DexCom, Inc.

DexCom, Inc.

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Medical - Devices

DexCom, Inc. (DXCM) Q2 2024 Earnings Call Transcript

Published at 2024-07-25 21:09:04
Operator
Welcome to the Dexcom Second Quarter 2024 Earnings Release Conference Call. My name is Abby and I'll be your operator for today's call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. [Operator Instructions] As a reminder, the conference is being recorded. I will now turn the call over to Sean Christensen. You may begin.
Sean Christensen
Thank you, Abby, and welcome to Dexcom's second quarter 2024 earnings call. Our agenda begins with Kevin Sayer, Dexcom's Chairman, President, and CEO, who will summarize our recent highlights and ongoing strategic initiatives, followed by a financial review and outlook from Jereme Sylvain, our Chief Financial Officer. Following our prepared remarks, we will open the call up for your questions. At that time, we ask analysts to limit themselves to one question each so we can provide an opportunity for everyone participating today. Please note that there are also slides available related to our second Quarter 2024 performance on the Dexcom Investor Relations website on the Events and Presentations page. With that, let's review our Safe Harbor Statement. Some of the statements we will make on today's call may constitute forward-looking statements. These statements reflect management's intentions, beliefs, and expectations about future events, strategies, competition, products, operating plans, and performance. All forward-looking statements included on this call are made as of the date hereof based on information currently available to Dexcom, are subject to various risks and uncertainties, and actual results could differ materially from those anticipated in the forward-looking statements. The factors that could cause actual results to differ materially from those expressed or implied by any of these forward-looking statements are detailed in Dexcom's Annual Report on Form 10-K, most recent quarterly report on Form 10-Q, and other filings of the Securities and Exchange Commission. Except as required by law, we assume no obligation to update any such forward-looking statements after the date of this call or to conform these forward-looking statements to actual results. Additionally, during the call, we will discuss certain financial measures that have not been prepared in accordance with GAAP. Unless otherwise noted, all references to financial measures on this call are presented on a non-GAAP basis. This non-GAAP information should not be considered in isolation or as a substitute for results or superior to results prepared in accordance with GAAP. Please refer to the tables in our earnings release and the slides accompanying our second quarter earnings call for a reconciliation of these measures to their most directly comparable GAAP financial measure. Now I will turn it over to Kevin.
Kevin Sayer
Thank you, Sean, and thank you, everyone, for joining us. Before we begin discussing Q2 results, let me state that overall category demand remains strong, and awareness of the value of CGM across the metabolic health spectrum continues to accelerate. This trend was evident at the recent American Diabetes Association Conference, which featured Dexcom's largest evidence to- date in the non-insulin type 2 space. Dexcom research demonstrated significant A1C reduction in multiple studies, as well as real-world evidence showing a time and range increase of greater than four hours per day for nearly 4,000 customers using Dexcom CGM at one year. We are leveraging several pathways of evidence generation to ensure that we are maximizing our market opportunity into the future, as our CGM systems become increasingly tailored to the unique needs of each customer. Despite the positive progress on these fronts, we saw three near-term trends emerge over the course of the second quarter that drove results below our expectations. First, as we have worked through our U.S. salesforce realignment expansion, we have seen our share of new customers fall short of our expectations, despite still strong absolute customer additions. Second, our U.S. revenue per customer has stepped down faster than expected based on two primary drivers, rebate eligibility and channel mix. With G7 coverage emerging faster than expected, we realized greater rebate eligibility relative to initial expectations and compared to 2023 levels. While we believe this enhanced G7 coverage has helped facilitate new customer starts as mentioned above, the pace of these starts did not allow us to offset the temporary impact from this rebate eligibility. We expect the impact of this rebate eligibility dynamic will reach its peak in the third quarter, and Jereme will provide specific color on the Q3 expectations shortly. Beyond the transitory G7 eligibility dynamic, we also saw revenue per customer impacted by U.S. channel mix dynamics. U.S. customer growth has remained strong in our pharmacy business as we expand our reach into primary care and type 2 diabetes more broadly. However, our growth in the DME channel has trailed our plan. The DME distributors remain important partners for us in our business, and we've not executed well this quarter against these partnerships. We need to refocus on those relationships. Finally, our international performance was also lighter than expectations in the quarter. While we delivered strong performance in some of our core markets, such as the U.K. and France, we saw category growth soften in certain geographies as type 1 penetration advances in these regions. We continue to see a significant runway ahead across our international footprint, particularly as we drive greater access for people with type 2 diabetes. To account for these trends and appropriately reflect our base assumption, we've lowered our full-year revenue guidance to 11% to 13% organic growth. We have higher expectations for our business than what we experienced this quarter. We believe we have an incredible product, an incredible future pipeline, and an unparalleled market opportunity. We also have a great team capable of leading this market. But I expect more from myself and more from my team going forward. So, what are we doing to enhance our competitive position and reestablish momentum? It starts with our product portfolio, which we continue to strengthen to put our field sales team in a great position with clinicians. In the second quarter, we expanded our direct-to-Apple Watch connectivity with G7, launching in the U.S. and several additional international markets with this feature that has been among our most requested for several years. We expanded the international launch of the Dexcom ONE+ system, now reaching 18 international markets with our smaller G7 form factor for our Dexcom ONE users. We've built upon the performance of G7, making it even better. This includes a continuation of our monthly cadence of software updates, which included the second-quarter additions of medication logging and the ability to ingest activity data into our G7 app. We've introduced a stronger adhesive to support our customers into the summer months, and we expanded the G7 Bluetooth connectivity range by more than 65%. We advanced Dexcom CGM leadership in the ID space with the launches of G7 integrations with Tandem's Mobi system and Insulet's Omnipod 5. We've strengthened our existing products while preparing for the most expansive product launch in our company's history with the upcoming August launch of Stelo. We are seeing the demand for CGM build in the non-insulin space and consumer use and believe that we've created a unique and engaging system to drive people to better metabolic health outcomes. Our team has worked hard to build a scalable service model for Stelo that will be great for our customers, including the