General Mills, Inc.

General Mills, Inc.

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Packaged Foods

General Mills, Inc. (GIS) Q2 2019 Earnings Call Transcript

Published at 2018-12-19 14:32:03
Executives
Jeff Siemon - VP, IR Jeff Harmening - Chairman and CEO Don Mulligan - CFO Jon Nudi - Group President, North America Retail
Analysts
Ken Goldman - JPMorgan Chris Growe - Stifel Robert Moskow - Credit Suisse Jason English - Goldman Sachs Pablo Zuanic - SIG John Baumgartner - Wells Fargo Akshay Jagdale - Jefferies and Company David Driscoll - Citi
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Second Quarter Fiscal 2019 Earnings Conference Call. During the presentation, all participants will be in a listen-only mode. Afterwards, we will conduct a question-and-answer session. [Operator Instructions] As a reminder, today's conference is being recorded, Wednesday, December 19, 2018. I would now like to turn the conference over to Jeff Siemon, Vice President of Investor Relations. Please go ahead, sir.
Jeff Siemon
Thanks, Jenifer, and good morning to everybody. I am joined here this morning by Jeff Harmening, our Chairman and CEO; and Don Mulligan, our CFO. In addition, Jon Nudi, who leads North America Retail segment, is joining us for the Q&A portion of the call. And I'll turn the call over to them in a moment, but before I do, I'll cover a few housekeeping items. Our press release on second quarter results was issued over the wire services earlier this morning, and you can find the release and a copy of our slides that supplement our remarks this morning on the Investor Relations website. Please note that our remarks this morning will include forward-looking statements that are based on management's current views and assumptions and the second slide in today's presentation was factors that could cause our future results to be different than our current estimates. And with that, I'll turn you over to my colleagues, beginning with Jeff.
Jeff Harmening
Thanks, Jeff, and good morning to everyone. I'll start this morning by offering some quick thoughts on our year-to-date performance. I'm pleased to say that our results through six months keep us on track to deliver our full year targets. Our cost and capital discipline drove profit growth ahead of our expectations in the first half of our fiscal year. Our job to do for the second half is very clear, and that is to accelerate our sales growth in our North America Retail and Pet segments, while we maintain our cost discipline, and we're confident in the plans we have to do just that. Now I'll turn it over to Don Mulligan to walk through our financial performance in the quarter. Then I'll come back to provide an update on our fiscal 2019 priorities and share a few highlights on our second half plans.
Don Mulligan
Thanks, Jeff and good morning, everyone. Let's jump right into our second quarter financial results on slide five. Net sales of $4.4 billion increased 7% in constant currency, including contributions from the Blue Buffalo acquisition. Organic net sales declined 1%. Strong cost discipline and positive net price realization and mix helped drive margin expansion, resulting in adjusted operating profit of $765 million, up 8% in constant currency. And adjusted diluted EPS of $0.85 increased 2% in constant currency, driven by higher adjusted operating profit and a lower effective tax rate, partially offset by higher net interest expense and higher average diluted shares outstanding in the quarter. Slide six shows the components of net sales growth in the quarter. Organic net sales were down 1%, driven by lower contributions from pound volume, partially offset by positive net price realization and mix across all segments. Foreign currency translation resulted in a 2 point headwind to net sales and Blue Buffalo added 8 points to net sales. Turning to our segment results on slide seven, North America Retail net sales were down 3% as reported and on an organic basis. Consumer takeaway was stronger with U.S. Nielsen-measured retail sales down 1% and share gains in the majority of our top U.S. categories. Through six months, our shipments have lagged consumer takeaway by about 1 point, with organic net sales down 2% and U.S. retail sales down 1%. The main drivers of that difference with a comparison against last year's results that included co-packing sales related to the Green Giant divestiture, changes in customer inventory levels and minor differences in the phasing of trade between the first and second half. Looking ahead to the rest of the year, we expect our shipments to track more closely to consumer takeaway. Looking at operating profit performance reported net sales in U.S. meals and baking were down 2% due to declines on Progresso soup and Betty Crocker desserts and the elimination of Green Giant co-packing sales. These declines were partially offset by strong performance on Totino's hot snacks, Old El Paso and renovation news on Annie's Mac and Cheese. Canada net sales were down 7% as reported and 3% in constant currency. U.S. yogurt net sales decreased 4% as declines on Greek and Light segments were partially offset by growth on WeBuy Yoplait and YQ as well as improved performance on Go-Gurt and original style Yoplait. U.S. snacks net sales were down 4%, driven primarily by lower than expected merchandising levels on grain bars, partially offset by good performance on Annie’s fruit snacks, Larabar and EPIC. Net sales for U.S. Cereal were down 5% due to lower merchandising levels and the comparison against 7% growth in the same period last year, partially offset by growth on tricks and Lucky Charms. Constant currency segment operating profit matched a year-ago levels, as cost of goods HMM savings, positive net price realization and mix and lower SG&A expenses, offset lower volume and input cost inflation. In Convenience Stores and Foodservice, second quarter organic net sales were flat versus prior year. Our Focus 6 platforms generated 2% net sales growth led by strong performance on cinnamon rolls in restaurants, couch breakfasts and bull pack cereals in K-12 schools and Chex mix salty snacks in Convenience Stores, offset by declines on bakery flour at other non-Focus 6 platforms. Segment operating profit increased 3% in the quarter, driven by positive price mix and COGS HMM savings, partially offset by higher input costs. Second quarter organic net sales for Europe and Australia segment matched a year ago levels, driven by growth on snack bars, ice cream and Mexican, three of our accelerate platforms, offset by declines in yogurt. Second quarter net sales were also impacted by the challenging retail environment in France. We drove double-digit retail sales growth on Nature Valley and Fiber One snack bars by continuing to secure distribution gains, invest in effective marketing and bring successful