Intuit Inc.

Intuit Inc.

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Intuit Inc. (INTU) Q4 2015 Earnings Call Transcript

Published at 2015-08-20 20:35:10
Executives
Matt Rhodes - Vice President, Investor Relations Brad Smith - President and CEO Neil Williams - Chief Financial Officer
Analysts
Brad Zelnick - Jefferies Walter Pritchard - Citi Brent Thill - UBS Ross MacMillan - RBC Raimo Lenschow - Barclays Scott Schneeberger - Oppenheimer Scott Craig - Bank of America Merrill Lynch Kartik Mehta - Northcoast Research Sanjay Devgan - Morgan Stanley Aaron Turner - Wedbush Securities Jim Macdonald - First Analysis Nandan Amladi - Deutsche Bank Brad Reback - Stifel
Operator
Good afternoon. My name is Latif, and I will be your conference facilitator. At this time, I would like to welcome everyone to Intuit's Fourth Quarter and Full Year Fiscal 2015 Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer period. [Operator Instructions] With that, I’ll now turn the call over to Matt Rhodes, Intuit's Vice President of Investor Relations. Mr. Rhodes.
Matt Rhodes
Thank you very much. Good afternoon, everyone. And welcome to Intuit's fourth quarter fiscal 2015 conference call. I'm here with Brad Smith, our President and CEO; and Neil Williams, our CFO. Before we start, I'd like to remind everyone that our remarks will include forward-looking statements. There are a number of factors that could cause Intuit's results to differ materially from our expectations. You can learn more about these risks in the press release we issued earlier this afternoon, our Form 10-K for fiscal 2014, and our other SEC filings. All of those documents are available on the Investor Relations page of Intuit's website at intuit.com. We assume no obligation to update any forward-looking statement. Some of the numbers in this report are presented on a non-GAAP basis. We've reconciled the comparable GAAP and non-GAAP numbers in today's press release. Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period, and the business metrics and associated growth rates refer to worldwide business metrics. Also, all reported results and fiscal 2016 guidance exclude Demandforce, QuickBase and Quicken, which have been declared held for sale and reclassified to discontinued operations. A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends. And with that, I'll turn the call over to Brad Smith.
Brad Smith
All right. Thank you, Matt, and thanks all of you for joining us. We have positive results to discuss for the fiscal year that we just finished. We also want to share some strategic decisions that position us for accelerated performance longer term. So with that, let’s get started and I’ll begin with our results. We closed out our fiscal year 2015 on a strong note, with excellent momentum in each of our businesses. For the full fiscal year, total revenue and earnings per share both came in above the high-end of our guidance range, before reclassifying our planned divestitures. QuickBooks Online reached nearly 1.1 million paid subscribers through the end of the quarter, also ahead of our guidance for the fiscal year, which we increased midyear. Looking beyond the current period results, we are playing from a position of strength. We’re fully committed to winning in the cloud, and we’re focusing our attention and investments on assets that accelerate our ability to deliver our two strategic goals, first, to be the operating system behind small business success, and second, to do the nations’ taxes. With this focus, we have decided to divest Demandforce, QuickBase and Quicken. Let me provide some context about why we made these decisions. Demandforce and QuickBase are great businesses, but they do not support the QuickBooks Online Ecosystem and both serve customers that are up-market from our core small business customers. For Demandforce, we are seeking a buyer who will invest in this industry-leading marketing solution with a growing and talented sales force. Divesting QuickBase has a similar effect, freeing both Intuit and QuickBase to focus on better serving the needs of our respective, but distinct, customers. As you can imagine, Quicken holds a special place in the hearts of all of us at Intuit. It was our first innovation and the cornerstone of the company that we’ve built over the past 32 years. Quicken is a strong, healthy business and remains America’s number one personal finance software. As you know, Quicken is a desktop-centric business and it doesn’t strengthen the small business or tax ecosystems. Our strategy is focused on building ecosystems and platforms in the cloud. We value our loyal Quicken customers and we’re seeking a buyer who will provide the product support and the service they deserve. These decisions impact our longer-term financial trajectory, which Neil will provide more detail on in a moment. But first, let me click down and share my reflections on the company's performance, starting with our Small Business Group. QuickBooks Online continues to build momentum. We grew total QuickBooks Online subscribers by 57% in the fourth quarter, up from 55% in the previous quarter. This represents the ninth consecutive quarter of accelerating paid subscriber growth. We added 110,000 QuickBooks Online subscribers in the quarter and we now have 1,075,000 paid subs worldwide. Roughly 25,000 of our QuickBooks Online subscribers are using QuickBooks Self-Employed, which is up from 15,000 last quarter, and outside the U.S., QuickBooks Online grew over 135% to 198,000 paying subscribers. Shifting to our Consumer Tax business, the team delivered an exceptional year. As the category champion, we helped drive digital category growth of about 5%, compared with assisted tax prep methods being roughly flat. Within the software category, we estimate that TurboTax Online gained about a point-and-a-half of share, translating into four points of share gains over the past two seasons. In the U.S., TurboTax Online units grew 11%, and total TurboTax units grew 7% excluding the Free File Alliance. Hitting the total key, Consumer Tax revenue grew 8% for the fiscal year. It’s a little too early in the game for me to talk about our tax strategy for next season. But as we’ve demonstrated for two consecutive years, we will continue to focus on driving customer growth and share. Security will also remain a critical priority for us. We are working closely with the IRS, state governments and the tax prep industry to create a new set of common security standards and data protocols to accelerate the fight against tax fraud. We’ll continue to invest in this area to lead the charge towards greater security for all taxpayers. In addition, the proposed Information Sharing and Analysis Center is particularly critical to enable information sharing among federal and state governments and the industry. This will significantly strengthen our efforts to collectively find solutions and to fight fraud. When you sum it all up at the company level, customer growth is accelerating, active use is improving, and global adoption is hitting its stride. We are creating a clear value proposition for our small business and our tax customers, and we continue to innovate and take share in our large addressable markets. We are investing in the areas with the biggest long-term payoff, setting Intuit up for strong customer and revenue growth for years to come. With that overview, let me turn it over to Neil to walk you through the financial details.
