Abercrombie & Fitch Co.

Abercrombie & Fitch Co.

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Abercrombie & Fitch Co. (0R32.L) Q3 2008 Earnings Call Transcript

Published at 2008-11-14 14:03:13
Executives
Michael Jeffries – CEO Brian Logan – VP Finance & Controller Kristen Blume – CIO David Cupps – SVP & General Counsel
Analysts
Janet Kloppenburg - JJK Research Jeff Black – Barclay’s Capital Barbara Wyckoff – Buckingham Research Jeffrey Klinefelter - Piper Jaffray Michelle Tan - Goldman Sachs Brian Tunick - JP Morgan Lorraine Maikis - Merrill Lynch Jennifer Black - Jennifer Black & Associates Adrienne Tennant - Friedman Billings Ramsey Liz Dunn – Thomas Weisel Partners Linda Tsai – MKM Partners Christine Chen - Needham & Company Dana Telsey - Telsey Advisory Group Paul Lejeuz - Credit Suisse Roxanne Meyer – UBS Randy Connick – Jeffries John Morris –Wachovia Robin Murchison – SunTrust Robinson Humphrey Dana Cohen - Banc of America
Operator
Good day, everyone and welcome to the Abercrombie & Fitch third quarter earnings results conference call. (Operator Instructions) At this time, I would like to introduce your host for today’s call, Mr. Eric Cerny; please go ahead, sir.
Eric Cerny
Good morning and welcome to our third quarter earnings call. Earlier this morning, we released our third quarter sales and earnings, balance sheet, income statement, and an updated financial history. If you haven’t seen these materials, they are available on our website. This call is being recorded and can be replayed by dialing 888-203-1112. You will need to reference the conference ID number 8532483. You may also access the replay through the Internet at www.abercrombie.com. With me today are Michael Jefferies, Chairman and Chief Executive Officer; Brian Logan, Vice President of Finance and Controller; and Kristen Blume, Chief Information Officer. Before we begin, I remind you that any forward-looking statements we may make today are subject to the Safe Harbor Statement found in our SEC filings.
Michael Jeffries
Good morning and thank you for joining us today. Even though the third quarter continued to be dominated by negative headlines from the financial markets and an economic environment that has proven to be one of the most challenging in recent history, we remain excited about the long-term potential for our brands and the investments that we are making in them today. Obviously we have not been immune to the difficult macroeconomic conditions and consumer spending slowdown that are facing all retailers. However, we are viewing this environment through the prism of how we can move opportunistically to enhance our brands and our position amongst the competition. Thus we intend to continue to take a seasoned and disciplined approach to managing expenses and inventory levels while making timely, cost effective investments to provide us with the best returns in the long-term. I repeat, seasoned and disciplined. As part of that effort I would like to comment on our international business. I recently returned from London where we opened our first European Hollister store in the Brent Cross shopping center in a suburb of London and couldn’t be more excited about the enthusiastic reception Hollister has received. Witnessing the excitement surrounding the brand leading up to opening day, walking through the store and observing customers respond to the quality product being offered in an exciting and newly refreshed store environment has in fact bolstered my enthusiasm with which we are approaching our international expansion. We continue to receive evidence that our brands enjoy an amazing international appeal today and that that evidence reinforces our commitment to being a global business with an ability to achieve balance between both international and domestic opportunities. In listening to many of you we hear your concerns about how we are dealing with the short-term challenges and the economic downturn. First, let me talk briefly about pricing, we remain committed to our full price strategy. We will not be promotional to drive top line sales. We will use markdowns only to clear through seasonal product in a brand positive way. It is clear to us that the short-term relief provided by the use of promotions is more then offset by the damage inflicted on the brand in the long-term. Promotions are a short-term solution with dreadful long-term effects. Second, fashion content of our inventories, it is clear to us that in hindsight our female tops assortment could have been better balanced, and I use the term balanced, with more fashion-forward content and a larger number of novel styles. We have been working very hard to correct this. You will see more change in female fashion tops as we get into spring and summer. We will continue to manage the business very conservatively while strategically protecting the brand for long-term success. While we cannot control the economic conditions facing consumers today, we can control our ability to provide trend-right quality product and a store experience that stimulates the senses and continues to improve our aspirational brand positioning. It is during these difficult times that we remain committed to providing an exceptional shopping experience and enables us to put distance between us and our competition and better position ourselves for the eventual economic up swing. We believe tough times only make us smarter and we will continue to manage our business with a smart, strategic and risk averse approach. We are operating the business today with the expectation that the difficult retail environment will persist well into next year. We know that business will be challenging but that will not alter our long-term strategy. Some might suggest that now is the time to be promotional in an effort to drive sales, or scale back aggressively on our growth initiatives to provide better short-term earnings results. We believe that is looking at today at the expense of tomorrow. However it is extremely important for us to note