innovation to market. At Haagen-Dazs retail sales also grew double-digits, as we continue to expand distribution with stick bar, mini cup and pint innovations, and as we execute local brand activations to drive trial. And we're encouraged by our improved performance at Old El Paso, driven by new products such as our gluten free tortilla kits as well as effective omni-channel consumer support. Segment operating profit in Europe and Australia was $22 million compared to $27 million a year ago. Driven by higher input costs, specifically significant dairy inflation and currency driven inflation on products imported to the UK, partially offset by positive sales mix and lower SG&A. In our Asia and Latin America segment, organic net sales increased 5% in the second quarter, with strong growth on our global accelerate platforms and on Wanchai Ferry in China. We drove strong double-digit growth on snacks in India and the Middle East as we continue to expand distribution on Pillsbury cookie cakes and Betty Crocker [indiscernible]. And our Nature Valley and Yoki brands performed well in Latin America behind effective consumer news and successful in-store executions. Haagen-Dazs continues to grow across Asia behind consumer activations and new channel development including significant growth in e-commerce and distribution expansion in new Haagen-Dazs shops. In China our Wanchai Ferry business delivered another quarter of growth, driven by dumpling innovation and strong in-store executions. Segment operating profit of $18 million was down 6% in constant currency, driven primarily by higher input costs and higher SG&A expenses, partially offset by positive price mix. For our Pet segment, second quarter net sales were down 7% on a pro forma basis, reflecting the comparison to 25% pro forma growth in last year's second quarter, when Blue first expanded into the Food, Drug and Mass or FDM channels. Blue’s consumer pull remains strong with year-to-date retail sales up 9% in line with Blue’s two year compound growth rate for pro forma net sales. Segment operating profit of $71 million was $18 million below the prior year on a pro forma basis, driven by lower volume, significant input cost inflation, plant startup costs and intangible amortization, partially offset by cost savings and benefits from positive price mix. In a moment, Jeff will outline our second half expansion plans for Blue Buffalo, which will drive Blue to our full year target of double-digit top and bottom line growth. Slide 12 covers our margin results in the second quarter. Adjusted gross margin increased 10 basis points and adjusted operating profit margin was up 40 basis points over the prior year. Margin expansion was driven by increased HMM savings, benefits from positive net price realization and mix, the addition of Blue Buffalo and tight control of our cost, partially offset by higher input costs. Slide 13 summarizes our joint venture results in the quarter. Cereal partners’ worldwide net sales increased 2% in constant currency due to strong performance in our Asia, Middle East and Africa as well as Europe regions, partially offset by declines in Latin America. Haagen-Dazs Japan sales were up 1% in constant currency, driven primarily by growth on core mini cups and multi-pack offerings. Combined after tax earnings from joint ventures totaled $22 million in the quarter compared to $24 million a year ago, driven by higher input costs. Slide 14 summarizes our other noteworthy income statement items. Restructuring, impairment and other exit costs totaled $209 million, including $193 million of impairment charges related to the Progresso, Food-to-Taste Good and Mountain High brand intangible assets. Corporate unallocated expenses excluding certain items affecting comparability increased by $13 million in the quarter. Net interest expense increased to $58 million, driven primarily by financing related to the Blue Buffalo acquisition. We continue to expect net interest expense to total approximately $550 million for the full year. Adjusted effective tax rate for the quarter was 23.8% compared to 29.3% a year ago, driven by net benefits related to U.S. Tax Reform. We continue to expect our full year adjusted ETR will be in the range between 23% and 24% and average diluted shares outstanding were up 4% in the quarter. Slide 15 provides our first half balance sheet and cash flow highlights. As of the second quarter our core working capital stands at $532 million, down 5% compared to the same period last year as benefits from our terms extension program were partially offset by the addition of Blue Buffalo to our balance sheet operating. First half operating cash flow totaled $1.4 billion compared to $1.6 billion in the prior year, primarily reflecting less benefit from changes in accounts payable. Year-to-date capital investments totaled $254 million. For the full year, we now expect capital investments to be approximately 3.5% of net sales. We converted 120% of adjusted after-tax earnings into free cash flow through six months and we returned $589 million to shareholders through dividends in the first half of fiscal 2019. I'll close my portion of our remarks by summarizing our year-to-date financial results and reaffirming our full year targets on sales, profit, EPS and cash flow as shown on slide 16. First half net sales increased 8% in constant currency. We expect net sales to accelerate to 9% to 10% constant currency growth for the full year, driven primarily by acceleration of Blue Buffalo. Organic net sales essentially matched a year ago levels through six months. Our full year expectations of organic growth remain between flat and up 1%. Year-to-date adjusted operating profit increased 5% in constant currency. These results include a 4 point headwind from the onetime purchase accounting adjustment related to the Blue Buffalo acquisition. We continue to estimate cost of currency adjusted operating profit will increased 6% to 9% percent in fiscal 2019, including a 2 point full year headwind from the purchase accounting adjustment. First half diluted EPS was up 1% on a constant currency basis, despite a 5 point headwind from the onetime purchase accounting adjustment. These results were ahead of our full year guidance for constant currency adjusted diluted EPS, which is to range between flat and down 3%, including a 2 point full year headwind from the purchase accounting adjustment. We now expect currency translation will be a 1 to 2 point headwind to full year net sales, but won't have a material impact on operating profit or EPS. And as I mentioned, our first half free cash flow conversion was 120% ahead of our full year target of 95% or better. With that, let me turn it back over to Jeff to provide an update on our fiscal 2019 priorities and outline our key deliverables for the back half of the year. Jeff?