Neil Williams
Thanks Brad. As Matt mentioned up front, the results I’ll discuss exclude the assets held for sale that are classified as discontinued operations. We’ve included a supplemental page on the fact sheet that shows fiscal 2015 and historical results including the assets held for sale. For fiscal 2015, we delivered revenue of $4.2 billion; non-GAAP operating income of $1.1 billion; GAAP operating income of $738 million; non-GAAP earnings per share of $2.59; GAAP earnings per share of $1.28. For the fourth quarter of fiscal 2015, we delivered revenue of $696 million; a non-GAAP operating loss of $16 million; GAAP operating loss of $130 million; non-GAAP loss per share of $0.05; and GAAP diluted earnings per share of $0.05. These results factor in our decision from last year to deliver ongoing services and releases for certain desktop offerings to encourage migration to online solutions. As a result, revenue for these desktop software licenses is now recognized as services are delivered, rather than upfront. Turning to the business segments. Total Small Business Group revenue declined 5% for the quarter and 2% for the year, better results than we expected. QuickBooks total paying customers grew 7% for the year, accelerating from last year. Small Business Online Ecosystem revenue grew approximately 25% for the year, excluding Demandforce and QuickBase, and customer acquisition in our Online Ecosystem continues to drive growth. QuickBooks Online subscribers grew 57%, accelerating from last quarter. Online active payments customers grew 5% and online payments charge volume grew 19%. Online payroll customers grew 18%. We’re very pleased with customer growth and revenue per customer for QuickBooks Online subscribers in fiscal 2015. We’re expanding the market, which is great news for the long-term health of the business. We’re bringing in newer-to-the-world small businesses with QuickBooks Self-Employed, and we like QuickBooks Online subscriber growth outside the U.S. More than 40% of our QuickBooks Online subscribers have been with us for less than a year. Many of these customers are on introductory promotional pricing, so we expect our revenue per customer to increase over time. Additionally, we have opportunities to grow revenue per customer by improving retention and attach longer term. We’ll provide more detail on average revenue per customer at our Investor Day on September 17. We are focused on opportunities to improve conversion and retention around the globe, which are our two biggest levers for driving monetization. As we continue to focus on driving customer growth and expanding our total addressable market, we expect customer growth will continue to exceed revenue growth. Switching to desktop, total Desktop Ecosystem revenue declined 10% for the year, as expected. QuickBooks desktop units declined 14% for the quarter and 22% for the year, as we continue to emphasize QuickBooks Online. The strong acquisition of new customers in QuickBooks Online has more than offset the decline in desktop units. Moving over to tax. Consumer Tax revenue grew 8% for the year. We will continue to invest in the product experience and to prioritize growth in customers over margin expansion. ProTax revenue declined 33% for the year, due to changes in our offerings that resulted in ratable revenue recognition. These changes shifted roughly $150 million in revenue to fiscal 2016. Our ProTax business also had a great season, with customer growth coming in higher than expected, new offerings beginning to have an impact and revenue exceeding the high end of our guidance range. We continue to take a disciplined approach to capital management, investing the cash we generate in opportunities that yield a return on investment greater than 15%. With approximately $1.7 billion in cash and investments on our balance sheet, our first priority is investing for customer growth. In fiscal 2015, we completed six acquisitions totaling approximately $120 million. These acquisitions brought talent and technology to help us achieve our strategic goals. When it's the best use of cash, we'll return cash to shareholders via share repurchases. In fiscal 2015, we repurchased $1.25 billion of shares. We have $2.6 billion remaining on our authorization and we also reduced our share count 2%, net, in fiscal 2015. We expect to be in the market each quarter in fiscal 2016. Our capital plans include a cash dividend of up to $1.20 per share for fiscal 2016, with the first quarter dividend of $0.30 per share payable on October 19. This represents a 20% increase versus last year and reflects our confidence in our business strategy and our large and growing cash position, as well as more recurring and predictable revenue streams. You can find our guidance details in our press release and on our fact sheet. One thing to note is that Mint, Mint Bills and OFX were part of the Consumer Ecosystem Group but are not included in the assets held for sale. They will be reported as part of the Small Business segment going forward, given the importance of those assets and the QuickBooks Ecosystem. Selling the non-strategic assets we discussed pulls around $250 million in revenue and $0.10 in non-GAAP earnings per share out of fiscal 2016. We will be reporting these held-for-sale assets as discontinued operations, and our P&L has been recast on this basis for all periods presented. We guided fiscal 2016 QuickBooks Online subscribers of 1.450 million to 1.5 million, growth of 40% at the high end of the range. Last year at this time we talked about our long-term outlook to help you bridge the transition in our business model. Let me take a minute to share how I’m thinking about our progress versus the outlook we discussed last year. QuickBooks Online customer acquisition remains strong, and we're feeling confident in our subscriber target for fiscal 2017. This is a franchise with a bright future. We told you we’d end fiscal 2017 at 2 million subscribers, and we are confident in the long-term monetization potential of these customers and our expanding addressable market. Given the planned divestitures and the projected mix of Small Business customers, I don’t expect us to book revenue of $5.8 billion in fiscal 2017. This will likely take another year or so. The third component of our long-term outlook was an earnings per share target of approximately $5 per share. We still see a path to achieve this, but our first priority is investing in the long-term value of this franchise, as you’d expect. We're selling some things that don't fit strategically, and we'll continue to prioritize customer growth over margin expansion near term. The excellent growth we’ve seen in 2015 leads us to be more focused than ever on our businesses with the most traction and best growth opportunities. And with that, I’ll turn it back to Brad to close.
Brad Smith
Thank you, Neil. So let me spend a moment on the fiscal 2017 outlook that Neil just summarized. As a management team, we take our commitments seriously. And at the same time, we remain committed to making the necessary decisions to position this company for an even stronger future. Our transformation from a North American desktop software company to a global cloud-driven company is tracking ahead of our expectations, as illustrated by the QuickBooks Online paid subscriber growth that Neil just covered. With that said, as we expand our categories and enter new markets, the customers we’re bringing in are earlier in their lifecycle and, when combined with our decision to divest assets that no longer strategically fit, the result is a conscious decision to push out our fiscal 2017 revenue target just a bit. I’ve never had greater confidence in our strategy, in our execution, or in our trajectory as we build this company for the long term. We’ve just closed out another great year. Our small business momentum continues to build and our QuickBooks Online ecosystem growth is accelerating, driving value for customers and for Intuit. Our tax business had another season-winning year, delivering great products to our customers as well as outstanding financial results. We’ve made tough decisions to sell non-strategic assets, and we’ve prioritized our investments on those initiatives that will further accelerate our online ecosystem globally, while ensuring the best product experience for customers who wish to remain on desktop. If history shows us anything, it’s that we have a proven formula. When we innovate and delight customers with the best solutions in the market, we expand our categories, we grow our share and we increase lifetime value over time. Our cloud-based solutions are doing just that, and they will accelerate our company’s overall performance as a result. We’ll talk more about these themes and our strategy to execute against them at our Investor Day, which we’re going to hold on our Mountain View campus on September 17. We do look forward to seeing everybody there. But with that, Latif, let me open it back up to you to hear what’s on everyone’s mind.
