Netflix Inc. (NFLX) has seen its stock soar to unprecedented heights, driven by the massive success of its recent live streaming events and strategic entertainment announcements. The streaming giant's stock hit a record high on Monday, closing at $847.05, after peaking at $848.45 earlier in the session. This surge follows the company's announcement of impressive viewership numbers for its live boxing match featuring Jake Paul and Mike Tyson, as well as the news that Beyoncé will perform during a Christmas Day NFL game.

The highly anticipated boxing event, which took place at AT&T Stadium in Arlington, Texas, drew over 60 million households globally, with a peak of 65 million concurrent streams. This made it the most-streamed sporting event on Netflix, surpassing previous records. Despite some technical glitches reported by over 500,000 users on platforms like Downdetector, the event was a significant success, showcasing Netflix's potential in live sports streaming.

Adding to the excitement, Netflix announced that Beyoncé will headline the halftime show during the NFL game between the Houston Texans and the Baltimore Ravens on December 25. This performance will be her first live show featuring songs from her latest album, "Cowboy Carter." The announcement is part of Netflix's broader strategy to expand its live event offerings, which also includes streaming two NFL games on Christmas Day.

The stock's rise is also supported by Netflix's strong content slate for the remainder of the year and its growing subscriber base, which reached 282.72 million globally by the end of the third quarter. As Netflix continues to innovate and expand its live event offerings, it remains a dominant force in the streaming industry, with its stock up 77.8% year-to-date in 2024.