we began in June. And our expectation is that based on the changes that we've already made and then taking a lessons learned approach with an operational view that I referred to, that we would in the first part of the year, during the seasonal low time, be able to redesign and redeploy the solution in collaboration with our client in such a way that we would be able to operate the solution at our expected financial objectives. So the current expectation is that we would do that and we would continue through to the end of our contract.
George Sutton
Okay, perfect. Thank you. And as we look to the holiday season coming up, we're seeing some pretty heavy expectations in terms of 14% to 16% type of growth. Are you staffed up to those kinds of levels, are you comfortable with what looks like it should be a pretty good shipping season?
Mike Willoughby
It's a great question. So, this time of the year is always really interesting as we hear from our clients their finalized forecasts and finalize our staffing plans. As you know, we're heavily dependent on seasonal labor in our facilities, both our call centers and our distribution centers, and we have worked to have multiple relationships with various providers that can provide that labor to us. Even once the forecasts are finalized, day-to-day we have in some cases significant variations in our labor needs as we react to promotions that take off or just changes in mix. One of the interesting things that we're seeing this year is, some of our clients are having volumes ramping up in anticipation of Thanksgiving. I think you've seen some retailers that are running promotions that are early Black Friday promotions and they are trying to get out ahead of the holiday and maybe spread out the volumes across a broader period, which I think is a favorable trend if it follows. And I think because of the flexibility that we have with these relationships, we're able to respond to that. Obviously there is a limit to how much flexibility you can have, which is why it's really important for us to constantly communicate with our clients and work with them to really manage their promotions in a way that can flow in as smoothly as possible. But I do think, as we look at client forecasts firming up and as we see the level of optimism, that we are prepared and staffed appropriately for what our clients are showing us so far.
George Sutton
Okay. One last question and it's a little off-topic, but I look at the stock, down 53% last 12 months, sitting here today versus where you were sitting last year and look at the opportunities in front of you, you obviously have signed a lot of business this year, can you just give us your perspective on where you sit competitively and opportunistically at this point versus this time last year?
Mike Willoughby
Yes, and thanks for asking it. Interesting time for us to be supporting this business model with such a complete solution, and I mentioned in my prepared comments that I really do feel like we are in a position to take market share across all of the segments that we're operating. I really do feel like we are the strongest full-service provider in our space. We're the only full-service provider with an end-to-end solution that is global, that's available to clients to support them in all of the mature e-commerce markets. And I really feel like the 'land and expand' strategy, that we articulated two years ago when we started executing our M&A strategy and adding to our capabilities on the professional services side, really has worked as we expected. And we continue to see client engagements expand even after we've signed and launched, as evidenced by this latest expansion of Anastasia, the one that I mentioned of the jewelry engagement that's now launching into Canada. There are so many examples that we have where we've been able to expand the relationship because of the service offering. And I think it just positions us very nicely to both win the end-to-end engagements when that's the way that the client wants to consume our services, but also if the client wants to engage in an a la carte fashion, we have that great opportunity to come in and expand the relationship during the sales cycle and after. So I'm very happy with how we're positioned. I think some of our traditional competitors are having some struggles, and that's benefited us. I would at this point kind of hope and expect that it would continue at least for the next 12 to 18-month cycle, which is one of the reasons that we're happy to kind of be hitting our stride from the sales and marketing perspective at a really good point in time.
George Sutton
Okay, perfect. Thank you.
Operator
We'll go next to Mark Argento with Lake Street Capital Markets.
Mark Argento
So just kind of dovetailing off of George's questions in terms of the customer issues in the quarter, now you guys did three large implementations this year, I think it's the first time you've done three bigger ones in a year, do you think the issues you had there were, with this one client, particularly was maybe budding off a little more than you normally would or was it really issue specific to the type of service that you're providing and kind of reminiscent of maybe Kate Spade and those old flash sales from way back clients, just wanted to get some thoughts on that quick?
Mike Willoughby
No, it's a good question and it is unprecedented for us to be launching three large fulfillment clients at the same time, and that has stressed the organization. And I think as we look to the future and we look at what our sales objectives are in the operational area of the business, there are some lessons to be learned there around how we deploy a project team and to what extent we need some dedicated resources that can go from one engagement to the other. Probably some lessons learned about trying to spread those implementations out, and if we end up with three that are going to kind of launch within 45 to 60 days of each other, up against the holiday, what we could do to maybe effect that timing. But I really think the issue that we have regarding the financial issues is related more to the specific business model of the client, and having lived with the client solution and recognize that the business model with the event fashion on the one hand and the event supplies on the other are really kind of two different business models that need to be supported within the same facility infrastructure. And the bottom line is, if we had the opportunity to do it again, and we I think do have the opportunity to do it again as we kind of redesign and redeploy, we would design around two different business models with different fulfillment solutions for each side of that business. And the event fashion peak that happens in early Q4, we would design appropriately for that, while we kind of separate the event supplies business which is normalized during the year and handle it differently. The impact of kind of missing on the business model part meant that as we got into their seasonal peak in mid-September, we realized that the only way really to scale that business and meet the service level commitment was to add shifts and run a 24x7 operation, which is kind of just muscling through, versus the way we had designed and the efficiencies we expected to have. And so, while we were able to muscle through and get the volumes out, it came at a pretty big expense. So, to me, while I think there are some lessons to be learned around the simultaneous implementations, really what we need to do is make sure that we can see the unique business requirements that come in with the deal that's kind of different than we may be used to, such as the business model with this client, and then design appropriately and not get ourselves in a situation where we launch a big client and have kind of fundamental design issues.