Operator
[Operator Instructions] Our first question comes from Brad Zelnick of Jefferies. Your line is open.
Brad Zelnick
Thank you very much. And thanks for taking my question. Lot of interesting news today, Brad. It’s good to see you maintain your $5 EPS target for '17 and the increased capital returns post the planned divestitures. Can you just help us resolve your comments about, or Neil’s comments, if it is about prioritizing growth, while still being able to deliver $5 EPS in '17? And specifically, where does the margin come from in order to hit that goal, assuming that the combined businesses that you’re divesting are profitable? Can you give us some insight there? Thanks.
Brad Smith
Yes. I will tell you what, Brad. First of all, Neil and I will tag team on this. Let me start by just clarifying one thing. We see a path to achieving a $5 EPS goal in 2017, but our first commitment is continuing to invest in growth. So as you think about the three pieces of outlook we provided last year, which were really to help you bridge the accounting change to ratable revenue. There weren’t really a multi-year forecast or more [of look here a] [ph] key milestones. We feel very good about our QBO subscriber target. We consciously made a decision to push out that revenue a year or so. And we still see a path to achieve a $5 EPS target. But we’re going to trade that off against whether or not we had better alternatives, whether there is investment to accelerate our markets or increase our customer growth. So we will provide more guidance on fiscal year '17 when we actually get to the end of next year. With that said, let me talk to you about how do you get that kind of leverage. Well, first of all, the number one lever we have is accelerating topline growth. We are increasing our total addressable markets. We will talk more about this at Investor Day. We are accelerating our customer growth and we see real plans, clear plans for monetizing these customers and I will give you an example. Neil mentioned that 40% of the QuickBooks Online base are in the first year with the product. We know that as you enter year two and year three that average revenue per user increases over 50%. So just as they mature and move into year two and year three, we have real leverage to produce more revenue per customer. At the same time, the thing that’s exciting us is over 80% of these QuickBooks Online customers are new to the franchise, so we are actually expanding the category and accelerating topline opportunity. The other thing I will tell you is Neil and the team and all of management team remain very disciplined behind our financial principles. We invest in things that we can see a 15% rate of return and whether those are internal investments to expand R&D or new market or they are stock repurchases or acquisitions we’re going to continue to use our capital judiciously, so we get the best return on that capital. So it’s basically accelerating our topline growth, remaining rigorous about our capital allocation, and that gives us the path to $5. We will talk about whether or not that becomes our target in fiscal '17 when we actually set expectations at the end of next year. Neil anything you would add to that or…?
Neil Williams
No. I think that’s fair. I think that covers it unless Brad has another question.
Brad Smith
Okay.
Brad Zelnick
Yes. I just have a one quick other one and I might have missed this. But did you comment to new QBO attach rates for payment and payroll in the US? Can you give us an update on those numbers?
Brad Smith
We didn’t, Brad, but I can. New QBO, right now, for payroll is running at 23% attach rate, which is consistent with last quarter and where we thought it would be. Payments once again took a step forward. We are now looking at an 11% attach rate on new QBO, which is up from 9% the last time we provided the numbers. So the attach rates continue to look healthy in both of those attach services.
Brad Zelnick
That’s great. I don’t need to be hog, but while we’re on that topic just one more. If you look at payroll, Brad, and you parse it through sort of an apples to apples. So if I take QBO, but I eliminate Self-Employed and international subs where there may not be an opportunity to attach, what are the attach rates look like then when comparing QBB to QBO on an apples to apples basis?
Matt Rhodes
It’s Matt here, Brad. So the attach rates would be lower than 23% that Brad talked about is just for QuickBooks Online in the US to the extent that Self-Employed starts to grow meaningfully that could dilute it a little bit. But we do think there is opportunities longer term to add payments or other services, including TurboTax to the Self-Employed customers.
Brad Smith
And Brad, just to build on that, we’ve done and we will talk little bit more about this I am sure in Q&A, but we’ve done half a dozen acquisitions in the last 12 months. Many of them were to accelerate our global expansion. Two of them were payroll specific. So we bought a product company called PaySuite in the UK, which allows payroll attach to QBO. We also brought a company called Acrede, which is a global payroll platform. So as Matt said, while the numbers I gave you are US specific, we see real opportunities to start to increase attach outside the US as well.
Brad Zelnick
Well, thanks again for taking my questions.
Brad Smith
All right. Thank you, Brad.
Operator
Thank you. Our next question comes from Walter Pritchard of Citi. Your line is open.
Walter Pritchard
Hi, thanks. I guess Brad on your end, one of the things you have out there is an annual QuickBooks launch in the fall. And I think you talked about in the past that this -- you’re sort of diverting a lot development resources away from the desktop product. And I am wondering how we should look at the launch in the fall. I mean, is this going to be a full-fledged launch with lots of new features on the desktop product that keeps people buying that desktop product? Or is there some catalyst do you think in the fall that drives people to realize that maybe there is nothing new here and it’s time to move over to online? And I love to hear you’re incorporating that. It looks like your desktop units actually declined less this quarter than we’ve seen for the first three quarters of the year. So maybe that’s leveling off.
