Brinker International, Inc.

Brinker International, Inc.

$132.41
1.72 (1.32%)
New York Stock Exchange
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Restaurants

Brinker International, Inc. (EAT) Q2 2015 Earnings Call Transcript

Published at 2015-01-28 16:00:54
Executives
Jill Cuthbertson - IR Wyman Roberts - CEO & President Marie Perry - Interim CFO, Controller & Treasurer
Analysts
Jeffrey Bernstein - Barclays Sara Senatore - Sanford Bernstein John Glass - Morgan Stanley Jeff Farmer - Wells Fargo David Palmer - RBC Capital Markets Greg Badishkanian - Citigroup Chris O’Cull - KeyBanc John Ivankoe - JPMorgan Joe Buckley - Bank of America Merrill Lynch Steve Anderson - Miller Tabak Andrew Strelzik - BMO Capital Markets Joshua Long - Piper Jaffray
Operator
Welcome to Brinker International Second Quarter Fiscal 2015 Earnings Release Conference Call. [Operator Instructions]. It now my pleasure to turn the floor over to your host, Jill Cuthbertson. Madam, the floor is yours.
Jill Cuthbertson
Thank you, Dave. Good morning everyone and welcome to Brinker International's second quarter fiscal 2015 earnings call which is also being broadcast live over the Internet. Before turning the call over, let me quickly remind you of our Safe Harbor regarding forward-looking statements. During our management comments and in our responses to your questions, certain items may be discussed which are not based entirely on historical facts. Any such items should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such statements are subject to risks and uncertainties which could cause actual results to differ from those anticipated. Such risks and uncertainties include factors more completely described in this morning's press release and the company's filings with the SEC. On the call, we may refer to certain non-GAAP financial measures that management uses in its review of the business and believes will provide insight into the company's ongoing operations. Reconciliations are provided in the tables in the press release and on Brinker's website under the financial section of the Investor tab. Consistent with prior practice, we will be silent on intra-period sales or other key operating results yet to be reported as the data may not accurately reflect the final results of the quarter referenced. On our call today, you will hear from Wyman Roberts, Chief Executive Officer and President, Brinker International and Marie Perry, Interim CFO, Controller and Treasurer. Following their remarks, we will take your questions. Now I will turn the call over to Wyman.
Wyman Roberts
Thank you, Jill and good morning everyone. We appreciate you joining us on the call today. As you saw from our press release this morning, Brinker reported first quarter earnings per share before special items of $0.71 representing a 20.3% increase over the same quarter last year. We delivered positive comp sales of 3.7% primarily driven by a 2% lift in traffic before we adjust for the holiday shift. This shift allowed us to benefit from an extra day in the quarter or about a 110 basis points in sales and traffic since Christmas moved into the third quarter this year. As a remainder we will give this good guy back next quarter. Nonetheless another solid quarter behind us, we’re optimistic about continuing our positive momentum as we have seen our traffic driving strategies take hold and produce results. First let's talk about Chili's results for the quarter and the progress we have made in our strategy initiatives. Chili has delivered positive comp sales of 4% with positive traffic of 2.1% and even as we have seen the industry strength over the last couple of quarters, Chili has continued to significantly outperform our peers as measured by Naptrack and Black Box. We’re now in our fourth consecutive year of outperforming the industry. Key to our continued success has created a more competitive and differentiated brand, we’re on a journey to evolve Chili's food, service and atmosphere to a relevant experience that we call new school by executing on five strategic pillars. First we’re implementing a long term culinary vision that capitalizes on the brand's heritage and aligns with the wants and needs of new school consumers. Second, we’re leveraging technology to engage consumers and enable them to make their own choice about how they want to connect with the brand. Third, we’re raising the bar on our service by creating more experience that make our guest feel special, fourth we’re communicating with consumers outside our restaurants in a more relevant and compelling way so they realize this is a fresh, contemporary new school Chili's and our fifth and final pillar leveraging our scale to generate additional revenue streams like retail and gaming revenue to enhance and strengthen our business model. These five strategies are delivering solid results from both the top and bottom line perspective. First let's look at culinary, as you know earlier in the quarter we introduced our new craft burger category and we’re pleased with the results. We have seen burger preference increase 60% and guest satisfaction has risen significantly with the improvements to this foundational category. Looking longer term, our culinary vision is comprised of two core platforms, Fresh Mex and Fresh Tex which leading to our heritage as a brand and convey a distinct point of view that is authentically Chili's. We rolled out Fresh Mex last year with items like mix and match fajitas, Fresh Mex bowls, enchiladas and tableside guacamole. Fresh Tex takes the legacy as a brand and puts a fresh twist on it. Chili's was born in Texas and there is a unique culinary heritage that comes along with that. Big, bold smoky flavors with proteins taking center stage, things like ribs, steaks and burgers. Two weeks ago we introduced Fresh Tex with a new menu featuring ribs with Texas