DICK'S Sporting Goods, Inc.

DICK'S Sporting Goods, Inc.

$210.16
8.53 (4.23%)
New York Stock Exchange
USD, US
Specialty Retail

DICK'S Sporting Goods, Inc. (DKS) Q1 2016 Earnings Call Transcript

Published at 2016-05-19 00:00:00
Operator
Good morning, and welcome to the DICK'S Sporting Goods First Quarter Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Anne-Marie Megela, Vice President, Treasury and Investor Relations. Please go ahead. Anne-Marie Megela: Thank you. Good morning, and thank you for joining us to discuss our first quarter 2016 financial results. On today's call will be Ed Stack, our Chairman and Chief Executive Officer; Andre Hawaux, our Chief Operating Officer; and Teri List-Stoll, our Chief Financial Officer. Please note that a rebroadcast of today's call will be archived on the Investor Relations portion of our website located at dicks.com for approximately 30 days. In addition, as outlined in our press release, the dial-in replay will also be available for approximately 30 days. During this call, we will be making forward-looking statements, predictions, projections or other statements about future events. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could materially differ because of factors discussed in today's earnings press release and the comments made during this conference call and in the Risk Factors section of our Form 10-K, Form 10-Q and other reports and filings with the Securities and Exchange Commission. We do not undertake any duty to update any forward-looking statements. We have also included some non-GAAP financial measures in our discussion today. Our presentation of the most directly comparable financial measures calculated in accordance with generally accepted accounting principles and related reconciliations can be found on the Investor Relations portion of our website at dicks.com. I will now turn the call over to Ed Stack.
Edward Stack
Thank you, Anne-Marie. Good morning. For the first quarter of 2016, we're pleased to deliver EPS of $0.50 per share, which is the high end of our guidance. Comp store sales were plus 0.5%, the midpoint of our range, and total sales increased 6.1%. Our eCommerce business grew to 9.2% of sales in Q1 from 8.5% in the same quarter last year, and sales increased 15%. We continue to be on schedule to relaunch dicks.com on our own web platform in January 2017. We launched Golf Galaxy on this platform in March of last year and Field & Stream this past October. We're quite pleased with these sites and their performance from both the technology and sales standpoint. To remind everyone, once we move dicks.com to this platform in 2017, we expect our consolidated operating margins to increase approximately 30 basis points. We continue to support initiatives to increase productivity in our stores. Two key areas of investment are footwear and our own product development. At the end of Q1, we had 52 new full-service footwear decks in place. To date, early sales are encouraging, and Andre will provide an update on the build-out in a moment. We're also very focused on our product development. We have seen an increase in this business in Q1 of this year versus Q1 of last year. Our CALIA line of women's athletic apparel remains on track to be the #3 women's athletic brand in our company by the end of the year, and it was #3 in Q1 of this year. We continue to expand our proprietary products such as adidas Baseball, Field & Stream, Umbro soccer, Top Flite and Maxfli in our golf area, along with Quest in the outdoor area. We expect this to be a billion dollar business for us over the next few years with margin rates of 600 to 800 basis points higher than the brands they replaced. During the quarter, our golf business was positive with Golf Galaxy generating comps of 1.7% and the DICK'S business performing slightly better. The outdoor category was positive despite a decline in hunting. Our apparel business was below expectations and below last year. Lastly, I'd like to talk about the marketplace. There's a lot of activity in the sporting goods landscape right now. The long-awaited consolidation is taking place. Over the past several months, City Sports in Boston has liquidated, Sport Chalet has announced the closing of all of their stores, the Sports Authority is in the midst of liquidating and closing their 400-plus stores, and others are evaluating strategic alternatives. Although it's a mess, it's a great opportunity for DICK'S Sporting Goods. This environment will likely put short-term pressure on our business. There are over 200 stores within 5 miles of a DICK'S store that are closing and liquidating and over 350 stores within 10 miles of a DICK'S location. Once this consolidation works its way through the system, we are poised to pick up significant market share. We're in the process of executing plans to ensure a meaningful portion of this market share comes the DICK'S Sporting Goods. Although there will be some short-term pain during this process, we're pretty excited about the long-term future of our stores and our business online. We also have a very strong balance sheet with no long-term debt. It helped us through the consolidation process. Last year, we generated over $640 million in cash from operations, produced approximately $730 million in EBITDA and returned over $420 million to our shareholders through share repurchases and dividends. We also continue to invest both online in our store experience with increasing investments from our key vendor partners, such as Nike, Under Armour, adidas and The North Face. I'd like to thank our over 30,000 associates who have worked so hard to help ensure that DICK'S is not only a survivor of this consolidation but continues to lead this industry. Thank you to all of them. I'd now like to turn the call over to Andre. André Hawaux: Thank you, Ed. As we previously discussed, one of our growth strategies is opening stores in new and under-penetrated markets. When opening in these new markets, we see our eCommerce sales typically double. Our new stores also delivered very attractive unit economics, on average generating an approximate 50% cash-on-cash return in year 3. In the first quarter, we opened 3 new DICK'S stores with 2 of them in brand new markets. We also relocated 3 DICK'S Sporting Goods stores to more attractive retail nodes and opened 2 new Field & Stream stores. During the second quarter, we expect to open approximately 5 new DICK'S stores and relocate 2 DICK'S stores. In total for 2016, we expect to open up approximately 36 new DICK'S stores and relocate approximately 9 DICK'S stores. We also expect to open approximately 2 new Golf Galaxy stores and 9 new Field & Stream stores with all but 1 in the combo store format. As Ed mentioned, one of the ways we are driving productivity is through our new premium full-service footwear decks, and the early sales results are encouraging. The enhanced customer experience is being supported by investments in store payroll, associate training and technology, and importantly, will include a broader assortment of brands and styles. At the end of the first quarter, we had 52 new full-service -- new premium full-service footwear decks online. We expect to have approximately 124 in place by the end of Q2, in time for the critical back-to-school season. The remaining 54 will be in place in time for holiday, bringing our total to approximately 180 premium full-service footwear decks. Beginning in July, these stores will have a meaningfully broader assortment not readily available at DICK'S Sporting Goods. I'll now turn the call over to Teri to review our financial performance in greater detail. Teri List-Stoll: Thanks, Andre. Good morning, everyone. Beginning with our first quarter financial