Jeff Harmening
Thanks, Don. And on slide 18, you can see the three key priorities we laid out at the beginning of our fiscal year, grow the core, successfully transition Blue Buffalo, and deliver our financial commitments. Let me share our progress on each of these priorities through the first half of our year. At our Investor Day in July, we outlined five keys to growing the core. And I'm pleased to say that through six months we've improved in each of these five areas relative to fiscal 2018. We returned to market share growth and U.S. Yogurt, year-to-date organic net sales in our emerging markets were up high single-digits. We were seeing good results from our first half innovation and our U.S. distribution trends have improved and we grew our share of distribution in the second quarter. And we're seeing a step up and contributions from organic price and mix, from 1 point in fiscal to 2 points through the first half of 2019. Through the first half of this year price mix has contributed to net sales growth across each of our reporting segments. In North America Retail, price mix contributed 2 points of sales growth, which is in line with the results we're seeing in the broader industry. In fact, 8 of the top 10 U.S. Food and Beverage manufacturers have generated positive price mix so far this year, including General Mills. We anticipate the strategic revenue measurement actions we implemented in the first half will continue to benefit our results as we move to the second half. We're competing well across most categories this year as measured by our market share performance. On slide 20, you can see that we grew share in six of our nine largest U.S. categories in the first half. However, we know there's still work to do, including in cereal and snack bars our top two categories. We have plans in place to improve our performance on these businesses in the back half of the year. With this as a backdrop, let me share some specific examples of our year-to-date performance against our grow the core priority for our key platforms around the world. Our first half results in cereal were mixed across channels and geographies. In U.S. Retail positive contributions from strong innovation, including Cheerios Oat Crunch, Maple Cheerios and Lucky Charms Frosted Flakes were outweighed by reduced merchandising activities. Second quarter cereal merchandise volume was down 7% as we focused on implementing pricing and pack changes at the shelf early in the quarter. With those changes behind us, we were able to get back to more typical merchandising levels by the end of the quarter, helping drive November cereal retail sales in line with last year. And we're confident we can improve on our first half cereal performance as we rebalance our merchandising levels in the second half. In Convenience Stores and Food Service, we continue to drive low single-digit cereal net sales growth led by good performance on our K-12 schools and colleges and universities. I'm happy to report that our U.S. Yogurt business is growing share for the second consecutive quarter, driven by excellent performance on WeBuy Yoplait and on Go-Gurt. We continue to impress with retail sales up double-digits through the first half led by core SKUs and innovation such as Oui Petite. In fact, WeBuy Yoplait has grown to a two share making it our third largest business within the yogurt category behind Original Style Yogurt and Go-Gurt and helping us to build a leadership position in the fast growing simply better yogurt segment. On Go-Gurt great equity flavor additions like Sour Patch Kids drove 3% retail sales growth so far this year. It's also worth noting that our Original Style Yogurt business stabilized in the first half of the year behind more real fruit product news and solid in-store execution. Outside of our core global platforms, we like the way we are competing a number of regional businesses this year. In the U.S., our Pillsbury refrigerated baked goods are off to a strong start as we enter key baking season, with retail sales up 2% year-to-date, and 3% in the latest quarter fueled by our made at home media campaign, strong innovation and in-store display. Totino's hot snacks grew retail sales 6% driven by solid marketing and our expansion of value size offerings. And we continue to generate excellent growth on Wanchai Ferry in China, with retail sales up high-single-digit through the first half of the year. New flavors in the dumpling line, such as cucumber have created excitement on the core business. And our superior taste campaign continues to resonate with consumers. The second component of growing the core in fiscal 2019 is increasing growth on our 4 global accelerated platforms. Global retail sales for Old El Paso were up 2% in the first half led by the U.S. where retail sales were up 6% today and 7% in the most recent quarter, driven by distribution gains and consumer investment. Our innovation hint-of-lime stand and stub Taco Shells continues to drive variety for taco night for consumers. And we're bringing back our highly successful in-store Old El Paso taco stand displays in the second half of the fiscal year. Our natural and organic brands are incredibly relevant with consumers today, while our aggregate retail sales are being slowed by the exit of some unsuccessful category expansion volume. We're seeing excellent results as we increase our focus and support behind our core products. We love the results on Annie’s Mac and Cheese, we renovated our classic SKUs and increased our support behind the business, resulting in double-digit gains in distribution and in retail sales. Annie's is now the number one box Mac and Cheese in a number of accounts including Whole Foods and Target. We're driving solid performance on Annie’s fruit snacks and pancake mixes as well. And we see more opportunities to grow our core natural and organic products. For example, we recently updated our packaging on Muir Glen product line, which celebrates the brand's star ingredient the tomato and gives a nod to Muir Glen’s California heritage. Global snack bar growth took a step back in the second quarter, with year-to-date retail sales down 1%. We're seeing two different stories between our international and North American bars businesses. International bars growth continues at strong double-digit sales rates. Europe and Australia is driving retail sales growth with strong in-store execution and distribution gains on Nature Valley protein and Fiber One Brownie. Contributions from innovation remain strong behind nut butter biscuit line extensions and Fiber One popcorn. In our Asia and Latin America segment, the investments we have made in India in distribution expansion, innovation and consumer engagement are paying off for us. We're building on the success of Pillsbury branded cookies and pastry cakes by expanding into new flavors and formats. In the U.S. our bars results have underperformed our expectations through the first half of the year. Nature Valley performance weakened in the second quarter, driven by lower merchandising support and customer inventory reductions. We have plans in place to increase merchandising frequency in the second half. Our Fiber One bar performance in the U.S. has remain challenged. We expect continued declines in the near-term as we cycle through distribution losses. Looking further ahead, we see an opportunity to renovate the Fiber One product line and make it more relevant and we'll share more as those plants get closer to completion. On the positive side in bars Larabar retail sales continue to grow double-digits in the first half, behind expanded distribution, innovation and brand support. Protein One, while small is showing early signs of success and you'll see a new Protein One social media campaign launch in January featuring celebrity Mindy Kaling. And retail sales of Epic for Epic are growing double-digits driven by the core meat bar skews and snacks as well as the new Epic Performance bar we launched this summer. On Haagen-Dazs, our final accelerated platform first half retail sales were up 13%, led by double-digit growth in Europe, behind mini cup expansion in the UK and peanut butter innovation in both pines and sticks. Retail sales in Asia grew low-single-digits due to continued success on innovation and strong consumer activations. We delivered broad based market share growth across our Asia Haagen-Dazs countries. As we shift our focus to the second half, we're looking to improve our top-line trends in a few different and specific areas most notably in U.S. Cereal and Snacks. Our second half plans call for stronger merchandising support on these businesses with a focus on greater frequency as opposed to depth of promotion. We have a really good slate of second half consumer news, events and partnerships with equities like Pokémon and Adventures and we like our back half innovation lineup including Cinnamon Toast Crunch churros, Fruity Lucky Charms and Nature Valley snacks mix. And we've addressed some capacity issues, which constrain growth on both cereal and snacks in the first half. In total, these initiatives will set us up to deliver improved growth on our U.S. Cereal and Snacks businesses in the second half. Now let's move to our second priority this