flavors like Dr. Pepper and a local craft beer called Rahr. We also introduced some really bold sites like smoked potato wedges, growth asparagus and skillet jalapeno cornbread. The culinary pipeline is full of innovative Fresh Mex and Fresh Tex offerings as we continue our journey towards a new school of Chili's. So let's turn our attention to technology now. During the quarter our domestic franchise partners completed the roll out of our table top technology from Ziosk. Now every table in every Chili's restaurant across the country features a table top device. Going forward we’re taking this technology to next level by integrating our loyalty program with the device. We have been working for almost two years to build the infrastructure that will engage consumers and enable them to cultivate their own connections with us, without needing a server or manger to intervene for them. The data we’re able to mine from this system allows us to create tailored experiences that make our guest feel special and to generate incremental visits to build sales and traffic. Yet, even as we offer our guest ways of becoming more independent and self-sufficient in their dining experience, we also have a strong belief that the most powerful tool to make our guest feel special is our team members. At the end of the day nothing will take the place of how another human being can connect with and take care of you. That will always differentiate us from QSR and Fast Casual brands. And our team believes in our vision for Chili's. We continue to achieve best in class team member engagement and turn over numbers which gives us permission to raise the bar on the caliber of talent in our restaurants, ensure every team member shares our passion for making people feel special. So all of this work, all of this strategy and effort to create new school experiences in our food, service and atmosphere is really only as effective as our marketing's ability is to convert consumers who currently don’t even consider Chili's based on past experiences. The operations team has done a remarkable job, changing the experiences inside the restaurants and now we’re working on telling our story to consumers outside the restaurant. So that’s why we’re sharing this story that things are different at Chili's today. You’ve seen this in the most recent advertising campaign, Fresh is happening now. Our commitment to changing consumers mindsets around the brand which is a much more effective and sustainable strategy for us and leaning into a promotional or discounting strategy to drive traffic. Our fifth and final strategic delivers leveraging the scale of the Chili's brand to generate additional revenue streams that enhance and strengthen our business model. It's because of the table top gaming revenue and retail revenue that you’re seeing our other revenue line on the P&L growing at double digit rates. Just before the beginning of the fiscal year we introduced our retail line with 30 SKUs at Wal-Mart and other retailers and it's paying off. To-date our retail products are featured in more than 13,000 stores across the U.S. We feel really good about the Chili's performance domestically as well as the future of the brand. We have the best operations team in the business, working together to execute our strategy and the continued innovations coming out of our restaurant support center, team are second to none, all of which are helping us become a more relevant and differentiated brand. On the international front our strategy to draft out the success of the U.S. is definitely a play, for example now 1/3rd of their international restaurants have rolled out kitchen of the future and so they are able to benefit from the culinary innovation using this new equipment. But as you can imagine we’re facing some challenging headwinds internationally. Many of the international economies are experiencing greater volatility and we’re here in the U.S., it's a tough global environment than we have seen recently and we’re experiencing more challenges from a sales perspective. But we’re confident about the future of the international franchise system. Our partners are embracing our sales driving strategies and our business model and they are pretty new, more relevant marketing plans in place to support those efforts. Turning to Maggiano's the team delivered a very strong quarter with positive comp sales of 2.3% and positive traffic of 1.6% marking our 20th consecutive quarter of comp store sales growth. During the holiday season we set new records for our delivery business and for banquet sales breaking the previous high set back in 2008 pre-recession. We also introduced a new simplified menu that eliminated low selling items as well as unique ingredients which helped the team improve both operational execution and cost of sales further strengthening our business model and from a developmental perspective, five of the smaller more efficiency restaurants are now open in delivering our profit expectations. We will open more Maggiano's next year and we’re optimistic about the long term growth potential of the Maggiano's brand. Finally let's touch on our capital strategy, which is a significant portion of the Brinker earnings growth story. We remain committed to our strategy to invest in the business, manage our debt levels, keep some cash on hand and return the remaining cash to shareholders through dividends and share repurchase. Our dividend payout increased 17% year-over-year and this quarter we bought back 1.1 million shares for about $60 million and over the last five years we have returned $1.6 billion to our shareholders significantly outpacing our competition. So in summary another solid quarter for Brinker. We feel great about the work being done across the brands and now I will turn the call over to Marie to walk you through the details of the financials.