Brad Smith
Yes. Thanks, Walter. Let me start first with, we are committed to keeping our desktop customers excited and satisfied with the product, although you’re correct we have leaned much of our R&D energy into QBO and building out the cloud ecosystem. So the desktop product will be a full-fledged launch. There won’t be lots of new features. There will be important features and most importantly customer experience improvements that will help the customers continue to get the maximum quality out of the desktop product. What you’re also going to see though is a little more of an elegance combining a QuickBooks desktop with QuickBooks Online. So when you go into the desktop products, you will have an opportunity to say, look do you want to use the desktop or the cloud version, and you will hear more about that when we get closer to launch. So we gave them more of a choice. So if they went to retail store and they picked up a box out or have it, they still have an opportunity to potentially choose to go to the cloud or to desktop. So that will be one of the things you will hear little bit more about. In terms of the desktop units declining, as we got into the fourth quarter, we continue to run test on how deep of a promotion we could run, what’s promotional floor should be. And we think we started to find a sweet spot. We are able to continue to get customers who want to stay on desktop to upgrade, without actually discounting so much that people avoid the opportunity to go to the cloud. And that’s why you saw a little less of a decline in the fourth quarter on units, down about 14% versus a full year of 22% and that really informs our go-forward plan as we look at fiscal year '16.
Walter Pritchard
And then Neil, maybe on your end. We calculate the ARPU on QuickBooks Online to be down about 14% year-over-year. I heard in the prepared remarks you talked about how you feel about second year ARPU for example. And I think we understand that, but there does seem to be quite a bit of focus in the market -- in the financial markets around that ARPU metric. Do you foresee this sort of 14% decline that we saw this quarter to be the bottom in that metric? Or do you think that actually could get worse as you can see -- continue to see accelerated volumes, especially on some of those lower end products with new customer adds in fiscal '16?
Neil Williams
Yes. Walter, you have to look at the cohort and you have to look at people coming in, as Brad mentioned, we have some tailwinds with customers, who have been with us longer than a year coming off of introductory promotional pricing that helps us. But our goal is to continue to grow the product category aggressively, some of that will be outside the US where the software monetization will be a little less than the first year. So we are going to talk more at Investor Day and show you some breakdowns between US and global, average revenue per user and talk about some of the effects of the cohorts. But long story short, there are some advantages from those customers who have been with us for longer than a year and to attach more services, but that’s one of the reasons why I stated I expect the total number of customers to continue to grow faster than the revenue, because our hope is we will continue to add at a very accelerated pace outside the US and in categories, like Self-Employed. So we will talk more about them in the 17th and we will see how it plays out. But I’d be willing to take certainly some dilution in the revenue per user to get a lot more customers and to grow the category.
Walter Pritchard
Great. Thank you.
Operator
Thank you. Our next question comes from Brent Thill of UBS. Your question please.
Brent Thill
Thanks. Neil, on the fiscal guide, many investors are asking, if you take out the divestitures your guidance is still below where the street was in print and many are asking is this partially due to a faster transition to the subscription model that is leaving you potentially with a little more conservative nature on the topline, but perhaps, you are seeing something, in terms of the backlog building on the subscription side that would lower your view for the year?
Neil Williams
Brent, I think, there are two factors there, the first when you called out with the divestitures. We certainly had aggressive hopes for those businesses, when we put our plans together couple years ago. So that that is the single biggest factor in the guidance that we talked about for ’16. The other thing we are looking at though is the mix of customers in small business. I referred to this briefly in the script. But the thing that’s been interesting is that we were able to exceed our QBO goals with our desktop migrators being less than we had expected, less than we built into the plans. So the goodness is, these are more new to the franchise customers and we still have those desktop customers that are still there to migrate whenever they're ready and come forward. But it definitely has an impact on our revenue outlook from what we put together and shared to you 18-month ago.
Brent Thill
Okay. So bulk of the divestitures and some of it from the mix?
Neil Williams
Yeah.
Brad Smith
Yeah.
Brent Thill
Okay. And Brad, over the last decade we watched you do a lot of acquisitions? And I think everyone give you a lot of credit for effectively moving on and not trying to make deal with some assets that may not fit in perfectly that maybe you originally thought were fitting in? And so, I think, it brings up a big question from the -- the question from the capital that you are putting into as you mentioned these half a dozen acquisitions? Is this change your view on acquisitions at Intuit? Many of the larger ones have not gone well and you’ve effectively divested those acquisitions? If you could maybe speak to how you believe you can fix that and what the strategy and how the strategies changed going forward?
Brad Smith
Yeah. Brent, I can. Firs of all, we have learned a lot of lessons and I have learned a lot of lessons from our M&A track record, but during my time here, as well as those that were done before us and we do a rigorous study of those and we sit down with the Board once a year and we do a 10-year look back. We compare those to the business cases. We put together for the Board, as well as what we share with the street and the pattern recognition increasingly clear. We are pretty good, if not very good at talent and technology tuck-ins, and things that actually accelerate our time to market and our product line up or they put right into the ecosystem. We have a mixed record in terms of bolt-on businesses, new businesses that may not plug-in directly with QuickBooks or tax businesses and those are the things that we’ve now got a new set of patterns that we’ve defined as printable and we are saying, if we are going to look in the space going forward these are the criteria that these acquisitions have to meet. So I would tell you, we are much more informed group. Of these six we did last year, they totaled $120 million. The simple math is, the rough average is about $20 million a piece. So we are not big game hunters, because we’ve learned from these acquisitions, but something came along that met the criteria that’s informed from some of this pattern recognition, I mentioned, we wouldn’t be shy about leaning into it. We are just much smarter now about the saying that we know we are pretty good at and the things we have work to do.
Brent Thill
Great. Thank you.
Brad Smith
Yeah. Go ahead, Neil.
Neil Williams
I would just add on to that too that, some of these businesses we are selling are great businesses and are doing well. But they are not as tightly linked to the strategy as we would like and as we consider ways to really accelerate, doing the nations taxes and being the operating system for small business success, some things that are doing well and would do well on their own, just weren’t as accretive as part of this portfolio. So assets like QuickBase and Quicken, to be specific, were not acquisitions per say or not recent acquisitions and things that…
Brad Smith
Yeah.
Neil Williams
… are still performing well.
Brent Thill
Well said.
Brad Smith
Thanks.
Operator
Thank you. Yes, sir.
Brad Smith
No. Go ahead.
Operator
Our next question comes from the line of Ross MacMillan of RBC. Your question please.