year, successfully transitioning Blue Buffalo into the General Mills family. We feel good about the progress we're making here and we continue to see tremendous long-term growth for the Blue brand. Still I'm sure many of you have questions about Blue’s sales performance this quarter. As we said in the first quarter call, we expect the timing of channel expansion will continue to drive significant variability in our quarterly net sales results. In the first half, our net sales results lagged consumer takeaway. We'll see this reverse in the second half, specifically in the fourth quarter when we take another big step in our food, drug and mass expansion. Amid this variability we think the right measure to track is Blue's in-market performance. And I can confidently say that on this measure Blue continues to succeed. First half retail sales were up 9% and market share was up 40 basis points across all channels. Blue's expanded availability is helping reach more pet parents with household penetration up 26% this calendar year-to-date. Blue is the fastest growing pet brand in Food, Drug and Mass and has become the number one branded dog food in a few leading Food, Drug and Mass retailers. And Blue remains the number one brand in Pet Specialty and the number one pet food brand online. On slide 28 you can see how Blue’s 9% retail sales growth breaks down by channel. While we haven't added any new significant Food, Drug and Mass accounts in recent months, we're still seeing strong performance in the accounts that have carried Blue for more than a year, with progressive share gains each quarter. Blue retail sales across all Food, Drug and Mass channels increased by triple digits versus last year's first half. Blue continues to see double-digit retail sales declines in the Pet Specialty channel in line with our expectations. We will keep engaging with this important channel and bringing product variety, unique innovation and consumer education that helps ensure Pet Specialty remains special. And Blue continues to grow and gain share in the important e-commerce channel which makes up roughly 25% of Blue's net sales. First half retail sales in e-commerce grew 30% and we expect continued strong growth as we move into the second half of the year. Our second half plan for Blue Buffalo will strengthen both top and bottom-line growth for the business. On the top-line, we will launch Blue into new Food, Drug and Mass customers in the back half that will double our ACV distribution by the end of the fiscal year. In addition, we'll expand the variety of Blue product offerings available in the Food, Drug and Mass channels, which will accelerate growth even further. These actions will begin in February which falls in Blue's fourth quarter. We expect Blue Buffalo’s third quarter net sales results will improve over Q2 though they will likely continue to lag our retail sales trends. In addition to top line acceleration we also have significant actions underway that will improve our profit margins in the back half. For example, we expect to deliver increased HMM savings including benefits from a new distribution center that opened last month. We'll see our synergy savings ramp up, we’ll benefit from strategic revenue management actions we've implemented recently and we'll see a more profitable mix of business with a greater proportion of Food, Drug and Mass sales in the higher margin wet and treats segments. These second half plans keep us on track to deliver double-digit top and bottom-line growth for Blue Buffalo, as we outlined at the beginning of the year. Shifting gears to our third priority delivering on our financial commitments. You've heard a number of these themes throughout today's presentation. We're generating increased COGS HMM savings this year, including benefits from our global sourcing efforts. Our efforts on strategic revenue management are paying off driving price mix contributions ahead of last year and we're exhibiting strong discipline on our cost and capital resulting in second quarter margin expansion, lower capital spending and reductions in our core working capital balances. While we feel good about the progress we've made against our fiscal 2019 priorities, we know that there is still work to do to ensure that we deliver a successful year. Slide 31 summarizes the three most critical jobs to be done in the second half. First, we will improve our top-line performance in North America retail. I already mentioned the plans we have to strengthen U.S. Cereal and Snacks results, we will also see benefits from areas that I've been working so far this year, including strong innovation, increased price mix from strategic revenue management actions we implemented in the first half and continued improvement on U.S. distribution trends. Second, we’ll execute our Food, Drug and Mass expansion for Blue Buffalo, which will keep us on track to deliver double-digit net sales and operating profit growth for the business, excluding acquisition related charges And third, we will continue to maintain our strong cost and cash discipline driving increased benefits from HMM, continuing our spending discipline in SG&A and capital expenditures and realizing further improvements in core working capital. I close by summarizing today's key messages. Our first half results keep us on track to deliver all of our full year targets. Good cost control drove first half profit results ahead of our expectations. We have clear plans for the second half to improve top line trends in North America Retail and to significantly expand Blue Buffalo availability, while maintaining our cost and capital discipline. With that, let's open the lineup for questions. Operator, can you please give us the first question.
Operator
[Operator instructions] Our first question comes from the line of Ken Goldman with JPMorgan. Please proceed with your question.
Ken Goldman
Hi, good morning everyone. Thank you.
Jeff Harmening
Good morning, Ken.
Ken Goldman
If I could ask one on Blue Buffalo and then one on costs, when Buff first went into the FDM channel, it was obviously some blowback from legacy customers as expected. Now you're adding some more varieties into FDM, could you talk a little bit about what that means? Are you adding wilderness? Can you talk about what you're modeling in terms of additional maybe negative reactions from legacy customers as you do add these varieties? I want to get a little more sense of what actually the products are going and where those products are going?
Jeff Harmening
Okay. And thanks for the question, Ken. I'll give you some level of specificity, but maybe not all the way to what you see. What I would say is that in terms of varieties, we do plan a significant expansion of varieties. And one of the things I'm most pleased with is that given the success we've had in Food, Drug and Mass so far, we'll see a lot of variety expansion and it will be highly incremental to what we currently have. And I think that strength -- that speaks to the strength of the Blue Buffalo brand in FDM and the success we've had in rolling it out, not only in terms of distribution growth, but actually maintaining and even growing the sales in places where we have it. I think that's probably the most important takeaway. In terms of Pet Specialty, I mean, we've declined double-digits, and look, where we're not happy with that long term trajectory. On the other hand it's what we modeled it would happen. And so it's kind of in line with our expectations. We're dedicated to the Pet Specialty channel for the long term. And what's interesting is that in some Pet Specialty customers that have continued to feature Blue and have distribution and go with our innovation and promotion plans their categories are actually doing better than those that haven't. And so we think -- and which just not a surprise given that Blue Buffalo is two times the next largest brand in that channel. And so we think we haven't modeled our Pet Specialty business to increase for the rest of the year, but we're certainly hopeful over time that it can and we know what it will take, it will take really good innovation, it will take partnering with our accounts to keep the in-store experience what it always has been, which is one of the point I think of competitive advantage and good promotion plan. And so, we haven't counted on our performance improving in Pet Specialty, but we're certainly dedicated to the channel and we're optimistic that we can actually turn that performance around over time.
Ken Goldman
Okay. Thank you for that. And then my follow-up is a few quarters ago, I think it's fair to say Mills ran into some bumps regarding cost visibility or especially on the transportation and logistics side. Can you walk us through a little bit which improvements you’ve made toward improving this visibility? One of the things I hear from some people is that they sort of got burned that quarter a little bit in there they are just a little bit nervous about being confident in your cost visibility there. And then along those lines, are you seeing any easing in your freight expenses ahead? Yeah we've seen spot transport rates peak and at least temporarily and oil prices are certainly down. So any color there would be helpful?