Marie Perry
Thanks, Wyman. As you just heard our second quarter earnings per share before special items was $0.71 representing 20.3% increase over the same quarter last year. Second quarter revenues were $743 million, an increase of 5.3% over prior year. Overall comp sales increased over prior year by 3.7% with 2% coming from traffic, 1.5% from price and 0.2% from improvement in mix. These results included a 110 basis points of benefit due to the movement of Christmas out of the second quarter into the third quarter this year. And capacity was up 0.8% from new company owned restaurant development. Franchise and other revenue were 25.1 million, an increase of 3.9 million over prior year driven by the impact of table top gaming, royalties from our new Chili's retail food products and an increase in franchise revenue stemming primarily from an increase in U.S. franchise comp restaurant sales of 4.9% coupled with a net 25 franchise openings in the past 12 months. These favorable factors were slightly offset by a decrease in international franchise comp restaurant sales of 0.5%. After four years of positive comp sales we’re experiencing negative impact of the economic volatility within our global markets but as Wyman mentioned our partners are working hard to mitigate these challenging headwinds. Cost of sales improved 10 basis points from prior year to 27% driven by 50 basis points of menu price impact and 30 basis points of favorable mix associated with menu changes and lower oil usage related to new fryers, partially offset by 70 basis points of unfavorable commodity pricing stemming from greater than anticipated increase in the price of burger meat, cheese and avocados which are market based and non-contracted as well as higher salmon cost. Currently 67% of commodities are contracted through the end of fiscal 2015. With continued commodity pressure and the impact of the promotional mix we face a tough third quarter cost of sales lap over prior year before improving in the fourth quarter. Restaurant labor decreased 40 basis points to 31.7% largely resulting from leverage on higher sales and an adjustment to lower employee health insurance expense associated with recent claims experience partially offset by an increase in restaurant manager compensation and the impact of the minimum wage increases. Restaurant expense was a 178.9 million or 10 basis points lower than prior year, mainly as a result of leverage on higher sales. Partially offset by table top device rental and credit card fees and higher pre-opening cost from our new restaurants. Depreciation expense increased $2.5 million to $36.1 million consistent with our recent spend in ongoing investments in key capital initiatives partially offset by an increase in fully depreciated assets. General and administrative expense were 32.7 million, an increase of $2.3 million versus prior year driven primarily by higher performance based compensation expense. Other gains and charges for the second quarter included 5.8 million to adjust our settlement estimate made at the end of fiscal 2014 related to the home bond litigation we received court approval and expect to fund settlement in February. The tax rate before special charges was 30.7% versus 31.3% in the prior year driven by an increase in FICA Tip Credit partially offset by increased earnings. Capital expenditures for the quarter were $39.3 million and year-to-date cash flow from operation at a $162.5 million. To-date our Chili's reimage program is about 95% complete and we’re still on track to reimage the rest of the company owned Chili systems by the end of the fiscal year. During the quarter we bought back 1.1 million shares for $59.5 million. We ended the quarter with $78.4 million of available cash on the balance sheet. Since the end of the second quarter we purchased another 600,000 shares for $36.2 million leaving outstanding authorization of about $518 million. With that I will turn the call back over to Wyman to share final comments before we open up the line.
Wyman Roberts
Thanks, Marie. So it's a competitive environment out there, but we believe with the work our teams are doing to evolve and grow our nearly 40 year old flagship brand both domestically and internationally along with the growth potential from Maggiano's, we built a strong business with the bright future. We’re confident we will continue to take share and reach our target of $4 EPS by fiscal '17 and with that we will open the lineup for questions.
Operator
[Operator Instructions]. Thank you very much. We will take our first question from Jeffrey Bernstein. Please announce your affiliation and pose your question.
Jeffrey Bernstein
From Barclays, two questions, first just on the fiscal '15 guidance I know your practice is not to update the annual unless in a meaningfully different from where it was, but it looks like your comps at least at Chili's are now running north of three relative to your 1 to 2 guide. I'm just wondering why perhaps not increase that whether it's the just more difficult compares or the Christmas shift working against you or I'm just wondering if it's both from the back half and I guess the same thing applies to earnings where I think you’re guided 11 to 16% but you’re running a very high teens in the first half. So just kind of wondering second half versus first half comparison and then had one follow-up.