results, consolidated sales increased 6.1% to approximately $1.7 billion. Consolidated same-store sales, which includes all banners, both online and in-store, increased 0.5% within our guidance of flat to up 1%. Within this, DICK'S Sporting Goods' omnichannel same-store sales increased 0.4%, driven by a 1% increase in sales per transaction and a decline in traffic of 0.6%. Golf Galaxy omnichannel same-store sales increased 1.7% and our eCommerce business grew 15%. Gross profit for the first quarter was $496 million or 29.86% of sales, down 10 basis points year-over-year. Within this, merchandise margins expanded. However, this improvement in merch margin was more than offset by occupancy and an increase in shipping expenses as a percentage of sales due to the growth of our eCommerce business. SG&A expenses were $399 million for the quarter. This is 24% of sales, deleveraging 96 basis points from the first quarter of last year. This deleverage was primarily driven by higher store payroll costs as we continued to invest to enhance the shopping experience within our stores as well as higher administrative, payroll and related benefit costs to support our planned future growth initiatives. We delivered earnings per diluted share of $0.50, which is at the high end of our guidance of between $0.48 and $0.50. Now looking to our balance sheet. We ended the first quarter with approximately $92 million of cash and cash equivalents and $158 million in borrowings outstanding on our $1 billion revolving credit facility. This compares to $51 million outstanding at the end of the first quarter last year. The increase is a function of returning capital to our shareholders and our continued investments in our growth. Total inventory increased 7.3% at the end of the first quarter of 2016 compared to the first quarter of 2015, slightly higher than the 6.1% sales growth in the quarter. This delta between inventory and sales growth is primarily made up of the cold weather merchandise that was packed away for the 2016 winter season. Now turning to our first quarter capital allocation. Net capital expenditures were $73 million or $89 million on a gross basis. Additionally, during the quarter, we paid dividends of $17.6 million. We also completed share repurchases of $50 million at an average price of $46.81. Since the beginning of 2013, we've repurchased approximately $863 million of common stock. And we have approximately $1.1 billion remaining on our authorization. Now turning to our outlook for the remainder of 2016. As we've indicated, 2016 is an important investment year for us. First, we are continuing to invest in eCommerce as we transition to full operational control in January 2017. Second, we're partnering with the United States Olympic Committee and Team USA in a way that will have a far-reaching impact on our brand. And lastly, as Andre described, we are elevating the footwear business in our stores. We estimate these strategic investments will have an approximate $50 million to $55 million impact on earnings before taxes in 2016. Additionally, based on the expectation that TSA Sports Authority will liquidate all 400-plus stores and Sport Chalet will be closing and liquidating all of their 48 stores, together removing over 20 million of square feet from the market, our short-term results could vary widely. We believe TSA will be running a liquidation event through all of the second quarter and through the back-to-school portion of the third quarter. Importantly, as I described, we remain confident in our ability to capture the displaced market share and to strengthen our leadership position. This current market consolidation and the strategic investments we're making will benefit our business for many years to come. Due to liquidation pressure of Sports Authority and Sport Chalet in the near term, for 2016, we are lowering our full year guidance and now expect earnings per diluted share of between $2.60 and $2.90. We expect consolidated same-store sales to be in the range of negative 1% to positive 1%. Operating margin is expected to decrease year-over-year, driven by SG&A deleverage as we make strategic investments in our business. This will be partially offset by an expected increase in gross margin. Although painful in the short term, we see this industry consolidation as an opportunity over the long term. Net capital expenditures for the full year of 2016 are expected to be approximately $230 million or about $420 million on a gross basis. 2015 net capital expenditures were $204 million or $370 million on a gross basis. For the second quarter, we anticipate earnings per diluted share of between $0.62 and $0.72. Consolidated same-store sales are expected to be in the range of negative 4% to negative 1%. Operating margin is expected to decrease, driven by SG&A deleverage and a slight decline in gross margin. Again this guidance is heavily influenced by the liquidation activities taking place over the next 1.5 quarters or so. This will conclude our prepared comments. We appreciate your interest in DICK'S Sporting Goods. Operator, please open the line for questions.
Operator
[Operator Instructions] And your first question will come from Robbie Ohmes of Bank of America Merrill Lynch.
Robert Ohmes
Ed, I actually had a broader question for you. I was hoping, given the outlook for The Sports Authority banner you noted to go away and signs of pressure from other of your competitors, could you talk maybe more generally about how the -- your key vendors are thinking about DICK'S Sporting Goods and where DICK'S Sporting Goods fits in for them over say, the next 5 to 10 years? And could you link into that your dot-com business versus your store growth potential over the long term? I know it's kind of open ended but there's a lot going on, and I think it'd be helpful to all of us.
Edward Stack
Thanks, Robbie. Well, how the vendors are thinking about us is I don't think significantly different than they have been thinking about us, which they continue to make meaningful investments in our business. You can see the investment that we're making in the footwear platforms and what we're doing with Nike there, what we're doing with Nike, Under Armour, adidas and The North Face in our stores, we continue to work with these brands very closely. I think that they really look at us as the future on the wholesale side of their business, which will continue to be very important. Although a number of brands have -- they talked about what they're doing from a DTC standpoint, they also talked about a meaningful part of their growth is going to come from the wholesale side of their business, and we're an important part of that wholesale side of their business. From a dot-com standpoint, we continue to think that there's great opportunities for us to continue to grow our dot-com business. As we move to the platform, our own platform will give us a lot more flexibility than we have right now. And based on what's going on in the marketplace that Teri indicated and I've indicated, there'll be some short-term pain, but there's an awful lot of opportunity out there for us with this consolidation that everybody knew what was going to come, we just wasn't sure when. And it all seems to be coming at relatively the same time. So it creates a big opportunity for us, and we continue to work with these brands, and they continue to be very helpful and invest with us.
Robert Ohmes
And Ed, should we -- you aren't acquiring anything from Sports Authority that we know of so far. I mean -- but should we assume that there -- we shouldn't expect you to make regional acquisitions potentially in the future or how -- or does this environment make it easier for you to do some regional acquisitions?