Don Mulligan
Sure Ken, this is Don. We did -- you're exactly right. We ran into above but we didn't have the visibility we needed. We made some changes from a systems and a process and a information flow standpoint internally to make sure that we are getting the sufficiently granular look at what the costs are. It also made sure that we are talking about what were the drivers not just what were the numbers what were the driver so we had a better sense of how they could evolve overtime what the range of potential outcomes were. And that is -- the combination of those things has given us much greater visibility into our cost structure. And it's one of the reasons that it's allowed us to over perform on the bottom line. We came ahead of our plan in the first quarter, we essentially matched our plan in the second quarter. So exiting the first half slightly ahead of the bottom line. And I think all that -- all the work that we did on the systems and the process and the information flow has paid dividends to help support that. As far as inflation, we're still expecting 5% across the company for the full year same as we guided. There obviously has been some movements up and down over the course of the year with tariffs and just harvest and so forth, but in total, we're still at 5%. And as far as logistics and are our freight costs in particular, we still see those being up double-digits, as we talked in some detail last year. We do annual contracts that are tied to our fiscal year and that contract this year reflected the higher in-market costs, which again we expect to see it throughout the balance of our fiscal.
Ken Goldman
Great. Thanks, Don.
Operator
Our next question comes from the line of Chris Growe with Stifel. Please proceed with your question.
Jeff Harmening
Hey, Chris.
Chris Growe
Hi good morning. I just had a couple questions for you, if I could. I did want to ask you had a number of factors that aided your gross margin performance in the quarter was better than I expected as well. I just was curious did pricing and I guess your overall SRM initiatives did those get to a point where they overcame cost inflation in the quarter that is your pricing mix and promo. And then I'm just curious what's the promotional spending kind of variation in the business, I'm thinking like the U.S. Cereal. How does that -- does that flatter the gross margin, but obviously it could hurt sales and will that kind of reverse in the second half of the year?
Don Mulligan
Well, yes. So year-to-date -- in the second quarter, we had operating margins of about 40 basis points ahead of last year gross margins were about 10 points ahead of last year. And there was really three key contributors, one obviously was the addition of Blue Buffalo which is the higher margin business both in the gross margin and the operating margin level. We talked about tight cost controls that was in the plans, it was in our administrative functions and that was a benefit to the operating profit, benefit to the gross margin. And then HMM and price mix together more than offset our input cost inflation. And those three Blue Buffalo, the ongoing cost controls and HMM price versus inflation that contributed in equal measure to our over performance and our growth in operating margin in the second quarter. Obviously was offset -- there was some offset from lower volume and the deleverage that we saw there, but those were the three primary drivers of the improved performance, they were about in equal measure. And so we are seeing the benefits of our SRM activities come through.
Jeff Harmening
And the second part of your question, Chris, I think is also important as we think about the second half of the year and price and mix and look we realized about 2% price mix in the first half and we'll think -- and importantly we realized it across all segments. So I think that's important. And we see continued benefits from price and mix in the second half of the year and I mean I suppose if you're listening and you hear us talking about needing to make sure our merchandising on cereals and snacks a little more competitive you might wonder, okay, does that mean we're going take a margin hit in the second half or can we generate pricing. And the answer is look we're talking about two specific categories, the rest of our top [8] [ph] our pricing is in good shape. And for the rest of the company we feel like we've got good pricing plans in place. On top of that something you might not think about, but certainly we do is that on an enterprise level to the extent that we grow Blue Buffalo double-digits in the back half with we have a great line of sight to doing and we pick up our growth on cereal and snacks, there is a net price mix at the enterprise level even without taking pricing because the price per pound that we get from pet and from cereal and from snacks and as well as actually some of the other accelerate categories like Haagen-Dazs and Old El Paso they're better than the company average. And so as we look at the back half of the year we see an ability to continue to generate price and mix in the marketplace.
Chris Growe
Okay, thank you. That’s helpful. And I just had one quick follow-up for you on cereal, you gave the consumption data by month and negative 3, negative 2 [in cereal] [ph] better throughout the quarter. Your cereal sales are down 5% obviously there was a bit of a gap there and I'm sure it's driven by the promotional cadence. Are inventories do they had to rebuild or they at the right level here from this point going forward?
Jon Nudi
Hey, Chris, its Jon. One of the things to keep in mind last year in Q2 cereal RNS was up 7%. So again we've got a tough comp there. Overall, we bought some inventory through the first half across U.S. Retail and cereal is a part of that and we expect as we move through the back half of the year that won't be as big of a headwind. So again we think the comps get better for us. Our merchandising will come back and we believe that we'll have a much stronger back half from a cereal standpoint.
Chris Growe
Okay, thank you.
Operator
Our next question comes from the line of Robert Moskow with Credit Suisse. Please proceed with your question.
Robert Moskow
Hi, thanks. I guess, I have two questions. One is on Blue Buffalo, sales in second quarter were lower sequentially than first and I guess that's the result of things getting a little weaker in the specialty channel. Is that a fair assessment? And then secondly, when you launch it in this big retailer and double the ACV, how comfortable are you that these are completely incremental sales like there must be Pet consumers who are going to shift their channel of shopping from one channel to the other. What's the algorithm on that in terms of incrementality that you've seen historically? And then the last part about that incremental question I guess is you talked about wet and treats, is Blue really good at wet dog food, is it really good at pet treats? And, what's the durability of these types of extensions because those areas, I guess, aren't exactly what consumers are familiar with from the core Blue? Thanks.