e-commerce experience, seamless delivery through Amazon fulfillment, insightful product features, digital support options, and much more to come. We'll offer both single purchase opportunities as well as discounted subscriptions that bring the monthly cost below $100. Stelo will be a full launch on stelo.com, and we continue to expect approximately 1% of revenue contribution in 2024. We are committed to personalized approaches to metabolic health management through updates like these. This is what will enable us to capture greater share and maintain high rates of retention and utilization across our customer base. We feel that our expanded U.S. sales force positions us very well to reignite our growth opportunity now and well into the future. We have the ability to dive deep into the technological leadership that Dexcom provides for diabetes specialty practices. We have also expanded our reach and ability to highlight the simplicity of our platform and how it fits into a busy primary care practice. We have the advantage of better coverage and the lowest out-of-pocket cost for the insulin population, and soon to be enhanced by the simplicity of the Stelo OTC platform. As we take significant steps to broaden our addressable market well into the future with Stelo and our expanded U.S. sales force, we are also working hard to ensure simplified access to our systems in the markets we serve. In the second quarter, our team worked with the CDC to create new ICD-10 diagnostic codes for problematic hypoglycemia. These codes, which were published in May and go into effect in October, can simplify the process of documenting hypoglycemic events that qualify non-insulin users for CGM coverage. Our international market expansion efforts also progressed into the second quarter as we received coverage in France for people with Type 2 diabetes on basal insulin and began serving these customers in June. We also transitioned to direct sales in Japan at the outset of the quarter and look forward to taking control of our commercial efforts in that crucial market. To summarize, our second quarter performance and 2024 outlook are not up to our standards, and we look forward to better capitalizing on our opportunity as we move forward. With that, I'll turn it over to Jereme
Jereme Sylvain
Thank you, Kevin. As a reminder, unless otherwise noted, the financial metrics presented today will be discussed on a non-GAAP basis. Reconciliations to GAAP can be found in today's earnings release as well as the slide deck on our IR website. For the second quarter of 2024, we reported worldwide revenue of $1.004 billion, compared to $871.3 million in the second quarter of 2023, representing growth of 15% on a reported basis and 16% on an organic basis. As a reminder, our definition of organic revenue excludes the impact of foreign exchange in addition to non-CGM revenue acquired or divested in the trailing 12 months. U.S. revenue totaled $732 million for the second quarter, compared to $617 million in the second quarter of 2023, representing growth of 19%. As Kevin mentioned, we experienced lower than expected new customer starts in conjunction with our sales force expansion and realignment, particularly in the DME channel, as well as near-term impact from pharmacy eligibility changes, which lowered our revenue per customer relative to our expectation. Together, these dynamics adversely impacted our revenue this quarter by approximately $40 million as compared to our internal estimate. Based on the compounding effect of these lower second quarter new customer starts, we also expect our growth rates in the back half of the year to be impacted. To offset this, our team is working aggressively to improve our execution and deliver the higher market share levels that we believe our product deserves. International revenue grew 7%, totaling $272 million in the second quarter. International organic revenue growth was 10% for the second quarter. While we anticipated our international growth to slow this quarter as we lapped our very strong performance from Q2 2023, our results came in lighter than expected. Our miss on new customers impacted us by approximately $10 million on the quarter. Our international performance can often ebb and flow based on coverage decision and distributor purchases, but as Kevin mentioned, there remains a long runway ahead for Dexcom CGM globally. We continue to invest in infrastructure to expand our geographical presence, provide compelling evidence to expand market access in new segments of key markets, and leverage our product portfolio to meet the unique needs of various customers and health systems. Our second quarter gross profit was $638.1 million, or 63.5% of revenue, which was in line with the 63.5% of revenue we delivered in the second quarter of 2023. We continue to see further migration of our customer base from G6 to G7 in the second quarter as we finalize new pump integrations and transition Dexcom ONE to the G7 form factor. Between this ongoing customer transition and continued ramp up of our high-volume manufacturing facilities in Mesa and Malaysia, we are making steady progress towards our long-term cost targets. Operating expenses were $442.7 million for Q2 of 2024, compared to $395.1 million in Q2 of 2023. Operating income was $195.4 million, or 19.5% of revenue, in the second quarter of 2024, compared to $158.4 million, or 18.2% of revenue, in the same quarter of 2023. Adjusted EBITDA was $283.9 million, or 28.3% of revenue, for the second quarter, compared to $232.6 million, or 26.7% of revenue, for the second quarter of 2023. Net income for the second quarter was $174.3 million, or $0.43 per share. We remain in a great financial position, closing the quarter with greater than $3.1 billion of cash and cash equivalents. And based on our strong cash position, consistent free cash flow generation, and ongoing growth opportunities, we are announcing an authorization for a share repurchase program of up to $750 million. Turning to guidance. Starting with full year 2024, we are decreasing our revenue guidance to a range of $4.00 billion to $4.05 billion, representing organic growth of 11% to 13% for the year. As mentioned earlier, the compounding effect of our slower-than-expected new customer growth in the U.S. DME channel and international business, as well as increased pharmacy eligibility, resulted in the need to recalibrate the guide. Our updated guidance reflects these dynamics and assumes a longer ramp in productivity in our U.S. sales force. For margins, we are reducing our non-GAAP gross profit margin guidance to approximately 63%, while maintaining our prior guidance on non-GAAP operating margin and adjusted EBITDA at approximately 20% and 29%, respectively. In addition to our annual guidance, we are providing two additional data points to help investors and analysts understand some of the unique elements impacting our revised guidance in 2024. First, the impact to new patients from our sales force initiative, combined with our revenue per customer trends that Kevin detailed, will change the historical seasonality pattern that we have typically experienced. These impacts are expected to reach their peak in the third quarter, with total revenue expected to be between $975 million and $1 billion. In conjunction with this revenue outlook, we thought it would be helpful to provide a mid-year update on our global active customer base, which we now estimate to be between $2.5 million and $2.6 million. This represents strong growth over where we finished 2023, though the growth percentage has decelerated slightly. Our hope is these updates will provide additional visibility as our team works to implement several of the areas of focus that we have aligned on over the past month, and as our sales force continues to ramp their efficiency. With that, we can open up the call for Q&A. Sean?