Edward Stack
Robbie, I don't think -- I mean it's been kind of well-chronicled that we've talked -- we were at the auction for TSA, and we talked about a very small group of TSA's assets. And whether we end up doing this or not, it's hard to say. It's really inconsequential with what we're looking at from TSA. There's a small group of stores that we would love to get. But with all that's going on in retail today, with other retailers, Penney's, Kohl's, Sears, Macy's, a few of them have announced store closings, there's going to be real estate out there, and some of these trade areas we'll get into eventually. So this is pretty inconsequential to what we're doing with TSA right now. And regional chains, I don't see us acquiring regional chains. I mean we'll look at a couple of the Sport Chalet sites also, but the other regional chains, Robbie, I don't see us being an acquirer of those. We'll grow organically with a big part of our growth coming from the dot-com business.
Operator
The next question will be from Seth Sigman of Credit Suisse.
Seth Sigman
Just on the short term, I think last time, you guys reported there were some uncertainty about TSA and the state of them at that point. Can you give us a sense of how the first quarter played out? What the impact from those first, I guess, 140 liquidations were? And then what are you guys assuming in the second quarter guidance in terms of the impact from those liquidations?
Edward Stack
Well, Seth, the -- we knew that -- what was going to happen in the first quarter, but they were closing and liquidating about 140 stores. And these were really their -- most of them -- many of those were their worst-performing stores. These were the ones that they were going to jettison when there was talk about reorganizing the business. And we've had access to all of their store -- and from a sales standpoint, what the -- we got a lot of information about their stores through this process. And we have a sense of what impact will be in the short term and then what some of the opportunities we could have to gain market share there. So we're pretty confident in what we've laid out here. And as far as the second part of your question again?
Seth Sigman
Just what would you be assuming in the second quarter for the impact? I don't know if there's a way to quantify what's in the comp guidance.
Edward Stack
Well, we -- if we talked about this and if we didn't have these issues, we'd probably be looking at somewhere between minus 1% and flat based on what's going on in the marketplace right now. So there's a big part of this has got to do with the short-term liquidation. And remember, there's over 200 Sports Authority stores that were within 5 miles of a DICK'S store and a total of 350 stores that are within 10 miles. So that's going to have a short-term impact, but it does provide us a great opportunity going forward.
Seth Sigman
And just a follow-up there. Is there a thought that the impact is mostly isolated to the second and third quarter? Or do you think that there is going to be some pull forward from these liquidations and also impact the fourth quarter?
Edward Stack
Yes, it's going to be primarily second quarter and the third quarter really primarily around the important back-to-school season. But we do believe that there will be some pull forward out of the fourth quarter into the -- into right now through this liquidation process. And we really expect to see the -- a bigger benefit to this beginning in '17.
Seth Sigman
Okay. And if I could just ask a follow-up question. I think Teri talked about the store payroll cost increasing in the quarter. Can you guys elaborate on the changes that you're making, what's onetime? What's recurring, and what's part of that $50 million to $55 million you talked about? Because I know one of the opportunities here you talked about pretty clearly is to improve the store experience over time, so just curious what may be changing. Teri List-Stoll: So of the $50 million to $55 million, if you remember, a big portion of it is Project Eagle, and then the remainder is split between service footwear and the marketing investments we're making in brand equity. And so if you split those apart, obviously, the Project Eagle, we've been very public about how it plays out this year and next. And then of that remainder, particularly as it speaks to store payroll, some portion of the full-service footwear investment, let's call it -- I think we've kind of landed on $15 million, $16 million for that. Some portion of that is the current year impact of installing the footwear decks, et cetera, and then a portion of it is store labor. And I'll let Andre talk a little bit about the store labor portion. André Hawaux: Yes, so I think Teri articulated the pieces that are supporting the investments we're making in premium full-service footwear. The other things that we have out there, Seth, as well is we are enhancing our customer experience. And also what we have in some marketplaces, as you know, there is a little bit of upward rate pressure that we're also feeling as a result of various state initiatives around minimum wage. So I would capture them all, and we're not going to carve out what those dollars are. But that's roughly what we're seeing in the investment in payroll.
Operator
Our next question will be from Kate McShane of Citi Research.
Kate McShane
I just had a couple of questions, one on the impact from TSA. And I think you had mentioned before that there is some opportunities for you to buy maybe some cheaper inventory from the vendors that -- as a result of what's happening in the marketplace. Has that come to fruition? And how much has that been able to offset some of the margin pressure or the expected margin pressure from the liquidations?
Edward Stack
Well, that process is really just starting to take place once TSA indicated that they were going to close their stores. So we've gotten calls from some vendors and provided us some opportunities to buy some product off-price. I won't go into specifically what that is. But we do think that, that will help alleviate some of the margin rate pressure, but it's not significant.
Kate McShane
And then I think you had mentioned in your prepared comments that apparel was below your expectations. Can you give us any detail, the breakdown between men's versus women's versus your expectations? And then how footwear trended versus your expectations during the quarter?
Edward Stack
Yes, so we're not going to get quite that granular for you, Kate, but the business was a bit more difficult. Some of the apparel miss came from cold weather merchandise, but you still have a fair amount of that. You still have some of that in Q1 in February and March. We also have -- and in the athletic piece of that, you've got some of the issues around that with fleece and all that. But men's was better than women's. I will -- I'll get to that point. So the men's business was better than the women's business.
Kate McShane
Okay, great. And just to sneak in one last question about inventory growth. I think in the press release, you had mentioned that it included some winter packaway. Are you able to tell us what the inventory growth would have been x the packaway? Teri List-Stoll: Substantially all of the difference between the sales growth and inventory growth is related to that packaway.
Operator
The next question will be from Simeon Gutman of Morgan Stanley.
Simeon Gutman
Just to follow-on to the TSA questions, and Ed, it's probably early and may not have enough examples. But so some of the 140 that have closed, they've liquidated and they've shut down, are you seeing any lift or retention that's coming back into the DICK'S store? I know there's a lot of estimates out there of what transfer rates could eventually be but curious if there's an early read on that.
Edward Stack
There's not quite yet and I'll tell you the reason why. Those were really their smaller stores so they would have less of an impact. Also, we think that some -- those liquidations just recently concluded. We think there was some pull forward of some purchases, so there hasn't been enough time yet for us to be able to give you an indication there.
Simeon Gutman
Okay, that's helpful. And I may have missed it in prepared remarks. If -- did you or can you speak to any regionality in the business? I guess we've heard a story that the Northeast has been tough. Does weather explain variability? I guess weather and maybe TSA would explain variability among regions. But anything else to call out there?