Mark Argento
That's helpful. And then kind of looking at the other side of the house in terms of the systems integration business, CrossView, I know one of the programs or platforms you support had been a little bit soft and you are rebuilding the sales force and kind of rebuilding the pipeline there. Have you made any progress to that end, how you're feeling about that side of the business now?
Mike Willoughby
So I think that we've sort of bottomed out for this year and seen a little bit of a resurgence to that part of the technology services business, has had some really nice wins in the back half of the year primarily from current clients that are making some incremental investments on top of that platform. I think that that practice, if you look at over the next 12 months, if we look into 2017, we would expect to be stable to maybe slightly declining as we continue to really leverage the installed base. New wins are most likely going to come from supporting clients that are already installed on the platform but maybe getting services from a different technology provider, and continuing to support our current clients with additional projects. The CrossView business came with two different practices. The other one is where the excitement is, where we continue to see new wins. And while that started out slow this year, we've really seen some nice traction with the Hybris platform in the back half of the year and we're carrying a nice pipeline into 2017. And so, I think we hit a bit of a reset button with that business. We had an unexpected decline from clients converting from the hosted model we had over to a cloud model that their partner was providing. But having hit that reset button now, I think it's behaving more like what we expected, being stable to slightly declining, and the growth comes from the Hybris side.
Mark Argento
All right, good luck with holidays. Thanks guys.
Operator
We'll go next to Kevin Kopelman with Cowen and Company.
Kevin Kopelman
Just first just a question on the 2017 outlook, I think last year you were targeting 10% to 15% organic growth or recently also you were targeting, but on the 2017 outlook, if I look at that versus the midpoint of this year, it looks like it's on an organic basis maybe a little bit lower than that, maybe like 7% to 13% or something. Is that correct, and if so, what changed in your outlook for a top line growth? Thomas J. Madden: This is Tom. I guess I'd kind of point you to the midpoint amounts that I categorized there. So if we take a look at the midpoint this year, about $225 million revenue performance, and a midpoint for next year $252.5 million, gets you to about a 12% growth rate on a year-over-year basis. So, we've got a wider range than that, if you looked at the high end of this year's range and take the lower end of next year's range, you could possibly get to that 7% number. But it's our continuing objective to try to grow the top line of the business at a rate of 10% to 15%.
Kevin Kopelman
Okay, and that 12% there, on an organic basis would be – do you have that? Thomas J. Madden: It's almost all organic. It may be a percentage point or two lower than that. We did the Conexus acquisition back in June. So there was a little bit of revenue that we get further benefit for this year, but it's not overly significant. So it's 11% to 12%.
Kevin Kopelman
Yes. And then, you touched on this, but at a high-level, can you just tell us how we should be thinking about the gross profit margins in 2017? Thomas J. Madden: Sure. Obviously we talked a little bit about the lower than targeted gross margin – not necessarily lower than targeted, but lower end of the range, if we look at Q4 just because of the heavier dependence on our operational side of the business, during the year we have been performing outside of the one client situation at the middle to high end of that 27% to 32% range. I would expect that as we look at next year, as we get past the first kind of remediation period in early 2017 with this one client, that we should be operating toward the high end of that range in the first few quarters of the year and then probably in the middle of that range if we look at Q4 of next year.
Kevin Kopelman
Thanks so much.
Operator
We'll take our next question from Michael Graham with Canaccord.
Austin Moldow
A little bit clarification on the incremental revenue from acquisitions, that $2.7 million, is that on top of whatever was generated last Q3 or is it just $2.7 million this quarter, and do you have last Q3's contribution? And then I have another question. Thomas J. Madden: The $2.7 million is a change between the revenue contribution from those acquired entities this year versus what we had last year from them. So it's the incremental piece that we earned this year.
Austin Moldow
Okay. And then on your Conexus acquisition, have you experienced any incrementally more positive conversations in Europe and sort of any traction or new business coming from that side?