Marie Perry
In terms of guidance your statement was correct, we adjust guidance when there is a material difference and so when you look at even just our EPS, the 11 to 16 or the $3 to $3.15 when we’re kind of projecting out we feel comfortable with that guidance to-date.
Jeffrey Bernstein
And then just as a follow-up in terms of the comp trends and they don’t give much color in terms of sequential trends, I'm wondering any color you can provide in terms of directionally how it went through the quarter, whether things accelerated, what you would give credit to if anything in terms of gas prices and the favorable whether compares upcoming whether there is any way to quantify or provide any kind of directional color on what those might be helping? Thanks.
Wyman Roberts
Yes I don’t think we want to get back into the month to month thing just because of all the challenges that creates and we spend more time trying to rectify small differences but just in general we do think there is some better news out there, all right, so there is lower gas prices, there is better consumer confidence in there and there is more jobs. So and the industry has seen some better results in the last couple of quarters and we think that’s played a role in that so some better maybe even tailwinds or less headwinds that we have seen in the past. You know that said disposable income is a key and income levels for much of the country are still below where they peak prior recession. So it's still going to be a tough road ahead, we think but not as bad as it has been in the last few years. But at the end of the day we think it's about winners and losers and the position of the brands, we see it kind of playing Fast Casual that way fairly clearly. So, and then just what I will tell you about, we’re optimistic I guess to give you some color is that we feel good about where we’re at and the progress we’re making and our plans for the future. So that’s about all we will give in terms of specific color about kind of the business.
Jeffrey Bernstein
Did you mention anything about regionality and hope you were talking about Texas maybe the fuel and oil prices are -
Wyman Roberts
There seems to be a lot of concern about that. I mean the way we look at it is, I'm sure there is going to be some negative impact with the lower oil prices and when I would consider some of these boom towns that just showed up with the big increase in the energy boom. But in most of the cities where we operate especially in Texas where we’re very familiar, energy is a driver but it's not the driver of the state. There is so many other things going on in Texas. So we did not ride the boom up significantly and we don’t expect it to have a large negative impact as it's kind of close down here a little bit. So we don’t anticipate it having a big impact on us regionally.
Operator
Thank you very much. We will take our next question from Sara Senatore. Please announce your affiliation and then pose your question.
Sara Senatore
I'm with Bernstein, I just wanted to ask a quick question about the margin and just understand a little bit, how we should think about some of these leverage point because obviously very good comp and I'm trying to understand. So should we expect if comps stay like this that incentive comp or management comp will sort of offset some of the upside and then in terms of the restaurant expenses is it just a question of just lapping the table top tablets in the sense of this is now the second quarter with a very good comp but no real leverage on that line items. So should we look forward to kind of ease your compares ahead and getting back to point where you can lever that? Thanks.
Marie Perry
I will start off kind of with your last question first and kind of on restaurant expense and so as sales continue, we continue to drive sales and we will leverage that and we did provide the inside about the device rental and restaurant expense. So our overall guidance of 25 to 50 basis points of restaurant level operating margin kind of that restaurant expense line played slightly into that. And then we provided additional color on cost of sales which does have volatility within the quarter but again within the fourth quarter expecting favorability's related to both commodity and favorable promotional mix.
Sara Senatore
And I understand, so I'm really asking about the line item that should lever, not cost of goods I understand the volatility there but to the extent that devices are in there is that something that will lap or is that just something that keeps going up with the revenues from the devices?
Marie Perry
So restaurant expense will lever as sales increase.
Operator
Thank you very much. We will take our next question from John Glass. Please announce your affiliation and pose your question.
John Glass
Well maybe just following first up on that question, at what point in the year this year do you fully lap? Because I think it was a phase in the table top devices that put in last year, right. So is it this quarter the third quarter or year-on-year that equalizes and you get more leverage or is it more like the fourth quarter?
Marie Perry
It's more towards the fourth quarter, I mean the IT team, ops team did a phenomenal job of getting them in. We did have some in the third quarter but the majority of the roll out occurred in the fourth quarter.
John Glass
In the expense therefore year-on-year should be relatively constant therefore going forward after it's been, after you sort of just lapped out I guess that was - the last question was just when did you get normalized margin leverage again on that line ex-that item.
Marie Perry
Right, after the fourth quarter.