Sean Christensen
Thank you, Jereme. As a reminder, we ask our audience to limit themselves to only one question at this time and then re-enter the queue if necessary. Abby, please provide the Q&A instructions.
Operator
Thank you. We will now begin the question-and-answer session. [Operator Instructions] Robbie Marcus with JPMorgan is on the line with a question. Your line is open.
Robbie Marcus
Thanks. I have a lot more than one, but I'll keep it to one. Guidance moving down about $400 million, so I appreciate a few million here or there, but, I mean, this is such a step change in the business and the outlook and the trends. You know, medtech companies split sales forces all the time and grow them. You've done it multiple times. I'm just kind of in shock at how big of a disruption and a downward guide it is on a sales force expansion. I feel like there has to be more going on. Maybe you could give us more color into, are basal patients using it less? Are you seeing GLP-1 fears pop up and Type 2 patients not starting on therapy as much? Are you seeing, Abbott and Medtronic take a lot more share? I feel like there's just, we need more explanation for the third and fourth quarter guidance cut behind it. Thanks a lot.
Kevin Sayer
Thanks, Robbie. I appreciate the question and understand your position. Let me start with, let's go back to the numbers and the things we talked about in our script. We're short a large number of new patients as to where we thought we would be at this point in time, and Jeremy can provide you with the numbers as to what the new patient constitutes. There is a combination of things as far as the new patient shortage. Obviously, disruption on the sales force expansion side. This was a different expansion for us than other ones. In other ones we've done, we literally took territories and just divided them geographically. In this time, we changed roles. We changed positions people called on. It was a much more disruptive expansion we've had in the past, and that did lead to a lot of disruption, particularly at the beginning of the quarter. We saw things getting better towards the end. With respect to the other factors, as far as market share, we said we've lost market share in the DME channel. While we've done well in the pharmacy channel, as you can all see by scripts and scripts that are filled in the pharmacy on the DME side, we've lost share, and that has hurt us. And, again, that is patients, it's including new patients, but it's also, as we're losing in that category, we're also losing the customers who have the highest annual revenue per year as a patient. So you're losing those. And then some of those patients, even though we've lost share in the DME channel, have shifted the pharmacy, but that is at a lower revenue per year number. The last piece of this is rebate eligibility. And again, we expected G7 to have rebate eligibility over schedule that was literally twice as fast as G6. It's been 3x faster. G7 got the full rebate very quickly, quicker than we had planned. So all those things added together, while they had somewhat of an effect on Q2, they have a longer range effect on the rest of the year. So we added all those things together, and that's how we came up with our guide. I'll let Jereme come up with more, if you want to add to that.
Jereme Sylvain
Yes. So to give some context to the numbers, you're right, Robbie. At the top end of guidance, about a $300 million decline. In Kevin's prepared remarks, we talked about $50 million really impacting the second quarter. Those end up playing out to be a little bit larger as you expand those over the course of the year. So to give you some context, the new patient missing Q2, which we expected to drag out into Q3 as we kind of navigate through those changes, both in the U.S. and outside the U.S. We had some new patient misses there. That's about $125 million on the year of that impact. The channel mix and really the loss of share in DME, that's a big one for us, and that's about $100 million over the course of the year. Certainly impacted Q2, but we expect it to impact the rest of the year as well, as those essentially work into full quarters. And then the rebate eligibility happened, again, quicker than we would have expected. Again, eventually you get there. It happened quicker than we expected. That's about $75 million. So we have those up. That's about the $300 million that you see. Certainly not something we're happy about, but in full transparency, we needed to make sure what we saw as we closed out the second quarter, we're transparent about what the impact is for the balance of the year.
Operator
Your next question comes from the line of Larry Biegelsen with Wells Fargo. Your line is open.
Larry Biegelsen
Good afternoon. Thanks for taking the question. That was a super helpful review of the issues. Maybe, Kevin, if you could go through kind of what you're doing to address each of those issues, when you think they'll be resolved. It's not clear to me, for example, losing share in the DME channel, why that's happening and how you reverse that. Just lastly, you have an LRP out there for '25. Is that still valid? Thanks for taking the question.
Kevin Sayer
Yes. Let me start with the LRP for '25. Yes, we believe our LRP for '25 is valid, but our revenue will probably come in closer to the lower end of the range rather than the upper end of the range, as we sit here today. But we've achieved incredible progress on the P&L side, our burning margin and EBITDA side, our gross profit side on that LRP. So from a P&L perspective, we're definitely hitting all our goals on the LRP side. As far as fixing all these things and what fixes we have in place, obviously, it's going to be a bit of a process. On the rebate eligibility front, we believe that caps out in Q3, and we plan for this to cap out in Q4. It just happened a couple quarters earlier than we'd planned. So that is very much a temporary thing and accelerated. With respect to DME market share, one of the factors that has actually happened that created part of this is several of the Medicare Advantage programs went to pharmacy reimbursement. So patients who were being served by the DME channel shifted to the pharmacy, and that is a piece of our lost DME share. I can't quantify exactly how much, but that's some of it. Adding to that, we need to refocus on those relationships. We need to do better, and we will talk with them. We have some plans and some things in place to start off there. But it's early. We have to implement them. And again, DME data is really the last piece of the puzzle as far as our revenues. As far as where we get by the end of the year, just given the data sources that we all look at, it's not as simple as the scripts on the pharmacy side. So we're addressing that. We will put more emphasis and time there. We'll send more customers through that channel and do better by those guys. So we'll keep looking. On the international front, another piece to remember, we've got a few things going on there. Timing of some of the tenders affects the numbers. There are some tenders that kick in July 1st that will help on the international growth, and that will be helpful there. We're also looking for Type 2 expansion, as I said on the call. We just got basal coverage in France. That's kicking in. We know some of the other countries are moving towards basal coverage very quickly, and we can play there with our Dexcom ONE+ product. Dexcom ONE+ is still early in the game, and we're seeing that begin to pick up. So there are a number of levers to pull and a number of things we're working on, Larry. I can't quantify each one of them, but suffice to say we're not just sitting here. All right, Jeremy, you want to add to that?