Ross MacMillan
Thanks for taking my question. Just a clarification, Neil, just so I am clear on this, so when we think about the fiscal ’16 guidance, you comment on the disposal impact of $250 million on sales and $0.10 in non-GAAP EPS? Are really those the only changes fiscal ‘16 versus fiscal ’15? There's no other incremental rev rec changes or anything else that that could be going on here? Just wanted to make sure I'm clear on that?
Neil Williams
No, Ross. You are correct.
Ross MacMillan
Great. And then, Brad, I know we talked a lot here about leaning into the transition and in some ways maybe trading off sort of near-term revenue for the unit opportunity and the ability to monetize these units overtime? I was just curious as you think about the customer lifetime value that you’ve talked about historically? You probably give us more on Analyst Day? But is there anything changing in your view on that lifetime value for the QuickBooks Online Ecosystem or is your view that that's remaining pretty consistent with your prior view and what you're solving for effectively is the potential for higher units overtime?
Brad Smith
Yeah. Ross, you are right. What we will do is, we are going to impact this and we are going to go down a couple layers deeper in a few weeks here on September 17th, because it has a few pieces. What we want to do is do a breakdown on a used case of QuickBooks Online in there U.S. where you have the full ecosystem available and we can share you what that lifetime value of the customer is and then we will share with you also the new QuickBooks Self-Employed and what the opportunities are there, as well as QuickBooks outside the U.S. and global market. And when you put all these three pieces together that forms an average lifetime value. But what you really get to see is the story of a new market, the story of the new segment and the story of a more fully built out ecosystem in the U.S. and it gives us a reason to believe that we have real confident in the lifetime value game plan we have for QuickBooks Online. And we just want to take the time to unpack that for you and everyone else so you can see the same thing we do on September 17th. So if you let us hold it off a couple weeks it will be a lot easier to follow, when you get the material to look at while we talk to it.
Ross MacMillan
Understood. And just one last one for me, on Demandforce, as you reflect on, the time I talk about, maybe it was an acquisition that made a lot of sense, it was a nice addition to at least a segment of your small business base? That business being disposed is not necessarily keeping with the different but it is somewhat of a bolt-on, but I am just curious as you reflect on that, what’s -- what maybe didn’t work in the way that you thought it might with that acquisition specifically?
Brad Smith
Yeah, Ross. For us, the good news is the business has doubled since we bought it. So it’s grown. It’s done well. It has had a good performance. Unfortunately performance wasn’t benefited from being a part of Intuit in terms of customers from QuickBooks or some of the other ecosystems, who are trying to build and fuel as one ecosystem. So one of the challenges we had is product market fit. When we bought the business that we targeted to higher end of our QuickBooks customer base, it was a $300 a month subscription service and over the certain segment of vertical categories like spas and salons and automotive dealers -- I mean automotive services, those kinds of appointment-based businesses that really fit. It didn’t fit the broad universe of QuickBooks customers but we thought we could actually build a lighter weight version, bring the price down and be able to market it to our customers where we sell about 400,000 look-alike prospects. Unfortunately that hypothesis did not play out the way we thought. The customers did sign up for the service. But the retention rates were significantly lower than our markets customers. And the product fit was actually better for and more larger business in the once we were trying to sell to. And so one of the things we face was that we continue to put money into that business or we continue to put money into growing QBO globally with payroll, payments and other services. And we did want to start with the business. So we just started. It doesn’t strategically fit with QBO ecosystem. It’s not getting real value from QuickBook or vice versa. And let’s put it in the hands of someone who will invest in its best-in-class product and let it grow. And let us stay focused on our customer groups. So that’s really what we learnt from the demand towards acquisition.
Ross MacMillan
Thanks Brad. Appreciate the answers.
Brad Smith
Okay. Thank you.
Operator
Thank you. Our next question comes from the line of Raimo Lenschow of Barclays. Your question please.
Raimo Lenschow
Thanks for taking my question. It’s two actually. First of all, obviously we congratulate you on the progress on their QuickBooks Online subscribers growth and acceleration to EBITDA. Can you talk a little bit about online payroll subscriber growth that has been decelerating now for five, six quarters? And you talked about a high attach rate but how do I marry up these two figures? Can you talk a little bit about the puts and takes there please?
Brad Smith
Yes, I think there is a couple of things, Raimo, and I’ll see if Neil wants to add anything to it. Our online payroll customer growth was 18% this quarter. The attach rate as you said is holding at 23%. We have a little bit of grow over challenge. You may remember this time last year, we went from opt-out to opt-in in terms of the attached service. So last year, when we rolled it out to QBO, it defaulted to having payroll on. What we found after 90 days, we had some retention issues. We had some people who said I didn’t know I signed up for payroll and they opted out. So instead what we did is we went to an opt-in service, we had the ability to chose payroll and we have a 23% attach rate which is very healthy but we also have a much more improved retention rate after 30, 60 and 90 day mark. So you got a little bit of an apples and oranges there. And it does impact a little bit of year-over-year compare in terms of the growth. Beyond that I'm not sure what else would you have.
Matt Rhodes
One thing else to mention here, this is Matt. When you look at the online customers on our factsheet, majority of them actually are not connected to QuickBooks Online. Those that are attached to QuickBooks Online are growing really nicely, faster than what you see on the factsheet. And through some of our other channels, through accounts and other third parties, there is online payroll solutions where you don't need to be attached to QuickBooks Online. So that’s part of the mix issue you’re seeing there as well.
Raimo Lenschow
Understood. Second question I have was on the international business. Can you talk a little bit about regional performances there? Obviously there is lots of stuff going on in the world. I know you are not in China but just kind of tell us a little bit more about what you see outside of U.S.?
Brad Smith
Yeah, Raimo. This is Brad. Happy to do that. So our Canada business is on fire. It’s doing incredibly well, continues accelerated result, good healthy ecosystem. Australia is also performing well although off of a small base. As you know, we entered that market about a year and half ago. And we’re continuing to gain momentum there. The U.K. is also on a good solid trajectory. And as we have added out some of the other services like the PaySuite acquisition, the payroll acquisition, it’s on a good run. India is a less mature product offering for us. We’re still building out what we call the last mile of compliance. And so it’s performing okay but it’s not performing at same level of Canada, the U.K. or Australia for us. And then when you go beyond those, our two newer markets in the harbor is Brazil. We did an acquisition of a company called the ZeroPaper, and that is actually off to a pretty good start early days. And we’re getting it quoted over to the QBO platform. And then we’ll be opening up France. We’re in beta right now. We’ll be opening up France later in the calendar year, early part of next calendar year. And we’ll talk about it as well. So across the globe, those are the countries, we’re focused on right now. We don’t have exposure to China or some of the other things that you’re hearing about. But we’re seeing really good green shoots in each of these markets. And we still have some upside opportunities in France and Brazil, once we get those opened up as well.