that during this time we will continue to seek operational efficiencies with our organization, be disciplined in our inventory management, and be mindful of our capital. This is imperative, this imperative to remain flexible is borne of pragmatism not ideology. Finally I began the call by commenting on our international expansion, we believe this avenue is a very attractive growth business for us. We opened the Hollister store in England with a refreshed look using multi colored chandeliers and wallpaper throughout the store in our ongoing effort to elevate the brand. We will open two additional mall-based Hollister stores in the White City and Bluewater Malls in the fourth quarter of 2008 and monitor their progress as we look to bring Hollister brand to malls around the world. We continue to be ecstatic about the performance of our Abercrombie & Fitch flagships. These stores in both New York and London continue to post figures that are staggering and only make us more eager for the additional flagship locations to open at the end of fiscal 2009. We announced earlier this morning that we have received final approval to open an Abercrombie & Fitch flagship in Paris in 2011. Again, we believe this is the most immediate growth prospect for our brands and we will continue to invest in the people, systems, and real estate necessary to execute this strategy. The flagship concept is one example of how we intend to grow and not let short-term challenges force us to take our eyes off the long-term. There is no mistaking that we find ourselves in a difficult time, but we welcome the challenge. We believe we have compelling growth opportunities and that we are appropriately positioned to take advantage of each one. Our brands are stronger then ever, we will improve our ability to offer quality, trend-right product, our store experience is unparalleled and we have the balance sheet and liquidity to underwrite our future. Simply put, we couldn’t be more excited about the future of our brand. Now to Brian for an update on our third quarter.
Brian Logan
Thanks Michael and good morning. The third quarter selling environment proved to be more challenging then anticipated. The financial market crisis in late September led to a steep reduction in consumer spending and a drop in the consumer confidence index to an all-time low. Though virtually every retailer was negatively effected by these events, higher end aspirational retailers appeared to be hit the hardest. Faced with an uncertain environment we managed the business in the third quarter with a long-term and disciplined approach. We moderated expense but we did so without compromising the aspirational shopping experience and we maintained our full price strategy that is based on product quality, not promotion. Most importantly we remained committed to our investment and growth plans which will position us for long-term success. Our fiscal 2008 third quarter net sales for the 13 weeks ended November 1, 2008 decreased 8% to $896.3 million from $973.9 million for the 13 weeks ended November 3, 2007. Third quarter direct to consumer net sales decreased 6% to $57.5 million. Total comparable store sales decreased 14%, average transactions per store per week decreased 20% while average transaction value was up 5% to last year. Flagship and US based tourist stores continued to provide a significant benefit to the Abercrombie & Fitch brands’ comparable store sales results during the third quarter. Excluding such stores, the Abercrombie & Fitch brand would have produced a comparable store sales trend similar to that of the Hollister and Abercrombie brands. Regionally, excluding flagship and tourist stores comparable store sales were down in all US regions and Canada. From a merchandise classification standpoint for the total company, male comparable store sales were flat to last year, while female comparable store sales were down by a low 20%. On the male side, knit tops, denim, and fragrance were strongest, while fleece and graphic tees were weakest. On the female side, tops were the primary driver of the comparable store sales decrease which included knit tops, fleece and graphic tees. The third quarter gross profit rate was 66.0% down 20 basis points compared to last year. An increase in the initial markup rate was more then offset by an increase in the markdown rate versus last year. The increase in the markdown rate was the result of lower then expected sales during the third quarter. We ended the third quarter with inventories up 13% per gross square foot at costs versus last year which was inline with the guidance we gave during the second quarter call. Even with the lower then expected sales during the third quarter we were able to reduce fall deliveries to achieve this result. As we noted during the second quarter call, we had expected an increase in the inventory at the end of the third quarter as a result of earlier delivery of Christmas floor set inventory as well as higher basic inventory levels as compared to last year. Stores and distribution expense for the quarter as a percentage of sales increased 6.6 percentage points to 43.1% versus 36.5% last year. Although we reduced store payroll hours in response to declining sales, the increase in rate versus last year is primarily attributed to the limitation on leveraging fixed expenses due to the comparable store sales decline. This year’s store and distribution expense also included approximately $5 million related to minimum wage and managers’ salary increases and approximately $5.5 million related to flagship pre-opening rent expense. Our distribution center UPH decreased 7% from last year due to a reduction in the number of units processed compared to last year. For the third quarter marketing, general and administrative expense was $105 million, up 1% versus last year and lower then the $114 million to $116 million guidance range we provided on the second quarter call. The result reflects continued investment in home office resources necessary for