John Glass
Okay, and then you mentioned there was going to be a tough food cost lap in the third quarter and there was, how much of that was in your initial plan versus how much is that new and how much is that driven by commodities, you cited a few in the release and in your comments. And how much is that, you said there was a promotional mix, I don’t know was that the new menu, is there some cost rolling out the new menu, it's sort of an unfavorable margin for example.
Marie Perry
So two components to your point, I mean on the promotional mix, last year if you recall third quarter we launched Fresh Mex that has favorability to cost of sales and then as it relates to commodity pressures we have mentioned this on many occasions just with the market based and contracted items we did see some pressures that were unexpected but as we kind of look at the main drivers for commodity beef as we mentioned in the second quarter had a significant impact and we do not expect favorability in beef prices specifically hamburger meat for some time and I'm sure that’s kind of a consistent message. Cheese, we did have pressure in the second quarter as much driven by kind of our own internal contracts but as the market improves we will see improvement in that going forward and then the overall market that like the produce basket if you recall last year, a produce is really when you started seeing some hits to produce and so we will lap the increase in produce fourth quarter - with this fourth quarter.
John Glass
So just summing all that up, would you say you’re still within the full year view of your food cost is going to end up at the beginning of the year, you’re still within that same thought or did you’ve to increase your food inflation view and therefore that’s why the reasons why better comps don’t necessarily get you better higher earnings.
Wyman Roberts
No we absolutely were surprised by some commodity cost, as I think everyone in the industry was primarily in the first half. So coming out of the, going into the summer where the beef market was and where the diary market, where the beef market hit and where the dairy market went to really surprised everybody. So we have seen some mitigation in those things and as they roll through we will - as lower prices start to roll through we will see some better results but we have been - those have been headwinds to our forecast through the first half and again so the results we’re delivering which we’re happy with have been in spite of some tougher commodity prices and we had anticipated. They start to become less of an issue especially as we get into the fourth quarter as Marie said, so we’re optimistic by fourth quarter will be much more aligned with what we thought going in and so the potential there is to get commodity prices and cost of sales closer to where we had anticipated going into the year.
Operator
Thank you very much. We will take our next question from Jeff Farmer. Please announce your affiliation and pose your question.
Jeff Farmer
Wells Fargo, as [inaudible] customer grows more confident with his or her personal financial situation given everything that’s going on out there, gas prices etcetera. How has that historically played out in your restaurant and I guess what I mean by that, shifts or increased [inaudible] business, lunch traffic, increased advertiser alcohol mix anything like that, any color would be appreciated.
Wyman Roberts
Yes, it's very interesting kind of dynamic that we’re looking at today and it's unique, so we have never seen gas prices drop to the level they have dropped as quickly, right? So historically I will just going to say historically the key driver and the variable that’s most highly correlated to driving business in the restaurant space has been jobs and so jobs and disposable income and so we’re actually more focused on the job story and then the disposable or the household income that comes along with that and so we’re seeing a better job story, still not the household income story we would like in terms of pre-recession levels but those are more favorable and so we would anticipate those would translate into some bigger demand for restaurant visitation. The gas thing is really, we’re just going to - we’re learning as we go obviously we don’t think it can be a negative it's going to have some influence but what we’re seeing out there and several people have this belief that the consumer is allocating, you know they are not taking on more debt even as they find themselves in a better mindset. So this cash is getting put into their pocket and they are making decisions on purchases and allocating around this. So it's what we sound in our industry [ph] in late last year were double digit growth in car sales that could be where a lot of consumers have decided to put some of that extra cash as in higher card payment. So that would not give us as much optimism that it would translate into the restaurant business. But overall we believe that more cash in their pockets will translate, we just can't tell you exactly how right now.
Jeff Farmer
And then just a quick a follow-up, you touched on it but just a little bit more detail and impact a stronger U.S. dollar could have on the income statement?
Wyman Roberts
We don’t have from an FX standpoint or the impact we are exposed with dollar strengthening is not a significant issue for us.
Operator
Thank you very much. We will take our next question from David Palmer. Please announce your affiliation and pose your question.
David Palmer
RBC, Wyman you have noted that Chili's will not be the first to have a loyalty program and I think you know that some programs out there have boasted sales and others have not and why do you think Chili's loyalty program will be more incremental than perhaps the competition. Is it the leveraging of the Ziosk, your national advertising weight that you throw behind it? Any thoughts would be helpful.