Raimo Lenschow
Lovely. Thank you.
Operator
Thank you. Our next question comes from Scott Schneeberger of Oppenheimer. Your question, please.
Scott Schneeberger
Thanks. Good afternoon guys. Brad, I heard you, you just a few minutes ago talk about good retention 30, 60, 90 days but that was in the attach category. I’m curious as the QuickBook Online customers, I guess, [indiscernible] more broadly. Has they reached their fleet here -- their fleet here in China and then the retention thereafter. I’m just curious if you can provide any metrics or commentary with regards what you’re seeing at the point? Thanks.
Brad Smith
Yeah. We share that. Our QBO retention number is in the high 70s and interestingly enough that’s consistent with what we also saw with QuickBooks desktop. We would also tell you that we see some opportunities to continue to improve retention because now we have the ability to see the user behavior and have the opportunity to reach out to a customer, we haven’t seen him log in or if we see them stumbling over a certain part of the product. So we think that number can get even stronger as we look ahead. But right now, it’s in that mid to high 70s in terms of the retention rate for QBO.
Scott Schneeberger
Okay. Great. Thanks on that. Just one quickly and…
Brad Smith
Okay.
Scott Schneeberger
Neil, looking at next year, it looks like with regard to online at least, a little bit lower share -- show lower share count obviously little bit on the revenue line. So there is a difference on the path to $5 guidance in fiscal ‘17 at least at as we’re breathing on our way there. Could you speak a little bit to the margin profile you see? You can obviously see what it is implied for ‘16 and as we look for ‘17 put and takes there, Neil, is there -- are there any cost saving initiatives undergoing that you may need to be aware of?
Neil Williams
Well, there are several things, Scott, there to be aware of. Obviously, we talked about the divestiture significantly. But this also goes back to an initiative really began during this spring. Really looking at all of our discretionary expenses to make sure that they are aligned against the things that are most accretive to growth. And so this includes all of the R&D initiatives, marketing initiatives and things like that. It is not necessarily just moving them from one product or from one business unit to the other but also really measuring the effectiveness. So when asked about our LTV to CAG processed earlier and I could just tell you that we continue to refine and improve, not only looking at the lifetime value of customers but also segmenting the dollars we spend against those and learning which channels and which approaches are most cost effective in doing that. So there is nothing specific that I would talk about at this point. But you should just know that across the company, there is a lot of focus on making sure that all of our investments are focused and concentrated in areas that are really driving customer growth and monetization of the customers we already have.
Scott Schneeberger
Okay. Thanks. Just to clarify quickly, on ProTax you guys delivered upon what you said you will this year. Relative to my model, you know, right into next year, is that -- is that maybe just my model. Is there something that has changed relative to your expectation in some material group from fiscal ‘16 and ‘17? Thanks.
Neil Williams
Scott, there is nothing that we are -- that I’m thinking of that is changed. And if you take the revenue push out of ‘15 into ‘16 that we’ve been talking about, it gets you pretty close. No fundamental changes in the business that would throw you off substantially.
Scott Schneeberger
Excellent. Thank you for clarification.
Operator
Thank you. Our next question comes from Kash Rangan of Merrill Lynch. Your line is open.
Brad Smith
Hi Kash.
Scott Craig
This is Scott on for Kash. I just wanted to ask about if you implied some details on the international QB -- the percentage of kind of the QBO subscribers from international. And if there is any comment on the attach rates for the payroll and payments. Is there a difference from the U.S. versus other region? Thanks.
Brad Smith
Okay. Scott, it’s international for us. We are growing right now. We have 198,000 paid subs. That’s up about 135% over this time last year. It’s primarily coming from the four markets that I mentioned a couple of minutes ago, Canada, the U.K. Australia and India because we’re still very early days in Brazil and France. The attach rates right now, we don't really have a fully build-out ecosystem beyond Canada. So, Canada has payroll and some payments. The U.K., we’ve made an acquisition of the payroll company and so we are attaching there and then in Australia, it’s with a partner that we actually worked with. And so we have a mix of the ecosystem being built out in those other countries. So the attach rates we often refer to are U.S. based. We don't yet provide attach rates beyond the U.S. because we are still early days of building out those razor blades to attach to the razors. I don’t know if I gave you what you were looking for but that’s sort of an overview of the international markets and how it compares to the U.S.
Scott Craig
Okay. Thanks.
Brad Smith
All right.
Operator
Thank you. Our next question comes from the line of Kartik Mehta of Northcoast Research. Your question, please.
Kartik Mehta
Good afternoon. Neil, I think in the prepared remarks you talked little bit about margins for the tax business and I thought you said you are not anticipating much margin expansion. I don’t know if you said -- I don’t know if you are expecting any. But is that a reflection of any type of change in competition you're anticipating, change in strategy of new product, or is that just reflection of you trying to get customers and right now, it’s that's where you're investing?
Neil Williams
Yeah. Kartik, it’s definitely the latter and the margins are quite healthy in our Consumer Tax business than Professional Tax for that matter. And so we are constantly challenging ourselves to find ways to accelerate the category growth and our share within the category. So, just a reminder, or just a heads up to everyone that we are always focused on trying to grow customers fast than revenue and for our businesses with those type margins. We are always looking to expand the category and we would be willing to take some, be in the low end of the 60s for Consumer Tax for example. If we have some great ideas to really expand the category and accelerate our growth there.
Kartik Mehta
And then Brad, I just wanted to get your thoughts after the divestiture you have announced, what do you see in terms of your Mint product and maybe even recent acquisition of Check?