international expansion offset by a reduction in incentive compensation and other home office expenses. As a percentage of sales, MG&A increased one percentage point to 11.7% from 10.7% last year. For the third quarter operating income was $100.1 million compared to $186.6 million last year. Operating income as a percentage of sales was 11.2% versus 19.2% last year. The effective tax rate for the third quarter was 36.5% compared to 38.5% for the third quarter 2007. This year’s rate reflected the favorable impact from the settlement of tax audits. Interest income was $0.6 million compared to $4.6 million last year. The reduction is attributed to a lower average return on investments and the addition of interest expense from borrowings under our revolver. Net income for the third quarter was $63.9 million versus $117.6 million last year. Third quarter net income per diluted share was $0.72 versus $1.29 last year. Third quarter capital expenditures were approximately $102 million. In the quarter we opened one new Abercrombie & Fitch, two new Abercrombie kids’ stores including our first Canadian kids’ store, 18 new Hollister stores, two new RUEHL stores, and five new Gilly Hicks stores. Our end our quarter total gross square footage was approximately 7.9 million. On the real estate front we remain excited about our international expansion opportunities. The Fifth Avenue and London flagships continue to be highly productive generating double-digit sales increases during the third quarter, both of which continue to prove to us that the A&F flagship concept has enormous opportunity overseas. In addition we are extremely excited about the early results of our first Hollister UK mall-based store that opened in late October at Brent Cross shopping center outside of London. We believe this store along with White City and Bluewater stores which are scheduled to open in the fourth quarter of 2008, and the West Key store which is scheduled to open in early spring 2009, will provide additional evidence of the growth potential of the international mall-based Hollister concept. Our 2009 flagship opening schedule remains on track which includes Hollister Soho in late spring, Abercrombie kids New York and Milan in late fall 2009, and A&F Copenhagen in mid-fall 2009, and A&F Milan in Ginza in late fall 2009. We are also pleased to announce that we recently received final approval to open an A&F flagship in Paris on the Champ Elysees in 2011. As you know we continue to be in lease negotiations on a number of additional flagship sites in both Europe and Asia and we are in the process of identifying additional Hollister mall-based sites in Europe. For fiscal 2008 we plan to increase total gross square footage by 9%. In addition to our three UK Hollister stores, in North America we now expect to open a total of 94 new non-flagship stores including two Abercrombie & Fitch stores, 63 new Hollister stores, 12 new Abercrombie kids stores, six new RUEHL stores, and 11 new Gilly Hicks stores. Since our second quarter call the opening dates for five new stores has shifted from late 2008 to early 2009 due to changes in possession dates for construction. Therefore, our total estimated capital expenditure level for the year is now $390 million to $395 million with approximately $260 million of this amount for new store construction and remodels, $50 million in store refresh, and the balance in home office infrastructure, information technology, and distribution center investments. On the information technology front, we continue to make progress on our new retail merchandising system which has a two-phase implementation in 2009. We have said in the past not only will this system improve efficiency and work quality but is also essential for supporting the logistics of our international growth. Now for updated guidance related to the fourth quarter 2008, our near-term outlook reflects the view that the difficult selling environment will persist throughout the fourth quarter. As a result we now expect net income per diluted share for the fourth quarter of fiscal 2008 to be in the range of $1.00 to $1.05 and net income per diluted share for the fiscal year 2008 to be in the range of $3.27 to $3.32. The fourth quarter earnings guidance assumes the following, a negative 26 comp store sales level in the fourth quarter, inline with the early trend we are experiencing in November; a higher markdown rate in order to clear through seasonal merchandise by the end of the fourth quarter based on the declining comp sales trend and our limited ability to further reduce fourth quarter Christmas deliveries; an expected fourth quarter savings from operational efficiencies in stores and home office; and a reduction in store staffing levels in response to lower sales. Stores and distribution expense for the fourth quarter to include approximately $5 million in additional expense related to store minimum wage and manager salary increases and approximately $6 million of additional expense related to flagship pre-opening rent as compared to last year. MG&A expense for the fourth quarter is expected to be inline with third quarter results and a total fall season effective tax rate of 38%. We now expect to end the fourth quarter of 2008 with inventory up by a mid single-digit on a per square foot basis versus the fourth quarter of 2007 when inventory levels dropped by 29% versus the fourth quarter of 2006. The increase in inventory level is primarily in basis categories such as polos and denim, while seasonal fashional categories are expected to be down. We are mindful that we are in an unstable environment and we will continue to use a disciplined and seasoned approach in managing the business. Our priorities will be to protect and enhance the brand to ensure long-term success and although we remain fully committed to our growth and investment strategy we intend, as we always have done, to balance our long-term objectives in our existing economic realities. Now we are available to take your questions.