Jereme Sylvain
Yes. And then maybe below the hood a little bit in terms of how we allocate the investment dollars, Larry. We are reprioritizing and reallocating investments to where we know that it ultimately drives the most bang. So the team is working on that diligently in terms of refocusing where those dollars and those efforts go. So not given the specifics, just given the competitive nature of it, but rest assured there are changes being made underlying the business to ensure that we get back on top of our new patients.
Operator
Your next question comes from the line of Jeff Johnson with Baird. Your line is open.
Jeff Johnson
Thank you. Good afternoon, guys. Kevin, maybe following up on your DME comments, you say you need to maybe work on some relationships there. Any color you can give there, and not to air dirty laundry, but I guess in one of our DME checks here recently, we kind of won off the conversation, but it heard that, maybe some of the comments you made about CMS changes and who would bear the brunt of any kind of reimbursement change in 2026 or 2027 would maybe be borne more by DME than you guys. Is it things like that that kind of strain some relationships? What else might have strained relationships? And have there been any kind of formulary changes or anything in DME where they have just wholeheartedly moved patients to Abbott, and it's going to be harder for you to get those patients back going forward? Thank you.
Kevin Sayer
I don't think it's been anything formulary or systematic along those lines. I think I need to take... I'll let Jereme take some more details, but let me move you guys back a little bit in time. When we started this journey down pharmacy coverage, we had as a company zero relationships in the pharmacy channel. We worked very hard to develop those relationships because, as you can all see by our numbers and our largest competitors' numbers, that is where a large portion of the business has moved at this point in time. We put a tremendous amount of effort there because we'd never been there before. We didn't have any infrastructure. We didn't have other products there. We didn't have relationships there. I think in creating and building those relationships, we ignored other relationships that were very important to us more than we should have. And so we need to balance that a little better and make sure that our customers get their product through a source that's easy, efficient, and economical for them. We felt, to a large extent, we were doing that, but we think we need to do more. Jeremy, you want to take some more on that?
Jereme Sylvain
No, that's it. And, Jeff, to your comment on if there's any CMS changes in terms of reimbursement down there, we certainly did not say that. I think that was maybe a competitor that said that. What we had said was we're partners, and so if there's any changes in CMS reimbursement as partners, we would look at it as partners. And that would be our expectation going forward. So that was not how we positioned it. But nevertheless, to the extent that those have caused frayed relationships, as Kevin alluded to, we would pay more attention to it irrespective.
Operator
Your next question comes from the line of Margaret Andrew with William Blair. Your line is open.
Margaret Andrew
I guess I just wanted to follow up and be clear on the dynamics on the guidance increase. The way you describe it maybe wasn't super clear, at least for me. Are you assuming and continuing to assume lower new patient ads for the rest of the year? Or was that kind of new patient missing Q2 alone driving $125 million of decrease for the year? And then, continuing on that thread, are you seeing any change in some of those new patient ad dynamics or rep productivity on a month-by-month basis that would maybe give you that confidence in recovery? If that is what you're assuming. Thanks.
Jereme Sylvain
Yes, it's a good question. Let me start on that. So, Margaret, the answer is we do expect to see disruption continue into the third quarter. And that's one of the reasons why you're seeing the impact. It's really a bit of a cumulative impact. Obviously, Q2 was a big impact. You know, we've sized it in terms of patients. It was a pretty sizable disruption relative to expectation. It was around 70,000 patients. So it was a pretty big number. Obviously, that rolls through to the rest of the year. But we do expect it to take a little bit of time to recover that. And so there will be there. We have lowered new patient expectations into Q3. And then into Q4, our expectation is we start to get back to where we were. But think about it as a quarter delay, effectively, as a result of some of this disruption on our longer-term plans. And so when you run those numbers, plus you run some expected numbers here in Q3 in disruption relative to expectation, that's ultimately how you get to the figures. In terms of improvement over the course of time, ultimately, you do expect to see that. And we've seen some of that over time. Now, we always expected perhaps a little bit of disruption and some recovery. I would say the disruption is bigger than we would have anticipated. And the recovery is there. But when the disruption is bigger than anticipated, even as you have some of that recovery, again, you're a quarter behind where you'd expect to be. And I expect that to play out as we come next year. So we revised that. We've included that in the guidance. High-level, Kevin, I don't know if you have anything to add.
Kevin Sayer
No, I think that's good.
Operator
Your next question comes from the line of Travis Steed with Bank of America. Your line is open.
Travis Steed
I guess maybe could you just kind of explain what is the rebate eligibility, what it is, what it means, kind of why it's temporary, why it happened? I think a lot of confusion on that aspect. And I don't know if something happened kind of late in the quarter. It was like you guys, I think, were comfortable with the consensus in June. So I just wanted to ask, does this all kind of come up late in the quarter?