Jeff Harmening
Hey Rob, this is Jeff and you asked a number of questions and let me make sure I hit, if I don't hit all of them, it’s not because I have tried avoid I just forgot one. So let me try to hit them kind of sequentially. In terms of the second quarter the slowdown in reporting net sales, it actually isn’t fair to say that it was a slowdown in Pet Specialty or Pet Specialty declines were pretty much the same year-over-year. It really is a matter of our comparison to a year ago and inventory builds. And so the way I like to think of it in the second quarter of this year, we're comparing to 25% growth last year, we declined 7% this year. So over a couple year period that's about 9% compound annual growth. If you look at our takeaway in retail sales, it's about 9% compound annual growth. So it really the deceleration in RNS has nothing to do with takeaway and nothing to do with a decline -- further decline in Pet Specialty. It has everything to do with lumpiness of RNS as it relates to inventory build. We will see that reverse completely, in fact we will see it reverse completely and then some, in the back half of the year specifically in the fourth quarter starting in February as we build inventory in ahead of our new distribution gains. In terms of incrementality, one of the reasons why I mentioned household penetration is because there are a lot of numbers I can throw out about incrementality and we've done a lot of studies. But -- and what we found is that our launch into Food, Drug and Mass has been highly incremental, for the Blue Buffalo brand. But one of the measures is household penetration and one of the things that I'm most pleased with is our household penetration is up 26% as opposed to our retail sales being up 9%. And as we've launched into these other channels, it's really good to see our household penetration expand because that says that all of the gains are not coming out of our current business and not just trading out what we've done in the Pet Specialty or online, but the brand continue to grow continue to gain new consumers. We saw the same kind of phenomenon with Annie’s, we've seen it with Lärabar, we've seen it with EPIC and when you can get household penetration increasing ahead of your consumption it actually pretends really good things. Your last question is about wet and treats and right now Blue Buffalo under indexes on the wet and treats, I think is a huge opportunity for us. And for treats, I mean that's just pet food speak for snacking and we see snacking trends in human food and we see it in pet the same way and one of the things when we bought Blue Buffalo we were excited about was that the humanization of pet food. We see the same kind of trends that we do in human food and so we can -- we feel like we've got good visibility to where the consumer's minds are in. And then we think that the treats business are going to continue to grow and we under index and we think it's a huge opportunity, we're pleased to see that it's growing. And the nice thing is as we grow that differentially, we'll see improve margins, because the margins on those businesses tend to be better.
Robert Moskow
Got it. All right. But, I guess, the question that I had about sequential is, is because I don't see a lot of seasonality in the business in pet food. Pet owners just keep feeding their dogs the same amount every time. So that's why I was looking at the sequential growth coming down. So is there any reason to believe that that's not the right way to look at it? Why would it seasonality matter?
Jeff Harmening
Seasonality really doesn't matter much, you're right. Pets tend to eat about the same amount every day. And it really has to do -- I think the most important point Rob is to take away is this building of inventory and how it looks quarter-to-quarter. And that's why I get back to the retail consumption is being the main driver. Because I'm going to tell you, our fourth quarter is going to be really high and it's going to look really good for Blue Buffalo and it will be good. But we have to keep -- but the key is really making sure, we have the underlying consumption in mind.
Jeff Siemon
Rob, this is Jeff Siemon. I’ve mentioned Q1 of a year ago for Blue Buffalo net sales grew in the low-teens, maybe close to 15%, Q2, it moved up to 25%. So that's why you see this year deceleration is really the acceleration you saw last year in the comp, driven by the Food, Drug and Mass launch. Q3 last year was about 15% growth in net sales and Q4 was only up low-single-digits. So again, you saw a lot of variability last year. As we comp that this year that will have variability and then as Jeff said, our Q4 as we expand Food, Drug and Mass, you'll see a big acceleration.
Robert Moskow
Okay, thank you.
Operator
Our next question comes from the line of Jason English with Goldman Sachs. Please proceed with your question.
Jason English
Good morning folks. Thank you for letting me ask the question. I want to come back to margins and latter into the U.S. Retail segment. First going back to gross margins, just to make sure I kind of have the numbers right. We've got Buff adding maybe 80 bps or so. So underlying we're looking at down 70 bps, which looks like the math would suggest just the volume leverage is that roughly right?
Don Mulligan
Buffalo was probably little less than that in the quarter. It will be in that neighborhood for the full year even a little higher for the full year as we alluded to, when we announced the deal. But in the second quarter it was a little less than that just given the fact that we had some the volume deleverage and the inflation and plant startup cost in the number.
Jason English
Got it.
Don Mulligan
But you’re directionally correct, pet added in the base business was slightly down on a gross margin basis year-over-year.
Jason English
So it's not surprising to see the base business down a bit clearly it sequentially getting better, which is the right trajectory. I was surprised that you still had with base business gross margins down you still had as much margin leverage in North America Retail. Can you help me understand some of the drivers? And I guess where I'm also going to is this another quarter where you pulled back a lot on A&P. And if so, is there -- do you see any parallels with this sequentially eroding volume trend for now sort of the fourth quarter row with sort of consistent pullback on A&P?
Don Mulligan
No. What we saw in U.S. retailer NAR, was the same trends we saw from a total company standpoint. We have strong HMM, we have price mix benefit coming through. We had really strong cost control in our plants, so our manufacturing costs came in very tight and those combined to deliver better profitability of the bottom line than sales.
Jason English
So it's not just marketing related then this sort of core underline is that the message?
Jeff Harmening
I think it is. It really is a matter of Jason price mix and HMM exceeding inflation. And I think you see that because our second quarter it was our merchandising results that really lagged our expectations. What we sell at an everyday price was actually at or above our expectations and that's the best margin. And so from a margin standpoint we are really pleased with what we're selling at an everyday price. And what we merchandise was really what drove -- what was really the cause for our sales being a little below what we had anticipated, which has pretty good margin impact.
Don Mulligan
Just to build on what Jeff laid out, our baseline through the first half were flat in North America Retail which we feel really good about. It was really merchandising which was all of our declines and primarily in cereal and snacks. So we feel like our total commercial investments are in a really good place. We feel like our innovation is really working, our marketing is strong and the base business is performing. We clearly had some execution issues particularly on cereal and snacks merchandising and we've got plans in place to fix that. And you saw in November, cereal getting better as we got to merchandising more in line. So we have good confidence so we can accelerate the top line and at the same time continue to drive good margins in the back half.
Jason English
Good stuff. Thanks guys. I'll pass it on.
Jeff Harmening
Okay, thanks.
Operator
Our question comes from the line of Pablo Zuanic with FIG. Please proceed with your question. Mr. Zuanic, your line is open, please go ahead.
Pablo Zuanic
Thank you. Good morning, everyone. Two questions on pet food, the first one is more just a bigger picture. On the one hand as we see more premium pet food brands in Mass. We hear about consumer pushback about Walmart consumer $40,000 a year, now the interest on this type of products, but on the other hand clearly, more retailers are adding more space to premium pet food. So try to resolve that conflict for as a contradiction. And my visits to stores for example I would say Target these days seems to have eliminate a lot of the Mass brands and you are seeing allow more premium. So when you launch at these new retailers let's say including Walmart are other brands on the premium side also entering that aisle? So again the big picture question is trying to reconcile this idea of pushback on the consumer on this more expensive pet food, but on the other hand apparently a number of retailers continuing to add a greater percentage of space to premium pet food. Thanks.