Edward Stack
So TSA, we think is going to have an issue, and we're not talking about the weather anymore. The weather can have an impact, but we're not going to hide behind the weather. We're actually really pretty pleased under the -- with the environment of what we did in the first quarter, posting positive comps and hitting the high end of our expectations. So we were relatively -- we were really quite pleased with what we accomplished in the first quarter in a difficult retail environment.
Simeon Gutman
And to that, the improvement in ticket, did that play out any differently than how it did in terms of the drivers of that ticket growth? Was that similar or different to how it played out in previous quarters?
Edward Stack
Not a lot different. We had, we've had some nice growth in the AUR around the golf business, which we've talked about that all of the inventory that had been tied up in the system, along with the suppliers and retailers is pretty much gone. Our margin rates again in the first quarter were up in the golf business. Our footwear business was really pretty good. So nothing really meaningfully different than what you would have seen in previous quarters.
Operator
And the next question will come from Christopher Horvers of JPMorgan.
Christopher Horvers
Chris Horvers. Following up on the TSA locations. So I guess only looking at narrow subset of stores, are the locations that bad or are the lease rates just too high? Or do you think there's just too much money that needs to be put into the stores and wait for the landlords to take it back, and you can get a better deal on the back end of it? Because if you look at where their stores are, at least from a state perspective versus where you'd like to grow, it seems to be a pretty good crossover there.
Edward Stack
There are some -- there are a couple of stores that we've looked at. But what you've got to do, you have to take the TSA lease as it is. You've got to pay the cure cost, which is really the rent that TSA may not have paid. And we've taken a look at some of this, and we've got a very small number of stores that we're interested in. Some of the reports are relatively accurate for the number of stores we're looking at. But it's really inconsequential to our growth plan. And as I said, with all the retail consolidation going on and store closing across retail, we're -- we don't feel compelled that we have to take any particular deal that there'll be other opportunities in those trade areas. So if we can make the deal that we're comfortable with, we'll make the deal. But we're not stretching like any stretch of the imagination to do a deal.
Christopher Horvers
And so -- understood. So it's not that -- the locations might be fine. So how does that make you think about the potential share capture, given the close proximity and the growth of the overall online business in this category? Should we think about your overall market share as the right guide in terms of how much share you capture from TSA?
Edward Stack
Well, we're taking a look at this. So from a market share standpoint, in markets where we are, like we said, they've got 200 stores that are within 5 miles of a DICK'S store. We'll pick up an awful lot of that market share. There's 350 stores between TSA and Sport Chalet that are within 10 miles of a DICK'S store. We'll pick up a fair amount of market share there. Some of the stores that they're closing in markets where we don't have a store, in some of the 5 boroughs in New York City or Alaska, Hawaii, which we're really not interested in, obviously, we're not going to pick up any share. So I would look at we're going to pick up share in markets that we do business with and we compete with them in, I think, a significant amount. And our online business, we think, will grow also because of the share that we can pick up from TSA.
Christopher Horvers
Understood. And then last question is as you think about the second quarter guidance in particular, I guess how much gross margin headwind are you baking in for TSA? And is it potential markdown risk, or is it more your need to step-up voice as they announce all the liquidation sales loudly?
Edward Stack
Well, it's going to be -- there's going to be some customers who are going to go shop -- who might shop with us normally that based on the liquidation, they're going to take a look and see what Sports Authority has. So I think it's going to impact our sales, which you saw in our sales guidance. When that impacts our sales, it's going to make it -- some of the expenses deleverage as we talked about. But we are not going to go chase the markdown dollars with Sports Authority. So when they're running x amount of product at 25%, 30%, 40% off, it's going to be -- we're not going to go chase that. We don't think that's the right thing for our brand to do long term. And we're really looking at this as some short term pain, which we're willing to endure for the long-term benefit of our company and our shareholders.
Operator
The next question will come from Stephen Tanal of Goldman Sachs.
Stephen Tanal
Ed, could you maybe -- it sounds like you guys have a very good sense for the TSA impacts. But I didn't think you sized the impact you thought you saw in 1Q on the comp. Are you able to share that level of color?
Edward Stack
I'm sorry, I'm not really sure I understand the question.
Stephen Tanal
Just like if you said, okay TSA did x basis points to the comp in 1Q like you would have comped x otherwise, something like that, to help us sort of think about the magnitude of the impact there.
Edward Stack
Yes, it's pretty tough to say. And again, these were pretty -- relatively small stores, so we don't think it had a real big impact on our business in Q1, probably a little bit. But again, from what we've seen, these are their smaller volume stores. These are the stores that if they had reorganized, they wanted to jettison out of the fleet. So they weren't stores that were performing very well for them, and therefore, they didn't have a meaningful impact on us.
Stephen Tanal
Understood. And as we think about stores you may acquire, how long does it typically take you retrofit a store -- more specifically, of course, a Sports Authority store to a DICK'S?
Edward Stack
Yes. So it depends on the level of retrofit that we would want to do. But we can have it done in a matter of 4 or 5 months.
Stephen Tanal
Got it, okay. And then just lastly, I mean obviously, the auction's done. There's some information out there. Now you didn't comment on kind of the outcome. Do you have a sense for when you may, or is there something specific you're waiting, perhaps the sale hearings next week?
Edward Stack
Yes, we'll see how it goes. We have yet to reach an agreement. We made -- there were some things in the press that were relatively accurate of what we've been talking about. But we haven't reached an agreement, and quite frankly, we may not. And as I said, these sites are interesting sites that we would take if we can get them at the right economics. But they're really inconsequential. They're not -- it's not very significant to our growth plan. And as we've looked at this with all the other real estate that's coming online from some other retailers closing stores, we're confident we will get sites in those trade areas eventually. And we think this is a time to be very patient out in the marketplace so we're not in any rush.
Operator
The next question will be from Michael Lasser of UBS.
Michael Lasser
So it seems like you've baked in a significant impact from the TSA liquidations in the second quarter. But it seems like you also are not baking in virtually any impact of market share gains in the second half of the year to get to the midpoint of the guidance. You have to assume that your comps are flattish, maybe slightly positive, slightly negative in the second half. So what was the thought process behind only baking in the downside and none of the upside?