Jereme Sylvain
Yes, I can take that. So, when you think about rebate eligibility, over time, you kind of get closer and closer to this 100% eligibility. And it takes a little bit of time. So plans, as they opt into coverage, opt in. So we saw this take place over G6, to a lesser extent G5. We weren't really in the pharmacy then. We saw it take place over the course of G6. And when we launched G7, we assumed it happened about twice as fast as G6. So the assumption is, is more and more folks get access. Therefore, more and more folks are moving through that program. Therefore, you're subject to more and more rebates. And then the offset, of course, is by having more access, you have more volumes. As you can tell by our new patient numbers, we didn't have the volumes, but also the existing patient base was also subject to rebates. And so effectively, it's timing of price as you run through this. It's temporal, meaning you can only rebate up to your entire population, and eventually it gets there. But that's why it's a timing thing. And it just happened, like Kevin was alluding to, three times as fast as G6, not two times as fast as G6. So that's the big piece there. In terms of the understanding of how the quarter was rolling up, you are correct. It did roll up later into the second quarter. You can see our results in the second quarter, while not up to expectations, did not impact the quarter as much as it impacted the full year. And obviously, that was driven by what you saw, the dynamics that played through, really, the second quarter. Kevin was alluding to DME, where there's a big change in, let's say, his share, and where we certainly missed. And that data comes in a little delayed. That was about a four- to six-week delay before we said. So as we've tallied that data, as we're moving into, really, the close of the quarter and into the weeks leading into the call, not only did it make us aware of, certainly, the impact on the quarter, but it was really important for us then to reflect that in the guidance on the year. And so a lot of that data, you're right. It obviously took place over the course of the quarter. We became aware of it, really, as we closed out the quarter. But that's why it's really important to get it in front of it for the guidance for the full year.
Operator
Your next question comes from the line of Matt Taylor with Jefferies. Your line is open.
Matt Taylor
Hi. Thanks for taking the question. So I guess I wanted to ask if you could give us a little more color, at least qualitatively, on when you expect these issues to begin to heal, to rebound. I don't know if you want to address them separately or together. You've given the back-up guidance. But conceptually, what kind of impact is this going to have on the first half of 2025, when you're comping more normal periods? And when do you think you're going to see the sales force really find its footing, the rebates kind of flush through? Maybe you could flush that out a little bit more to help us model the future.
Kevin Sayer
Yes, I'll start. And again, Jereme, you can add more color. With respect to the rebates, this really caps in Q3. We'd estimated in our own models that we would have full rebate eligibility by the fourth quarter of this year. It just happened, again, a couple of quarters faster than we had planned. With respect to our field sales team and the disruption there, we believe we'll work through that in Q3 and early Q4. And by the time we start 2025, this group should be clicking on all cylinders. And things should go very well there. Another thing that Jereme talked about is reallocation and really examining where we're going to spend the dollars that we spend and the investments we're going to make to maximize the commercial effect of those. Those programs and those decisions are being made now. We'll roll into Q3 and into Q4. And we believe it'll set us up nicely for 2025. We're obviously not given 2025 guidance today. But we feel by the end of the year, the things that we've talked about today, we should have worked through, and we should have a very good idea as to where we're going in the future.
Jereme Sylvain
Yes. And Kevin alluded to it earlier. We talked about, the question was, is how do you feel about the 2025 LRP and is it still valid? And again, we said, look, we feel it's still valid, albeit at the lower end of it, Matt. So I think that gives you some context. Obviously this year is going to be impacted by these factors. As we work out of those and we work into them next year, Kevin alluded to it, rebates shouldn't be an impact next year. So as we work out of it, as we get closer to the end of the year, we'll give 2025 guidance. But that hopefully gives you some context to our confidence as we move out of this year into next year and getting these things behind us. It shouldn't go unnoticed. Obviously, we're bullish on the business longer term, clearly not happy with the quarter and certainly not happy with the revised guide. So don't mistake it for that. But we do our bullish on the business longer term, hence the $750 million share repurchase authorization. So hopefully that helps square up how we're at least thinking about 2025.
Operator
Your next question comes from the line of Danielle Antalffy of UBS. Your line is open.
Danielle Antalffy
Just a question on this pharmacy component. And one of the sort of long-term risks here has always been that this becomes a more commoditized market. You look at finger sticks and blood glucose meters, and they're commoditized at this point. And when we hear things like rebates and pressure in the pharmacy, I just want to make sure I understand, is this a competitive dynamic in the pharmacy as well? What's going on there? And why is Q3 the peak? Where's the bottom, I guess, from a pharmacy rebate perspective as you do broaden coverage? Because if this is going to be standard of care, which I still think it is, does that mean at what price? And how should we be thinking about this over the long-term? Sorry if that didn't make a ton of sense.
Kevin Sayer
No, it made perfect sense to me. With respect to our overall pricing, our pricing within channels, when you look at the prices, remains relatively consistent. What has happened in this quarter and what has happened now is more and more people have become eligible for rebates, hence bringing our value per customer down. This was the price that we assumed we would be targeting at the end of the fourth quarter, and we'd be rolling into '25 with. In other periods, we haven't had anything as severe as we have today, obviously, but our new patient growth number would be so high and our volumes would be so high. If something like this happened, we grew through it. And so if a plan like this accelerated, our new patient numbers are so big, Danielle, that we managed through it. In this quarter, you combine the two of them, the increase in the rebates, which gets, again, to a net price very near what we'd expected and modeled. That doesn't mean the bottom of the price is falling out on an overall basis in the channel. It just means more people were subject to rebates than we had before, and we shifted patients from a more profitable DME channel over to that pharmacy. Through some, again, as I talked earlier, the three largest Medicare Advantage plans adopted pharmacy coverage this year. A lot of the Medicaid plans have gone to pharmacy coverage as well. So those plans moving there, necessitated a bit of that move and a bit of those rebates going up. So no, we don't believe we have a price falling out. We believe what we do continues to provide tremendous value to people and does a lot to improve health, save their lives, and all the things we've talked about forever. So this is still a very valuable component in somebody's health, and we'll continue to treat it as such.
Operator
Your next question comes from the line of Joanne Wench with Citibank. Your line is open.
Joanne Wuensch
I'm going to pivot a little bit to Stelo. It was 1% of your '24 revenue at one level, and it's still 1% of your '24 revenue, which has been lowered by a couple hundred million. Does this indicate a change in your expectations for the year or anything that we should read into it? I'm just sort of a little curious about that and anything else that you can share as you think about that as building revenue. Thanks.
Jereme Sylvain
No, it's an integer, and so the whole point there is yes, while the top has come down, 1%, 43 versus 40, at the end of the day, it was all that kind of general contribution. So there was nothing insinuated by that, Joanne. It was just rounded to that integer.