Operator
(Operator Instructions) Your first question comes from the line of Janet Kloppenburg - JJK Research Janet Kloppenburg - JJK Research: I was just wondering if you could talk, you said that you would be mindful of your capital so I was wondering if you could talk a little bit about 2009’s expansion plans on the domestic front and if you’re thinking that you should be more conservative there and you keep talking about the expenses associated with minimum wage and the pre-opening expenses, I’m wondering if these are any different then the expenses you’ve been incurring all year with respect to minimum wage and the pre-opening expenses or if there’s been a step-up in those expenses?
Michael Jeffries
Regarding domestic expansion, the answer is we have reduced our initial look at domestic expansion. Its going to be very minimal. Our total, we are very mindful of preserving capital. We have looked at capital on a store-by-store basis wherever the store might be. We will have the ability to flex down, we have already flexed down, but we have the ability to flex down even more through March of next year, for an opening schedule for next year. But the answer to the question is domestic openings, very, very few.
Brian Logan
Regarding the minimum wage and the pre-opening expense, that is correct we have been incurring incremental pre-opening rent and wage expense as compared to the prior year and that has been going on for the entire year. What is a little bit different, there was a step-up in the third quarter with both pre-opening rent and minimum wage, part of it wasn’t the minimum wage it was the managers’ salary increase so the first half of the year the minimum wage impact was $2.5 million for each quarter and the back half of the year the quarterly impact for the minimum wage and managers’ salary was $5 million for each quarter. And then the pre-opening rent as we add, begin construction with new flagships that number has gone up a little bit during the year. It was in the $4 million range in Q2, $5.5 million in Q3, and we’re looking at $6 million in Q4 and these are incremental versus last year.
Operator
Your next question comes from the line of Jeff Black – Barclay’s Capital Jeff Black – Barclay’s Capital: There’s a lot of concern out there about your own contract ending this year, can you just comment on your willingness to stay in your current position as CEO or alternatively outline who we should be looking to on the bench there at A&F.
Michael Jeffries
I don’t think I’m allowed to answer.
David Cupps
We’ll make an announcement at the appropriate time.
Operator
Your next question comes from the line of Barbara Wyckoff – Buckingham Research Barbara Wyckoff – Buckingham Research: Soho Hollister you talked about spring season, would that be second quarter like for back to school?
Michael Jeffries
Its July, its back to school. Barbara Wyckoff – Buckingham Research: And then Copenhagen you talked about mid-fall which I had thought was fourth quarter originally but now that looks like its moved up to third quarter, can we read it that way?
Michael Jeffries
We’re looking at potential October opening date for Copenhagen. Barbara Wyckoff – Buckingham Research: Is there anything you can do to potentially move up the opening dates of the other stores, like Tokyo and Milan?
Michael Jeffries
I wish we could. It would be very meaningful. We have moved the Ginza, the Tokyo store from January 20 back to December 15 with a great amount of effort and that could be meaningful for sales for us. We are looking at every single day.
Operator
Your next question comes from the line of Jeffrey Klinefelter - Piper Jaffray Jeffrey Klinefelter - Piper Jaffray: On the flagships, I’m thinking about the expense load that you’ve been carrying there, not only for those pre-opening expenses but also the corporate build-out, to put in perspective the pressure of deleveraging that you’ve been experiencing you have the $5.5 moving to $6, could you give us a sense for what that probably looks like going through 2009 until they start kicking in an contributing revenue so we can appreciate your leverage as we get later in the year, and then on inventory in Q4, given how much air freighting that you do to maintain flexibility, just curious as to why you weren’t able to effect more of those holiday deliveries at this point.