Wyman Roberts
David, without giving away too much I will just say we have spent years kind of thinking about and investing in infrastructure that allows us to put together what I think is a loyalty program that’s different from others and obviously with the investment we have made and the commitment we have made to table top devices and our ability to use that as a way to engage consumers. We think that separates us really from everybody at this point in time and one of the major stumbling blocks with loyalty is just getting consumers to engage with it and to understand the value of it and if you’re counting on team members, 50,000 of them to carry that message in the kind of consistently execute against that. There is high variability in that and bringing it through a technological solution eliminates a lot of that and so we’re confident in some of the challenges that loyalty has just with getting engagement, we will overcome with technology and then with the data that we have about our guests we’re able to more customize the offer if you will to compel them to come back and so that’s how we’re going to focus on making it compelling to drive incremental visits and frequency and then we’re also making sure that it's not, that there are some timeframes involved that force frequency. You’re just not going to be able to use the loyalty program on your standard kind of operating mode, you’re going to have to get the benefit out of it, you’re going to have to engage with the brand at a higher level.
David Palmer
And just a quick follow-up, just looking at your company store base or company restaurant base. Coming into these two quarters both the fiscal second quarter and the third quarter do you think the weather comparisons were roughly equally easy so to speak. In other words do you feel like the setup from a weather comparison standpoint is going to be roughly the same heading into this next fiscal quarter?
Wyman Roberts
We probably have more upside in the third. Again this is speaking to you as much of the country is digging out of a pretty tough storm right now but so you never want to bet on weather. But last year was pretty rough. So we think we have probably more upside to weather in the third quarter than we saw in the second.
Operator
Thank you very much. We will take our next question from Greg Badishkanian. Please announce your affiliation and pose your question.
Greg Badishkanian
Greg from Citigroup, so you have a lot of, I think, really nice initiatives to drive sales. In order to maintain the GAAP to NAP [ph] is there one or two that you think are really going to be critical for that over the next few quarters?
Wyman Roberts
Hey, Greg, I think the culinary vision that we talked about and then the loyalty program which will roll out in the fourth quarter are big initiatives for us and we're excited about the potential they have to drive traffic. But really, there is a lot of upside in the service initiative that I mentioned. So all five of those pillars are key to our continuing to take share and grow the business at Chili's.
Greg Badishkanian
And also with Ziosk, was there anything that was surprising now that you have some time under your belt either on the positive or the negative side that really kind of stands out to you?
Wyman Roberts
Well again, it's not a - I don't want to share too much. I will just tell you that, as with all technology, there is a learning curve and then there is the opportunity to then leverage that technology in ways you never even thought about before you got it in your house and you started to understand it better. So, we are continuing to just evolve our level of engagement with our consumers through that technology and incorporate it into other technologies that we've brought to bear. So yes, I mean without getting specific, yes there has been a lot of learning that's happened over the last year or more because we really had it in restaurants at Chili's now - we're going on three years that we've had some exposure to this technology. But over the last year, we've really gotten much more targeted around how do we leverage it and how we bring it to life and I would say, we are just starting. The last year has been really about getting it in restaurants and making sure the infrastructure is there to support it. And then going forward now, we're going to really maximize our efforts to leverage it to drive traffic.
Operator
Thank you very much. We will take our next question from Chris O'Cull. Please announce your affiliation and pose your question. Chris O’Cull: KeyBanc, can you help with expectations for how quickly the loyalty program would affect traffic in check. Have you gotten a read yet on the signups and rate of redemptions in some of the test markets?
Wyman Roberts
Sure. I think our expectation is when we roll it that it rolls fairly quickly. We get to leverage a fairly extensive email database that we have built over the last four years and [inaudible] to say we have one of the bigger direct marketing databases out there through the emails that our guests have shared with us. So we'll get to - so we're not going to start from square one with regard to recruitment. We have literally thousands of names per restaurant that have already had a relationship with us and now we'll just take it to this next level. So we know we get to start - so we ramp up fairly quickly in terms of just scale and then the system's in place and it's testing very well. So we think it's going to be - we'll see results in the first quarter late fourth quarter but really as we start next fiscal year, it'll be a driver. Chris O’Cull: Is the intent to try to get folks back within a certain period of time and is there dates or expiration dates on the incentives to do that?
Wyman Roberts
Yes. Chris O’Cull: Okay. And then one other question, G&A spend is trending below the full-year guidance. Should we expect that expense to pick up in the third and fourth quarters? Or are you all not spending as much as you had expected on some of these initiatives?
Marie Perry
In terms of the G&A expenses as we guided, really that increases twofold. One is kind of just to kind of trail profit-sharing and then the other one was the IT initiatives that we are going to drive revenue and so those are to still occur in the back half of the year.