Brad Smith
Yeah. Kartik, I’m glad you asked. If you look at the fact sheet and you heard Neil alluded this in the opening comments, we are reporting this Consumer Ecosystem which is now inclusive of Mint, Mint Bills, which is the new brand name for Check and of course, our OFX capability, which basically downloads financial information for banks into all of our products including QuickBooks Online. And the reason why we are reporting in the Small Business segment is because we believe this business has the potential to create a network effect. In a headline today, Small Business has send out over a 1 billion employees whose using QuickBooks a year. They get paid typically with a paper Check in an envelope 48 days later and one of the top three paying points is improving the cash flow. We’ve talked to you in the last couple years about this concept called as Intuit commerce network. Well, we’ve been running experiments with Check and Mint where we believe now that we can solve the consumer side, so that they can use their mobile phone and easily pay their Small Business who will send them an electronic invoice in a matter of days. It’s a delightful experience for the consumer. It obviously gets the Small Business paid right now on average in less than 10 days, which is significantly better than the 48 days. And we’ve started seeing enough excitement there. So that’s why we actually shut down all the other Check channels and said let’s put all of our energy just into QBO. So, we’ve kept Mint and Check because we think it’s solves an important problem for consumers, but most importantly because it also connects with the rest of the Intuit ecosystem and we think we have the potential for a two-side of problem that could be a network effect as it plays out the way we hope it will.
Kartik Mehta
And just last question, Brad. We talked about payroll online business and some of the success you are having there. Are you seeing any change in competition and how they are pricing their products based on some of the success you’ve had?
Brad Smith
You now, Kartik, it’s always a tale of multiple cities here. You’ve got some of the traditional players that were outsourced players who have added Internet, web-based versions of their products out in the market. We haven't seen a lot of change in their competition. We've seen more advertising, which is actually good for the category because the more people we talk about the alternative solutions that use software, the more our business grows. There are new start-ups, so you’ve heard some of them, good companies like ZenPayroll. Square recently announced that they were moving into the payroll business. So everyone's bringing innovation to the table, but there really hasn’t been anything that’s materially different. It’s just everyone continuing to make it easier for small businesses to pay their employees and to be able to get back to doing what they love, which is actually ruining their business.
Kartik Mehta
Thank you very much. Appreciate it.
Brad Smith
Okay.
Operator
Thank you. Our next question comes from Keith Weiss of Morgan Stanley. Your question, please.
Sanjay Devgan
Hi. This is Sanjay for Keith. Couple questions. First, on the level of discounting and promotions. I appreciate the guidance of growing customers, faster than revenue. But if relative to maybe fiscal year ‘14 and this past fiscal year, are we looking for similar levels of promotional activity or are we looking to take it to another level in ’16?
Brad Smith
So as you might imagine, we run lots of pricing experiments and test cells to figure out where is the best place to promote our price or promote our products and get the most unit lift. And so we run everything from 90-day sort of trial before you buy to 20%, 40% off over the first six months and we’ve gone all the way as far as offering free services for an extended period of time. I think that’s informs our go-forward plan. We obviously aren’t announcing that right now because competition reasons, we don’t want to let everybody know what our pricing is. But I would tell you that we have done a lot of tests and we feel pretty good about not only the desktop learning we got in the fourth quarter, what is the promotional floor. But on the cloud and QBO, as well as our other products, what the right sort of promotional offers to get the maximum customers to come in and actually get those customers convert versus simply kicking the tires. I’d rather not share anything beyond that right now just because we want to wait until we get into fiscal year ’16 and we will actually have our pricing out on the website once we do that.
Sanjay Devgan
That makes sense. And then looking forward to sort of -- that’s before but attached rates on payroll payments, I realize the rest that we had in the beginning of this year. But what type of attach rates can we get in terms of the level of improvement that makes sense? I think it gets to about 27% or 29% last year before the reset. But in terms of the level of improvement, what makes sense as we think through fiscal years ’17? Is it 100 basis points a year, would that be conservative enough or, and what will the drivers be for that improvement?
Brad Smith
Yeah. I can start with what the total addressable opportunity is. About half of small businesses accept the credit card today. And so I’d like to say that 50% would be the target that we ought to be challenging ourselves to get to in payments. To be fair, we’ve gone from 4% to 6% to 9% to 11% and so it’s going to be a while to get there. And I think our general manager will probably look us in the eye and say, wow 50%, that’s like 100% of the market and our answer would be absolutely. So that’s the mindset we ought to have. We ought to have the best solution to solve the customer problem, better than anyone else and we ought to be able to win those customers, especially if you are using QuickBooks. The same thing will go for payroll and right now, we know about half of the payroll customers today have employees that are W-2 employees. So, you can say, 50% would be a good penetration number for that. I think the payroll general manager would say the same thing to us but I think our mindset needs to be, we ought to have the best payroll and payment solution, especially for QuickBooks customer. And if they’re paying employees or accepting credit cards, they should be using our service. So, lot of headroom to go from 23% to 50% in terms of payroll or from 11% to 50% in payments. I’m not sitting here and telling you that we have a game plan to get there in the next three years but we have a mindset that says we ought to be trying to win every single customer.
Sanjay Devgan
Appreciate the answer, Brad. Thanks.
Brad Smith
Okay.
Operator
Thank you. Our next question comes from Gil Luria of Wedbush Securities. Your line is open.
Aaron Turner
Hi. This is Aaron on for Gil. When you look at your QBO customers, specifically the ones that are new to the QuickBooks platform, how are they performing? Are they performing more or less then you expected? How is the yield on those?
Brad Smith
Yeah. Aaron, I would say that if you look at the software component, is performing very much in line with what we expected and what we would like to see at this point. The but on that relates to a attach services, payroll and payments. We’ve talked about a lot of that already but we just don’t have those capabilities outside of the U.S. but we have here. But if you look at the software itself and the effective rates on that, it’s very much in line with what we expected.
Aaron Turner
Great. Thank you.
Operator
Thank you. Our next question comes from the line of Jim Macdonald of First Analysis. Your question, please.
Jim Macdonald
Hey. Good afternoon, guys. Looking at QuickBooks desktop attach for payroll and payments, kind of the first time it seems like those are starting to decline. Can you talk about that and I know you're pushing QBO, but I would've thought that those customers would either show back up in QBO or be maybe the last ones to go away?