Edward Stack
Well, there's a couple of things. So we think the TSA, the way we understand, they will liquidate through June, July and August. It may go longer. We don't know. But even if it goes into August, that goes into an important part of the back-to-school selling season in the third quarter. And we feel that there will be business that will be moved from the third quarter, fourth quarter into these other quarters. Some people will do some buying upfront. And we're just -- we just think that there's a possibility that the market could just be tired by the time we get into the -- toward the end of the year, and we really feel that there'll be an upside to the -- beginning in '17. There may be some upside at the back half of the year, which we talked about on the previous quarter call. But we do think that the market could be a little weary of sporting goods promotions as TSA and Sports Chalet (sic) [Sport Chalet] liquidate 20 million square feet of sporting goods. That's a lot.
Michael Lasser
But it is fair to say that you really haven't baked any share gains from those liquidations from that 20 million square feet into the second half of the year outlook. Is that right?
Edward Stack
That would be accurate, yes.
Michael Lasser
And then secondly, Ed, obviously, the margin of the business has been volatile over the last years, and it seems like you're on the precipice of a lot of margin-enhancing opportunities whether it's the eComm business coming back in-house, the share gain. How much are you going to let fall to the bottom line as we look towards next year? And how much are you just going to flow back into the business because that's the way you think is the right thing to do?
Edward Stack
Yes. As we get further into taking a look at what we're going to do for next year, we'll make those decisions. But we do think, as we said from an eCommerce standpoint, we think that will increase our margin rates 30 basis points as we move to our own platform. So we'll take a look at that. The big -- the meaningful amount of investments that we need to make in our business are being made through '16, and we expect that the Project Eagle or the eCommerce business will -- that will slow going into '17. We're making a very big bet on the footwear side of the business with construction costs and build-out costs here in '16. We don't expect that to accelerate. We're going to have approximately 175, 180 of these stores done by the end of this year. We'll read that and see where that goes, and if there's another group of stores we want to do in '17, I suspect it'll be probably toward the back half of '17 or beginning of '18 if we do that. But a lot of the investments are being made. And we said upfront earlier this year and in '15, we telegraphed that, that '16 would be an investment year, and we expect those to slow in '17.
Michael Lasser
Let me ask it this way. As recently as 2014, you had an 8% to 9% operating margin. Is it realistic to expect as you move through this transition period, where you're front-loading some investments, that once you get past it, you'll be able to get back to the 8% to 9% operating margin that you had as recently as 2 years ago?
Edward Stack
Let us get through the balance of these next couple of quarters, and let's see what happens with the TSA, what kind of market share we can pick up. And give us toward the end of the year to give you more guidance on that question. It's a fair question. We're just not ready to provide guidance for that right now.
Operator
The next question will be from Sam Poser of CRT Capital.
Samuel Poser
There was some information out the other day regarding Sports Authority, and I'm not sure about Sport Chalet. But that -- they're really -- they seem to have a lot of stores, but there wasn't that much inventory there. It sounded like there's like only about $400 million worth of inventory. So I mean, yes, there's a lot of stores, but it sounds like a lot of the retailers stopped -- or a lot of brands stopped shipping these retailers fairly recently. So this liquidation may not be as -- I mean, what is your thought there? My number is wrong based on what you know because its impact may not be quite as big as you're leading onto if those numbers are right.
Edward Stack
Well, Sam, if you think about this, that's $400 million at cost, not at retail, so it's a much bigger number at retail. And I'm sure you know as they go through the liquidations, the liquidators have the opportunity to augment that inventory with buys or things that they have from previous liquidations, so I think it's pretty significant. And it is $400 million at cost, whatever that number translates to at retail in a very short period of time.
Samuel Poser
Right, right. And then as far as the geographies of where you might be interested, there's some locations in South Florida that, from what I've heard, were very good, Sports Authority stores; and then in Southern California, which is basically going to be vacated of sporting goods. Are those the general vicinities of where your -- I guess, the 20 to 30 stores you might be interested in are located?
Edward Stack
Well, we think it -- we're not going to give you that level of granularity right now. But the stores that we've looked at, we would be pleased to take those if the economics are right. As we've done a survey of the areas, we know that with some of the other closings that have been announced or other closings that may come, we're not concerned -- one thing we all know is there's plenty of real estate around for retailers, and we don't feel compelled or we don't feel any pressure to go and make these deals at the present time. If we can give them under the right economics, we'll do it. And if we don't, we're good walking away.
Samuel Poser
Then one last thing. Sports Authority is said to do about $2.5 billion worth of sales annually. Without really thinking about any store pickups, I mean, with the 350 stores within 10 miles, I mean, how much of that business do you think sort of will sort of naturally with some, I guess, marketing from you but over time sort of go your way, I mean, when you think about it, let's say, over the next few years?
Edward Stack
You know what? I'm not going to go out on a limb and put that number out there, right? I appreciate the question and nice try. But as we kind of go through this, we'll give you guys some sense. You'll see what our sales are. We think we have an opportunity to pick up meaningful market share, but we're not going to go out on public and say what we think that is right now. We don't think that would be appropriate.
Samuel Poser
Do you think we'd know that by, let's say, the end of the third quarter once sort of the dust has settled with liquidations, and you've seen a little bit? Or do you think that's more of an end-of-the-year situation...
Edward Stack
I think this is more end of the year, and as I indicated, I think we'll start to see that more impact beginning in '17. Sports Authority's liquidation is going to go through this Father's Day period. It's going to go through a very big -- virtually, all of the back-to-school selling period. And I think at that point, the market's going to be a little tired, and some businesses going to have been pull forward. And I think we'll start to see the positive impact of this in '17. Could there be some positive impact in the fourth quarter? Yes. And if there is, we'll let you know. But the way we're looking at this right now is it's going to be beginning in '17.
Operator
The next question will be from Michael Baker of Deutsche Bank.
Michael Baker
A couple. One, you -- how is the Sports Authority going away change your long-term store count plan? Have you gone back and reassessed what you may have thought in terms of a real estate plan? As you said, their markets where you don't exist and where they did. Do you now plan on putting more stores in those types of areas?
Edward Stack
Yes, I don't think that is really changed. I think we can do -- if we were looking at putting a store in trade areas -- because we always felt very comfortable competing with Sports Authority. So -- and as many of you know, we've got a store within a couple of miles or right across the street from a Sports Authority, and those stores have always performed quite well. Our view would be that the stores that we would put in those trade areas will have a higher sales volume. We don't necessarily need more stores.
Michael Baker
Okay. Helpful. A couple more if I could. You had said early in the call, you do have plans in place to drive your share during this time. I mean, are those plans above and beyond the footwear deck and the Olympic branding and other things like that?