Brian Logan
We will give more color and guidance during the fourth quarter call and our expectations for 2009. The flagship real estate plans are obviously continue to be influx as we look for deals and work out negotiations. So we’re really just not prepared at this time to be able to give any sort of color or guidance on what 2009 looks like from a pre-opening rent perspective but certainly we’ll give you more color in the Q4 call.
Michael Jeffries
The answer on Christmas inventories, our November beginning of period inventories were up primarily due to the fact that we delivered Christmas earlier this year then last. That and the combination of higher basics and that would answer the question as to our inability to cut off more flow. We did not deliver Christmas last year in a very highly disciplined seasoned way and we did correct that this year but it did limit some of our flexibility.
Operator
Your next question comes from the line of Michelle Tan - Goldman Sachs Michelle Tan - Goldman Sachs: I was wondering if you could talk about the viewpoint on SG&A a little more, I know there is a resistance to cutting expenses dramatically as you did in the earlier 2000s for the concern over hurting sales and the customer experience but is there a point where you think your view on that could change. Is there, if margins hit a certain level, if sales continue to deteriorate, what kind of things are you thinking about as you evaluate that strategy.
Brian Logan
What we’re looking at as we mentioned in the prepared comments we are looking at some of our store and distribution expense in the fourth quarter. We’re looking to find efficiencies in the business. We still are committed to the store experience but we believe that there are some efficiencies out there and we’re looking at trying to identify those and implementing new processes that will improve our store and distribution expenses in the fourth quarter and beyond. But I think its important to know that we also are still committed to that experience.
Michael Jeffries
I am very involved in this exercise, extremely. I am not convinced that we have been absolutely efficient in our ability to provide excellent in-store experience. In fact, I’m absolutely convinced of that. We have brought in a highly talented person in the company by the name of Larry [Honick] as Senior Vice President of Store Operations. You may all Google him. He is a very impressive guy and we are convinced he is going to help give us better efficiency and better in-store experience. But we are looking at every single line very, very carefully.
Operator
Your next question comes from the line of Brian Tunick - JP Morgan Brian Tunick - JP Morgan: My question is on the Gilly Hicks and the RUEHL concepts, maybe you can just update us on what kind of drag to earnings now you expect them to be for the full year and maybe talk about how you weigh your time between Gilly Hicks and RUEHL versus the opportunity you see for both of those to be your growth concepts.
Brian Logan
As far as the impact on earnings if you recall at the beginning of the year we had guided that we thought that the combined drag on RUEHL and Gilly Hicks for the year would be slightly more then it was in 2007. Obviously with some of the events that have gone on with the economy we now expect that drag to be a little bit more then that, but at this time we’re not prepared to give a level of what that is.
Michael Jeffries
In terms of time on RUEHL and Gilly, first I have to say, there really are signs of the future of RUEHL and I think you can see those signs if you look in the RUEHL stores right now. Take a look at the handbag assortments, that’s an indication of where we’re taking that brand. And that’s an important statement. In terms of time spent, RUEHL offers us not only business potential but the opportunity to stretch ourselves in fashion and quality for the other brands. It is not time spent just on RUEHL as a silo. We can say the same thing about Gilly Hicks and clearly the opportunity in Gilly Hicks is huge in the future. There are no additional stores planned after next year’s opening. That is a limited number of stores. We will have a base that we think can prove itself before we expand. But Gilly Hicks is made up of categories, two of which exist in the other businesses so that’s incremental time for me. The incremental categories are bras and panties and very candidly I don’t spend a lot of time on those categories.
Operator
Your next question comes from the line of Lorraine Maikis - Merrill Lynch Lorraine Maikis - Merrill Lynch: I just wanted to get a better feel for the inventory strategy going forward. It sounds like a lot of last year’s declines were reducing basics and now it seems like you’re building these up again. Could you comment on that and also how you’re thinking about spring and in the early planning, are you planning spring down at this point?
Michael Jeffries
Basics were down last year. They are too high. We have allowed the basics categories to get higher then we would like. Basics as you know are not risk inventories and the only category that is appreciably higher then I would like is polos and I take responsibility. I allowed those categories to get too high. Having said that, they’re not risk categories. We are planning spring down. We are planning spring seasonal inventories down. We will go into spring with seasonal inventories down but more important we’re planning the fall component to be down in double-digit numbers.
