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US Black Friday Online Sales Hit Record $10.8 Billion, Boosting E-commerce Giants
Amazon has announced record-breaking sales during its Black Friday Week and Cyber Monday event, marking its biggest holiday shopping event ever. Independent sellers, mostly small and medium-sized businesses, accounted for over 60% of sales.
Amazon has reported unprecedented sales figures during its Black Friday Week and Cyber Monday event, which ran from November 21 to December 2, 2024. The e-commerce giant announced that this period marked its most successful holiday shopping event ever, with record sales and a record number of items sold. This surge in sales was not only beneficial for Amazon but also for independent sellers, who accounted for over 60% of the sales during this period.
The event saw customers purchasing millions of Echo and Fire TV devices, with the Echo Dot and Fire TV Stick 4K emerging as some of the best-sellers. Popular categories included Electronics, Toys, and Beauty, featuring items like Beats headphones, Samsung TVs, Barbie dolls, and Shark vacuums. Amazon's competitive pricing strategy, with prices averaging 14% lower than other leading U.S. retailers, played a significant role in attracting customers.
Adobe Analytics reported that online sales during this period reached an all-time high, with Cyber Monday alone generating $13.2 billion in sales, surpassing Black Friday. This shift towards online shopping reflects changing consumer preferences, with convenience being a top priority. The "buy now, pay later" trend also contributed significantly to the sales figures.
Amazon continues to offer deals worldwide, with fast delivery options for Prime members. The company has also integrated AI tools to enhance the shopping experience, making it easier for customers to find the right gifts. With the holiday season still ongoing, Amazon is poised to maintain its momentum, offering millions of deals and ensuring a seamless shopping experience for its customers.
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