Edward Stack
Yes, we'll take a look at some marketing, increasing some marketing in some local areas where we feel that we've got the opportunity to take some significant market share. And we're working through this, but it's all baked into the guidance that you've seen.
Michael Baker
Okay. That was the important point. Lastly, unrelated to Sports Authority, the apparel weakness, I know we're not talking about weather, so -- but is it more indicative of the overall consumer environment? Or do you think there are any share issues? We know that Amazon is getting more aggressive in the apparel space. Just wondering if you could sort of help us with why apparel was weak, if not the weather.
Edward Stack
Well, I think we're coming off some pretty good apparel numbers over the last several years. We've been really aggressive there. I don't think that it is a share issue. I think that, that business has been really -- has been very good for us. We're not going to hide behind the weather, but we continue to invest in our apparel business and think it will continue to be an important part of our business and a very profitable part of our business.
Operator
Your next question will be from Camilo Lyon of Canaccord Genuity.
Camilo Lyon
Ed, last quarter, you talked about investing and attracting TSA customers in those initial 140 store areas. Can you just talk about the success you've had in attracting them to your stores? And have you begun marketing to them already in their remaining trade areas?
Edward Stack
Well, we're starting to, and we looked at not only some of the -- those markets. We're waiting to get through the liquidation process, and then we would start that. And they've liquidated -- they're pretty much done with those 140 stores. Again, they were the smaller volume stores that didn't have as big of an impact on us. But yes, we're starting to market to those, and we think that there will be a positive impact.
Camilo Lyon
Have you seen the uptick in the rewards member sign-ups? I think that's what you've been using to try and attract them to your stores.
Edward Stack
Well, we don't have their customer list. We just continue to try to market and try to bring people to shop in our store and try to sign them up when we get them here.
Camilo Lyon
Okay. Since you're one of the very few retailers left that will continue to open large stores, have you already begun to see the benefits of lower rent costs in your current discussions with landlords, irrespective of any stores you may take over the next few months from the TSA [indiscernible]. Are current rent discussions becoming more favorable?
Edward Stack
I don't think it's gotten any better or any worse than it has been. And I think that as some other retailers close stores that they've announced that they're going to close, there's a number of those that we would have an interest in. And again, we don't feel this -- we're not compelled to open stores or accelerate our store program. We're very comfortable with what we're doing. And our view is if we can get the right economic -- we're very disciplined from a real estate standpoint. And if we can get the right economics, we'll do the deal. If we can't get the right economics, we walk away from the deal. And believe me, we've walked away from plenty of deals where we didn't feel the economics were right. In many times, if you let it sit for a few months, sometimes 6 months, sometimes a year, you come back and you make your right deal. So we're very disciplined, and we're very patient.
Camilo Lyon
Would you say that the economics have become more favorable in the last 3-month period, given that TSA has completely gone away, and before, there was an option that they may have stuck around in a smaller form?
Edward Stack
I don't think landlords are really thinking of Sports Authority. We're starting to build some stores from the ground up again. Some centers are being added onto or built. And I don't think anybody was looking at Sports Authority as a viable tenant. So they really weren't playing in the game, so they didn't have much to do with real estate rental prices.
Camilo Lyon
Okay. And then just shifting gears on -- you mentioned on the full-service footwear decks that you'll be getting new product that you haven't gone before in the DICK'S stores. Can you just talk about what that product consist of. And then any sort of comments you might have on your brand Jordan stores, how those are performing.
Edward Stack
We continue -- we'll be -- I will tell you, we'll be investing in some additional brand Jordan shops. We love those shops. And as far as what we're doing in footwear, we're relatively happy with what's going on there.
Camilo Lyon
But can you talk about the categories that you're getting more allocations from that you weren't before?
Edward Stack
Well, we're getting -- again, some of the better-selling shoes that you would have seen in the marketplace that we didn't have access to. So if you walk into our store today, the premium full-service footwear areas you see, you'll see some -- you'll see Nike Hiroshi shoes, you'll see some of the key adidas shoes, you'll see Steph Curry. You'll see some shoes that you didn't find that weren't as readily available in our stores in the past. You'll see those in these full-service footwear decks.
Operator
The next question will be from Chris Svezia of Susquehanna Financial.
Christopher Svezia
I guess, Ed, for you, just to go back on the footwear for a moment. Is it fair to say that footwear out-comped the corporate average of 0.5% in the quarter?
Edward Stack
We're not going to give you that level -- get too granular with that, but the answer would be yes.
Christopher Svezia
Okay. All right. And then I'm curious, when you step back and think about the market share opportunities in -- within 200 stores, 5-mile radius, what are some of the, I guess, inhibitors from you obtaining significant market share, whether that consumer goes to another broad, hardlines retailer or mass merchandiser or goes online? Just maybe how do you think about the ability to retain as much as possible that market share that becomes available.
Edward Stack
I think there are some things that we have to do from an execution standpoint, so we have to plan for that market share so that we have the products so that we're in-stock in that product, which is going to require some -- to make sure that we've got the right inventory there. We're going to need to make sure that -- and Andre is doing this with the store operations group, he and George Hill. We need to make sure that we provide the customer with terrific service, and we've got people on the floor to help them. We make -- need to make sure that they have a great experience, which comes from having what they want, having it in the size that they want and for helping provide them to make an informed decision of the right product for them. So there's a number of things that we need to do that we are in the process of doing. We also need to take a look and try to market to those people to come and shop with us. Because I believe where they shop next, if they were a Sports Authority shopper and they did $2.5 billion in sales roughly, so they had some shoppers, our firm belief is that where those shoppers shop next is going to be where they primarily shop for their products that we sell. So we're going to work very hard to market to them, to have them come and shop with us.
Christopher Svezia
And that's as you said, I think, earlier. That's factored into your thought process for 2016, correct?
Edward Stack
Yes.
Christopher Svezia
Okay. And just on, from a category perspective, golf. I know you haven't touched on that just yet, but nice to see it comping. Any thoughts about sustainability? What's going on the industry from a pricing and inventory management perspective? Just any additional color. It's nice to see, at least, a positive comp out of that.
Edward Stack
Yes, and so it has been a positive comp. Some brands came out with some really great product that captured the imagination of the golfer. TaylorMade with the M1 and the M2, Callaway with the Great Big Bertha. There's been some new shoe designs out from FootJoy. They've done a really great job over the last several years. So there's been some good product out there. The golf apparel business, there's some great golf apparel out there that's been helpful. And the pipeline of inventory is in pretty good shape, and we've indicated that over the next couple of quarters as our margin rates are up. And we started to see somewhat influenced by the weather in a positive way that rounds are actually up, so that's helpful to the golf business.
Operator
The next question will be from Patrick McKeever of MKM Partners.
Patrick Gerard McKeever
Just also on the footwear, the new footwear decks, and I saw one of them recently. They look fantastic. Just wondering if you could share any kind of numbers on the impact to same-store sales in footwear, maybe the economics. I know it's early, but the economics. And then what might be -- the hurdle rate be from a return standpoint for you to go forward and move beyond the 175 to 180 stores that are planned for this year?
Edward Stack
Well, so as you can imagine, we're not going to get too granular on this for competitive reasons and for some other reasons. But I will tell you that they are -- once we get through the construction process, they're performing better than the balance of the chain from a comp standpoint. So they're having the desired effect of being positive to our footwear business. And from an IRR standpoint, we're not going to let you know what that is. But you can imagine, if we continue to go forward with these, that they're meeting the hurdle rate that we put in place.
Patrick Gerard McKeever
Okay. Sounds good. And then on the -- the hunting business may be a little -- you mentioned that it was soft in the quarter. Just wondering if you could give us a little additional color, better or worse than fourth quarter, just thoughts on the current environment.
Edward Stack
Well, the hunt business is -- has been difficult. And some of the things that are driving that business, we're not as invested in. The handgun business, some of that, we just don't -- we sell those in some stores. We don't sell them in all stores. But we suspect the hunt business is going to continue to be challenged for a little bit here. We don't -- we're not looking at that to get a whole lot better. Although, I will tell you that our hunt business in Q1 was a bit better than it was in Q4.
Operator
Our next question will be from Peter Benedict of Robert Baird.
Peter Benedict
Just the $0.10 to $0.15 cut on the earnings plan, can you give us a -- it sounds like it's spread across the balance of the year, 2Q, 3Q, 4Q, obviously more in 2Q. Can you give us a sense of maybe how that buckets out across the quarters?
Edward Stack
We've never really provided guidance outside of the quarter or the year that we've been in, so we're not going to get that granular with you on it. We do feel that, as we've said, this liquidation is going to have an impact on Q2. It will have an impact on Q3 because it will go through the all-important back-to-school time frame of the third quarter. And we think there'll be some pull forward out of the fourth quarter into the second quarter or third quarter. And the market is just going to be tired from a sporting goods standpoint going in the fourth quarter. Now we might have some upside from that. We haven't baked that in. And we think the benefit of this consolidation that the industry is going through, we'll see the benefit of that in '17.
Peter Benedict
Okay. Sounds like a reasonable approach. Just the other would be just on this overtime rule change that's coming into effect, just any early thoughts, considerations on that and how that might impact the way you guys manage payroll, et cetera. André Hawaux: Yes, as you know, those regs just came down the other day, and I think what we're doing right now is we're assessing the impact. We don't see it as a material impact in either 2016 or 2017 as we go forward. So it is something we're going through. As I said, the regs just got published the other day, and we're going through that. But we don't see that as a meaningful cost increase year-over-year.
Operator
The next question will be from Wayne Hood of BMO Capital.
Wayne Hood
Yes, I just had 2 questions, actually. Separately, from looking at a small subset of TSA stores you might buy. Why wouldn't you put forward the proposal to buy TSA's customer loyalty list that they developed since 2012? And then I had a follow-up.
Edward Stack
We haven't given any granularity into what the offer is on the table, so haven't said we've done that, haven't said we haven't done that.
Wayne Hood
Do you think, putting aside what you did or didn't, is that a list that you would view as something that you would want to get? Because stating the obvious, right, it's a list that you can deep dive into.
Edward Stack
So could we? Sure. There's other ways to get those -- get lists like that also. So list of names is not -- we're not that concerned about the list of names. If the real estate sites are good sites and we can get the economics, we'd be happy to do that. The list of names is interesting, but we can get names very easily. And we're starting to target some of those customers through other lists that we buy, and we think we might be able to buy them cheaper than we can buy from TSA.
Wayne Hood
Okay. My final question is just when you look at the market share data by line of business at TSA, recognizing that you don't index anywhere, but would you say that like footwear would be the greatest opportunity for you as you look at categories where they might be overindexing, where you would say that's our biggest opportunity? Where would that be?
Edward Stack
So it would only be kind of our sense because the data that we got from them was not at that level of detail by category of business. But we do think that they had a relatively good footwear business, and we think footwear is an opportunity to gain some market share as is their apparel business and their team sports business. They had exited some of the other businesses or really scaled them back such as the hunt, fish, camp business and some of the some other hardlines -- ancillary hardlines businesses. But I would say footwear and apparel is -- we're looking at that will be the biggest market share opportunity for us.
Operator
The next question will come from Scot Ciccarelli of RBC Capital Markets.
Scot Ciccarelli
Ed, I have a bigger question for you or a bigger picture question, rather. What do you think the biggest challenges are for your industry? You had TSA and Sport Chalet essentially going away. DICK'S Sporting Goods as the leader of the industry, essentially flat comps even without TSA if we kind of look at the first half. Do you think it's an over-stored market? Is it a combination of just various pockets of softness in different categories, slower levels of innovation on part of vendors, channel cannibalization from eCommerce? Just what's your view and color on that?
Edward Stack
I think there's a number of things. I think it -- the industry has definitely been over stored. We're making some big strides with this right now with over 20 million square feet coming out of the marketplace. I think that some of these other companies didn't have the relationships with the vendors that we do. When you walk into the stores, you can see that with the investment that we've made in conjunction with Nike and Under Armour and TNF, so that was a big part of this. And then I think one of the smartest things that we did versus some others is that we have no debt, and a number of these retailers had a significant amount of debt. And when business gets soft, it gets difficult. So we know the debt that TSA had. We know that whatever Vertis [ph] had, they had. But we're debt-free. We can ride through these difficult times much easier than some of these other retailers did.
Scot Ciccarelli
That's very helpful. And then how you do you think about the increasing penetration rates we're seeing in your category from eCommerce?
Edward Stack
Yes, we really look at that as an opportunity. That's why we're making the investments that we're making in Project Eagle, and you can see that our eCommerce business continues to grow at a pretty rapid rate. We're going to continue to make these investments, and we look at that as an opportunity. And you'll start to see more from us on the eCommerce side as we try to build out not only the DICK'S eCommerce business but also what we're going to be doing with Golf Galaxy and with Field & Stream. So a number of retailers and analysts look at this as a problem for retailers like us. We look at it as a real opportunity. And if -- you'll see as we continue to make these investments, our business will continue to grow in this area.
Operator
The next question will be from Mitch Kummetz of B. Riley.
Mitchel Kummetz
Two questions. One, could you talk a little bit about your pricing strategy relative to the TSA liquidations? To what extent are you guys going to do some price matching so that you don't lose more volume? And how does that kind of flow through the gross margin line? And then I have a follow-up.
Edward Stack
Sure. We're not going to go chase the liquidation pricing. So they're going to take pricing at 20% to 30% off, then they're going to go 40% to 50% off, and we're not going to go chase that. As those liquidations get to be pretty aggressive, we're not going to go chase that. We'll bide our time. We'll be patient, and we don't think it's the right thing to do for our brand. And we'll be patient and let them get through this liquidation over the next 1.5 quarters. And then beginning in '17, I think we've got an opportunity to take significant market share when these guys -- when this 20 million square feet of sporting goods retail is gone.
Mitchel Kummetz
And then secondly, like how do you holistically think about a market -- a trade region, like California, where you guys were obviously underpenetrated? You've talked about wanting to expand there. A lot of stores are going away between TSA and Sport Chalet. And I get it that you guys are very measured and deliberate in terms of how you open stores. But is there any sort of increased urgency to do something there to maybe preempt some of your vendors from exploring other distribution opportunities, like maybe an Under Armour kind of exploring, selling to Kohls or something like that, just as they think about how they make up for lost volume?
Edward Stack
Yes, there's not. The one thing that we've always talked about here is you can't fix bad real estate. And we're very disciplined, and we think a lot of this market share is going to come to us. So our business with Under Armour, we expect to go up. Our business with Nike, we expect to go up. The same with North Face, adidas, TaylorMade. We expect to increase our business with these guys, and we will not take bad real estate. We will not take real estate of economics that don't fit our model because you'll live with that for 10 years. You can't fix bad real estate. You can make a bad buy from a merchandising standpoint, and you can mark it down, and you can do whatever you need to do with it to get it out of the system. Bad real estate, you got it for 10 years.
Operator
The next question will come from Paul Swinand of Morningstar.
Paul Swinand
Wanted to ask a question on the -- you mentioned the other stores, TSA, some of the people in trouble don't have the relationships with the national brands or the big vendors. Could you say how much more of a lead you had with the Top 5 or 10 national brands? In other words, was it 20% of business they were doing from 10% to 5% of the business?
Edward Stack
Yes, I don't know what that is. All I know is that we really made a strategic initiative years ago to partner with these brands. You walk into our store and you see the significant Nike presence, the significant Under Armour presence, what we're doing with The North Face. And I think that really resonated with the consumer and helped move market share to us, and it's pretty -- it's clear that we're the winners in this race between us and Sports Authority and Sport Chalet. And we're very happy with the position we're in right now.
Paul Swinand
Okay. Let me maybe come at it a different way. There's still -- there are many region there I know you don't put your national market share that high, low double digit, I think. Of the regional players or some of the other players in the outdoor space that are maybe national, are there significant weaknesses in those national brand representations? And I guess where I'm going is how much further consolidation do you see in the next 5, 10 years?
Edward Stack
I think there'll be more consolidation. Do you we see weaknesses in some of these other competitors? Sure. I don't think it would be appropriate for me to call it out here. But yes, I think there is, and I think there will be more consolidation going forward.
Operator
And your next question will be from Joe Feldman of Telsey Advisory Group.
Joseph Feldman
Most of mine have been answered, but I did want to follow-up on something just sort of the blending between stores and eCommerce, and I understand your comments earlier makes a lot of sense to me. You open a store in a new market, it helps drive eCommerce sales. That being said, have you guys thought about what the right balance is over a longer-term basis? I know that you have the long-term store potential, but that has been done in the prior years. And have you guys given any new thoughts to what the right number of stores might be relative to eCommerce? I mean, obviously, eCommerce is growing at a nice clip for you guys and increasing penetration quickly. So I'll leave it there.
Edward Stack
Well, we think about that all the time, and that's why we are so disciplined from a real estate standpoint. We really do believe that the balance between stores and eCommerce is the right balance. Where that balance is -- we're like everybody else in this industry, trying to figure out where that is. But that's why we're going slowly. That's why we're very disciplined from a real estate standpoint. And that's why the reports that you saw -- we didn't buy a lot of -- we didn't make an offer on a lot of TSA stores, and that's why you hear me talking throughout this call when we talked about TSA that the stores that we're interested in are really inconsequential to our plan. There's some good real estate that we would like to -- that we would happy to take if the economics are right. We don't feel any pressure or any hurry to get this deal done. We don't feel any pressure or any hurry to take this real estate from Sports Authority. Because what's going on in the marketplace, there will be other real estate available. So we're exercising our patience. We're being very diligent in our real estate process. And as we go on, we'll understand where that balance is. And we feel, right now, we're in a pretty good spot. And remember, our leases are, for the most part, only 10 years in duration. And I forget -- I don't have it right off the top of my head, but we've got a number of stores that are coming up for renewal next year, the year after that, the year after that. So over a period of 3 to 5 years, we have the ability to not renew or renew at lower rates stores that we have right now. So we've got a lot of flexibility in our business, and this is one of the things that I don't think the street understands is how much flexibility we've got in our real estate and our real estate strategy. André Hawaux: So just for the audience, it's about 1/4 of our DICK'S fleet comes up over the next couple of years, and about 50-plus percent of our Golf Galaxy fleet comes up in the next couple of years. So to Ed's point, we have a lot of flexibility as these leases come up for renewal, whether to stay in the market or to exit the market.
Operator
And ladies and gentlemen, that will conclude our question-and-answer session. I would like to hand the conference back over to Ed Stack for his closing comments.
Edward Stack
I'd like to thank everyone for joining us on our quarterly call, and we'll look forward to talking to everybody at the end of the next quarter. Thank you.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.