Operator
Your next question comes from the line of Jennifer Black - Jennifer Black & Associates Jennifer Black - Jennifer Black & Associates: I think I asked this question on the last call, I wondered if you could talk about the amount of leverage with your landlords, has it increased significantly since the last quarter and on both new and existing stores, and then I wondered if you found the real estate pricing internationally, if there were changes there as well versus the United States.
Brian Logan
I think the answer to that is, to all of those is yes. I think that clearly we’re in a rapidly changing environment and I think that everybody has been impacted, especially the landlords. And I think that gives us new opportunity to negotiate with our landlords with both new and existing deals. As far as international is concerned I think that this economic downturn is not isolated in the US; it’s a global downturn. I think that there’s opportunity on the international side as well so we’re actively pursuing the real estate front but we don’t have a sense as to what kind of impact that can be but it is something that we’re aggressively pursuing.
Michael Jeffries
I’d like to add two things, one I am looking at every single deal personally and making sure that we are exerting our muscle in this time. Two, there are many very excited European mall landlords about Hollister at this moment and has been built by Brent Cross but we expect that to continue to give us ability to negotiate.
Operator
Your next question comes from the line of Adrienne Tennant - Friedman Billings Ramsey Adrienne Tennant - Friedman Billings Ramsey: This is a little bit more of a philosophical question for you, at what point will you think about kind of promoting in the stores versus losing some market share. How do you think about the balance of that and is there any point, what would you need to see to may be decide to go a little bit more promotional because there are higher end retailers that are doing some of that and is Abercrombie holding itself to a higher standard given the environment.
Michael Jeffries
I think the answer is we always hold ourselves to a higher standard. I think being a little promotional becomes being a lot promotional very quickly. We think it is highly destructive to the brand. The issue is not price, the issue for us is fashion. How can we get better and better and better, that’s what drives our business and that’s our preoccupation.
Operator
Your next question comes from the line of Liz Dunn – Thomas Weisel Partners Liz Dunn – Thomas Weisel Partners: My question relates to next year and just generally the budgeting process and obviously you’re not in a position to provide 2009 guidance, but if we just run the numbers of what a down double-digit comp for next year and a decision to continue to increase SG&A by that 9% to 10% level would look like, it seems like we would be in earnings territory of $1.50 and that’s really concerning and I just am wondering if you have the tolerance for that sort of earnings level or is there something we’re not understanding about your ability to cut expense in this environment. Also without a CFO are you, how often are you having these budgeting meetings and can you talk about the transition when the new CFO joins.
Brian Logan
As far as the budgeting process we are in the midst of that process. We’ve been in that process now for a period of time. I’m not going to get into any sort of discussion on what 2009 looks like at this point because we’re still going through that process. But what I can tell you is that we are looking at each line item very closely. We’re looking to identify efficiencies in the organization and as Michael mentioned we believe there are a lot of opportunities to find efficiencies in the organization. So we’re working very hard with each and every part of the organization to try and identify these efficiencies and we will give you more color on what 2009 looks like when we go and have our fourth quarter call. But I think the one thing that’s important to mention is that we have a solid balance sheet, and we have been historically a very profitable company. So we, I think that we have a lot of opportunity to make some progress here.
Michael Jeffries
I want to add this and that is to the question on how often are the budget meetings, well they’re daily and I am involved. Brian, [Trey] and I are connected at the hip at this point. And I have to say these guys are doing an extraordinary job. We welcome Jonathan who will join us early in December who Brian might describe to you in why we chose Jonathan. We think he’s going to bring a lot to this company.
Brian Logan
I met Jonathan and I think he brings an excellent background to the company but most importantly I think he’s going to be a great fit for this company. I think he brings leadership, he’s intelligent, he’s humble, but most importantly he’s going to be committed to this company and he’s going to roll up his sleeves and get involved and be a partner in the organization with us and I expect an immediate impact with Jonathan.
Michael Jeffries
And I have to say, there has never been as much deep diving into the expense line items, the processes in this company, and the control that exists today.
Operator
Your next question comes from the line of Linda Tsai – MKM Partners Linda Tsai – MKM Partners: Regarding the percentage of fashion to basics right now versus what it will look like in spring, what does it look like right now and for what you’re projecting in spring is that consistent with what you’ve had historically?