Operator
Thank you. We will take our next question from John Ivankoe. Please announce your affiliation and pose your question.
John Ivankoe
With JPMorgan, so let me ask about the COGS question in a slightly different way. Marie, I think you were very clear that COGS would be up versus the third quarter of '14. I mean were you alluding maybe to something relative to the second quarter of '15? In other words, might that 27% in that second quarter of '15 carry forward to the third quarter of '15, if I can ask that specifically?
Marie Perry
Wait say that again, John, I'm sorry.
John Ivankoe
I apologize. So, cost of goods sold at least what I'm looking at as a percentage of company sales is 27% in the second quarter of '15 and the third quarter of '14 it was 26.4%. So, I think you were very clear that COGS would be up, relative to the third quarter of '14 but have you looked at it sequentially relative to the second quarter of '14, second quarter of '15 in terms of what it might be in the third quarter of '15? I'm sorry for all those numbers, it probably sounds crazy on the phone.
Wyman Roberts
It is a combination, John of getting the - so the baseline is what you just mentioned, right, where we finished the second quarter in?
John Ivankoe
27.
Wyman Roberts
Right and historically we see some better cost of sales numbers as we move through. And so we'll see some but probably not to the magnitude we saw last year in the third quarter because we are still dealing with some of these higher costs with dairy that haven't kind of gotten themselves rolled all the way through which will kind of work their way through the system more in the fourth quarter and then we had last year's rollout of Fresh Mex which had a bigger impact quarter quarter-to-quarter, you're looking at it sequentially, than what we've got going on right now which is going to be more consistent. Does that help?
John Ivankoe
And then secondly and just to Chris's previous question, your G&A dollars was actually basically flat in the first half of '15 relative to the first half of '14. So could you kind of quantify in dollars what you think it's going to be up in the second half of '15 versus '14? Because it does look like there is a pretty big change from the first half to the second half, if your guidance holds true.
Marie Perry
No and that is what we are anticipating and so when we guided, the expectation was that the costs were going to be probably a little bit more spread but it is backend loaded and so we have not changed our guidance for G&A either.
John Ivankoe
Okay and I heard the reasons you gave Chris earlier, so thank you for that. And then the final quick one, do you expect any change in franchise international development and is there at least the risk of some closures in terms of what you are talking about from an international perspective or the economics of that is still a long ways away?
Wyman Roberts
Yes, no. I think again, 0.5% negative sales, so it's not dramatic. Again some markets are experiencing some tougher headwinds than others but that's not uncommon with the international marketplace, right? We are in the Middle East and over the last few years we've seen some pretty volatile swings in the business. And they tend to recover and they tend to be a little more resilient in understanding of that. So it's just kind of much more just the nature of the business in some of these markets that you are going to see some of the swings. They don't necessarily generate closures. We're actually seeing our opening schedule continue to play out as we had planned and we're opening quite a few new international restaurants this year.
John Ivankoe
And just since I'm on it if it's appropriate, the early read on fiscal '16 COGS, I mean if you're kind of getting a sense in terms of where some of the bigger pieces are falling together and also if you have it may be an update on fiscal '16 CapEx?
Wyman Roberts
It's probably too early, John, right now. So we're optimistic about our plans but we are not that optimistic to kind of like lay out a guidance number or give you too much guidance right now.
John Ivankoe
And on that CapEx, Wyman, I know we've talked a lot about if you had other initiatives that might come into allow that - if the number should be more than $100 million, it would be more than $100 million. Have you identified projects like that or do you think $100 million or under a $100 million is still the right number for '16?
Wyman Roberts
In that ballpark. We haven't changed our guidance kind of moving out. So again, if we come up with a big idea that's going to require some capital, we would obviously give you some warning on that.
Operator
Thank you. We will take our next question from Joe Buckley. Please announce your affiliation and pose your question.
Joe Buckley
Bank of America Merrill Lynch. Thank you, just a question on Ziosk, you know coming off ICR and watching the Ziosk presentation down there again. They talk a big story on the check increase and while your check is up, it's nothing - it's actually up pretty modestly on the mix side. I guess I'm curious if you could talk a little bit about that and if you are comfortable maybe talk about how Ziosk is affecting the income statement. If you could give dollar amounts, that would be helpful. Are you still seeing the game revenues offset the expense with the one specific question?