Operator
Your next question comes from the line of Matthew O'Brien with Piper Sandler. Your line is open. Matthew O'Brien: And it is one question, but it's long enough, and I'll tie it all together. I promise. Just clearly, Kevin, your comment about next year's LRP, do you mean the 15% growth, or do you mean 4.6 billion at the low end? Because if it's 4.6 off of 4.57, that's 12% growth. And then within there, the low end of the range, 15% off of even a 12% number this year is an easier comp, so there is a deceleration still factored in there. So what has changed to get us from that kind of 17.5% growth we expect from you guys, typical growth rate guidance, to now this more like 15% or even lower? What's the difference there that we can really anchor onto? Because that's, I think, the biggest challenge for the stock as we think about how it will trade tomorrow. Thank you.
Jereme Sylvain
Sure. Maybe I can start with maybe the next year question. I don't think we've necessarily guided to a number. What we really tried to do is say, here's our LRP. It's still in play. And when I say to the lower end, it's not necessarily the low end or a point estimate within there. It's really to give some context to, as we've already made plans and are looking at next year, we have some, there's confidence in meeting that low end number. And so really, that's really what the goal here is, rather than to set a guide number. Now, your question then coming back to, which is this year's growth, which the organic growth number, obviously 11% to 13% is lower than we've historically seen. Kevin's alluded to it a little bit in the script. This year, a little bit of what I would say is execution, where I think we need to execute better on new patients and execute better in various channels. And so that's something as a team, we have to get our arms around. This year was impacted by a quicker, as we mentioned, a quicker rebate dynamic than we expected. And that's a part of it. Obviously, we lapped that next year. And you can only rebate 100% of your units. So obviously, it stops at some point. And so that piece of it will be transitory. But I think the big key then is getting back to execution and execution on new patients and executing in the DME channel and making sure we have good partnerships there and executing on our channel mix. So that's really the work we have to do. And back to that point, that's one of the reasons we had a little bit of a lapse here. And to the extent that we can get back to it, that allows us to get back to what we hope is what our traditional performance has been.
Operator
Your next question comes from the line of Marie Thibault with BTIG. Your line is open.
Sam Eiber
Hey, good afternoon. This is Sam on for Marie. Thanks for taking the questions here. Maybe I can ask on the DME channel. I recall when you guys were making that shift a few years ago, that volume mix would peak around 20%. I guess is the right way to think about it, closer to 15% now. And then as we think about more M.A. plans shifting to pharmacy, I mean, is there any risk that that could go even lower? Thanks for taking the questions.
Jereme Sylvain
Yes. We'd always kind of got, at least in the commercial channels, and we talked, this is really more about the commercial channels. We had always assumed it'd be about 75-25. That was kind of our crystal ball. And as we got there, it started to skew a little bit more. But it didn't drift off of that 75-25 all that much. However, this quarter, as we started to see really what I would say is loss of share, which for us in that channel is a bit unique and something we got to get our arms around. The split in our business was a little more. It doesn't necessarily mean that the overall market split ultimately ends up that way. But it does mean that the shift of our business certainly shifted that way. And so does that number shift down to 85-15? Well, if we take share, no. And that's really on us. So that gets back to the execution question. We need to execute in that channel. And that channel, it's a very important channel for us. And these are very important partners. And they serve a very, very important partnership to our customers. And so we've got to get back into that channel and make sure that we're getting our fair share there. That's really the big driver.
Kevin Sayer
I'd also add, though, there has been a shift in government payer activity from the DME channel to the pharmacy. That actually has happened. And we have to figure out how much that has impacted, our DME mix versus pharmacy mix as well.
Operator
Your next question comes from the line of Mathew Blackman with Stifel. Your line is open.
Mathew Blackman
Jeremy, I think I heard you mention that the new patient shortfall was something in the neighborhood of 70,000. Is there any way to tease that out? I'm sure it's challenging by indication. I mean, the DME share, while it sounds like it may be skewed more to basal patients, potentially, is that fair? And then what about on the sales force dislocation? Just any help on sort of the different pieces of the business?
Jereme Sylvain
Yes. So the 70,000, the way I think about it is there's a good chunk of that that is OUS. And so there's a portion that's outside the United States. There's a portion that's inside the United States. And it's usually reflective of our patient base in total. So you kind of have our split there. In the US, really, a lot of it is driven by the Salesforce. Now, one of the challenges, of course, is the Salesforce services all different indications. And so as you service all in different indications, you could probably imagine if we're not doing well in the DME, it gets back to your point. We're not doing wonderful in the basal space. That's a big piece of the DME, certainly DME Medicare and the patient base that they service. So that's the way, it's really hard to parse out by category. But when we look into it and we say, gee, we're not doing, we're not taking share in the DME space, you can presume that a lot of that is in that Medicare space. And I think it is fair to say that really across the board disruption, you can assume there's a little bit really across the board, but the biggest piece there by the best way to put it.
Operator
Your next question comes from the line of Jason Bedford with Raymond James. Your line is open.
Jason Bedford
Just two quick ones. Appreciate the color on the installed base, but can we assume there's been no real notable change in attrition? And then just on the 3Q guidance, is there not a healthy contribution from Stelo in 3Q or is the 40 million more fourth quarter weighted?
Kevin Sayer
Yes. This is Kevin. The Stelo guidance, the Q3 contribution is not overly large. Most of the Stelo revenue is fourth quarter weighted as we, again, plan to launch Stelo in later August. So that's how that one works. With respect to attrition, our retention and attrition by patient category remains similar to what we had in our plans. We know that our Type 1 patient with an automated insulin delivery system is certainly our stickiest and patient with the highest utilization factors as we go down the acuity curve to people on MDI or basal users or even those who are non-insulin users. Utilization goes down, but our retention numbers are still industry standard by a very large margin. And so we're still doing very well there.
Operator
Your next question comes from the line of Steve Lichtman with Oppenheimer. Your line is open.