Brad Smith
Yeah. Jim, it is Brad. First of all, those customers are staying with us. That’s good news. What we are seeing in the attached services is a combination of two things. Historically, we would sell about 600,000 new QuickBooks desktop customers a year. That numbers now about half of that. And what you find out in terms of attached services is many of those decisions get made in the first 90-days, whether they are going to sign up for payroll and payments. So, one of the things you will see is the attach rate on desktop is getting affected by the fact that not as many new desktop customers are coming in because more are choosing the cloud. The second is in the case of payments, we do have some customers that are large customers that made some payments decision outside the QuickBooks Ecosystem and so that’s a little bit of an effect we’re seeing on payments. But by and large, we see still an opportunity to continue to get tax services in desktop and that’s one of the opportunities we’re pushing ourselves to be better at as we look ahead. But we aren’t losing the customers. In fact, one of the thing that we had accounted on that didn’t happened this year is about 80,000 of the desktop customers that we thought would migrate to the cloud, 80,000 fewer actually did that, they actually stayed on desktop. We can see them in the franchise. We see them using our services and our opportunities to continue to market today and to get them to either move to the cloud or to use additional products. So we see it has opportunity that’s not yet capitalized on.
Jim Macdonald
And moving over to TurboTax, I know you don’t want to talk about the core, but you did mentioned the fraud issues? Any ideas of what’s going to be done next year and how effective it will be in terms of solving this big problem?
Brad Smith
Hey, Jim. I can say, first of all, I’ve never seen such coordinated collaboration between the federal government, the state government and the collective industry as a whole. I’ve been in Washington multiple times, we’ve all sat at the table, the heads of all the different companies and we have a coalition and our coalition is formed against one common enemy which is the cyber criminals. Our collective goal is to get tax fraud out of the U.S. tax system and we’ve agreed to a set of standards, some data protocol and a frequency of information sharing, so that we can collectively get this U.S. tax system safe and people hopefully will continue to feel good about their ability to file their taxes. None of us at this point are willing to share much more details than that, because we don't want to give any test to the cyber criminal, but we do know that we have a big step forward, but if one year of a multiyear journey we’re going to remain vigilant on that and continue to push on it year-after-year until we see zero in the U.S. tax system.
Jim Macdonald
Great. Thanks.
Brad Smith
Okay.
Operator
Thank you. Our next question comes from the line of Nandan Amladi of Deutsche Bank. Your line is open.
Nandan Amladi
Hi. Good afternoon. Thanks for taking my question. So to get to the 2 million QBO subs, obviously, there is going to be mix of people are new to the franchise and migrating desktop customers? You made a commentary earlier about 80% of the new subscribers are new to the franchise? So what mix assumption are you making to get to that 2 million number and has that assumption changed as you’ve seen at least this quarter fewer desktop users migrate?
Brad Smith
Yeah. I can say that when we originally had anticipated getting to 2 million subs and we provided that as a guidepost to help us think about our shift to the cloud. We had more customers that we anticipated migrating from desktop and less customer that were new to the franchise. This year we had anticipated about 80,000 more desktop customers to migrate and they didn’t. But the good news is more new to the franchise came in which expanded the category and we’ve raised our guidance on subscriber growth and exceeded that revised guidance. So right now, we can maintain the mix we have which is more than 80% being new and less than 20% being migrators. And we still feel confident as Neil articulated in his opening comments in that 2 million subscriber target we put out there for fiscal year '17. So we don’t need to change the mix, if the mix changes, we only see that as upside.
Nandan Amladi
Right. And the desktop users that are not migrating, do you have a sense of why they're not migrating? Is the feature clarity which I know was an issue about a year ago, or are there other factors?
Brad Smith
It’s a combination of three things. One is features about two-thirds of the customers could migrate today. We still have a product roadmap that will get deeper. Inventory capability built out in the fall and the early part of the calendar year. We’ll have some features like job casting built-in and the ability to migrate payroll data that will appease some of those customers. There’s another group of customers that quite frankly just are locked into inertia, they use desktop for many, many years, they don't feel the need to move, they like the QuickBooks product, they’re satisfied with it. And as long as they’re happy, we’re happy. And then the third is the accountants, and the accountants are increasingly adopting QuickBooks Online and using it. And as they get more comfortable, then they will start to recommend it to small businesses. But some of those accountants today are still test driving the cloud and they use desktop products to do tax returns and other thing. And so until they get motivated and excited and we have to have a compelling reason for them to be excited, many of those small business customers won't move until their accountant tell them to. So it’s those three pieces of features, it’s the small business inertia and it’s the accountant recommending and suggesting they should move over to QuickBooks and we’re working all three of those angels.
Nandan Amladi
Thank you.
Operator
Thank you. Our next question comes from the line of Brad Reback of Stifel. Your line is open.
Brad Reback
Great. Thanks very much. Can you just -- why you didn’t buyback any stock in the quarter?
Neil Williams
Yes. I’ll take that one. Thanks for asking. We were locked out at open market purchases for most of Q4, because we were talking about these asset transactions and thinking about what to do with those. We had a 10b-5 in place. We have a 10b-5 in place. And when I put it in place back much earlier in the year, I was little too conservative with my greed that I put in place, so we were kind of locked out on that end too. We won't make that mistake again and we regret not being in the market much more aggressively in Q4, but we kind of get some mechanical issues that tangle this up.
Brad Reback
Great. And just one quick follow-up, since you didn’t write-down any of the assets you’re selling today? Does that imply that you shouldn't take a loss on any of them?
Neil Williams
What that implies is that we apply the accounting treatment at the end of this year and we’ve looked at our book value against a range of outcomes that we developed in a relationship with the people helping us market the assets and so, yes, for book purposes you should assume that.
Brad Reback
Great. Thanks very much.
Brad Smith
You’re welcome.
Operator
Thank you. I’m not showing any further questions. Would you like to close with any additional remarks?
Brad Smith
Yeah, Latif, I would. First of all, I want to thank everybody for your questions today. I know we shared a lot of information. If you take anything away from today’s call, I hope we successfully demonstrated three things that we’re exiting this fiscal year at a position of strength and we have very strong momentum that we are laser focused on accelerating to the cloud in support of our two strategic goal and then we have proven reasons to believe that we can effectively deliver in large and growing addressable market whether they’re in the U.S. or outside the U.S. Again, we’re looking forward to spending a little more time with you and continuing the dialogue and sharing a little more information at our Investor Day on September 17th and until then we hope everybody have a good remainder of the summer.
Operator
Ladies and gentlemen, thank you for participating. This concludes today's conference call.