Wyman Roberts
We've been very consistent in our message and so again from our perspective how we use Ziosk and how we see it, it's got some positive check impact but it's not the big driver. It's not about a big efficiency play for us at this point anyway and it really is about the revenue that we get from the gaming experience which really drives better interaction with our guests and a better guest experience. That revenue does offset the cost so it's a positive investment for us from that standpoint and then just the opportunity we have to leverage the technology to better connect with guests through some of the initiatives we’ve shared. That's why we are excited about table top and - but it is, it can be leveraged by different brands in different businesses, in different ways, I guess that's really how we are focused on it.
Joe Buckley
Are you expanding the ways the customer can use it? Can the customer do their full order on the Ziosk? Are you testing that at all?
Wyman Roberts
We're not testing that at this time.
Operator
Thank you. We will take our next question from Steve Anderson. Please announce your affiliation and pose your question.
Steve Anderson
This is from Miller Tabak, you mentioned on the international front some of the volatility that's going on in the Middle East but I would like to get your color also on some of your other markets like in Latin America where you have been growing as well. Thank you.
Wyman Roberts
Yes, so again, we don't want to get too specific. We're in 30-something markets so we could spend a lot of time but our Latin American markets in Mexico are doing fine. We mentioned last call that Puerto Rico which is an important market for us with what's going on in the Puerto Rican economy, it's been a softer market. It's really been a standout market for us over the years. We kind of own that market. And they're just wrestling with some pretty tough economic headwinds and so that one has softened a bit this year. But overall, everything else is in pretty good shape.
Operator
And we will take our next question from Andrew Strelzik. Please announce your affiliation and pose your question.
Andrew Strelzik
BMO Capital Markets. Just wanted to ask a question on the innovation, based on some of the data that we've seen recently, Fresh Mex continues to be very incremental in terms of driving traffic but it doesn't look like the burgers have been nearly as incremental. So I'm wondering, number one, is that consistent with what you're seeing? And number two, are you finding it more difficult to drive that incremental traffic and really differentiate outside of Fresh Mex where some of your competitors can compete more effectively?
Wyman Roberts
No, Andrew actually we feel the opposite is true. Well not the opposite on the first question. We agree with you that we thought Fresh Mex has done a nice job allowing us to continue the same market share in drive traffic. You've seen our results in the second quarter when we were talking about burgers, so we don't see any evidence that the burger message isn't as a compelling message for Chili's and again, we are not focused on a promotional strategy. So we are less inclined to get too worked up over whether or not the 6 or 9 week or 5-week promotion popped the business. We are working off a fundamental and the foundational strategy to say this is what is core with Chili's and this is what differentiates the brand and Chili's got a lot of power in the brand's core. So what we stand for with the Mexican profile, what we stand for with regard to Fresh Tex and the ability to create a category that has very compelling product in it as well as flavor profiles that are really unique and differentiated by us. So when you think about who has the ability to sell this product, there aren't a lot of folks that can. So they may have more of a desire and more of a flexible promotional strategy rather than going in and out but we own a couple of categories that are very compelling to consumers and perfectly aligned with the brand.
Operator
Thank you. We'll take the last question today from Joshua Long. Please announce your affiliation and pose your question.
Joshua Long
Piper Jaffray. My question was on the Chili's at Home line of products and I want to see if we might be able to recap how many SKUs there are now and throughout how many doors. And then thinking longer term is there an opportunity at some point to leverage the Fresh Mex and Fresh Tex kind of monikers into that line of products or should we expect to see those remain relatively separate to kind of protect those core distribution points being the restaurant separately from the CPG aisle?
Wyman Roberts
Yes, Josh, and I think that's a great point. So there are 30 SKUs out there today in over 13,000 stores around the country. That said, our focus with retail has been not to replicate what we do in the restaurant and the retail space but to leverage the heritage of the Chili's - what we call flavor DNA in the profile of Chili's in products that make sense in retail for consumers. And so, we're not replicating the menu that we have in our restaurants in our retail freezer case. We're really replicating the flavor profile in items that consumers are looking for at home and that's resonating very well. And we think there are more opportunities and our partners are very excited about the results they've gotten so far and about the innovation that they are working on to continue to build this platform for them and us.
Operator
Thank you very much, ladies and gentlemen. I would like to now turn the floor back to your host, to Jill.
Jill Cuthbertson
Thank you for joining us on the call today and thanks for your continued interest in Brinker. We look forward to speaking to you again in April when we report our third quarter results. Thanks.
Operator
Thank you very much ladies and gentlemen. This concludes today's presentation. You may disconnect your lines and have a wonderful day. Thank you for your participation.