Jeff Harmening
Well, Pablo, I appreciate the question. I think, what we see is that first is as Blue has entered it has been really successful and in fact year-to-date it's driven something on the order of 40% of the growth in Food, Drug and Mass. And so this premium part of the Pet Food segment especially kind of the wholesome natural area Blue Buffalo is driving that growth. And interestingly, as Blue has come in to the Food, Drug and Mass segment it's actually grown the whole segment, so the whole segment is growing. And the customers that have taken Blue Buffalo are growing faster than the ones that haven’t. And so, what that says to me there is a premiumization going on in pet food similar to what we see in human food and what you see in -- what we've seen in natural and organic, so again the trends there are very similar. And we've had -- I think it also -- what it also speak to the success we've had with Blue Buffalo in Food, Drug and Mass as well as e-commerce by the way, is number one on online and it's number one in Pet Specialty. So it's doing well across channels and great brands do well across channels, and we see that with Cheerios and we see that with Annie's. And so what we're seeing in Blue is kind of what we expected and it's drive -- importantly it's driving success in the whole segment of wholesome natural and Food, Drug and Mass and it's really some of the mainstream brands that have seen declines.
Pablo Zuanic
Right. And just a follow-up, so pet coke [ph] has made some news in the trade press in terms of making significant assortment changes to a portfolio there taking out brands focusing on natural ingredients. Any impact on Blue Buffalo can you try to quantify the exposure for your business there.
Jeff Harmening
We don't comment on any specific retailers, but I will say that all our brands are natural. And so we feel good about the ingredients in Blue Buffalo and certainly wouldn't anticipate any negative consequences from that activity.
Pablo Zuanic
Great, thank you.
Operator
Our next question comes from the line of John Baumgartner with Wells Fargo. Please proceed with your question.
John Baumgartner
Good morning, thanks for the question.
Jeff Harmening
Hey, John.
John Baumgartner
Jon, I just wanted to come back to the softer merchandising in Q2. I mean there has been a lot of talk about shifting your approach to I guess more non-priced promo. And I'm curious as to how this influence performance. There was the softness kind of a function of competitors stepping with sharper elbows for per price promo or -- and you have to I guess increase your price promo going forward more than you thought or did the non-priced promo just see weaker lifts. Just curious on more the background there and the transition moving forward?
Jon Nudi
Sure John, great question. What I would say was there is really two specific categories and some specific issues within each, which drove to our merchandising softness. So for cereal, we executed a pack price architecture project through the first half that touched nearly 70% of our line. So was our major project on top of that we had capacity constraints in our flake cereals and combined the two cause some disruption in our execution particularly in the months of September and October. And we didn't get the merchandising that we had expected. We got back into business from a merchandising standpoint in November and we saw our business bounce back. For snacks, we've had capacity constraints on two of our major platforms there as well and also some timing shifts from major retailers from Q2 to Q3. So we feel really good about our ability to get merchandising and actually get back to plan from a merchandising standpoint that will shift out again from Q2 to Q3. You're starting to see it already again November was a much better month through two weeks of December the Nielsen that's out you can see that our momentum continues and we were actually up 1 overall in dollars. So it was really cereal and snacks that are specific drivers that again around the past we feel good about our ability to execute moving forward.
John Baumgartner
Great. And then just a follow-up for Don, in terms of some of the businesses that you're thinking about maybe selling some of the slower growth assets any update there in terms of timing or maybe what you're -- how the volatility of the market impact some of those plans going forward?
Don Mulligan
Yes, there's no update. We spoke in the past about looking at roughly 5% of our portfolio that still in line, but we don't have any update until we are ready to pull the trigger on something.
John Baumgartner
Great, thanks for your time.
Operator
Our next question comes from the line of Akshay Jagdale with Jefferies and Co. Please proceed with your question.
Akshay Jagdale
Good morning. Thanks for taking the question. So my first question is on Blue Buffalo. As far as the Mass or the FDM expansion goes I think it's well publicized now that there is a delay in the resets at one major retailer by about seven weeks or so. And so in light of that you've still maintained your guidance. So that leaves me to believe that you weren't really taking a lot of that in your guidance to begin with, but can you just help us understand some of the delays in shelf resets how that has impacted your numbers? And then related to that I think Jeff you made a comment about how the mix of that business is actually margin positive. I think there is a big disconnect in expectations on this -- on our side as to the FDM channel being sort of margin mix neutral to positive going forward.
Jeff Harmening
Yes, so in terms of the second half distribution build, when we came into the year, it's fair to say that we assumed that we would have a big push in our distribution plans kind of at the end of January and for a variety of reasons that's going to be delayed by a few weeks to be honest in the life of a brand, it's not a big deal. What it means is that because it really starts in February now instead of January it pushes it into our fourth quarter instead of our third. But in terms of what it means for the brand to be honest it's not a huge deal. And what I would also say is that we have been -- while that delay may have impacted the year a little bit to the negative, our product expansion or variety expansion to other customers is going to be frankly the uptake on that is going to be better than we anticipated because Blue has been so strong and those initial customers we launched into a year ago. So when you get those things together, we'll have strong growth in Food, Drug and Mass for the year. So we feel really good about that. In terms of wet pet food and treats, if I understand your question correctly, the -- what we see is that there'll be a product mix in Food, Drug and Mass so it'll be a little bit different skew a little bit more toward the wet and treat segments where the profit margins are better. I mean, first of all, they're all good, all the profit margin in pet are good, certainly relative to General Mills average, those tend to be particularly good. And as we push into that that's one of the reasons our household penetration is up higher than our sales because as we expand into Food, Drug and Mass and also why it's incremental because we see a different product mix.
Akshay Jagdale
Perfect. And one follow-up maybe for Jon, it relates to North America and the recovery in the context of your guidance again, right. So you’ve maintain your sales growth guidance implies as pretty significant turnaround in the businesses in the back half. And you've pointed to some what I would call tactical changes or improvements, right? So can you help us understand how like better merchandising let's say on snacks could have a material impact like because it seems like that's what needs to happen to get to the top line numbers. Thanks.