Steve Lichtman
Guys, I wanted to ask again about the sales force integration and just where you are today. Are you seeing signs of stabilization now? And what are you assuming on that front for the guide? And then can you remind us what opportunities you see with this larger sales force that obviously can turn this into a positive ultimately?
Kevin Sayer
We are seeing things beginning to stabilize, but we're also seeing things slower than we'd projected in our own internal models at the start of the year. And as we developed our guidance earlier, hence as Jeremy said, the guidance coming down a bit. So we are seeing things begin to stabilize and they're stabilizing across different categories and geographies. I think the biggest thing to anticipate for us and one of the things class we missed in our plans, we sent a whole bunch of new reps into offices we've never called on before. And there's a get to know you period that we probably didn't estimate being long enough. And so we're taking steps to assist our team and better interactions with those physicians and getting to know them and getting them to trust and use Dexcom. Somebody hasn't prescribed Dexcom, they've got to prescribe one to see how it goes. And we've been going through that cycle during this quarter, and we should be able to increase the prescription patterns of those new physicians a lot more going forward. But there was a lot of getting to know you, for lack of a better word, going on here in the second quarter as this group got out there. We'll have a lot more data at the end of the third quarter. We saw better interactions in May and June, and we'll see how things go from here on out.
Operator
Your next question comes from the line of Mike Polark with Wolf Research. Your line is open.
Mike Polark
I want to ask on your relationship with distributors and the concept of stocking. Last year obviously was a big year with the G7 launch and the basal coverage expansion and there's always a lot of stuff going on OUS. As you look back at '23 as the baseline for building '24, would you frame any of kind of this setback as stocking last year that kind of caused a snafu in your modeling or this year? If you can comment on inventory levels with key partners, are you observing a drawdown of inventory? If there's anything to frame around that, I'd appreciate the color.
Jereme Sylvain
Yes, if anything, usually you have these challenges when you launch a product given inventory levels of the old and inventory levels of the new. In all fairness to our partners last year, they did a pretty good job of balancing G6 and G7 inventory levels as they went through their transition. So we didn't have a whole lot in the prior year. This year it's pretty normal and we have inventory levels that generally range in between pretty normal levels. We keep an eye on what's in the channel and they always stay within this really relatively tight band, and we keep it in that band intentionally. And so we've been in that band now and we generally stay in that band. I don't recall a time we've been outside of that band, quite frankly. And so nothing to call out specifically. The bigger issue, and I get what you're getting at, the bigger issue would have been say last year during a window when you had a launch of G7, and folks were gearing up given not sure how much demand would come in. We didn't really have that last year. And again, kudos to everybody that was holding inventory. They did a nice job.
Operator
Your next question comes from the line of Shagun Singh with RBC Capital Markets. Your line is open.
Shagun Singh
Just to follow up on the sales force disruption here, you said it was more disruptive than historically because you changed roles. So can you elaborate on that? And then you talked about physicians, changed physicians people are calling on. So is this, are you referring to the PCP channel? And then you also refer to longer time to productivity. Can you give us a sense of how long does it take to get fully productive? It sounds like about two quarters or so because you said you expect them to be fully productive getting into 2025. So is that the case? And then just finally, can you give us an update on the extended wear? Thank you.
Kevin Sayer
I was waiting for a science question. So I'll start with extended wear. We've been committed to launching a 15-day product in 2025. And we intend to. Things are progressing well on that front. Stelo will be a 15-day product as well. We will learn a great deal from Stelo with our launch and how that goes. With respect to the sales team, again, that reorganization is much different than what we've done in the past. What we've done in the past is we would look at an area and the total sales volume in an area and the physicians there and kind of just divide it up geographically and make various sub areas. So the reps in those areas would call an endocrinologist and primary care physicians. And primarily their efforts were focused on those that were the highest prescribers in the territory. What we did this time is, we took our territories and we said, okay, we are going to have specialty reps. And one force who calls primarily on the high prescribing physicians, endocrinologists and high prescribing primary care doctors who are very familiar with the product and service them more in that type of a role. And that's one group of our sales force. Then we have more people who are prospecting, who are going down and talking to more of PCPs who don't prescribe as much product, places where we have not been before. Because what we've noted in our data is we obviously don't win in offices we don't call on. And so we needed to get into those offices and develop relationships. A lot of the time that has been spent in the first, in this first quarter and going forward in Q3 is beginning to develop and cultivate those relationships so we can get prescriptions from those healthcare professionals. They need to learn to trust us, and they need to learn to, and have some experiences with our products. So that is how that is going and that is why this is different. So we really did things differently than we've done in the past. We believe over the long term it's absolutely the right thing to do and we have confidence in this team that they'll work through this. We believe it will start to turn, near the end, starting into Q4 and be in a very good position by 2025. And that is the timeframe that we are looking at if things go fast or great, but that's how we model our business. As Jereme said earlier, we've decelerated our new patient number from what we had in our original models for Q3 as to what we have now. And we see things picking back up in Q4. As the group gets more involved. So that's where it is.
Operator
Your next question comes from the line of Bill Plovanic with Canaccord Genuity. Your line is open.
Bill Plovanic
Just wanted to ask, so the pharmacy is good. DME is slowing. Do you think this is potentially a slowdown in penetration into the Type 1 and Type 2 markets? You're hitting about 60% Type 1, 40% Type 2 in the U.S. I mean, are you just starting to get a saturation point where each incremental market share or market penetration is that much tougher to come by? Or do you think this, you know, so it's a broader challenge or is this purely specific to sales force and DME and what have you? Thank you.