Michael Jeffries
The answer is no, its more fashion then we’ve had historically. I think we’re in a time that fashion is moving faster. It is our responsibility to produce fashion in our handwriting. We need during this time to have broader assortments. We are not riding a time of a mega trend that we can beat to death for example, baby dolls. We need to be involved in more trends which we are doing, and broader assortments then traditionally have been the case with us. Having said that it is all about balance. This business is about balance and we see a balance between more core color driven items and novel fashion for spring and summer then we’ve had traditionally but we are not going to go overboard in that regard.
Operator
Your next question comes from the line of Christine Chen - Needham & Company Christine Chen - Needham & Company: I wanted to ask, your direct business over the last few months has been down year-over-year and I’m just wondering what that might be attributed to. Is it because you don’t offer free shipping and would you consider doing that if a certain spending threshold is met.
Brian Logan
I think clearly the DTC business is being impacted just as our brick and mortar business is. It’s the economy is effecting that business. Its certainly plausible that the shipping and handling could have some impact in the consumers’ decision to buy online versus maybe going to the store. But we view that type of activity as being promotional and inconsistent with what we’re trying to achieve with the brand. We have gone into that type of promotional activity in our past and we don’t think its healthy for our brand nor do we think that it drives enough incremental business to warrant it.
Operator
Your next question comes from the line of Dana Telsey - Telsey Advisory Group Dana Telsey - Telsey Advisory Group: Can you talk a bit about how you think about the breadth of pricing, entry level price points versus high end and the mix, how do you see it adjusting going forward and is there opportunity on the IMU in any of the price points.
Michael Jeffries
Okay, how we view pricing, we, the answer to that question is that we constantly review it. We have had some AUR increases that were specific categories; denim, polos, and fragrance which we viewed as a positioning device for the brands. We think those have worked. We are looking constantly though to make sure specifically in the Hollister and kids’ brand that we have an appropriate level of retails and we are evaluating that very critically. We are constantly adjusting. We are saying in terms of AUR now as a business will be up in the mid single-digits for fourth quarter probably a little bit up for first and maybe flat to a little down for second. But its something that we look at constantly. We think we have IMU opportunity against those goals across the business. There are opportunities because business isn’t very good out there and we buy a lot of merchandise and I think we do it well. That’s our strategy at this moment.
Operator
Your next question comes from the line of Paul Lejeuz - Credit Suisse Paul Lejeuz - Credit Suisse: Just looking at your MG&A, just wondering in the quarter since you did come below what you guided, what did you cut, was there anything that shifted into the fourth quarter at all and then can you be more specific about what your expense opportunities are as you look out to 2009.
Brian Logan
As far as the MG&A we had savings pretty much across the board. Many of them are in the ones that we normally talk about which is travel. We had some saves in some of our outside services. We were able to scale back on some of that. But it was pretty much across the board. A big piece of it also was a reduction in incentive compensation but we were able to find expense saves across the board and the home office. As far as 2009, again I think we’ll give more color at the fourth quarter but what I can tell you is what I’ve said before is that we are looking at every line item in the home office categories and we’re looking to find efficiencies and again, we’re going through that process now but we’ll have a better sense in the fourth quarter of where we’ll end up with that.
Operator
Your next question comes from the line of Roxanne Meyer - UBS Roxanne Meyer - UBS: I was wondering knowing that your strategy is to become a global international business, are you able to share your vision three, five years out as to how your company is going to look in terms of the contribution from the international business and how you expect that to have an impact on margins and sales over time.
Brian Logan
I think what we can say is that we believe that the international expansion provides us with enormous opportunity and we’ve very excited about the expansion. I’m not going to get into details in terms of how much benefit we think it can provide. I think that our goals as a company are to eventually to get back to our normal margin levels. And I think that over that three to five year time horizon that we can certainly do that. I think that we believe that international, our goal is for that business to provide at least the same level of operating margin that we’re getting out of the US domestic business but we only have a couple of stores that are open right now. So its too early to tell exactly how this is going to translate into the future. And we’ll know more as we begin to open up more stores but I think what I can tell you is that we’re very excited about the opportunity and we believe that we can get back to historical margin levels in the future.
Michael Jeffries
Those of you who know me know my infatuation with 20% operating margins. We’re going back there. That is the plan.
Operator
Your next question comes from the line of Randy Connick – Jeffries Randy Connick – Jeffries: Quick question, there’s been some concern obviously about the management turnover recently so can you just give us an update on, I see that you hired Jonathan, can you give us a little background for some of us that don’t know his background very well, what skill set do you think he brings to the table and then just give us an update on what high level positions are open at the company that need to be filled at this point in time.