Jon Nudi
Yes. So I'd say two things. One, again, as we look at the underlying health of our business through the first half, we feel good about it, as our bass lines were flat, distribution points are heading in the right direction, feel good about innovation and marketing. So the base business feel strong, it was really merchandising that we saw the midst of plan. And as I mentioned before, we have a good line of sight to getting that merchandising back into the back half. The other thing that I believe Don touched on in the prepared remarks is through the first half, there was a difference between what we reported in RNS and what Nielsen movement was. Some of the drivers there were the Green Giant comp that we had through the first half that goes away as we go into Q3 and into the back half. We did see some significant inventory reductions at some major customers in the first half. As we've had collaborative discussions with those customers, we don't believe that we’ll see another downshift in the back half of this year. And then finally, as Don mentioned, there were some trade phasing that some minor differences that were a bit of a headwind in the first half and become a more of a tailwind in the back half. So really, I think from an execution standpoint, if we get our merchandising where we expected to be continue the baseline strength we believe that we can be where we need to be to deliver for the company.
Jeff Harmening
And I am going to build on that, I agree with everything that Jon said and I would build on it by saying. I mean, if you look at what we had done had in one of our slides. If you look at the first half of the year, our organic sales were flat. And our guidance for year was flat to up 1%. And so on our organic business, we don't need to jump out of our shoes in order to hit our guidance for the year. We need -- do we need to improve a little bit? Yes. But we don't need to improve so significantly that we feel like, we have to go out buy volume at any cost in the back half of the year to hit our sales guidance, that's not the case at all. We just need to improve a little bit in a couple of specific areas. The biggest improvement you're going to see in our back half of the year is going to be on Blue Buffalo. And you'll see that, because of the comps and in fact we are lapping the inventory from Q2 and we're not doing that again back half and we're doubling our distribution. That will be the biggest increase and we have very tangible plans in place in order to recognize that.
Akshay Jagdale
Thank you.
Jeff Harmening
I think maybe we'll try to get one more on please.
Operator
Thank you. Our next question comes from the line with -- from David Driscoll with Citi. Please proceed with your question.
David Driscoll
All right. Well, I appreciate making it in under the wire. Good morning.
Jeff Harmening
Good morning, David.
Don Mulligan
Good morning, David.
David Driscoll
I wanted to ask a few questions on Blue Buffalo. Can you guys quantify the growth in the wet treats and other and in dry food?
Don Mulligan
From a retail sales standpoint, if you look across channels we're seeing wet and treats growth in the 20% range. So well ahead of the total. So we feel really good about where we're seeing that and as Jeff said Food, Drug and Mass is where we're seeing particularly outperformance for wet and treats.
David Driscoll
Okay. And then on dry, do you have any number that you can give us, of course that's the biggest piece of it. So I would assume that it was down related to the FDM launch from year ago. But any quantification you can give on that. Buff used to give that disclosures and I think it's pretty helpful.
Jon Nudi
Yes, David what I was just referencing were our retail sales not the net sales, right. Net sales were down and I actually don't have the split on net sales between dry wet and treats, but from a retail standpoint, again wet and treats were driving some nice growth. But in total with dry being the bulk of the business you still saw positive trends there.
Jeff Harmening
But I think your instincts Dave are right about the business. I think your instincts are right in that. Because it was the inventory build in the Food, Drug and mass last year on the Life Protection Formula, big piece of which was dry. It's fair to assume that that business on a reported net sales basis didn't perform as well, because that's where we had the inventory builds. So I think your instincts are right even if we don't have the exact numbers in front of us right now I think your instincts are correct?
David Driscoll
And then on the Wilderness brand. That's the second largest brand at the company. Can you make any comments about how that brand is growing?
Jeff Harmening
Well, it's a first of all Wilderness is a great brand. And I think some of the best packaging we have at General Mills and some of the best equity. And I can tell you it's kind of a tail of two things, we don't have it in FDM at the moment, but in specialty it's doing okay, but it's declining a little bit because our business in Pet Specialty declining and e-commerce it’s on fire. So the fair amount of our growth in e-commerce is Wilderness as well as the Life Protection Formula, and what I can tell you that's a great sub line. And we think it has a lot of potential just like we think Life Protection Formula has still a lot of potential.
David Driscoll
Okay. Two more Buff questions and then one question for, Don. The two final ones on Buff were just, I think you mentioned on your new product plans that you'd be launching new varieties. But just for clarity, are these new varieties in the marketplace in any marketplace or are these varieties that were in some channels previously and you’re moving those kind of existing varieties into FDM. I just want to be clear if it's really a new product or if it's existing product channel expansion?
Jeff Harmening
It's fair to assume that it's existing products that we're expanding channels. So products with a proven track record of success that we are expanding.
David Driscoll
Okay. And then for Don, two questions for you, one on the startup of the new plants for Blue Buffalo. Can you give us any quantification as to either the dollar expenses of these new startups, -- the plant startup costs on your P&L and or the gross margin impact, because in the past for Blue these were significant expenses. And then I have a debt question for you, just would like you to talk about your debt pay down plans, your debt to EBITDA target. And I believe you have $1 billion maturity in February. And I ask all this in light of what's happened to your dividend yield and get your thoughts there. Thank you.
Don Mulligan
Sure. Yes, in terms of Blue, plant startup if you see what the profit decline in the quarter, it was about a third from lower sales, a third from plant startup costs and a third from the impact of inflation. And so to your point, it was a significant factor and that’s something that we will roll through as the year unfolds. So that's I think your recollection of the impact is correct. As far as debt, year-to-date from end of the year till now our debt is down about $500 million. We do have that maturity coming up. So we’ll have the opportunity to bring that down further in the back half of the year, not by the full billion, but by some additional amount. And we still target to exit F2020 with our leverage ratio at 3.5 which is what we announced at the time of the deal.
David Driscoll
Thanks. I appreciate the comments. Thank you and happy holidays.
Jeff Harmening
Happy holidays.
Don Mulligan
Thank you, David.
Jeff Harmening
And that's all the time we have. Thanks everyone for hanging with us. Appreciate all the good questions and please reach out with further questions, we're around all day. Thanks so much. Have a great holiday season.
Operator
Ladies and gentlemen this does conclude today's conference call. We thank you for your participation and ask that you kindly disconnect your lines.