Jereme Sylvain
Yes. It's a good question. In the U.S., we don't think so. There's still quite a bit of one way and we're still seeing the growth patterns relatively steady there. If you look at the overall total market growth in the second quarter, I think what you can see is, if you add up all the various players, it's still a very robust growth. I think in our case, certainly in the DME channel, it was a share loss. And I think we just held our own in the retail channel this quarter. And so I don't necessarily know that I would say that. I think it's more about us getting in charge of really our go-to-market and making sure with our leading technology, we're getting our fair share there. As you zoom outside the U.S., as Kevin alluded to a little bit in his script, outside the U.S., it's really chunks of coverage and chunks of approval. And while we got a bit of a chunk here in France, Basel, there are some chunks we are waiting on. And so, it can slow a bit as an overall market. I think you see it when you compare, when you combine results globally, there is a bit of a slowdown outside the U.S. We don't think that it's a long-term issue because as chunks of approvals come in, you find that there's still certainly pent up demand. So really it's about coverage. And we are working on coverage in various different areas, both Type 2 intensive, certainly in Basel. And there's even some countries where we're still working on Type 1 coverage in some of the more emerging markets. So maybe outside the U.S. you see a temporal slowdown, but not in the U.S. I think the US is still a very robust market. We're still seeing Basel grow at the same rates that we expected as a total category. Still seeing the intensive insulin categories still growing well. And obviously with, non-insulin opportunities with Stelo and the OTC products, I think it's a market that can continue to grow for some time.
Kevin Sayer
Yes, I'll add to that. You know, you talked about a 60% penetration. I said several years ago, 80% per Type 1 insulin users. And I believe the same with Type 2 intensive insulin users. There is no reason somebody shouldn't be on a CGM. It's up to us to create the experience and the access structure whereby everybody can get to it. And those are the things we have to take on, Bill. And I agree with Jereme's comments. Our efforts this quarter focus on our execution a lot more than a market slowdown. It's up to us to be better.
Operator
Your next question comes from the line of Chris Pasquale with Nephron. Your line is open.
Chris Pasquale
I wanted to just clarify two points. One on the rebate issue. Do you need to anniversary that before revenue per patient becomes less of a drag? In other words, is that a period impact or is it a resetting the bar that then you have to lap before you get back to normal? And Jeremy, you touched on international briefly in the last question. Most of the focus thus far has been on U.S., but OUS also disappointed. Am I right in interpreting, you think that the slower growth there is more normal until you get some of these new coverages to come through. That's really going to be the catalyst for a reacceleration.
Jereme Sylvain
Yes. So in terms of your rebate dynamic, I think we talked about it coming faster because it's come faster, certainly here in the Q2 and to a lesser extent in Q1. You'll lap it pretty darn early next year. So we're going to lap it pretty darn quick. Obviously, it's going to impact us at a more acute number. We expected it to be gradual over the course of this year into next year, which still would have been faster than G6. So to that point, it does it does help for next year's comps because we will lap it pretty darn quick. In terms of the question on OUS, one of the things we've done historically there is it's a market where we've taken share and obviously it's been growing. In this quarter, I would say we didn't take share and that's the best part of it. The other part then is in the chunks. And so there's two opportunities there. Certainly there's chunks of reimbursement, which would help accelerate it. But our expectation with the product launches we've had and the quality of product that we have is to take share. And so I think there's two opportunities. One's within our control, which is taking share. And then the other is within the industry's control, which is coverage. And we're going to execute on that, which we can control and certainly aid in helping the industry coverage as well.
Operator
Your next question comes from the line of Matt Miksic with Barclays. Your line is open.
Matt Miksic
So there's a couple of things that I think investors are trying to pin down here and understand, given the announcement and the display changing trajectory here in the back half. The first is around the channel mix, indication mix, and their impact on pricing, maybe given that you're building out a field force that's growing into areas where you haven't traditionally called, as you talked about, potentially maybe the margin impact of that. But is that something where channel mixes and these pricing factors have sort of set off on a new trajectory that we now have to think about an equation of patient growth and price mix. What does that translate into growth over the next couple of years? Should we be thinking differently about that? And then I guess the other, just to cross it off the list, it doesn't sound like it's a factor is, it's just around competition. Is there any shift, given the places where you're going into new accounts and the PCP channel or elsewhere? Are you feeling like you're breaking into slightly tougher competitive challenges? It doesn't sound like it, but just if you could cross that off the list and provide any color on the first, that'd be terrific.
Jereme Sylvain
Yes. So I'll maybe go with the crossing off the list. There's always competition. And certainly, as we go into all of these categories, you're always going to have that. We've always had competition. So this is an area that's been, we've been competing for some time. So I don't think that's necessarily a new dynamic. When you expand to sales force, clearly your first call points, you've got to go through that. But this was no different than what we had in 2021 last time we expanded to sales force. We went into new locations. It's building familiarity. And yes, there's always competition, but that's not a new thing. So I think you can cross that off the list. To your question then on mix, I'd say that in the U.S., I don't think the market has moved all that much. I think it gets back to our performance within that market. And we have to perform in those areas. And so when you talk about, you know, is this a new price, year-over-year, pure price, it hasn't really changed all that much. Certainly in the DME channel, it hasn't changed all that much. And we talk about that often. But when you have less performance in your highest reimbursed channels and better performance in a lower reimbursed channel, we've always talked about DME being higher than pharmacy. And then you don't outperform on new patients. You kind of combine all those up. That's what you really saw. So the opportunity is for us to get out there and get the new patients and get the new patients in all of the channels and the channels that we've been in and get our fair share in those channels. So I think that's the best way to think about it is, we can do it. It's within our purview to go do so as opposed to necessarily shifting in the market itself.
Operator
This concludes the question-and-answer session. I will turn the call to Kevin Sayer for closing remarks.
Kevin Sayer
Well, thanks everybody for participating today. This is a tough call for us. I know it's a tough call for all of you who supported us. We've provided the best view that we have going forward. We obviously will work hard to do better and provide you with more color and more things going forward. We are extremely excited for our Stelo launch later this quarter. And we certainly expect to hear from you as we do that. Just want to also point out, we've talked a lot about our commercial team today. They're fabulous. They've done very well and they will rebound from this. I have every confidence they will. When you have something like this, it's on everybody in a company. It's not just on those guys. We're all going to put our heads down and focus more. So you can count on that. Thank you very much for being with us today. And we'll see you all soon.
Operator
Thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect. Speakers, please stand by for your debrief.