Michael Jeffries
The answer is this company has the most seasoned group of executives of any I know. Now we have had turnover on the finance side of the business and that’s the side that you guys are exposed to. But in every other part of this business we have time and grade proven disciplined, seasoned operators and I could go through the list but I won’t. Now in finance, we have huge opportunity to improve that area and I think we have wonderful people in place sitting in this room; Brian, [Trey]. But Brian can describe to you what we saw in Jonathan and what we think he’s going to bring to this company because he is very much a part of the decision process.
Brian Logan
One of the characteristics and qualities that we saw in Jonathan is number one, the top two things we were looking for in the candidate was someone that’s going to provide leadership, not only to the finance organization but also for the rest of the organization and can work well with the rest of the group. The other things that we were looking for is someone that was a good fit for the organization. Someone that understood the creative environment, someone that was willing to roll up their sleeves and dig into things. Someone that would be committed to this organization and Jonathan is all of that and more. And I think that the other thing that we see in Jonathan is some of the international, the organization he’s coming from, [Omnie Com] Corp. is an international marketing firm and he’s going to bring some of that expertise to us as well.
Michael Jeffries
We are also, we have filled the Tax position with [Everett Gallagher], who is coming to us, he had been at Wendy’s, real professional guys. So we’ve made great progress in that regard. But the two key openings that we had in the company were CFO which we have filled and the Senior Vice President of Store Operations which we’ve filled. We have from my point of view, a dream team.
Operator
Your next question comes from the line of John Morris –Wachovia John Morris –Wachovia: Given all you’ve talked about with driving better efficiencies are you reconsidering the pace of your store remodels at all, or refurbishments.
Brian Logan
I think one of the things that is important to us is the store experience. The store experience is a critical element to the success and our grand positioning and we believe that that’s one of the elements that has really given us this global brand recognition. So the refresh program is a very important part of that store experience because we need to make sure that we don’t let our stores fall apart, that they look fantastic, that they look as good today as they did when they opened. We will look at elements of that program to make sure that we are being efficient in a way that we’re executing that program but the program itself is going to remain in tact.
Operator
Your next question comes from the line of Robin Murchison – SunTrust Robinson Humphrey Robin Murchison – SunTrust Robinson Humphrey: Just want to circle back for one second, the DTC business down 6%, is there any separation in trend international versus domestic.
Brian Logan
There really isn’t too much of a trend difference. The international business is still comping positively and comping may not be the right word but that business is increasing on the direct to consumer side. The domestic business is down versus last year but both businesses, domestic and international, are down from where they had been previously trending at the beginning of the year. So we’re clearly seeing the global economic downturn effecting all parts of the business very equally but the international still is positive in terms of increasing its sales. The domestic business is negative.
Operator
Your next question comes from the line of Dana Cohen - Banc of America Dana Cohen - Banc of America: Going back on some earlier comments, you said that you’re being extremely careful on square footage growth domestically, with growth having been about 9% this year, should we just be thinking something dramatically less then that into next year and also with respect to the flagship expenses, which stores are you paying for now and which should we be thinking will be incremental into next year.
Brian Logan
As far as the square footage we are again, we’re looking at all of the budgeting process right now which includes our capital expenditure and our real estate plans. We will be expanding next year. As we’ve said the international piece provides enormous opportunity and we’re still looking to expand internationally next year.
Michael Jeffries
Clearly the growth is going to come internationally. Its not going to come domestically near-term. We won’t give you a percentage increase because we’re still working on it. But there are flagships coming online that are meaningful to our top line. We are in the process of evaluating Hollister international malls. We are in a test mode there and are figuring out at this point how many stores based upon the success that we have gotten in Brent Cross what we’ll see in White City and what we’ll see in Bluewater, but we’re in a mode of testing and reacting. Those figures are a little influx because we want good, solid results before we sign a lot of leases there. But the two avenues for growth for this company near-term are international and they have to be proven. One flagship, we think its proven but we are proceeding prudently. Two, Hollister mall stores which we are in the process of proving but we are not getting ahead of ourselves. We will not give you and cannot at this moment a percentage square footage growth for next year.
Brian Logan
And then domestically we still believe that there are still many high quality malls out there that the Hollister brand is not in yet and so we will carefully evaluate each deal on a store-by-store basis and make our decision based on that.
Michael Jeffries
Having said that its not a significant number for next year.
Eric Cerny
Thank you for your questions.