Mike Willoughby
So one of the things that we wanted to do as quickly after the acquisition close as possible was to go to both current Conexus clients and also to the pipeline that they had, and offer to those clients the agency services particularly but also even the operation services to see if we could expand those relationships. We haven't closed any incremental business from that, of those up-sell opportunities because of the timing within the season, but there's quite a few active conversations. So I would expect that we'd see that benefit moving through the pipeline. We've also had I think several opportunities come into the pipeline we would not have seen at all without having done the Conexus acquisition, just simply because it brought the Hybris platform into the mix for us in Europe. So, while it's a little early to put a number to the potential there, we are seeing quite a bit of activity and supporting that activity with our sales cycle and with our consulting team in order to hopefully see those leads move to the pipeline and turn into bookings early next year.
Austin Moldow
And then last question, of that allowance through the remainder of the year and early 2017 related to your one of those Memphis fulfillment operations, is any of that allowance also for the other two fulfillment operations there?
Mike Willoughby
No, the allowance that we've identified in early 2017 is particular to the event fashion and event supplies client. The other two clients, as I indicated, we feel like are in the typical ramp-up phase where we would just sort of expect during the burn-in to have a lower level of profitability in that first 90 to 120 days. The only thing that really is unique about those situations is having launch them so close to the holiday. We kind of compressed that ramp-up and that burn-in and really have to stabilize the solution and then move right into holiday, which is unusual and it's requiring us to spend some extra diligence around the accounts just to make sure that we are prepped for the holiday. That's the focus that we have right now around those two accounts. But I wouldn't characterize the need for any incremental remediation over what you would typically have in the first 90 to 120 days as you just kind of learn the business and make tweaks to the solution.
Austin Moldow
Okay. Thank you.
Operator
[Operator Instructions] We'll go next to Tim Klasell with Northland Securities.
Tim Klasell
My first question is, on the three new fulfillment contracts, do you have extra overhead or extra capacity that if you get another fulfillment contract that you can leverage that during the holidays or are they running at peak capacity and another customer would require a further buildout?
Mike Willoughby
Yes, it's an interesting question. It really depends entirely on the nature of the new client and what the size of their footprint is. So, we are at this point, as we head into the holiday, operating it probably 80% to 90% of our physical capacity in the DC. We have a pretty unique ability in our call center operation to expand here in the U.S. by taking on additional space within the building that we occupy for a limited amount of time and then giving that space back. So it's a true capacity on demand kind of situation. So, we may operate our call center at almost 100% capacity during the season knowing that we have that flexibility. But in the DCs, I would characterize somewhere between 80% to 90%. The ability to put a new client into that excess capacity depends somewhat, as I said, on the nature of the client and their footprint requirements. A health and beauty client for instance would probably slide into an existing facility nicely as with a fashion client, as long as their footprint is not too big. If we end up with a client that has say over 50,000 square foot requirement, we have space in one of our current buildings where we have the right of first refusal and it's currently empty, where we could take that space on and outfit it during the typical four to six months implementation a time. And that would be our expectation, is to be able to expand into that space as needed rather than carry a bunch of excess capacity for onboarding a large new fulfillment client. The other capacity that we have to consider is the professional services capacity, project management and technical resources required to onboard a client. And at this point, having done three client implementations in a row, I think there is a little work to make sure we have the appropriate resources to the extent that we want to do sort of three at a time. Our preference would be to spread them out and do them more consecutively, but we'll be doing that work just to make sure that we have appropriate resources to onboard that kind of client volume in a given year.
Tim Klasell
Okay, good. Second question, on the Conexus acquisition, have you seen any change in, I don't know, churn or attrition with the customer base or has that stayed fairly steady? I know it's fairly early on but maybe you can give us some color on that?
Mike Willoughby
No, I think the Conexus acquisition is kind of operating as expected with regard to their current clients. It's a very project oriented business, and so the ability for them to continue to drive a stream of projects from their current clients and their new clients is critical. I would say, it's meeting expectations. The upside potential there is really around landing new clients that they might not have had the ability to land without the broader set of services and bringing into our pipeline clients that we wouldn't have seen without having the Hybris capabilities, as I said earlier. I think we're certainly seeing that in our pipeline today. It is probably going to show up as bookings in 2017 just by the nature of the sales cycle and when retailers make decisions on starting up new projects. But we're optimistic about that potential.
Tim Klasell
Okay, great. Thank you very much for taking my questions.
Operator
At this time, this concludes our question-and-answer session. I would now like to turn the call back over to Mr. Willoughby for closing remarks.
Mike Willoughby
Thank you, Tracy. Thanks all of you for joining us this time. Even with the one client disappointment, we are still very excited about the developments in our business. We look forward to speaking with our investors and analysts as we report our fourth quarter results in March, but as I mentioned before, we also have several opportunities to be with you at various conferences. Tom and I want to make sure that you understand we're available by phone, and if you have questions for us, want to have a dialogue, please contact our folks at Liolios and we would be happy to get on the phone with you. Thank you very much and have a great evening.
Operator
Ladies and gentlemen, this does conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation.