Nancy Paxton - Investor Relations Peter Oppenheimer - Chief Financial Officer, Senior Vice President Timothy D. Cook - Chief Operating Officer

Katy Huberty - Morgan Stanley Bill Fearnley - FTN Midwest David Bailey - Goldman Sachs Bill Shope - J.P. Morgan Richard Gardner - Citigroup Ben Reitzes - UBS Shannon Cross - Cross Research Keith Bachman - Bank of Montreal Charles Wolf - Needham & Company Gene Munster - Piper Jaffray Andrew Neff - Bear Stearns Toni Sacconaghi - Sanford Bernstein Mike Abramsky - RBC Capital Markets Tavis McCourt - Morgan Keegan Shaw Wu - American Technology Research Chris Whitmore - Deutsche Bank Andy Hargreaves - Pacific Crest Securities

Good day and welcome to the Apple Incorporated first quarter 2008 quarterly results conference call. Today’s call is being recorded. At this time, for opening remarks and introductions, I would like to turn the conference over to Ms. Nancy Paxton, Senior Director of Investor Relations and Corporate Finance. Please go ahead, Madam.

Thank you. Good afternoon and thanks for joining us. Speaking today is Apple CFO Peter Oppenheimer and he’ll be joined by Apple COO Tim Cook and Treasurer Gary Wipfler for the Q&A session with analysts. Please note that some of the information you’ll hear during our discussion today may consist of forward-looking statements regarding revenue, gross margin, operating expenses, other income and expense, stock-based compensation expense, taxes and earnings. Actual results or trends could differ materially from our forecast. For more information, please refer to the risk factors discussed in Apple's Form 10-K for 2007 and the Form 8-K filed with the SEC today in the attached press release. Apple assumes no obligation to update any forward-looking statements or information which speak as of their respective dates. With that, I would like to turn the call over to Peter Oppenheimer for introductory remarks.

Thank you, Nancy. Thank you for joining us. We are very pleased to report our best quarter ever, with the highest revenue and earnings in Apple's history. Revenue grew 35% year over year to $9.6 billion, an increase of almost $2.5 billion over the previous December quarter’s record-breaking results. The revenue growth was driven by record Mac, iPod, and iPhone sales and strong demand for our recent software releases. Our domestic business performed very well, with revenue growing 27% year over year and we were especially pleased with our international business, which grew 46% year over year. Operating margin for the quarter was better than expected at 22.1%, resulting primarily from higher-than-anticipated gross margin and revenue. Net income was $1.58 billion, which was up 57% over the prior December quarter’s results and translated to earnings per share of $1.76. Cash generation for the quarter was over $3 billion, or approximately two times net income. I’d like to first talk about our Mac products and services, which represented 47% of total quarterly revenue. We are extremely pleased to have shipped 2.32 million Macs, exceeding the previous December quarter shipments by over 700,000 units and representing 44% year-over-year growth. That’s more than 2.5 times the overall market rate of growth for the December quarter based on the latest forecast published by IDC. Sales of the new iMac we announced in August continued to be very robust, helping drive 53% year-over-year growth in desktop systems. Sales of portables were also strong, increasing 38% year over year. We began and ended the quarter with less than three weeks of Mac channel inventory. We are extremely pleased with the very successful launch of Leopard on October 26th and the response from both customers and reviewers has been terrific. Total Leopard revenue was about $170 million during the quarter, a significant increase from about $100 million in revenue generated by the Tiger release in its first quarter. We believe that 19% of the Mac OS 10 installed based is already using Leopard. Now I’d like to discuss our music products and services, which accounted for 50% of total revenue during the quarter. We sold over 22.1 million iPods, surpassing the record levels sold in the year-ago quarter. We began and ended the quarter within our target range of four to six weeks of iPod channel inventory. One of our primary goals for this holiday season was to establish an entirely new type of iPod in the marketplace, the iPod Touch. This new iPod has the potential to grow the iPod from being just a music and video player into being the first mainstream WiFi mobile platform running all kinds of mobile applications. Because of the higher cost associated with the large touch screen and more powerful processor required to run applications like Safari, this was the most expensive iPod we’ve brought to market for some time. So we had the challenge of establishing a completely new type of iPod at the top of the line at a price point above where we’ve been for quite some time, and we succeeded. In addition to selling very successfully, the iPod touch was responsible for the overall increase in iPod ASPs to $181, which drove revenue up 17% year over year. Last week we announced a major software upgrade for the iPod Touch, including five great mobile applications and the ability to watch iTunes movie rentals on its gorgeous screen. According to the latest data from NPD, iPod’s share of the U.S. market for MP3 players in the December quarter was consistent with the year-ago quarter and in international markets, according to GFK, we continued to gain market share year over year in virtually all European and Asian countries. We were very pleased with the iPhone momentum and customers continued to rave about their iPhones. We sold over 2.3 million iPhones during the quarter and executed successful launches in the U.K., Germany, and France. Total revenue recognized during the quarter from sales of iPhone, iPhone accessories, and payments from carriers was $241 million. Total deferred revenue from iPhone and Apple TV was $1.44 billion at the end of the December quarter compared to $636 million at the end of the September quarter. I would like to turn to the Apple retail stores, which also posted record quarterly results. Revenue was $1.7 billion, representing 53% year-over-year growth. The stores generated $405 million in segment margins compared to $259 million in the year-ago quarter. We opened our third store in Manhattan on West 14th street, which is off to a great start and devotes an entire floor to the Genius Bar, personal training, and pro lab. We opened six other new stores during the quarter, ending with 204 stores. With an average of 201 stores open during the quarter, average revenue per store was $8.5 million compared to $6.6 million in the year-ago quarter. The stores sold a record 504,000 Macs during the quarter, representing 64% year-over-year growth. Once again, over 50% of the customers buying Macs in our stores during the quarter were new to Mac. Store traffic hit a new record with 38.4 million visitors during the quarter, representing 14,700 visitors per store per week, an increase of over 10 million visitors from the prior December quarter. Our stores continued to innovate and provide outstanding customer service. The new concierge teams that were added to all stores were exceptionally well-received by customers and helped direct traffic to the store’s personal shoppers, express bays, genius bars, and studios for training and other services. The stores delivered over 300,000 personal training sessions during the quarter, a new all-time high. Total company gross margin was 34.7%, which was stronger than expected due to a more favorable commodity environment, stronger software sales, higher overall revenue, and a weaker U.S. dollar. Operating expenses were $1.2 billion, including $92 million in stock-based compensation expense. We capitalized only $1 million of software development expense related to Leopard during the quarter compared to $22 million in the September quarter. OI&E was $200 million and the tax rate for the quarter was 32%. We had very strong cash generation during the quarter, increasing our cash balance by over $3 billion to end with over $18.4 billion. Cash flow from operations was $2.76 billion. Looking ahead to the March quarter, I’d like to review our outlook, which includes the types of forward-looking information that Nancy referred to at the beginning of the call. For the quarter, we are targeting revenue of about $6.8 billion or approximately 29% growth over the prior March quarter. We expect the total quarterly cost of non-cash stock-based compensation expense to be approximately $135 million. We expect gross margin to be about 32%, reflecting approximately $20 million related to stock-based compensation expense. We are guiding gross margin down sequentially primarily as a result of two factors. First, we expect a sequential decline in software sales as Leopard enters its second quarter and iLife and iWork enter their third quarters. Second, we expect sequentially lower revenue due to seasonality as we’ve seen in past years. We expect OpEx to be about $1.12 billion, including about $115 million related to stock-based compensation. We expect OI&E to be about $190 million and we expect the tax rate to be about 32%. We expect to generate EPS of about $0.94. In closing, we are extremely proud of our record December quarter results as we reached new highs in product shipments, revenue, and profitability. We believe these outstanding results reflect the excellence of our innovative products and we are very proud of the growth we have achieved. We are very enthusiastic about our announcements in the first two weeks of 2008, including MacBook Air, iTunes movie rentals, new software for iPhone and iPod Touch, and the updated Mac Pro. We remain very confident in our product pipeline and look forward to the rest of 2008. With that, I would like to open the call to questions.

(Operator Instructions) Our first question will come from Katy Huberty with Morgan Stanley. Katy Huberty - Morgan Stanley: If I just look at your revenue guidance for the March quarter, over the last few years the decline was pretty consistently a 25-point decline in March and yet you are guiding for something worse than that. And if I look at the mix of Macs, which is increasing year-on-year and clearly PCs experienced less of a sequential decline than CE products like MP3 players, it would suggest you should actually see better seasonality all else equal in the March quarter. So if you can just walk through why your outlook is suggesting worse seasonality than what we’ve seen over the last few years.

I think that the guidance that we have projected of $6.8 billion is up 29% year over year. We provide you guidance that we have reasonable confidence in achieving. We remain very confident in our business and our products and our strategy. Macs just had a terrific quarter. We were up 44% year over year. We’ve had some great announcements at MacWorld, so as I look forward, we remain very confident in the business and the guidance that we’ve provided at 29% is actually up from what we did in the year-ago quarter in March where we grew 21%. Katy Huberty - Morgan Stanley: Let me just follow-up; I believe you gave the channel inventory levels for iPods. Can you give a picture of where Mac channel inventory stands today? Timothy D. Cook: We ended the quarter below our target range and we started the quarter below our target range. Katy Huberty - Morgan Stanley: Okay, great, thanks.

Thanks, Katy. Could we have the next question, please?

And that comes from FTN Midwest, Bill Fearnley. Bill Fearnley - FTN Midwest: Yes, thanks. Could I ask another follow-up question on Macintosh here? When you look at the pro segment, now that you have Creative Suite, larger monitors, and more powerful Macs, since they’ve been available, what did that do to the Macintosh business if anything for the quarter? And does that color your outlook here for the upcoming quarter at all? Timothy D. Cook: Generally the Macintosh business is on fire. We’ve done 44% year over year. The Mac business has incredible momentum. Bill Fearnley - FTN Midwest: But particularly to the pro segment though. Timothy D. Cook: The pro segment itself, the part that we can measure the best, which is around pro audio software and video, pro audio was up very significantly year over year and the video business continued to perform very well. Bill Fearnley - FTN Midwest: Okay, and what were the effects of the iPhone rebate redemptions during the quarter, if anything? Anything significant?

Bill, I think customers really appreciated that we provided the $100 credit. The impact of that at this point is largely behind us and we saw that in both the September and the December quarter. Bill Fearnley - FTN Midwest: And then one last, if I could; on the iPhone unit expectations for 2008, are you guys providing any type of update on that today? Thanks. Timothy D. Cook: We remain very confident in hitting the 10 million goal for 2008.

Thanks, Bill. Could we have the next question, please?

And we’ll hear from David Bailey with Goldman Sachs. David Bailey - Goldman Sachs: Thank you very much. Just a couple of questions; could you just give a little bit more detail on what your inventory targets are in the channel in terms of weeks? And it seems that you implied that you are unable to meet all of the demand that was out there. Can you give us some more detail on where you might have come up short, either by geo or product line? Timothy D. Cook: David, are you talking about the Macintosh specifically? David Bailey - Goldman Sachs: Yes. Timothy D. Cook: As you know, our target for the Mac is to be between four and five weeks of inventory and we did not end the quarter within that range. We ended it significantly less than the range. We did that because Macintosh sales were much higher than we anticipated for the quarter, had tremendous momentum throughout the quarter and we are obviously trying to remedy that situation now. David Bailey - Goldman Sachs: And do you think you can get back within the four to six week range, four to five week range by the end of March? Timothy D. Cook: You know, we don’t forecast channel inventory but Peter has given you our guidance and embedded in that is our supply and demand forecast. David Bailey - Goldman Sachs: Okay, and then just on the iPods, it looks like units were up only sort of in the mid-single-digits year over year, yet you gained some share. Are we reaching a saturation point for MP3 players or is there still room to grow there?

We view the iPod market as bigger than a market for just simple music players. This is one of the reasons we developed the iPod Touch and we believe that one of the iPod’s future direction is to become the first mainstream WiFi mobile platform. As I indicated in my prepared remarks, the Touch is off to a great start. We really succeeded in the introduction and it played a big role in our growing revenue 17% year over year, and we don’t think that revenue growth like this is characteristic of a saturated market. David Bailey - Goldman Sachs: Thank you.

Thanks, David. Could we have the next question, please?

And we’ll hear from Bill Shope with J.P. Morgan. Bill Shope - J.P. Morgan: Great, thanks. Can you give us any sense of whether you are seeing any cannibalization at all yet going on between the iPod and the iPhone? I know last quarter you said you didn’t have enough data. I was wondering if you had enough incremental data now to make a judgment there. Timothy D. Cook: When we look at the U.K., France, and Germany, there is no obvious evidence of cannibalization at all. In the U.S. where iPod unit sales were flat year over year, it could have been one of the factors but other factors played into that as well, so it is very difficult to say with any precision whether there was cannibalization or not. Bill Shope - J.P. Morgan: Okay, and then can you give us any color on inventory levels for iPhones exiting the quarter? Timothy D. Cook: We’re not providing specific iPhone inventories. As you know, we have one channel partner for each country and we’re employing our proven systems and processes with iPhone to manage inventory efficiently, just like we do with Mac and iPod. Bill Shope - J.P. Morgan: Okay, and then one final question, looking at the ASP trends for iPods, obviously that was a big help this quarter. Do you think we, given the success of the Touch, we should see the ASP trends hold in that level going forward? Or at least going into the March quarter, is that implied in your guidance? Timothy D. Cook: We don’t forecast ASPs but as you indicated, the iPod ASP did increase sequentially and year over year and that was a result of a very successful introduction of the iPod Touch. And we just updated the iPod Touch now to include five great mobile applications and the ability to watch movies from the iTunes store and we think that our customers are really loving the product. Bill Shope - J.P. Morgan: Thanks, guys.

Thanks, Bill. Could we have the next question, please?

Next we’ll hear from Richard Gardner with Citigroup. Richard Gardner - Citigroup: Thanks very much. I have two questions. First of all, could you comment at all on the linearity of iPod sales throughout the quarter relative to normal seasonality? And the reason I ask the question is that NPD data suggests a weakening in sell-through for iPod during the month of December this year. I’m just wondering if that contributed to any sort of rise in iPod inventories within that four to six week range that you talked about during the quarter, and then a follow-up. Timothy D. Cook: When you look at the demand curve across the quarter, on a worldwide basis the curve was very similar to the curve that we saw last year. In the U.S., what you are referencing on the NPD data is that in the gift-buying season, back-loaded in that November and December, we saw a slightly different curve than we did last year but that was made up for in our very, very good growth internationally. Richard Gardner - Citigroup: Tim or Peter, are you at all concerned that that might be indicative of where the U.S. economy is heading and where consumer demand is heading? And have you factored that into your guidance for the March quarter?

We give you guidance that we have reasonable confidence in achieving, so no change. In terms of the economy, we’ll leave the economic forecasting to others and we are focused on managing our business. The business performed very well in the December quarter, with revenue in the United States growing 27% year over year. This growth rate was actually faster than last year’s December quarter, which grew at 21% in the U.S. and for fiscal ’07 in the U.S., it grew at 23%. In the December quarter, our U.S. Mac sales were 43% year over year and as I mentioned in my prepared remarks, the traffic in the retail stores was amazing. Most of the stores are in the U.S. and our traffic grew by over 10 million customers year over year. As we look outside the U.S., we were thrilled with the business, which grew 46% year over year in the December quarter. So we remain very confident in our strategy and our business and we are going to continue to invest to innovate in hardware and software products that delight customers and continue to improve the buying experience, both in our stores and in the channel. Richard Gardner - Citigroup: Thank you, Peter, and then one final question on share buy-back; you now have $18.5 billion in cash on the balance sheet, no debt, and you are going to generate probably a minimum of $1 billion in free cash flow per quarter this year, and arguably the predictability of your earnings will rise over time as iPhone produces more of an annuity like profit stream for you. Could you talk about how this factors into the Board’s potential decisions regarding uses of cash and share buy-back?

Sure. Well, Rich, as you said, the cash generation of the business on the December quarter was very, very strong. We -- cash went up by over $3 billion, of which $2.76 billion came from operations and we are I think managing the business very, very well. Stock buy-back programs and other forms of returning the cash are discussed with the Board from time to time but our preference continues to be to maintain a strong balance sheet in order to preserve our flexibility to make strategic investments and/or acquisitions.

Thanks, Rich. Could we have the next question, please?

Next question will come from Ben Reitzes, UBS. Ben Reitzes - UBS: Good afternoon. Thank you. Peter, I want to ask the guidance question another way. Last year on the same conference call a year ago, you guided down about 52% or so sequentially and then came in at $0.87, down only 24% sequentially in terms of EPS. This year you guide down actually better rate at down 47%, so the guidance in my opinion on the EPS, it’s kind of hard to get a feel for how you really feel. I mean, do you feel pretty much like the same as last year, that the good things are ahead of you and the product pipeline is as exciting as last year? Is there anything else qualitatively besides your earnings guidance that could give us a feeling for how you feel going forward? Products maybe, anything.

Sure. I’ll tell you -- I am very confident in our business, our strategy, and our products. We have just fantastic products that are available to customers today. We are very confident about what’s in the product line. We are innovating. We are delighting customers. We are gaining share and I just couldn’t be more proud of the Apple team and confident in what we are doing. And as regards to the guidance, we gave you guidance that we have reasonable confidence in achieving and our focus is on managing the business. Ben Reitzes - UBS: Okay, just moving on, the MacBook Air, kind of a new thing -- do you think that will be incremental in terms of your Mac units, or do you think it will cannibalize part of the pro and MacBook lines? How should we look at that product in terms of additive or not to your line going forward? Timothy D. Cook: You know, Ben, we’ve just announced it, as you know, last week. The customer reaction has been great. The orders are very strong for it but it’s too early to tell before we are shipping the item of the cannibalization factor on the other notebooks. Ben Reitzes - UBS: Okay, and then what in your guidance are you thinking about for iPods? Maybe you don’t want to go by product line, but it sounded like you said other factors in the quarter contributed to the flat growth in the U.S. I’m wondering if you could triangulate what the other factors were to maybe what’s in your guidance for iPods going forward and what’s in your guidance for cannibalization of the iPhone to the iPod? That’s my final question.

Ben, for iPods in terms of assessing seasonality, we’ve learned in the last years that really what drives the MP3 market to different levels are innovative product launches and the seasonal holiday buying in the December quarter, so we would expect to see a sequential decline in iPod sales from the December to March quarters but look, we’re shipping the best iPods that we’ve ever made. We’ve launched the iPod Touch and we think it’s been a great success. Ben Reitzes - UBS: And those special things that other factors that impacted the iPod in the U.S., do you want to elaborate on what those were and whether they can continue?

I’m not clearly on what you are asking. Ben Reitzes - UBS: Tim mentioned that there was -- iPods were flat in the U.S. and that was perhaps due to the iPhone, but you don’t know. There may be other factors. I was wondering if there were any of the other factors you wanted to elaborate on -- maybe there were shortages, maybe there was demand issue. I was just wondering what that was. Timothy D. Cook: Let me back up for a moment and talk about the iPod results in December and how we look at that internally. We set out to achieve three things in the December quarter with the iPod business. The first was we wanted to hold our already high share that we enjoy in the United States. We wanted to continue to grow share internationally and as we’ve already said on the call, we are very pleased to report that we did both of those. In fact, some of the share gains are stunning when you look at the share gains in the U.K., France, Spain, Australia, and several other countries in Asia. The second thing we wanted to do was to sell at least the number of iPod units that were comprehended in our guidance and we are pleased to report that the sales of over 22 million iPods not only set a company record but were also consistent with what we had contemplated in our guidance. And the third thing, and most importantly by far from our point of view, as Peter talked about earlier we wanted to establish an entirely new type of iPod, the iPod Touch. The iPod Touch has the potential grow the iPod from being just a music and video player into being the very first mainstream WiFi mobile platform running all kinds of mobile applications, and we overwhelmingly met this goal. Introducing the Touch at the high end of the line may have traded off a bit of unit volume but it was the right decision to achieve the strategic goal of establishing a platform. It’s interesting to note that in achieving all three of these, we grew iPod revenue 17% year over year and this growth rate is the highest growth rate that we’ve seen in revenue in iPod for a year. Ben Reitzes - UBS: Thanks a lot. Timothy D. Cook: So that’s kind of how we -- Ben Reitzes - UBS: I got you. The Touch sacrificed a little unit growth but you are happy overall with your execution. Timothy D. Cook: We’re thrilled with it. Ben Reitzes - UBS: Okay. Thank you very much.

Thanks, Ben. Could we have the next question, please?

The next question will come from Shannon Cross with Cross Research. Shannon Cross - Cross Research: Good afternoon. Could we first get an update on Mac channels, Best Buy, what you are thinking in terms of distribution? Timothy D. Cook: We ended the quarter with about 286 stores in Best Buy. We are thrilled with the results that we’ve seen. It’s added to the Mac momentum. We have elected to expand that further and have jointly agreed with Best Buy that we’ll expand from the 286 to 600 over the next six months, so we’re very, very happy with how that relationship is coming out. Shannon Cross - Cross Research: Okay, and I don’t know, Tim or Peter, could you give us an idea on your goals for iTunes rentals? How should we think about the success of that business and is it more a way to drive incremental Apple TV sales or are you looking at it more from a profitability standpoint for that specific unit?

We just introduced it. We think customers are really going to love it but we’ll have to see. Our objective with the iTunes store is to run it just a little above break even and we think that it helps us to sell iPods and Macs and that is really our strategy. Shannon Cross - Cross Research: Okay, and then sort of shifting over to MacBook Air, I don’t know, Tim, if you could give anymore ideas as to how we should think about this fitting from a longer term standpoint into your product roadmap -- how do you think about the ultra mobile market? Is this more of a niche product? Should we think technology trickles down over time? Just anymore clarity you can give us, because obviously it could be fairly instrumental in terms of driving revenue. Timothy D. Cook: We create products that we hope will appeal to all types of people and we think that the MacBook Air will appeal to travelers, to professors, to all different kinds of people who want to access the computer very quickly wherever they are. We think it’s very leading edge, it’s a superior combination of size, weight and performance and form factor, while being very, very competitively priced if you look at what other people are charging for these, and so we think it’s a great segment for us and a great new product. Shannon Cross - Cross Research: Okay, well hopefully -- we ordered a couple so hopefully it will come soon. Timothy D. Cook: The orders are very strong and so I hope you have a good place in the queue. Shannon Cross - Cross Research: I ordered it quickly. So one last question for Peter just to confirm, because I think it’s pretty obvious but I want to make sure -- the 190 you talk about in OI&E, which is down sequentially even though cash is up, is that just reflecting rate reduction?

Yes. Shannon Cross - Cross Research: Okay, great. Thank you.

Thanks, Shannon. Could we have the next question, please?

The next question comes from Keith Bachman with Bank of Montreal. Keith Bachman - Bank of Montreal: Thanks. I have two, if I could; Peter, is there any help you can give us on Leopard in the March quarter in terms of expectations and perhaps a way to frame it as how did Tiger do on the first quarter run-off, and give us some comparison for how Leopard framed up in December compared to Tiger? That’s my first question. Thank you.

Sure. As I indicated in my prepared remarks, Leopard is off to a great start. Customer and reviewer response has just been off the chart and about 19% as of the end of the quarter of the Mac OS 10 installed base is already enjoying Leopard. Our sales going back to Tiger in its first quarter were $100 million, or about $100 million and in its second quarter were about $35 million. And as I indicated in the prepared remarks, Leopard sales in its first quarter were 170. Keith Bachman - Bank of Montreal: Right, so I got that part, Peter, but would you expect a similar trajectory over the course of the March quarter? And also, the 19%, where do you think that goes?

Well, we’ll have to see. We are again, as I said, we’re very excited about Leopard. Customer response has been strong. Sales will be down sequentially in the March quarter and I don’t know if it’s going to follow the same trend that Tiger did. Your sales in the first quarter for consumer software titles are always the best but Tiger is doing incredibly well and the installed base is bigger today than what it was when we first shipped Tiger. Keith Bachman - Bank of Montreal: Okay, and then let me ask one --

One other thing, if I can -- of course we are talking about largely finished goods sales in the box, but of course we’re shipping Leopard on every Mac and I think that’s contributing to the great Mac sales that we’re enjoying. Keith Bachman - Bank of Montreal: Okay, fair enough. Tim, Japan had a little bit of a bounce back, actually a nice bounce back. Was that easy compares or was leading the charge in Japan? Timothy D. Cook: You know, I am personally extremely happy with what happened in Japan last quarter. As you know, we have struggled there for several quarters and one data point doesn’t make a trend but what happened was that the reception to iMac has been tremendous, our desktop chair moved from 6% to 10% year over year. Also, the reaction to iPod Touch was overwhelming, which really helped the iPod business have a much stronger revenue growth rate year over year, and so those two things together really drove Japan’s performance. Keith Bachman - Bank of Montreal: Fair enough. All right, I will cede the floor. Thank you.

Thank you, Keith. Could we have the next question, please?

That comes from Charles Wolf with Needham & Company. Charles Wolf - Needham & Company: Thanks for taking the call. I had a couple of questions. One is on the revenue sharing arrangement that Apple has with the carriers. I noticed that Orange in France is selling the iPhone for EUR399 with a two-year subscription, but it’s selling it for EUR749 unlocked. My question is does Apple share in the incremental revenues that Orange gets on an unlocked phone?

Charlie, I’m sorry, we’re not discussing the terms of our agreements with the carriers so I can’t specifically answer that. Charles Wolf - Needham & Company: Okay, the second question is what was the -- I think you can answer this one, the division between direct and indirect sales worldwide?

Sure. Direct sales in the quarter for Q1 was 46% and that compared to 44% in the year-ago quarter. Charles Wolf - Needham & Company: Okay. Thanks a lot.

Thank you, Charlie. Could we have the next question, please?

Gene Munster with Piper Jaffray. Gene Munster - Piper Jaffray: Good afternoon. Peter, I realize you’re not an economist, you mentioned earlier in the call, but I think there’s a lot of conversations going around about the overall health of the consumer, specifically the high-end consumer. And when you hear these conversations, how should investors put into perspective that theme relative to Apple's business in 2008?

Well, as I said before, we’ll leave the economic forecasting to others and we are just focusing on managing our business. You know, if the December quarter was any indication, we did incredibly well. Revenue growth here in the United States was 27%. Outside the United States, we were up 46%. The retail stores just had a record quarter. Traffic was up more than 10 million people year over year in the December quarter, if that’s any indication. So we think that we are managing our business very well. We are very confident in our strategy and our products and we’ll just going to keep coming out with new, innovative hardware and software products that delight our customers and we want to keep growing the company. Gene Munster - Piper Jaffray: And in terms of the iPhone rollout internationally, do you want to just remind me what the -- is it Asia end of this year or some time in 2008 or what had we set on that? Timothy D. Cook: We still plan to enter Asia in 2008 and we also plan to roll out additional European countries during 2008. Gene Munster - Piper Jaffray: Okay. Would Asia -- obviously Japan would be Asia. There’s been a lot of talk about China -- anything specific relative to the China market? Timothy D. Cook: Nothing specific to announce today. Gene Munster - Piper Jaffray: Okay, and then lastly, Apple TV, you guys have referred to that as kind of a hobby in the past. What was it going to take for that to become more of an actual business that can move the needle? Timothy D. Cook: You know, as Steve covered at MacWorld, many companies have tried in this space and missed. We are back with Apple TV take two with movie rentals directly from iTunes and we think we have it right this time, so we’ll see. Gene Munster - Piper Jaffray: So basically don’t think of it as a big impact in 2008 but maybe beyond, or -- Timothy D. Cook: You know, I’m not projecting volumes on it but I think we have a great product. Gene Munster - Piper Jaffray: Great. Thank you.

Thank you, Gene. Could we have the next question, please?

Andrew Neff with Bear Stearns. Andrew Neff - Bear Stearns: I wanted to clarify something -- when you talked about the U.S. iPods being flat, you’re talking year over year? I just want to clarify that in the question. Timothy D. Cook: Unit sales year over year were flat in the U.S., yes. Andrew Neff - Bear Stearns: And then I just want to again tie into the response to the last question, just in terms of as -- you know, with all this traffic coming in, can you give a sense about what you were seeing in terms of consumer behavior in terms of proclivity to spend, issues like that, that give you a sense about what the consumer is doing, what they are thinking?

In the December quarter, Andy, the retail stores just had a quarter for the record books. Our Mac sales were 504,000 in the stores. That was up 64% year over year and over half the Macs we were selling, we sold were to people that had never owned a Mac before, so that trend makes us feel very good. Andrew Neff - Bear Stearns: And lastly, could you give us a sense about store opening plans for this year, what you see in domestic and international split?

We expect to open about 35 to 40 stores in fiscal 2008. Today, about 25 of our 204 stores are outside the United States and we’ll open more stores internationally in 2008 than we did in 2007, including our first stores in China. Andrew Neff - Bear Stearns: Thank you.

Thank you, Andy. Could we have the next question, please?

And that comes from Toni Sacconaghi with Sanford Bernstein. Toni Sacconaghi - Sanford Bernstein: Thank you and good afternoon. I have a couple of questions, please. Firstly, I wanted to explore more your comments on the different curve that you saw in demand in the U.S. in the last month of the quarter. Was that a statement that was only applicable to iPods or did the linearity curve in the U.S. regarding the Mac business look any different than it did last year? Timothy D. Cook: Mac was very strong throughout the quarter. The statement that I made was about iPod and it wasn’t a statement that it wasn’t strong -- it was a statement that when you got into the gift-buying season, the shape of the curve was somewhat different at the U.S. level, but at the worldwide level it was very, very similar to the previous year. Toni Sacconaghi - Sanford Bernstein: And then, can you offer your perspective on what you saw outside your stores? Quick math would say your stores are growing at 50%. The U.S. business grew at 22%. Some rough math might suggest that non-Apple channels only grew in the single digits in the U.S. Can you comment on that? And again, maybe you can -- the Macs are a unique destination, I think, but if we look more broadly in your retail channel, can you comment on what you were seeing in those channels relative to other quarters and also the linearity over the course of the quarter? Timothy D. Cook: Toni, I think there may be some confusion in the numbers. Let me go through these quickly -- Americas with retail grew 29%. Toni Sacconaghi - Sanford Bernstein: How about U.S.? Timothy D. Cook: But when you strip out retail from that totally, and I’m talking about our retail stores, Americas grew at 22%. Toni Sacconaghi - Sanford Bernstein: What did the U.S. grow? Timothy D. Cook: The U.S. grew at 27% year over year. Toni Sacconaghi - Sanford Bernstein: Okay, and if you strip out retail, what did the U.S. grow at? Timothy D. Cook: I don’t have that number with me and it’s not a number that we’d report. But you can look at the Americas number and the U.S. is obviously the overwhelming majority of the Americas number. Toni Sacconaghi - Sanford Bernstein: Well, the observation is that if the U.S. grew at 27%, your stores grew at 50%, and the stores are 30% or 40% of your business in the U.S., then in order to true-up to the 27, you are coming up with a growth rate that is substantially below 27, probably about 10, doing the math in my head real time for the other channels. So I’m just trying to understand what you saw in those other channels and if there was anything that you observed around linearity in the quarter. Timothy D. Cook: You can see from the data sheet that the Macs grew in the Americas channel at 35% year over year, Macs grew in the retail channel at 64% year over year. And so that was obviously a part of it. Toni Sacconaghi - Sanford Bernstein: Okay, can you comment on the number of unlocked phones that you believe were sold in the quarter? You had mentioned that on your last call. Timothy D. Cook: We believe that the number of phones bought with the intention of unlocking was significant in the quarter but we are unsure how to reliably estimate the number. In the December quarter particularly, we saw sales increase across the quarter similar to what you would expect with the holiday gift-buying pattern. But as we’re new in the business, we’re unsure when all the recipients will activate. Some people wait until their existing contracts expire, some may initially use the non-phone features only, others activate in the future, and so at this point we don’t have a precise estimate for you. We see this phenomenon as being an expression of very strong interest in iPhone globally and in that way, it’s a good problem to have. Toni Sacconaghi - Sanford Bernstein: Can you comment qualitatively -- you’ve given the number last quarter -- qualitatively, do you believe the percentage would actually be higher or lower this quarter, or is it too early to tell based on your experience? Timothy D. Cook: It’s too early to tell. I would just say I think it is significant. Toni Sacconaghi - Sanford Bernstein: Okay, and then final question; I think you had mentioned initially at the end of the first quarter of iPhone sales that you didn’t want to talk about iPhone channel inventory, that it was still a relatively small and insignificant product. Given that it has over $1 billion in deferred revenue, why are you choosing not to disclose that number?

Toni, that’s not the reason we gave. We said that since we only have one channel partner in each of our first four countries, we’re not going to report the inventory but we are going to employ our proven systems and processes to manage the iPhone differently, or effectively. Toni Sacconaghi - Sanford Bernstein: Thank you.

Thanks, Toni. Could we have the next question, please?

It will come from Mike Abramsky with RBC Capital Markets. Mike Abramsky - RBC Capital Markets: Yes, thanks very much. Could you help reconcile the 2.3 million iPhones shipped in December versus over the 4 million announced at MacWorld?

Sure. As Steve indicated at MacWorld, the 4 million iPhones were to date as of the keynote and the 3.7 million iPhones that we had sold cumulatively through the December quarter were part of that. Mike Abramsky - RBC Capital Markets: So would you say that suggests a fairly significant increase in run-rate since December?

I’ll leave the analysis to you but we’re very happy with iPhone momentum. Our customers are raving about their iPhones and we remain confident in our goal for 10 million for calendar 2008. Mike Abramsky - RBC Capital Markets: Could you give us any, either quantitative or qualitative, commentary on how European iPhone uptake is faring versus your U.S. experience? Timothy D. Cook: You know, we just launched in France at the end of November. We launched in the U.K. and Germany in November and earlier November, and so we had very limited experience but we are very happy with all of the launches so far. Mike Abramsky - RBC Capital Markets: Is 3G and Bluetooth important to that 10 million iPhone outlook, as well as to your plans for the European market? Timothy D. Cook: We don’t talk about new products but we are very confident in meeting the 10 million for the year of 2008. Mike Abramsky - RBC Capital Markets: Based on the roadmap that you have? Timothy D. Cook: We’ve very confident in meeting the 10 million for 2008. Mike Abramsky - RBC Capital Markets: Okay, do you have any plans to talk about next regions or countries at all? Timothy D. Cook: We have nothing to announce today. Mike Abramsky - RBC Capital Markets: Okay. Thank you very much.

Thanks, Mike. Could we have the next question, please?

It comes from Tavis McCourt with Morgan Keegan. Tavis McCourt - Morgan Keegan: Thanks for taking my question. The last couple of quarters, you guys have mentioned in relation to the guidance for gross margin, the expectation of component costs creeping back up. You didn’t mention that this quarter. Should we take that to believe your guidance presumes a roughly flat component cost environment? Timothy D. Cook: For the current quarter, our expectation is on DRAM and NAND Flash memories, we believe both of these markets will remain in an oversupply condition. We see LCD, hard drives, and optical markets being close to a supply/demand balance, which should result in some improvement in costs from last quarter. And for most of the other components, we see the seasonally slower March quarter resulting in historic level price declines. Tavis McCourt - Morgan Keegan: And then in terms of the iPhone seasonality, historically the wireless phone business is somewhat seasonal in Q1 coming off a typically strong Q4. Should we be building in an expectation of sequentially down shipments or is that something you just don’t want to get into at this point?

As you know, we’ve recently begun to sell iPhones and we don’t have any experience yet with the March quarter handset seasonality so I can’t comment on it. Tavis McCourt - Morgan Keegan: Okay, thanks a lot.

Thanks, Tavis. Could we have the next question, please?

Shaw Wu with American Technology. Shaw Wu - American Technology Research: Thanks. I just had a question, a little more color on your Mac business. I think, Tim, you kind of answered it a little bit but I noticed that our desktop business was a bit stronger than your portable business, at least on a sequential basis and even on a year-over-year basis. Any color there in terms of why that happened? Timothy D. Cook: Shaw, the iMac announcement in August was extremely well-received and the iMac had enormous momentum. In fact, if you look at desktops, the iMac grew faster than notes but the total of our desktops grew at 53% and that compares to an IDC projected growth rate of the desktop market of only 10%, so over five times the market rate of growth. Shaw Wu - American Technology Research: Okay, and then Peter, I am going to try to take another stab at this iPhone seasonality question. Your guidance implies obviously seasonality for the whole company and you commented on the iPod. I understand it’s a little early but just a little help in terms of what should we think of iPhone seasonality at this point? Or is it just too early?

Shaw, this is not something that I can comment for you on this quarter. We have not yet been through a March quarter with iPhone so we don’t have any history go by as we do with Mac and iPod, so we’ll report to you in April what we did for the March quarter. Shaw Wu - American Technology Research: Okay. Thank you.

Thank you, Shaw. Could we have the next question, please?

And that will come from Chris Whitmore with Deutsche Bank. Chris Whitmore - Deutsche Bank: Thanks. I wanted to ask about Mac distribution points in the quarter. How many retail outlets or distribution points was the Mac available during the quarter and do you have any targets for year-end? Timothy D. Cook: We have moved the number of storefronts carrying Mac now up to 9,500 and that compares to 7,700 a year ago. We have done that because of the momentum that we see in the Macintosh business. Chris Whitmore - Deutsche Bank: Do you have a target? Timothy D. Cook: The only target I am talking about right now is we plan on doubling the number of Best Buy stores, as I talked about earlier in the conference call. Chris Whitmore - Deutsche Bank: How about for iPhone distribution points? How many retail outlets are available within existing countries where the phone is available? And then do you have a target for iPhone distribution points -- and I’m thinking here specifically around the consumer electronics channel or an expansion of the Best Buy relationship? Thanks. Timothy D. Cook: We have about 2,500 storefronts in Europe that carry iPhone between the U.K., France, and Germany, and we have around 2,000, 2,100 or so in the United States between our stores and the AT&T stores. In terms of expansion, I don’t have anything to announce today in terms of an expansion.

Thank you, Chris. Could we have the next question, please?

And that comes from Andy Hargreaves with Pacific Crest Securities. Andy Hargreaves - Pacific Crest Securities: I’m just wondering on Apple TV if you have any plans to do any new in-store displays or any other marketing to show what the product does, especially at third-party retailers? Timothy D. Cook: This is something that we are looking at but have nothing specific to talk about today. Andy Hargreaves - Pacific Crest Securities: Okay, and then also just wondering if there’s anything you guys are doing actively to try to promote more corporate use outside of the traditional customers in either your reseller channel or in education that you are doing, training, that kind of thing? Timothy D. Cook: The education market had a record Q1 for us. We grew about five times the IDC’s forecasted market rate of growth of 6%, and this was led by both K-12 and higher ed, and so we were doing excellent in this business. There are many, many examples of small business using Mac and larger businesses continue to be interested in the Macintosh as well.

Thanks very much, Andy and thanks to everyone. A replay of today’s call will be available for two weeks as a podcast on the iTunes store, a webcast on apple.com/investor and via telephone. And the numbers for the telephone replay are 888-203-1112 or 719-457-0820, and the confirmation code for the telephone replays is 4273792. And these replays will be available beginning at approximately 5:00 p.m. Pacific Time today. Members of the press with additional questions can contact Kristin Huguet at 408-974-2414 and financial analysts can contact Joan Hoover or me with additional questions. Joan is at 408-974-4570 and I am at 408-974-5420. Thanks again for joining us.

Ladies and gentlemen, that does conclude today’s presentation. We do thank everyone for your participation and have a wonderful day.